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    8 Copywriting Tricks Used by Apple

    Uploaded by

    Jet oxen
    The document outlines 8 copywriting tricks that Apple uses to drive billions in revenue, including: repetition to emphasize features; contradictions to surprise readers; references to pop culture to make messages memorable; combining techniques for impact; adding fun to avoid being boring; using rhyme for easy recall; focusing on solutions and benefits over features; and keeping messages short and simple using the KISS principle. Examples are provided for each technique.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    8 Copywriting Tricks Used by Apple

    Uploaded by

    Jet oxen
    135 views21 pages
    The document outlines 8 copywriting tricks that Apple uses to drive billions in revenue, including: repetition to emphasize features; contradictions to surprise readers; references to pop culture to make messages memorable; combining techniques for impact; adding fun to avoid being boring; using rhyme for easy recall; focusing on solutions and benefits over features; and keeping messages short and simple using the KISS principle. Examples are provided for each technique.

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    © © All Rights Reserved

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    The document outlines 8 copywriting tricks that Apple uses to drive billions in revenue, including: repetition to emphasize features; contradictions to surprise readers; references to pop culture to make messages memorable; combining techniques for impact; adding fun to avoid being boring; using rhyme for easy recall; focusing on solutions and benefits over features; and keeping messages short and simple using the KISS principle. Examples are provided for each technique.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    135 views21 pages

    8 Copywriting Tricks Used by Apple

    Uploaded by

    Jet oxen
    The document outlines 8 copywriting tricks that Apple uses to drive billions in revenue, including: repetition to emphasize features; contradictions to surprise readers; references to pop culture to make messages memorable; combining techniques for impact; adding fun to avoid being boring; using rhyme for easy recall; focusing on solutions and benefits over features; and keeping messages short and simple using the KISS principle. Examples are provided for each technique.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 21

    8 copywriting

    tricks used by
    Apple
    to reach billions
    to make billions
    Apple is one of the
    biggest companies
    in the word
    But they still need marketing,
    and they've nailed copywriting.

    SWIPE
    So here are 8 tricks
    used by Apple to
    drive billions in
    revenue that you
    can use too

    SWIPE
    1. The power of
    repetition
    Apples repeats words to
    emphasize features and
    benefits.

    Because repetition improves


    memorability.

    SWIPE
    Example:

    SWIPE
    2. Use contradictions
    Contradictions surprise the
    reader.

    And they can be used to make


    strong statements.

    SWIPE
    Example:

    "Lots" vs. "less", Apple likes to use


    opposing adjectives

    SWIPE
    3. Pop culture
    Apple often uses popular quotes
    to create puns and highlight
    features or benefits.

    It delights the reader and makes


    your message more memorable

    SWIPE
    Example:

    Everybody knows the quote from


    Spidermans uncle. Apple just gave it
    a little twist.

    Continue ->
    4. Combine
    techniques
    No one said you can only use
    one technique at a time.

    Use 2 or more if it makes sense.


    But don't overcomplicate it.

    SWIPE
    Example:

    Apple combines repetition with


    contradictions.

    SWIPE
    5. Don't be boring
    Being just another boring ad,
    headline or piece of copy sucks.

    Readers are bored.

    And won't remember it.

    Add some fun to your copy.

    SWIPE
    Example:

    SWIPE
    6. Rhyme
    Rhymes are pretty, easy to
    remember and can be used to
    highlight important points.

    Apple knows that. You should


    too.

    And you don't have to write an


    entire poem. One sentence can
    be enough

    SWIPE
    Example:

    SWIPE
    7. Solution &
    Benefits
    Present solutions to problems.

    Highlight benefits over features.

    SWIPE
    Example:

    SWIPE
    8. KISS
    One of the most important
    copywriting rules.

    Keep It Short and Simple.

    Apple uses short headlines for


    big ideas.

    And the copy consists of short,


    simple sentences.

    SWIPE
    Example:
    short, clear subheader short, powerful header

    short, simple sentences

    SWIPE
    Recap
    1. Power of repetition
    2. Contradictions
    3. Pop culture
    4. Combine techniques
    5. Don't be boring
    6. Rhyme
    7. Solution & benefits
    8. KISS

    SWIPE
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    at copywriting every day?

    Follow Me

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