MWG Annual Report 2021
MWG Annual Report 2021
MWG Annual Report 2021
REPORT
2021
ANNUAL REPORT
Mobile World Investment Corporation 03
MESSAGE
FROM
THE
CHAIRMAN
I.
04
Chairman of the Board of Directors
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Mobile World Investment Corporation 05
Dear Valued Customers, Shareholders and Employees,
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meet the peak demand of more than 31,000 tons of fresh produce in
July 2021, serving over 27 million customers with less than 50% of the
frontline staff.
That wasn’t all. While other corporations were struggling to resume business
operations in early October, the management board of thegioididong.com
and Dien May Xanh accurately anticipated the global supply shortage and
actively worked with suppliers to increase the order volume, even when the
stores in these two chains were not yet allowed to return to normal operations.
When the social distancing restriction was eased out, thegioididong.com and
Dien May Xanh were fully prepared in terms of goods, human resources, and
sales process. New business ideas were quickly rolled out to seize the
opportunity for a strong recovery. Such correct directions and strong actions
helped MWG achieve record results in quarter 4 and exceed the whole year
net profit target set out at the beginning of 2021.
I am extremely proud of and truly respect all employees for the mutual
affection, willingness to share and relentless support towards our goal of
protecting jobs for over 70,000 MWGers. My heart is deeply imprinted with
the sacrificial spirit of senior and middle managers, who willingly worked
without pay or voluntarily took pay cuts during the business disruption
period due to the pandemic.
MWG’s employees had gone through the toughest times together, and we
had jointly turned the tide to reach the shore with our unwavering faith and
solid actions. We strongly believe that if we do our best to serve and spread
out kindness, in return we will receive the love and support from the
customers. We are convinced that our persistence, unified spirit, and
burning passion to work towards the common goal will help steer the MWG
“ship” through all the storms. Once again, we had transcended ourselves to
extend the 17-year streak of revenue and profit growth.
Besides constant efforts for growth, MWG is also committed to sustainable
business development. We ensure that our business practices do not have
negative impacts on the environment, the community, and society. To
protect the environment, we prioritize the use of clean energy and renewable
materials, and waste reduction in natural resources usage. To our labor force,
we provide a diversified structure and fair working environment, attractive
salary and benefits in accordance with employees’ contributions; we
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Mobile World Investment Corporation 07
emphasize on the importance of various talent development programs and
bonding activities to strengthen employee engagement and loyalty to MWG.
Towards customers, we place utmost priority in ensuring product quality and
high standards of customer service. To partners, we collaborate on the
principle of mutual respect towards stable and enduring win-win
partnerships. To investors, MWG is committed to transparent corporate
governance, and to increasing long-term values to our shareholders. To the
community, MWG has actively participated in charitable and social responsibility
activities, such as: the “With millions of love - Share tons of rice” campaign - in
coordination with reputable brands, which has delivered more than 2,000
tons of rice to over 100,000 households in need in Vietnam and Cambodia;
the Mai Am The Gioi Di Dong Charity Fund, which sponsored over VND 45
billion for pandemic prevention and control activities in Ho Chi Minh City and
in Binh Duong Province. The Fund has also granted nearly VND 30 billion in
scholarships to 4,500 impoverished and orphaned students due to the
pandemic in Ho Chi Minh City and neighboring provinces. MWG always aims
to operate the businesses with integrity and humanity wherever the group
has a presence.
In early 2022, when the Delta surge of Covid-19 just receded, the emergence
of the Omicron variant with its staggering spreading rate rapidly pushed the
number of daily reported Covid cases to new records. This emergence
shows that uncertainty and unpredictability will continue. However, after two
years fighting the global pandemic, each nation, their citizens, and
businesses have learned to adapt and become more experienced in dealing
with the pandemic. In Vietnam, the Government has quickly redirected from
achieving the “Zero Covid” goal to implementing policies to adapt to the
pandemic, i.e. focusing on large-scale vaccination coverage, research and
global collaborations to produce therapeutic drugs from domestic resources,
deploying the largest - scale comprehensive socio - economic recovery
support packages in history.
I sincerely thank the Government and the State management agencies,
namely the Department of Industry and Trade, Department of Health, the
Vietnamese Fatherland Front, and the regional People’s Committees in all
regions for their timely and valuable support to enterprises in general, and to
MWG in particular, in delivering vaccination doses, facilitating goods
circulation during social distancing periods, and at the same time giving us
the opportunity to contribute to fighting the pandemic and volunteering
activities.
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BÁOCÁOTHƯỜNGNIÊN2021
Last but not least, I would like to thank our Customers and Shareholders for your
faith in MWG. We are deeply grateful for your trust and support when you
choose to shop at MWG’s retail chains or to invest in MWG’s stocks. We are
constantly striving to repay such trust and support.
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Mobile World Investment Corporation 09
10
GENERAL
INFORMATION
ABOUT
MWG
II.
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Mobile World Investment Corporation 11
1. OVERVIEW
Trading name
MOBILE WORLD INVESTMENT CORPORATION
Business Registration Certificate No.:
0306731335 issued by the Binh Duong Department
of Planning and Investment on 16th January, 2009.
Charter capital (as of 31st December, 2021)
VND 7,130,654,950,000
Owner’s capital (as of 31st December, 2021)
VND 20,378,358,941,080
Headquarter
222 Yersin, Phu Cuong Ward, Thu Dau Mot City,
Binh Duong Province, Vietnam.
Operation office
MWG Building, Suite T2-1.2, D1 Street, Saigon Hi-tech Park,
Tan Phu Ward, Thu Duc City, Ho Chi Minh City, Vietnam.
