APPLE

20/12/2022

Sowmya
Sumanth
Shakthi
Siddharth.R

BBA 3rd SEMESTER

AMC COLLEGE BANNERGHATTA ROAD
 DECLARATION

We are the students of GROUP 3. BBA 3rd semester AMC COLLEGE BANNERGHATTA
ROAD.

Hereby declaring our research project on APPLE COMPANY is a result of our own study and
research. All the data and information gathered in this study is original and authentic

CANDIDATES :- SOWMYA
SUMANTH
SHAKTHI
SIDDHARTH.R

DATE:- 20/12/2022

SUPERVISOR:- PREETHI

NAME OF THE COLLEGE:- AMC COLLEGE BANNERGHATTA ROAD

MONTH AND YEAR OF SUBMISSION:- DECEMBER 2022

 INTRODUCTION
Apple is an American multinational technology company that designs and sells consumer
electronics, computer software and personal computers.

Apple was founded as Apple Computer Company on April 1, 1976, by Steve Wozniak,
Steve Jobs and Ronald Wayne.

PRESENT CEO - TIM COOK.

APPLE PRODUCTS :-

1. iphone
2. ipad
3. ipod
4. imac
5. iwatch
6. airtags
7. apple TV
8. airpods
9. macbook
10. accessories and other services

Apple has become the first publicly traded U.S. company to be valued at over $1 trillion in
August 2018, then $2 trillion in August 2020, and recently $3 trillion in January 2022.

Apple Head Headquarters is located in California (UNITED STATES) and has around 522
retail stores world wide.
 ORGANIZATION AND STRUCTURE
In 2011, shortly after unveiling the second-generation iPad, Apple underwent a
restructuring that would help the company move onwards and upwards. This
company-wide restructuring was intended to increase collaboration between Apple’s
hardware, software, and services divisions.

Under Steve Jobs, every decision had to go through him. Jobs and only Jobs made every
single strategic decision that would affect the company. When Tim Cook took over in late
2011 following Job’s resignation and passing, Cook restructured the company, and part of
this restructuring included changing how the company’s hierarchy worked. This means that
Apple’s VPs now have more autonomy, something which was greatly limited under Jobs.
Apple uses a company structure that is commonly known as “functional organization”. This
means that the company has been organized around areas of expertise, rather than
individual products. The products themselves are then worked on by individuals from
across the different areas of expertise.

Apple is split into focused divisions. Each division has their own upper management and
vice presidents. As an example, this means that Apple has a Senior Vice President for
Operations (Sabih Khan), one for Hardware Engineering (Dan Riccio) and one for Machine
Learning (John Giannandrea).
 PRODUCT/SERVICE PROFILE

Iphones

The iphones is Apple’s line of smartphones,which run the ios operating system. The first

iphone was unveiled by Steve Jobs on January 9, 2007. Since then, new models have been

released annually. When it was introduced, its multi-touch screen was described as

“revolutionary” and a “game-changer” for the mobile phone industry. The device has been

credited with creating the app economy.

As of 2022, the iPhone has 15% market share, yet represents 50% of global smartphone

revenues, with android phones accounting for the rest. The iPhone has generated large

profits for the company, and is credited with helping to make Apple one of the world's most

valuable publicly traded companies.

The most recent iPhones are the iphone 14, iPhone 14 Plus, iphone and iPhone 14 Pro Max.

ipad

iPad is Apple's line of tablets which run ipadOS. The first-generation ipad was announced
on January 27, 2010. The iPad is mainly marketed for consuming multimedia, creating art,
working on documents, videoconferencing, and playing games. The iPad lineup consists of
several base iPad models, and the smaller ipad mini, upgraded ipad air , and high-end ipad
pro. Apple has consistently improved the iPad's performance, with the ipad pro adopting
the same M1 and M2 chips as the Mac; but the iPad still receives criticism for its limited OS

Apple sells several ipad accessories, including the Apple Pencil, Smart Keyboard, Folio,
Magic Keyboard, and several adapters.
iwatch
Apple Watch can do what your other devices can’t because it’s on your wrist. When you
wear it, you get a fitness partner that measures all the ways you move, meaningful health
insights, and a connection to the people and things you care about most.

1. 100+ millions songs.

2. Hey siri!
3. Fitness app
4. Health
5. Hearth beath
6. Cellular etc.

airpods
airpods deliver an incredible wireless headphone experience.Simply take them out and
they are ready to use in all your devices.

Airpods deliver faster and stable connections for your devices.

imac
This extraordinary design is only possible thanks to the M1 chip, the first system on a chip
for imac, it makes imac so thin and compact that it fits in more places than ever.
M1 integrates the processors, graphics,memory and more in a single chip.

Macbook
Easy to learn. Astoundingly powerful. And designed to let you work,play and create in ways
you never imagined. It's the computer that comes packed with apps that are ready to go
right out of the box. Free, regular software updates keeps things up to date and running
smoothly.
Airtags

Apple in April 2021 unveiled its long awaited Airtags after years of rumors and speculations.
The small circular tag is designed to be attached to items like keys and wallets to allow
these accessories to be tracked using Bluetooth right alongside apple devices in Find My
App.

Apple TV

Simply connect your favorite devices and transform your house into a remarkably smart,
convenient and entertaining home. Control lights, locks, thermostats with your iphone or
just your voice. Play any songs, in any room, from anywhere. And elevate movie night with
theater like picture and sound. All with the security and privacy of APPLE.
 AREAS OF OPERATION

Apple, engages in the design, manufacture, and sale of smartphones, personal computers,
tablets, wearables and accessories, and other varieties of related services. It operates through
the following geographical segments: Americas, Europe, China, Japan, and Rest of Asia Pacific.
The Americas segment includes North and South America. The Europe segment consists of
European countries, as well as India, the Middle East, and Africa. The Greater China segment
comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia
and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV,
Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and
licensing services.
 MAJOR COMPETITORS

Apple’s iPhone is ranked among the top five smartphones globally. It contributes over 55%
of Apple’s total revenue.

MAJOR COMPETITORS OF APPLE

1. SAMSUNG
2. HUAWEI
3. XIAOMI
4. OPPO
5. SONY
6. 1 PLUS
7. POCO
8. NOTHING PHONE
9. GOOGLE PIXEL
10. DELL
11. MICROSOFT
12. GOOGLE
13. LENOVO
14. ASUS
15. AMAZON
16. MOZILLA
17. ADOBE
18. SPOTIFY
19. FITBIT
20. FOSSIL etc.
 FUTURE PROSPECTS

APPLE has a variety of long term goals. They are related to expanding its platform so that it
reaches a large number of customers. By inventing new technology,and by satisfying their
customers.

Few Future Prospects are

1. Updating iphone cameras and converting iphone into a foldable one.

2. Updating mac and ipad chips.
3. Inventing the apple car.
4. Updating iwatch so that users can track their fitness by providing accurate
results.
5. Updating their airpods for an incredible wireless headphone experience.etc.
 REFERENCES

1. GOOGLE.
2. APPLE WEBSITE.
3. QUORA.
4. WIKIPEDIA.