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Session 11 - Design Thinking

Design Thinking is a philosophy and set of tools to help solve problems creatively in a human-centric way. It involves 5 steps: 1) Empathizing through research to understand users, 2) Defining insights about user needs and challenges, 3) Ideating many creative solutions, 4) Prototyping representative ideas, and 5) Testing prototypes with users. The goal is to develop an innovative solution that meets real human needs through an empathetic, question-everything process of understanding users and rapidly prototyping ideas.

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Muhamad Arya Kurniawan
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71 views35 pages

Session 11 - Design Thinking

Design Thinking is a philosophy and set of tools to help solve problems creatively in a human-centric way. It involves 5 steps: 1) Empathizing through research to understand users, 2) Defining insights about user needs and challenges, 3) Ideating many creative solutions, 4) Prototyping representative ideas, and 5) Testing prototypes with users. The goal is to develop an innovative solution that meets real human needs through an empathetic, question-everything process of understanding users and rapidly prototyping ideas.

Uploaded by

Muhamad Arya Kurniawan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Design Thinking

By Anastasia Yoan
What is Design
Thinking?
a philosophy and a set of tools to help you solved problem creatively
Design Thinking is not about ....
We have a problem! Let's jump Competitor launch X feature, This is a new technology, how we
in and brainstrom solution! how we do X feature faster? can use it to optimize the business?
It's all about....
The Human-Centric
Solution Design

Let's see how Jenius do it.....


1 Empathize
Conduct research in order to develop knowledge about
what your users do, say, think, and feel
1 Assume a Beginner
Mindset

2 Ask 5 Whys

3 Use Empathy Map


Donʼt judge.
Just observe and engage users without the influence of value judgments

1
Question everything.
Even (and especially) the things you think you already understand.

Be truly curious.
Strive to assume a posture of wonder and curiosity, especially in circumstances
Assume a Beginner that seem either familiar
Mindset
Find patterns.
Look for interesting threads and themes that emerge across interaction with
users.

Listen.
Really. Absorb what users say to you, and how they say it, without thinking
about the next thing youʼre going to say.
The 5 Why

2 Ask 5 Whys
3 Use Empathy Map
2 Define
What are user's need?
What are user's problem?
What are their challenge?
What are the insight I can use?
Combine all your research and observewhere
your usersʼ problems exist.
In pinpointing your usersʼ needs, begin
to highlight opportunities for innovation.
Define search tools
diagram used to visually organize information.
A mindmap is hierarchical and shows relationships
among pieces of the whole.
3 Ideation
Brainstorm a range of crazy, creative
ideas that address the unmet user
needs identified in the define phase.
Give yourself and your team total freedom; no idea is too far fetched and quantity supersedes quality.
You will think you have a "Briliant" idea
only when you have one.
4 Prototype
Build real, tactile representations for a
subset of your ideas. The goal of this phase
is to understand what components of your
ideas work, and which do not.
Start with Minimum Viable Product
Start with Minimum Viable Product
Start with Minimum Viable Product
5 Testing! Testing!
Test Prototype

User Testing Usability Testing


Do user's need my app/product? Do user's need my app/product?
Test Prototype
Let's Practice!
LINK
Thanks!

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