Tel
(84.28) 38 125 960
Fax
(84.28) 38 125 961
Website
www.mwg.vn
Stock ticker
MWG
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2. ESTABLISHMENT AND
DEVELOPMENT PROCESS
• March 2004 - Mobile World Co. • March 2012, with the launch
Ltd. was established. • MWG aggressively expanded of its mobile store in Bac
their thegioididong.com Giang Province,
• October 2004 - The first
stores network nationwide. thegioididong.com became
thegioididong.com mobile
By the end of 2010, the the first and only mobile
store was launched at 89A
consumer electronics retail phone retailer in Vietnam
Nguyen Dinh Chieu St., HCMC.
chain was launched under with a nationwide network.
• Since its early stages of the name of Dienmay.com.
operation, MWG has • Dien May Xanh expanded to
focused on customer 9 provinces and cities with 12
service and its website stores.
www.thegioididong.com.
2007 2011
2004 2010 2012
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Mobile World Investment Corporation 13
• Thegioididong.com
maintained its market-leading
position and continued to
improve its customer
service quality.
• Dien May Xanh had a
remarkable year with
aggressive expansion,
• New record growth in store ending 2017 with nearly 640
count, with average 5 new stores nationwide.
store openings per week.
Dien May Xanh became the • Bach Hoa Xanh geared up its
largest consumer electronics expansion with nearly 300
retailer in Vietnam, covering 43 stores by year-end.
over 63 provinces and cities. • The first Bigphone store was
• At the end of 2015, MWG launched in Cambodia.
started a pilot phase for the
Bach Hoa Xanh grocery store
chain.
2014 2016
2015 2017
• The thegioididong.com chain continued to dominate the mobile
phone retail market with nearly 900 stores.
• On 14th July, 2014, MWG • Dien May Xanh became the first and only consumer electronics
successfully listed retailer in Vietnam with nationwide coverage in July 2016, with
62,723,171 shares on the Ho over 250 stores.
Chi Minh City Stock
Exchange (HOSE). • Bach Hoa Xanh had 40 stores by the end of the first pilot phase.
• Store count increased by 60% • Business results were remarkable as NPAT increased 47% YoY.
and NPAT increased by 160% • MWG’s value reached USD 1 billion at the end of the year.
compared to 2013.
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Mobile World Investment Corporation 15
5-YEAR PERFORMANCE
NET REVENUE AND NET PROFIT AFTER TAX 2017 - 2021
(VND Trillion)
140.0
123.0
108.5 6.35
102.2
4.90
86.5 3.92
66.3 3.84
2.88
2.21
5306
/ year
tores
s 4165
0 new
+ 80 3058
2197
1997
16
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2000 1992
1500 1427 50 50
1072 1032 1018 996 40 38
1000 913 970
750 30
642 19
20
500
10
10
10
0 0
2017 2018 2019 2020 2021 2018 2019 2020 2021
Dien May Xanh The Gioi Di Dong Topzone Bluetronics
2500 200
2106 178
2000
1719 150
1500
100
1008
1000 68
50
500 283 405 17
7
0 0
2017 2018 2019 2020 2021 2018 2019 2020 2021
Bach Hoa Xanh An Khang
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Mobile World Investment Corporation 17
3. BUSINESS LINES
AND LOCATIONS
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Thegioididong.com
970
services…
• By the end of 2021, The Gioi Di Dong reinforced
its market-leading position with 970 stores
nationwide. stores
• Ranked the No. 1 mobile phone retail website, nationwide
according to Iprice.
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Dienmayxanh.com
1,992
• As of 2021, Dien May Xanh had 1,992
stores nationwide, of which 800 were
supermini stores.
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Bachhoaxanh.com
2,stores
106
over 40 stores, mainly in Tan Phu and
Binh Tan districts (in HCMC). The
chain generated promising revenue
and received positive reviews from
customers.
• Bach Hoa Xanh closed the 2021
year with 2,106 stores, mainly in
HCMC and 24 provinces in Vietnam's
southern and south-central regions.
• Ranked the No. 1 food and FMCG
retail website, according to Iprice.
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Bluetronics
50
stores
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An Khang
178
pharmacies
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4. INFORMATION ABOUT GOVERNANCE
MODEL, BUSINESS ORGANIZATION
AND MANAGEMENT STRUCTURE
A | GOVERNANCE MODEL
The corporate
GENERAL
governance model of MEETING OF
SHAREHOLDERS
MWG is under Point b,
Article 37 of the Law on
Enterprises, including BOARD OF AUDIT
General Meeting of DIRECTORS COMMITTEE
Shareholders, Board of
Directors, General
Director / Board of GENERAL
DIRECTOR
Management, and Audit
Committee under
Board of Directors.
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B | MANAGEMENT STRUCTURE
GENERAL MEETINGS
OF SHAREHOLDERS
AUDIT BOARD OF
COMMITTEE DIRECTORS
BOARD OF
MANAGEMENT
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Mobile World Investment Corporation 25
C | SUBSIDIARIES & ASSOCIATE COMPANIES
As of 31st December, 2021, MWG had 10 subsidiaries
which are consolidated into the financial statements
of the Group:
An Khang Retail Joint Stock Company 07 Paid-in charter capital (VND billion): Indirect investment
Ownership: 99.99%
Address: 128 Tran Quang Khai, Tan Dinh Ward, District 1,
HCMC, Vietnam
Core business: Pharmaceutical retail 08 4K Farm Joint Stock Company
Paid-in charter capital (VND billion): Indirect investment
Ownership: 99.99% Address: 17G2 Nguyen Thai Hoc, Ward 7, Vung Tau City,
Ba Ria - Vung Tau Province, Vietnam
Core business: Farming & processing agricultural products
Paid-in charter capital (VND billion): 100
Vui Vui Co., Ltd. 09 Ownership: 99.99%
5. DEVELOPMENT ORIENTATION
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Mobile World Investment Corporation 27
The main strategy of MWG in 2022 is to
optimize procurement competence, invest
in sales activities & customer services,
and enhance shopping experiences for
customers. Accordingly, the Company
can accomplish the growth of revenue
and profit via expanding customer base,
increasing traffic and sales volume, and
not targeting to increase gross profit
margin.
