DISCUSSION WEEK 3
Case: The Vision Failed
High Tech Engineering (HTE) is a 50-year-old family-owned manufacturing company with
250 employees that produces small parts for the aircraft industry. The president of HTE is
Harold Barelli, who came to the company from a smaller business with strong credentials as a
leader in advanced aircraft technology. Before Barelli, the only other president of HTE was
the founder and owner of the company. The organizational structure at HTE was very
traditional, and it was supported by a very rich organizational culture.
As the new president, Barelli sincerely wanted to transform HTE. He wanted to prove that
new technologies and advanced management techniques could make HTE one of the best
manufacturing companies in the country. To that end, Barelli created a vision statement that
was displayed throughout the company. The two-page statement, which had a strong
democratic tone, described the overall purposes, directions, and values of the company.
During the first three years of Barelli’s tenure as president, several major reorganizations
took place at the company. These were designed by Barelli and a select few of his senior
managers. The intention of each reorganization was to implement advanced organizational
structures to bolster the declared HTE vision.
Yet the major outcome of each of the changes was to dilute the leadership and create a
feeling of instability among the employees. Most of the changes were made from the top
down, with little input from lower or middle management. Some of the changes gave
employees more control in circumstances where they needed less, whereas other changes
limited employee input in contexts where employees should have been given more input.
There were some situations in which individual workers reported to three different bosses,
and other situations in which one manager had far too many workers to oversee. Rather than
feeling comfortable in their various roles at HTE, employees began to feel uncertain about
their responsibilities and how they contributed to stated goals of the company. The overall
effect of the reorganizations was a precipitous drop in worker morale and production.
In the midst of all the changes, the vision that Barelli had for the company was lost. The
instability that employees felt made it difficult for them to support the company’s vision.
People at HTE complained that although mission statements were displayed throughout the
company, no one understood in which direction they were going.
To the employees at HTE, Barelli was an enigma. HTE was an American company that
produced U.S. products, but Barelli drove a foreign car. Barelli claimed to be democratic in
his style of leadership, but he was arbitrary in how he treated people. He acted in a
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nondirective style toward some people, and he showed arbitrary control toward others. He
wanted to be seen as a hands-on manager, but he delegated operational control of the
company to others while he focused on external customer relations and matters of the board
of directors.
At times Barelli appeared to be insensitive to employees’ concerns. He wanted HTE to be an
environment in which everyone could feel empowered, but he often failed to listen closely to
what employees were saying. He seldom engaged in open, two-way communication. HTE
had a long, rich history with many unique stories, but the employees felt that Barelli either
misunderstood or did not care about that history. Four years after arriving at HTE, Barelli
stepped down as president after his operations officer ran the company into a large debt and
cash-flow crisis. His dream of building HTE into a world-class manufacturing company was
never realized.
Questions
1. If you were consulting with the HTE board of directors soon after Barelli started making
changes, what would you advise them regarding Barelli’s leadership from a
transformational perspective?
2. Did Barelli have a clear vision for HTE? Was he able to implement it?
3. How effective was Barelli as a change agent and social architect for HTE?
4. What would you advise Barelli to do differently if he had the chance to return as president
of HTE?
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