GET READY TO LEARN!

SEO
basics

By:Siwar Ben Amara

 01 What means content delivery network?

02 What's a pertinent keyword?

Learn: 03 What are the effects of the use of

iFrames, TapTarget and minification on
the SEO of a website?

04 How does Semrush calculate the authority

score?
 1:

Content Delivery Network

 DEFINITION

It is a network of servers in different geographic

locations working together to get content to
load faster by serving it from a location near the
CDN visitor.
 DEFINITION

It is a network of servers in different geographic

locations working together to get content to load
faster by serving it from a location near the visitor.
CDN
 MAIN USE

A CDN caches static content( files like HTML, CSS,

JavaScript and image files that stay the same for
every user). . By making these static files available on
CDN a CDN with many servers all around the world, you
can get them to your visitors super fast.
 MAIN USE

A CDN caches static content( files like HTML, CSS,

JavaScript and image files that stay the same for
every user). . By making these static files available on
CDN a CDN with many servers all around the world, you
can get them to your visitors super fast.

But we have a web host, why

would we need a CDN?
 The longer the distance between a server and a
client , the longer the the time needed for the
server to respond to a request (Latency) will be.
You can use a CDN to move your site closer to
your visitor for less latency and a fast loading
CDN site
 The longer the distance between a server and a
client , the longer the the time needed for the
server to respond to a request (Latency) will be.
You can use a CDN to move your site closer to
your visitor for less latency and a fast loading
CDN site
 CDN IMPLICATIONS FOR SEO

a cdn doesn't only speed up the web site . it adds a

layer of security to it , It can serve as a kind of firewall
to protect the site from going down during a
CDN Distributed Denial of Service attack (DDoS).
Therefore, helping the site's rankings a bit.
 CDN IMPLICATIONS FOR SEO

a cdn doesn't only speed up the web site . it adds a

layer of security to it , It can serve as a kind of firewall
to protect the site from going down during a
CDN Distributed Denial of Service attack (DDoS).
Therefore, helping the site's rankings a bit.

users should be happier if

your site fast and secure
 2:

A pertinent keyword
 THE KEYWORDS YOU USE MUST RELATE TO THE PRODUCT OR SERVICE YOU
OFFER. FOR EXAMPLE, IF YOU HAVE A FLOOR WAXING BUSINESS, YOU PROBABLY
DON'T WANT TO ATTRACT USERS SEARCHING FOR THE BEST HAIR WAXING
SALONS.

KEYWORD RELEVANCE

Pertinent The term "keyword relevance" refers to the

keyword
importance of a certain keyword, phrase, or search
term to a web page.
IT is how Google and other search engines
determine what your content is all about and decide
which terms your page will rank for when there's a
user query.
 GOOGLE ANALYZES THE TOPICS COVERED IN THE BODY OF EVERY
CONTENT SO A PERTINENT KEYWORD SHOULD BE RELATED TO IT .

It may be a synonym term,or a substitute term to the

main topic of the content (e.g. “car” and “auto”) .
Pertinent The whole blog not only a specific content and the key
keyword
word should be topically-related terms(eg. “dog food”,
“pet food” ): an article with the key word dog food
would be irrlevant if posted in a a machine learning blog
therefore penalized .
 Here are the places that search engines look for the
word in order to score the keyword based on relevancy:
1. URL
2. H1 tag
3. Meta description
Pertinent
4. Title tag
keyword
5. Body content
6. Bold or italicized
7. Alt tags or image filenames
In order for the keyword to be more relevant/pertinent
it has to be found there
 Here are the places that search engines look for the
word in order to score the keyword based on relevancy:
1. URL
2. H1 tag
3. Meta description
Pertinent
4. Title tag
keyword
5. Body content
6. Bold or italicized
7. Alt tags or image filenames
In order for the keyword to be more relevant/pertinent
it has to be found there
 3:

iFrames, TapTarget
and minification
 DEFENITION

Iframe is a shorthand used to refer to "inline Frame"

and stands for "inline frame". This is an HTML tag
Iframe used to embed the content of one page into
another page
We use an iFrame to share content that’s not text-
based or requires special formatting difficult to
replicate on your website platform.
 ITS EFFECT ON SEO

Since search engines consider the content in

iFrames to belong to another website and recognize
the <iFrame> tag so they don’t register the content
Iframe as duplicate therefore iFrames tend to neither help
nor hurt your search engine ranking.
however ! ...
 ITS EFFECT ON SEO

Since search engines consider the content in

iFrames to belong to another website and recognize
the <iFrame> tag so they don’t register the content
Iframe as duplicate therefore iFrames tend to neither help
nor hurt your search engine ranking.
however ! ...

it’s best to refrain from using iFrames on main pages

that you want to rank high in search engine results.
Instead, fill high-priority pages with useful, unique
content and save iFrames for other pages.
 DEFENITION

a tap target is an area on a web page that a user will

interact with in order to carry out a command. Web
links, buttons, adverts and forms are all examples of
tap targets.
Tap Target
prompt
 MAIN USE

It is essential for making sure all website content is

user-friendly across the portfolio of devices your site
may be accessed on.

Tap Target
prompt
 MAIN USE

It is essential for making sure all website content is

user-friendly across the portfolio of devices your site
may be accessed on.

Tap Target
prompt

ITS EFFECT ON SEO

conviviality is important to maximize your available

audience and minimize user bounce rates which
would affect the search engine ranking.
 DEFENITION

Minification is the process of shortening source

code to remove unnecessary characters, empty
space, comments, delimiters, long-name variables,
and other superfluous elements. In the context SEO,
it is applied to languages typically used for web
minification development like HTML, CSS, and JavaScript.
 MAIN USE

It is important because it improves both site speed

and search robot crawlability(exploration capacity
minification via internal links ). Websites and online applications
that use minified code take less time to load,
primarily because of lower bandwidth (the maximum
data transfer rate on a given path)
use and faster script execution, which in turn
increases user satisfaction.
 ITS EFFECT ON SEO

Google incorporates speed as a key ranking factor,

to the point where it provides dedicated tools
(mainly in the form of PageSpeed Insights and the
associated API) for web admins to monitor the
minification performance of their pages.

Google evaluates the minification of CSS and

JavaScript as one of the top priority audits when
undertaking speed assessments, and we see it
across most site’s we assess.
 4:

The Semrush authority score

 DEFINITION

The Semrush Authority Score is a composite metric

used to measure the overall quality and SEO
performance of adomain or a website. The score is
based on a various number of indicators of
Authority credibility and authority .
score
 It is the result of a computation performed by a neural network
algorithm that uses machine learning to measure each domain's
authority based on quality, popularity, and backlink signals.

HOW SEMRUSH CALCULATES IT

The machine learning algorithms use organic search

Authority
score
data, website traffic data to understand the ranking
of the most popular and trusted domains on the
web.

Then the backlink data to detect how a website

increases or decreases its authority by gaining
links(other websites linking to the content)
 The factors of this calculation are :
The number of referring domains pointing to the site
The authority of each referring domain
Authority Follow vs. nofollow links pointing to the site (The
score nofollow attribute tells search engines not to follow the
marked outbound link, which basically means that the
website does not approve of the link.) (Inbound links)
 Follow vs. nofollow links pointing away from the site
(outbound links)
The number of outbound links from each referring
Authority domain
score The total number of backlinks pointing to the site
The number of referring IPs pointing to the site
The number of referring subnets pointing to the site
THANK YOU FOR YOUR ATTENTION !