• With omni-channel retailing strategy, MWG will utilize our existing technology strengths,
continue to innovate, and create point of difference, simplify the shopping experience
in online channels to be more friendly and convenient for customers as well as increase
the customer brand stickiness.
• Thegioididong.com (TGDD) and Dien May Xanh (DMX) will remain the Cash Cow business
of MWG by:
(i) Adding new products and services to boost sales in existing stores.
(ii) Increasing market share by opening new DMX Supermini stores (aiming at 1,000
stores in operation by year-end), Topzone (200 stores in operation by year-end),
and developing the freelancer model.”
(iii) Growing the consumer electronics retail chain overseas.
(iv) Experimenting new categories to prepare for future growth.
• Bach Hoa Xanh (BHX) will pause new store opening and put effort on:
(i) Fine-tuning the backend foundation.
(ii) Optimizing purchasing competence.
(iii) Developing customer service programs.
(iv) Increasing revenue and improving the operational efficiency at each store.
(v) Boosting revenue and market share of BHX online.
(vi) Building a successor team to continue growing BHX’s network nationwide
from 2023.
• After gaining positive performance at the bottom-line with 178 stores by the end of 2021 and
being officially consolidated to MWG’s business performance, An Khang pharmacy chain
will be invested significantly in terms of both money and dedicated leadership to develop
aggressively.
• New chains piloted in January 2022 including AVAKids, AVASport, AVAFashion, AVAJi,
and AVACycle have shown encouraging initial results. These initiatives are expected to
contribute considerably to the Group’s business performance since 2023 if their
experiments are successful.
• MWG will continue to invest in new “seed” businesses: Conscientious Installation –
Repair – Maintenance Services Company, Fully Trusted Logistics Services Company
and safe agriculture 4KFarm Company.
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MWG
SISION
2030
To be the No. 1 To attain To provide our To make To demonstrate
company customers’ trust employees significant integrity and
in retail, and love by with kindness, impacts on humanity
e-commerce, serving them happiness, corporate wherever MWG
and related wholeheartedly wealthiness social operates
services in with outstanding and pride responsibility
Southeast Asia products and
services
ANNUAL REPORT
Mobile World Investment Corporation 29
C | MWG’S GROWTH POTENTIAL
LARGE POPULATION AND IMPROVING PER CAPITA INCOME
PHONES
30
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CONSUMER ELECTRONICS
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Mobile World Investment Corporation 31
FOOD AND FMCGS:
70
retailers has become more visible.
According to Euromonitor, the
traditional retail market share in
2021 decreased to 88.6% compared
to 90% in 2020. Meanwhile, the
total count of modern retail stores
is currently 6,700 - a mere 1% share billion
The Food & FMCGs market
compared to the total count of
traditional retail outlets. This in Vietnam
number shows potential for modern
retail businesses, e.g. Bach Hoa
Xanh, to enter the market and claim
market share soon.
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PHARMACEUTICAL
5
According to BMI’s estimation,
Vietnam’s pharmaceutical
market in 2021 grew 10% vs. 2020,
reaching over USD 5 billion value.
The market value is forecasted to
billion
increase steadily, reaching USD
7.8 billion in 2025, thanks to the
growing population and fast
urbanization rate. Besides
medicinal products, there is more The market value is
demand for other healthcare forecasted to increase
products such as supplements steadily, reaching
and health-monitoring devices USD 7.8 billion
with better per capita income. in 2025
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Mobile World Investment Corporation 33
ONLINE RETAIL
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6. RISKS
A | STRATEGIC RISKS
RISK OF INDUSTRY SATURATION
• The slowing growth rate of the domestic phones and consumer electronics retail
industries has been a significant challenge for MWG in maintaining its double-digit
growth rate, especially when MWG has already gained high market shares in the
respective segments.
• To counter this risk, MWG has been active in diversifying phones and electronics product
ranges to provide more options to customers. MWG also leverages available space for
other merchandise, such as watches and bicycles. Besides, MWG has invested more
into different potential business segments, ie. Food & FMCGs, and pharmaceuticals.
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Mobile World Investment Corporation 35
• Since the beginning of 2022, brand-new product lines have been introduced in trials,
such as mom-and-baby care products, ready-to-wear and sportswear, and fashion
accessories in order to identify opportunities for future growth.
• In addition to the domestic market and Cambodia, MWG also plans to develop its retail
chain in Indonesia from 2022.
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ANNUALREPORT2021
• In 2020 and 2021, the world faced the emergence and devastating spread of the
Covid-19 pandemic, which affected the entire global economy and MWG was no
exception. TGDD and DMX chains were severely affected due to a supply disruption,
store closure, and labor force issues. BHX and An Khang were among the rare chains
allowed to operate.
• When the 4th wave of the pandemic surged in HCMC, leading to nearly 2,000 TGDD/DMX
stores closing down or limiting sales during the pandemic outbreaks, MWG and its
employees bore severe losses. During this period, MWG made flexible changes in operations
to adapt to the Covid-driven situations in the city and nationwide.
» Applying new methods and processes to ensure safety for employees and customers.
