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SEO Report Format - v1

This SEO report provides metrics for organic traffic, keyword rankings, links and backlinks, search visibility, and organic performance over time. Key metrics include sessions, conversions, revenue, engagement rates, and goal completion rates. It also analyzes top landing pages, target keyword rankings, and backlink growth. Audits are performed to check for errors and warnings.

Uploaded by

Deeapk Sah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as XLSX, PDF, TXT or read online on Scribd
76 views22 pages

SEO Report Format - v1

This SEO report provides metrics for organic traffic, keyword rankings, links and backlinks, search visibility, and organic performance over time. Key metrics include sessions, conversions, revenue, engagement rates, and goal completion rates. It also analyzes top landing pages, target keyword rankings, and backlink growth. Audits are performed to check for errors and warnings.

Uploaded by

Deeapk Sah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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SEO Report Parameter

Timline: WOW & MOM


1. Organic traffic
2. Keyword rankings
3. Search visibility
4. Traffic value
5. Organic traffic conversions
6. Referring domains
7. Backlink growth
8. Indexed pages
9. Core Web Vitals
10. Website health
11. Competition analysis
LINK & AUTHORITY METRICS Current WoW MoM
Root domain citation flow
Root domain trust flow
Links gained (1 per domain)
Links lost (1 per domain)

ORGANIC - COMMERCIAL Current WoW MoM


Sessions
Conversions
Conversion rate
Revenue
Average Order Value

ORGANIC - ENGAGEMENT Current WoW MoM


Engaged Sessions
Average time on site (seconds)
Average page views per visit

ORGANIC - TOP PERFORMING LANDING PAGES Sessions WoW MoM


link1
link2
link3
link4
link5

SEARCH VISIBILITY - OVERALL Current WoW MoM


Search visibility score

SEARCH VISIBILITY - POSITION SPREAD Current WoW MoM


Top 3
Top 10
Top 20
Top 50
Top 100

SEARCH VISIBILITY - ORGANIC LANDING PAGE Current WoW MoM


Number of organic landing pages

SEARCH VISIBILITY - KEY TERM RANKINGS Current rank WoW MoM


Term 1
Term 2
Term 3
Term 4
Term 5
Term 6
Term 7
Term 8
Term 9
Term 10
YoY

Remark

YoY

Remark

YoY
Remark

YoY Engaged Sessions

Remark

YoY
Remark

YoY

Remark

YoY
Remark

YoY vs Start

Remark
Remark
Content Type Current URL

i.e. website page, blog


post, landing page etc.

Example (home page) http://www.domain.com


Home Page
Internal Page
Current Page Title Length

70 character max

Company Name :: Internet Marketing Systems, Internet Marketing, Marketing Software 82


0
0
Current Page Description Length

150 character max

Internet Marketing Software, Internet Marketing, Marketing Software 67


0
0
What's the purpose of the page? Who is the target audience? Marketing Campaign

define value proposition define persona list each related campaign

home page, explain scope of business enterprise, 200+ employees, technical Branding and Social Media Campaign
Title
Edit Date New Page Title
Length

70 characters max, separate keyword phrases


w/pipes (keyword | keyword)

MM-DD-YY Education | Course Name & Type 30


0
0
Descripti
New Page Description on Target Keyword
Length

150 characters max. Short sentence.

Exe. education institute offer proffesional courses 51 Exe. Education


0
0
Content Header Subheaders

All-in-one exe. Edu. Institute Product specific sections


Images

keyword inclusive file name alt text

/images/internet_marketing_software_demo.jpg free demo of our internet marketing software


Social
Internal Links Media
Sharing

anchor text(s) destination page(s) y/n

links to specific product pages and case studies, link to landing pages http://www.domain.com/internal-page Yes
Calls to Actions

TOFU Post
Top of the Funnel TOFU Pre Optimization Middle of the Funnel
Optimization
(TOFU) Conversion Rate (MOFU)
Conversion Rate
whitepaper download 12% 25%
MOFU Post
MOFU Pre Optimization BOFU Pre Optimization
Optimization Bottom of the Funnel (BOFU)
Conversion Rate Conversion Rate
Conversion Rate
NA 13% 5%
Remarks

BOFU Post
Optimization
Conversion Rate
15%
Target Keyword Ranking Session
Jun-22 Jul-22 Aug-22
Avg. Duration % New Session Engagement Rate Goal Completion Goal Conversion Rate Goal Value
ORGANIC PERFORMANCE

Week Num Sessions Transactions Revenue


1 123 30 ₹ 7,500.00
2 345 20 ₹ 7,501.00
3 453 32 ₹ 7,502.00
4 302 43 ₹ 7,503.00
5
6
7
8
9
10
Backlinks Report

Date Backlink Anchor Text Trust Flow Citation Flow


Site Audit Report

Score
Date Crawled
Critical
Error
Warning
Score by Page Depth
Pages Crawled
Test Passed
Test Failed

Test Type Failure Change Remark

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