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Ace The Case - Case Study

1. The document outlines a case study involving two clothing companies - Bharatiya, an established traditional wear brand, and Season's Play, an e-commerce start-up. 2. Bharatiya has seen declining revenues and relies on offline stores, while Season's Play focuses on trendy online sales. 3. Season's Play wants to merge with Bharatiya to expand into traditional wear using Bharatiya's brand value and quality products. 4. The problem statement tasks the marketing head of Season's Play with analyzing Bharatiya's distribution and developing new strategies to increase sales and customer base, while modifying products to align with Season's Play's theme and vision

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Harshit Tiwari
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42 views5 pages

Ace The Case - Case Study

1. The document outlines a case study involving two clothing companies - Bharatiya, an established traditional wear brand, and Season's Play, an e-commerce start-up. 2. Bharatiya has seen declining revenues and relies on offline stores, while Season's Play focuses on trendy online sales. 3. Season's Play wants to merge with Bharatiya to expand into traditional wear using Bharatiya's brand value and quality products. 4. The problem statement tasks the marketing head of Season's Play with analyzing Bharatiya's distribution and developing new strategies to increase sales and customer base, while modifying products to align with Season's Play's theme and vision

Uploaded by

Harshit Tiwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE STUDY ROUND

19th February 2021


PARTH: 9310217018
MADHUMITA: 7479053293
RULES AND GUIDELINES:

1. The deadline to submit the solution document is 10:00


PM, 19th February 2021. Late submissions will not be
accepted.
2. The solution document should be submitted by mailing
it to [email protected].
3. Submissions should be made in the form of a
presentation with a maximum of 8 slides (excluding the
introductory and concluding slides). The ppt should be
converted into a PDF format before submission.
4. The file name should be- "TeamName_AcetheCase".
5. All solution files must contain Team name, Participant
Name, Phone Number, Email id, and College on the
cover page.
6. This round is designed to test your creativity, logical
reasoning, analytical skills, research acumen and
coherency of thought.
7. Any form of plagiarism will be strictly penalised.
8. There is no predetermined format of presentation. It is
left to your discretion.
9. Any assumptions made other than the ones explicitly
mentioned in the problem statement should be clearly
mentioned and justified.
CASE STUDY:

"Bharatiya" is a clothing brand in India established in


the 1970s that specialises in traditional wear for
women and children. It is majorly managed by people
who follow conventional methods of business and are
not comfortable taking risks. These people have years
of experience in designing and manufacturing
traditional wear.

Their main distribution channel is through the direct


channel of their offline stores and loyal customers all
over India. They have 150+ outlets all over the country
with the main concentration in Delhi NCR, Bangalore,
Mumbai and Pune. Their revenue in 2021 was INR 30
crores. Their loyal customer base has kept the
company afloat despite a continuously declining annual
revenue.
The shareholders have recognised that the venture has
reached its potential under its current structure and
are looking for a merger that could help revitalise their
declining company.
"Season's Play" is an e-commerce start-up that was
incorporated in 2015. It is managed by creative risk-
takers who managed to double up their revenue even
through the course of the pandemic. They specialise in
selling trendy clothes through online channels and have
gained popularity amongst the youth. They earned a
revenue of INR 100 crore in the year 2021.

The company is trying to dive into traditional wear to


expand its market base. The company wants to merge
with Bharatiya because they recognise the quality of its
products and wants to capitalise upon the brand value
and recognition that Bharatiya offers.
PROBLEM STATEMENT:

You are the marketing head at Season's Play. Your


CEO has appointed you as the in-charge of
Bharatiya’s revitalization. You have to analyse the
company’s current distribution channel and come up
with new marketing strategies to expand the
customer base and increase sales.

The CEO has also given you freedom to modify the


products offered by Bharatiya to align them with
Season's Play's theme. All of this has to be done
while keeping in mind the vision of your company i.e.
to contribute to Make in India and a sustainable
global economy by 2030.

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