» Rotating the human resources of other chains into BHX to reduce BHX's overcrowding
due to a sudden surge in demand during social distancing.
» Applying methods to reduce costs of rental fee, operations, and others.
» Strictly adhering to the Government’s regulations on pandemic prevention and control.
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Mobile World Investment Corporation 37
B | OPERATIONAL RISKS
INVENTORY RISK
“
• To prevent goods loss,
MWG has put a proper
Emphasizing inventory process in place.
Within the year, there were
creating no significant losses or
damages in inventory.
a workforce Besides, MWG also has its
inventory management
with high system and tools to minimize
integrity related risks.
”
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• To prevent corruption, MWG prioritizes building a strong corporate culture with 6 core
values, emphasizing creating a workforce with high integrity. Moreover, MWG has a
Supplier assessment process and a risk control system for corruption in goods sales.
• Location expansion activities are also closely watched due to their high ratio in operational
costs. The Audit Committee reviewed and assessed the lease-related risks by performing
physical inspections (via market surveys, direct contact with landowners) and assessing
abnormalities. In 2021, MWG did not have any unusual cases in premises leasing, lease
fees, or employee corruption. MWG also has a complete procedure for premises development
and the control and prevention of lease-related corruption.
• With a 70,000-strong labor force, MWG's utmost priority is to supervise and maintain a
safe working environment. MWG always abides by the Government's regulations on fire
and explosion safety and labor safety.
• MWG performs periodic infrastructure inspections and maintenance at the stores,
warehouses, offices and other areas to ensure safe operations.
• MWG purchases total assets insurance and labor insurance for employees. Labor safety
and insurance procedures are implemented and trained for employees at all levels.
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Mobile World Investment Corporation 39
RISK RELATED TO NETWORK SECURITY OF THE IT DIVISION
• MWG's operations are 100% dependent on the in-house-developed ERP system. Thus,
any IT or technological equipment risk will significantly affect MWG.
• The Audit Committee worked closely with the IT division to assess risks related to MWG’s
IT system, information security, and network security.
» In 2021, the IT division had re-checked the entire server system and equipment and
performed testing every 6 months with their partners.
» The software development procedure was revised to strengthen control, clarify levels
of authorizations, and clearly define responsibilities in receiving inquiries from other
departments.
» Any system abnormality was promptly handled. During the peak sales period and
throughout the pandemic, the system was stable.
» In 2021, there was no business incident related to the IT system nor any information
leakage.
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• As a large corporation in retail sales, MWG constantly needs a healthy cash flow for
operations. In 2021, the cash flow planning was strictly controlled to ensure MWG's
purchasing and business activities liquidity.
» MWG has financial investments in short-term deposits and bonds, thus exposed to
the risk of the market’s interest rate fluctuations. These investments are closely
monitored and assessed by the Audit Committee. The Committee concluded that
there were no cases affecting MWG’s operations and financial health in 2021.
» The risk of bad debts related to receivables from partners and the risk of pre-payment
for imported goods was monitored and controlled. In 2021, there were no cases where
provisions were needed; payments and goods were received in full.
» The receipt and payment procedures were re-examined and assessed as free of
significant risk. The steps in the procedures are clearly specified for ease of transaction
tracking. The approval steps are decentralized to relevant departments and divisions
to avoid loss, wastage, or overspending.
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Mobile World Investment Corporation 41
OPERATIONS
IN THE YEAR
III.
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1. BUSINESS OPERATION
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Mobile World Investment Corporation 43
A | BUSINESS OVERVIEW
Number 1
retailer in Vietnam and the only
Vietnamese company in the
Top 100 Retailers in Asia - Pacific 9th
position in
VNR500’s
Top 50 Vietnam’s Top 10 Largest
Best Performing Enterprises
in Vietnam
Companies by
Nhip Cau Dau Tu Magazine
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Over
71,000
employees by
the end of 2021
MWG’s Top 3 Brands
are all listed in
Brand Finance Vietnam 50
(Top 50 Most Valuable Brands in Vietnam),
with Dien May Xanh at the 20th position,
The Gioi Di Dong at 26th, and Bach Hoa Xanh at 35th
A retail network
of more than
Forbes’
5,300 stores
an increase of 1,140 50best
stores compared to 2020 listed Vietnamese
companies
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Mobile World Investment Corporation 45
B | FULL-YEAR BUSINESS RESULTS
a. OVERVIEW
+13%
122,958 12%
108,456
+25% +53%
COMPARED
TO 2020
4,901
3,920
MWG had 5,306 stores by the end of (+1,140 stores compared to the same period of 2020)
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REVENUE BREAKDOWN
BY CHAIN
REVENUE BREAKDOWN
BY PRODUCT
Phones, accessories
and other mobile devices Others(*)
40.4% 5.0%
22.9%
Food & FMCGs
31.7%
Consumer
Electronics
(*): Other services include SIM, prepaid card, installment payment, cash collection services, used devices etc.
ANNUAL REPORT
Mobile World Investment Corporation 47
b. THE GIOI DI DONG, DIEN MAY XANH AND BLUETRONICS
94,742
MAIN PRODUCT
Positive YoY value growth
VND BILLION
Contribute 77% + 9% Phones Laptops
13,405
17%
1,992 40% 1,992
DMX
970 43% VND BILLION
JANUARY/2022
MAY/2021 a. Experimented stand-alone
MARCH/2019 DECEMBER/2019 stores selling sportswear
a. Piloted freelancer
Piloted Launched the model - cooperation (AVASports), mom & baby
shop-in-shop first CE with mom & shop products (AVAKids),
model selling store - Bluetronics shops fashion (AVAFashion)
watches in Cambodia b. Launched shop-in-shop
b. Piloted selling bicycles
selling jewelry (AVAJi) and
bicycle (AVACycle)
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c. BACH HOA XANH
Contribute23%
total revenue of MWG
17%
38%
Revenue
28,216 +33% vs.2020
VNDbillion
45% 2,106 stores
by December-end 2021
17%
2.7 MILLION
fulfilled online orders
29%
>7,500
online orders/ day
33% GIỎ HÀNG
21%
ONLINE REVENUE
HCMC
CONTRIBUTION IN BHX
Southeast
Mekong River Delta 3%
Central & Central Highlands
50
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2. ORGANIZATION AND PERSONNEL
A | TOP EXECUTIVES
a. GENERAL INFORMATION
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Mr. | TRAN KINH DOANH Mr. | DOAN VAN HIEU EM Mr. | NONG VAN DUNG
General Director of Mobile World General Director of The Gioi Di Dong General Director of Bach Hoa Xanh
Investment Corporation Joint Stock Company Trading Joint Stock Company
Mr. | DOAN TRUNG HIEU Mr. | DO TUAN ANH Mr. | TRAN VAN HOANG
General Director of Conscientious General Director of Fully Trusted General Director of An Khang Retail
Installation - Repair - Maintenance Logistics Joint Stock Company Joint Stock Company
Service Joint Stock Company
Mr. | PHAM VAN TRONG Mr. | BUI NGOC TIN Mr. | CAO NHAT ANH TU
General Director of Vuivui Director of The Gioi Di Dong General Director of 4K Farm
Company Limited Information Technology Limited Joint Stock Company
Company
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Mobile World Investment Corporation 53
b. BACKGROUND SUMMARY AND SHARE OWNERSHIP RATIO
OF MEMBERS OF THE BOARD OF MANAGEMENT (*)
54
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“
change in the Executive Board
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Mobile World Investment Corporation 55
3. INVESTMENT ACTIVITIES
AND PROJECT IMPLEMENTATION
A | RESTRUCTURING SUBSIDIARIES,
ASSOCIATES
a. THE CONSCIENTIOUS INSTALLATION - REPAIR -
MAINTENANCE SERVICE COMPANY LIMITED (TAN TAM)
56
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b. 4KFARM JOINT STOCK COMPANY
58
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Revenue surged by
356% YoY
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Mobile World Investment Corporation 59
b. OTHER SUBSIDIARIES
- As traditional markets were closed during the pandemic lock down, BHX’s
business took its advantages, although it was still under great pressure
regarding distribution ability to meet customers’ needs. After the lock down,
Bach Hoa Xanh the traditional markets were re-opened while BHX’s key customer base of
2. Trading Joint Stock workers and students were still staying in their hometown. This plus the
Company complicated situation of the pandemic had affected the customer quantity
of BHX. The company is still under the expansion stage, with the 2021
revenue increased by 33% compared to 2020.
- The stability of financial status and solvency were maintained.
- The company only leases its venues to The Gioi Di Dong Joint Stock Company,
3. Tran Anh Digital World therefore its business activities remain the same as in 2020.
Joint Stock Company
- The financial status and solvency were maintained stable.
The Gioi Di Dong - The company provides software and other information technology
Information services to MGW's subsidiaries. Business activities remained stable.
4.
Technology - The stability of financial status and solvency were maintained.
Limited Company
7. Fully Trusted Logistics - As the company was established at the end of 2021, it had no significant
Joint Stock Company activities.
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4. FINANCIAL STATUS
A | FINANCIAL STATUS
INDICATORS 2020 2021 % GROWTH
Total asset (VND bn) 46,031 62,971 36.8%
Net revenue (VND bn) 108,546 122,958 13.3%
Profit from operating activities (VND bn) 5,971 7,105 19.0%
Other profits (VND bn) -3 6
Profit before tax (VND bn) 5,410 6,472 19.6%
Profit after tax (VND bn) 3,920 4,901 25.0%
Payout ratio 17.3% 4.8%
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Mobile World Investment Corporation 61
INDICATORS 2020 2021
2.CAPITAL STRUCTURE RATIO
+ Total liabilities/ Total asets 0.7 0.7
+ Total liabilities/ Owners’ equity 2.0 2.1
+ Debt/ Equity 1.1 1.2
3. OPERATIONAL CAPABILITY RATIO
+ Inventory turnover 3.7 3.9
+ Total asset turnover 2.5 2.3
4. PROFITABILITY RATIO
+ Gross profit margin 22.1% 22.5%
+ Operating margin 5.5% 5.8%
+ Selling expenses/ Net revenue 14.1% 14.6%
+ Administration expenses/ Net revenue 3.1% 3.1%
+ Net profit margin 3.6% 4.0%
+ ROE 28.4% 27.3%
+ ROA 8.9% 9.0%
+ ROIC 14.9% 14.0%
A | STOCK INFORMATION AS OF
DECEMBER 31, 2021
62
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Independent auditor
Ernst & Young Vietnam
Co., Ltd
140
10000
120
8000
100
80 6000
60
4000
40
2000
20
0 0
140 1700
1500
120
1300
100 MWG 70%
1100
VNINDEX 36%
80 900
60 700
500
40
300
20 100
0 -100
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Mobile World Investment Corporation 63
B | SHAREHOLDER STRUCTURE
NO. OF PROPORTION NO. OF SHAREHOLDER STRUCTURE
NO. SHAREHOLDERS OF
SHARES OWNERSHIP (%)
SHAREHODLERS
Institutional Individuals
1. Founders 28,095,237 3.94% 3 3
Domestic 28,095,237 3.94% 3 3
Foreign 0 0
Major shareholders
2. 263,681,752 36.98% 14 14
(above 5%)
Domestic 134,357,167 18.84% 2 2
Group of 11
affiliated
Foreign 129,324,585 18.14% investors and 1 12
other investor.
3. MWG’s Managers
61,974,492 8.69% 5,706 5,706
and Employees
Domestic 61,974,492 8.69% 5,706 5,706
Foreign
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E | Other securities
Not available.
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Mobile World Investment Corporation 65
SUSTAINABILITY
REPORT
IV.
66
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MemberoftheBOD
DANGMINHLUOM
and the personnel in
relevant departments
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Mobile World Investment Corporation 67
2. CORE VALUES OF MWG
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2. INTEGRITY
• INTEGRITY means Respecting your own words, including fulfilling
commitment, following the right design, right process, not lying, not
cutting steps.
• If you fail to KEEP YOUR PROMISE, NO MATTER HOW HARD YOU TRY, do
ALL OF THE 3 THINGS:
» Inform related people of what happened, evidenced by data as soon
as possible.
» Take the "I am the root cause" stance and self-reflect on what you
have done and have not done to keep your promise. Take responsibility,
do not blame others.
» Propose new actions and commitments in agreement with related
people to recover INTEGRITY of your own and the trust of others.
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4. BEING HONEST ABOUT MONEY
ISSUES and RELATIONSHIPS
• Be honest about money issues: Do not take, use and think about
possessing money, goods, or property that are not yours.
• Be honest in relationships: Do not speak out, do not express what
contradicts your thoughts.
6. QUALITY IS VITAL
• DO NOT BUY - DO NOT SELL poor-quality products.
• Root out poor-quality products in BHX.
• Do not give customers any products you are unwilling to use for yourself
due to quality concerns.
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3. SUSTAINABILITY COMMITMENTS
OF THE COMPANY
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We commit to put our customers at
CUSTOMER the center of all thoughts and actions.
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4. ENGAGEMENT
WITH THE STAKEHOLDERS
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MWGtakestheinitiative
toconsultstakeholders
aboutsolutionsto
harmonizestakeholder
interests
Consultingmethod:
• Customers: MWG proactively carries out surveys to capture customer feedback and
expectation through 24/7 communication channels, including SMS, cold calls, customer
support hotline, and website.
• Employees: Through an annual survey of employee engagement index, 24h-response
internal Hotline, questions/concerns sent through in-house MWG app.
• Partners: Via direct communication.
• Shareholders and investors: Via direct communication in online and offline meetings,
or via email.
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5. SUSTAINABILITY-RELATED
PRIORITIES OF MWG
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• Diversity
• Training and talent development
EMPLOYEES • Policies on incentives and benefits
for employees
• Inclusion and engagement
• Product safety
• Policies on ensuring customer
CUSTOMERS benefits
• Customer information security
• Packaging
PRIORITIES ENVIRONMENT • Waste and wastewater
• Electricity
• Ensure information
SHAREHOLDERS transparency and timely
disclosure to investors
AND INVESTORS • Ensure shareholders' benefits
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DETAILS OF PRIORITIES
A. EMPLOYEES
DIVERSITY
By the end of 2021, MWG had a total
of 74,111 employees with a diversity 38.9%
of qualifications, age, seniority, and
gender. MWG did not employ minors.
61.1%
TOTAL NUMBER TOTAL NUMBER
OF MALE OF FEMALE
45,307 28,804 MALE FEMALE
20%
18.6% 16.3%
13.2%
12.8% 12.9% 12.8%
9.1% 9.7%
6.7% 7% 5.6%
3,7%
1,3% 0.02%
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SUBSIDIARIES NO. OF EMPLOYEES
The Gioi Di Dong Joint Stock Company (excluding An Khang's employees) 41,866
TOTAL Bach Hoa Xanh Trading Joint Stock Company 21,274
IT 652 982
71,071 74,111
2020 2021
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“ Various training
programs have been
implemented to
meet the needs
“
of employees
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Mobile World Investment Corporation 79
Training courses
on soft skills 142,757 Sessions
Training courses on products 2,527 Courses
for the sales division
Training courses
for managers
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4,183
• In recognition of the efforts of all employees in
maintaining positive business results despite the
negative impact of the pandemic, MWG continues
to maintain an attractive 2021 year-end bonus for
employees.
• The well-defined internal promotion policy has
motivated employees. Since 2020, MWG has employee
applied a data-driven “automatic promotion
system” to present the most objective assessment
of employees. There were 4,183 employee
promotions
promotions in 2021, compared to 3,153 in 2020.
• MWG always fulfilled obligations on tax and
in2021
compulsory insurance for all employees. In
addition to mandatory social insurance, health
insurance under the State's regulations, employees
are entitled to health insurance for themselves
and family members and Accident insurance.
• Trade union members receive gifts on such
occasions as lunar new year, birthday, mid-autumn
festival and other activities.
• In addition, MWG employs specific policies for
such events as weddings, funerals, etc.
• MWG implements the principle of gender equality
in remuneration, bonus and welfare policies.
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- POLICIES TO ENSURE THE HEALTH AND WELLBEING
OF EMPLOYEES DURING THE COVID-19 PANDEMIC
support
6,1 81
employees
toalleviate
thefinancial
burden
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“ Pandemic
fighting
Insurance
“
package
“Pandemic fighting
Insurance package”
since August 2021 for a
total of 51,658people
(31,984 employees and
19,674 family members)
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INCLUSION AND ENGAGEMENT
- CONSULTATION HUB
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- MAINTAIN AND SPREAD THE CULTURE OF RECOGNITION
Raised
2.4BILLION
01 SCHOOLING ASSISTANCE:
to support
disadvantaged 02 SUPPORT BLUETRONICS
COLLEAGUES TO OVER
employees. COME COVID-19
programs are
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Rank8th
(11thin2020)
inTop100
Employer
ofChoices
regardless
oftheindustry
in2021
(CareerBuilder)
Top 50 Rank 1st
Vietnamese in the top 10
Enterprises with favorite
attractive employers in the
employer brands wholesale -
(Anphabe) retail industry
in 2021
(Career Builder)
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B. CUSTOMERS
PRODUCT SAFETY
88
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Mobile World Investment Corporation 89
C. ENVIRONMENT
PACKAGING
STATUS
• Currently, 100 percent of the packaging • The inventory at the end of each
consumed at TGDD-DMX is environ- period is also used as a basis to adjust
mentally-friendly PP plastic packaging. the number of packaging for the next
This is a product line that can be period.
collected and recycled, decreas-
ing environmental waste.
FUTURE ORIENTATION
• Meanwhile, the packaging
at BHX is bioplastic, which • Find new packaging
decomposes on its own in solutions to minimize
6 months. environmental impact.
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ELECTRICITY
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D. COMMUNITY
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Mobile World Investment Corporation 93
The "Building Loves - Giving Tons of Rice" campaign
with the support of 21 relevant brands has delivered
over 2,000 tons of rice costing well over
VND 20 billion to over 100,000 poor households
in Vietnam and Cambodia, helping them to settle during
the pandemic. The Company had 2 months of preparation
with local authorities to ensure that donations reach those
in need and has taken advantage of a network of 400
stores in 23 southern provinces as a "bridge" to facilitate
the delivery of the rice to the people.
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39,707 KM
DONATE
10 billion
TO CHARITY FUND
VND
744
11,918 KM 2040
RUNNERS
RUNNERS
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E. SHAREHOLDERS AND INVESTORS
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BOARD OF
MANAGEMENT’S
REPORT AND
ASSESSMENT
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The Covid pandemic has significantly impacted business activities, making 2021 an
A. extremely challenging year for Vietnamese businesses and MWG in particular. With the
Board of Management's ingenuity and flexibility, as well as the staff's great execution
abilities and relentless efforts, the Company successfully weathered the storm,
achieving USD 5 billion in revenue and completing 103% of the year's net profit target.
This business result has exceeded expectations and reinforced MWG's continuous
growth trend since its establishment.
MWG has opened 1,142 new points of sale, bringing the total store-count to 5,306 by the
B. end of 2021. In details:
THE DIEN MAY XANH (ĐMX) chain In comparison to the end of 2020, the
has 1,992 stores (565 more than at TGDD network has 970 stores, an net
the end of the previous year). increase of 57 stores.
REVENUE
C. from online transactions reached VND 14,370 billion,
increased by 53% on a year-on-year basis and accounted
for more than 12% of the total revenue
In particular, online revenue increased by 47% year over year, accounting for 14% of
TGDD/DMX's total revenue. Meanwhile, BHX posted a growth of 240% in online revenue,
which made up 3 % of its total revenue.
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The Management proactively worked with suppliers and closely monitored the coordination
and circulation of goods after anticipating the risks of global supply chain disruptions.
Admid the supply shortage of ICT and consumer electronics products, ensuring sufficient
stocks was critical, enabling MWG to earn considerable revenue even though total demand
did not grow strongly. Regarding access to retail sales and secure supplies, MWG offers
remarkable advantages of strong market analysis capabilities, long-term strategic
partnerships with suppliers, and stable cash flow compared to other retailers.
Quarter 4
Although TGDD/DMX had nearly 2000 stores temporarily closed or limited sales during
most time of the third quarter, the Company has (i) made every effort to reopen safely and
uniformly as soon as possible and (ii) created appealing promotions to successfully
exploit the need to acquire new/replace items as soon as the social distancing restriction
was relaxed in early October. Hence, the business results impressively recovered in the
fourth quarter, outweighing the severe impacts in the third quarter. As a result, TGDD and
DMX recorded significant revenue growth for 2021.
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Despite The Covid-19 pandemic having disrupted
business operations and supply chains and adversely
impacting people's incomes, it also creates market
CHANCE gap due to the withdrawal of many players without
concrete operational and financial base. In danger lies
opportunity. The Management took bold steps to help
TGDD/DMX achieve a remarkable breakthrough and
sustain market share growth.
In 2021, mobile devices - the category that directly benefited from the robust
demand of remote working and studying during the pandemic - were the
main growth driver for TGDD/DMX. In details:
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In October 2021
Topzone officially entered the Vietnamese
market right at the time of the iPhone 13
launch. This is an authorized retail chain of
Apple in Vietnam
• After only three months of piloting, Topzone had generated VND 280 billion
in revenue for the Company.
• When Topzone is fully operational in 2022, it is envisioned as a new growth engine,
with expected monthly sales of VND 8-10 billion per store.
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With 50 stores, Bluetronics has become the No. 1 retail chain of
mobile devices and consumer electronics products in Cambodia.
Bluetronics has not fulfilled its profit target for 2021 due to the
E. Bluetronics severe impacts of the Covid-19 outbreaks. However, consumer
electronics retailing business in Cambodia has made headway,
with Bluetronics reporting total sales of around
VND 450 billion, up 135% from 2020.
BHX successfully surpassed the USD 1 billion mark in sales and became
the Top 3 largest grocery retailers in Vietnam with 2106 points of sale as of
December 31, 2021.
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The average monthly sales per store was VND 1.2 billion. Fresh,
chilled and frozen foods accounted for around 45% of revenue,
while dry and home goods were the rest.
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G. An Khang
TOP 3
Largest pharmacy chain in Vietnam
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2 FINANCIAL STATUS
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A. ASSETS (VND BILLION)
132
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Long-term assets
80 133 -39.9% Construction in progress.
in progress
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B. LIABILITIES (VND BILLION)
ENDING BEGINNING
ITEMS BALANCE BALANCE % OF CHANGE NOTE
Short-term
deferred revenue 98 87 13.2%
Short-term
accrued expenses 3,885 3,191 21.8%
Short-term
unearned revenue 0 0 -100.0%
Other short-term
payables 476 546 -12.8%
134
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3 IMPROVEMENTS IN ORGANIZATIONAL
STRUCTURE, POLICIES
AND MANAGEMENT
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Mobile World Investment Corporation 135
2021
Although there weren't any significant changes in its organizational structure, MWG
proactively improved its policies for employees and business management to increase
adaptability to uncertain and unpredictable conditions as follows:
Implement the working from home and Change the criteria in evaluating the
working odd shifts to minimize the risk effectiveness of revenue and profit,
of business interruption due to disease enhance the crossed-department
outbreaks. connection to align with the current
situation, and ensure that the
year-end rewards policy is closely
linked with the business performance
of each chain.
Focus Mode
Tasks
Twitter
Doc
Gmail
YouTube
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4 DEVELOPMENT PLANS
DE
VE
LOP
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Mobile World Investment Corporation 137
TARGET 2022 ACTUAL 2021 TARGET 2022
ITEMS
(VNDBN) (VNDBN) VS ACTUAL 2021
MWG
SET CHALLENGING Increasing by 14%YoY and 30%YoY respectively.
TARGETS IN
2022
MWG still target to grow its online sales by 50% YoY
and estimate the online penetration in the company’s
total revenue of 15%.
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5 ASSESSMENT OF MWG'S
ENVIRONMENTAL AND
SOCIAL RESPONSIBILITIES
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ASSESSMENT OF
THE BOARD OF
DIRECTORS
REGARDING THE
COMPANY’S
OPERATIONS
VI
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Mobile World Investment Corporation 141
A. MWG ACHIEVED
98%
Although 2021 was a year of difficulties and
Of its
challenges for MWG’s operations due to the
severe impacts of Covid-19 outbreaks, the revenue target
Company still experienced an incredible
AND 103%
growth with net revenue of VND 122,958 billion
and VND 4,901 billion in profit after tax (NPAT),
increasing by 13% and 25% YoY, respectively.
Net profit after tax target
for the FY2021
MWG now has more than Online revenue in 2021 reached Gross margin reached
5,300 Stores VND 14,370 Billion 22.5%, 0.4%
(including 1,140 new increasing by 53% YoY and higher than that in 2020.
points of sale in 2021). accounting for more than 12% of Net margin increased to
the Group’s total revenue. approximately 4% from
3.6% in 2020
B.
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C.
MWG
is honoured to receive acknowledgment of
many prestigious domestic and foreign
organizations, including:
9TH
TOP 50 BEST TOP 50 BEST
PLACE IN TOP 10
Largest enterprises in Performing Companies in listed enterprises in
Vietnam according to Vietnam honored by The Vietnam by Forbes.
VNR500 ranking. Business Review (Nhip Cau
Dau Tu) magazine.
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Mobile World Investment Corporation 143
2 ASSESSMENT OF THE BOARD OF
DIRECTORS REGARDING THE BOARD
OF MANAGEMENT’S PERFORMANCE
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A B
Monitor and capture the The Board of Directors'
Company's business direction and supervision
operation process through adequately informed the
regular/extraordinary Board of Management to
reports and meetings of the make sensible, prudent,
Board of Management with and transparent business
the Board of Directors. decisions to accomplish
the Board of Directors'
targets and the General
Meeting of Shareholders.
C
The Board of Directors appreciated the excellent leadership of the Board of
Management through difficulties and turned the tide to the finish line with
the right vision and drastic action. The Board of Management conducted
thorough market analysis, precisely anticipated worldwide supply
constraints, and worked proactively with suppliers to enhance inputs to
distribution centers. It was a careful preparation in goods, personnel, sale
processes to quickly fulfil the customers as soon as stores were allowed to
reopen after quarantine months. Meanwhile, The Board of Management
also proactively put forward new ideas and seized remarkable recovery
and growth.
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3 ACTION PLANS AND DIRECTIONS
OF THE BOARD OF DIRECTORS
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A.
In 2022, the general action plan of the Board of Directors is as follows:
Focus on urging and supervising Liaise with the Audit Committee to enhance
the implementation of business capability of monitoring and inspecting the
plan to fulfil 2022 targets. Board of Management’s operating activities,
managing risks, ensuring the compliance with
the Laws, regulations and the company’s Charter.
B.
Regarding sustainable development commitments:
The Board of Directors appoints Mr. Dang Minh Luom – BOD member cum Head of Human
Capital of MWG to be the person in charge of leading sustainable development activities
of the company.
The Board of Directors develops strategies, action plans to ensure (i) the company’s business
does not bring negative impacts on the benefits of environment – society – community, and
(ii) MWG create new values and share positive value with stakeholders.
MWG discloses information about strategies, implemented actions and specific results
relating to sustainable development in the company’s annual reports.
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/\NNUAL REFDRT 2021
____
CONSOLIDATED
INCOME STATEMENT
fortheyearended 31 December2021
VND
164
ANNU/\l Rr:P:JITT 2021
=--------------CONSOLI DATED
CASH FLOWSTATEMENT
forthe yearended 31 December2021
VND
166
ANNUALREH)ITT2021
Ar-JNUA R POR"
Mobile World Investment Corporation 167