Troy Ericson - Email FAQ Answers
Troy Ericson - Email FAQ Answers
Troy Ericson - Email FAQ Answers
By Troy Ericson
Hey, thanks for checking this out - it’s going to show you exactly how to
increase email conversions & sell more than you ever have before.
This isn’t the patty cake, softball type of Q&A you typically find on Google
where people don’t actually answer your question. This is me telling you
exactly what works after having sold over $50,000,000 worth of stuff over
the last 3 years.
Also, my goal is to make this document fun & easy to read. So hopefully
you find it entertaining. Feel free to save this (File > Download) or share
it with whoever you’d like (File > Share).
If you asked me a question that’s super specific or private, I’ll get back to
you personally as soon as I can - I’m a busy person (and so are you), so
that’s why I made this Done-For-You Google Doc! Enjoy!
Feel free to share this with anyone who might find it useful (:
FAQ’s:
The easiest way to increase open rates is to use the formula of *curiosity +
benefit* in your subject lines. And throwing in bits of contradiction or social
proof/name dropping. Be specific with your claims as well.
Of course this changes based on your niche, but I’ll give a few examples in
the email marketing niche since I know you at least have some level of
interest since you’re reading this.
(The curiosity is in the ‘weird email’ part and the benefit is in the ‘$4,000’
part. I also used a timeframe since those help too.)
Example 2: The fastest & easiest way to land your first client
Example 3: Newbie emailer STUNS Gary Vee with THIS strange email
Your click rate depends on a lot of things and will vary based on the goal of
each email and the size of your list (gets harder as your list gets bigger).
Let’s say you’ve got several thousand people on your list. Sometimes you
write long emails that get around 1% clicks, but those clicks have very high
purchase intent since they read the whole email.
Sometimes you can write short emails with a link and let people do all the
reading on the website. Those get 3-5% clicks where it’s quantity over
quality.
Either one can work. But the easiest way to get more clicks is to make the
link text match the subject line as much as possible.
For example, if your subject line is ‘Easy way to get more clicks from your
email’, the link text should be ‘Easy way to get more clicks from your email’.
It works because the congruency is very high. You can’t always make it an
exact match, but just do as best as you can. But overall, it’s all about writing
awesome emails loaded with amazing content that’s congruent with the
subject line. See the next question:
After selling $50,000,000 worth of stuff in the last 3 years, I can confirm that
telling RELATABLE STORIES is the #1 key to writing emails that people
love while also persuading them to buy... Because it's hard to stop reading
a good story (doesn’t matter if it’s in a book, a movie, or an email)... IF they
feel they’ve been in your shoes before. And by the end of a good story,
people feel inspired to take action.
So the easiest way to write a story-based email is to think back through the
past week or so and tell a story that happened to you. Of course it should
be relevant to your audience, but here's how I tell stories & pitch stuff at the
end:
If you’re writing for someone else and stories about YOUR life aren’t
relevant to the audience, use Reddit.
For example, if you’re a guy writing for womens’ weight loss, Google
“Reddit how do women lose weight?” and you will find a TON of stories that
really really really resonate with people who need your product/service.
Stories are all about relating to people, which is how to get your foot in the
door & sell them something that’s going to help them.
All of this helps readers relate to you, which is the key to making a sale.
I hope my emails are a good example of how to tell a story & then transition
into a Call To Action.
Similar to the answer above, you simply tell a story or share a testimonial,
and then transition into how a certain concept/product/service helped solve
a problem.
For example, I’m just going to be honest here haha, I’m giving you a TON
of awesome value so by the time you’re done reading, you’ll be more
inclined to buy something from me because of all the value you got here.
So with that being said, if you want me to personally share even more
secrets & awesome value like this, join the Email List Management
Certification Program.
The more you send, the more you make. You can’t sell via email if you
don’t send emails, right?
Also, don’t forget that your subscribers joined your list for a reason. They
WANT to hear from you.
If they unsubscribe, don’t worry. They weren’t very serious anyway. Plus, if
you have The Unsub Secret, you can still convert them into buyers.
The only time you shouldn’t send a ton of emails is if you have a really dull
service business that people only buy from when they have to (a few
examples: tree trimming, Christmas gifts, gutter cleaning).
If this sounds overwhelming, just start off by sending one more email per
week than you normally do and go from there. You can also email me at
[email protected] if you’re looking for a copywriter to write them
for you. I have some incredible writers looking for extra work.
Right after work hours is good for people with normal jobs (especially if you
want them to click & consume content).
But to be honest, it doesn’t matter that much if you write good emails. One
time I accidentally scheduled an email at 3am instead of 3pm. The client’s
average open rate was 27%. The 3am email got 24%.
Plus, I have subscribers from all over the world, so sometimes the timing is
really odd for some people but I still get great open rates.
Point is, there are more important things to worry about. Just make sure to
send & you will improve right away!
Just ask a simple question. Keep the email extremely short and to the
point. When people reply, use that to start a conversation.
Keep it super simple. You won’t get many replies if your question is too
complicated.
Plus, when people reply, it boosts your deliverability AND allows you to get
to know your subscribers better. You’ll meet a lot of cool people.
The most important thing is to make sure that your welcome email makes
sense and isn’t just something that’s thrown together really quick.
Make sure it’s congruent with whatever action the subscriber took to end up
on your list. Deliver what they asked for and then tell them what to expect
in the future (this is what makes them stick around).
Walk through the opt-in process yourself and make sure it makes sense to
new subscribers.
Then just make sure you’re using the ‘reply email’ from above so you know
what people want to hear about. And then write your future emails about
that.
But overall, the welcome email is most important because it’s your first
impression. And you don’t get a second chance at it.
If your welcome email sucks, people tend to not read your emails anymore.
How should I re-engage inactive subscribers
without hurting my deliverability to my active
subscribers?
First off, make sure you read the answers to the above questions so you
know WHY people lose interest in the first place.
But for your inactive subscribers, you want to put out your VERY best offer
or content in front of them. You have nothing to lose. They either reply &
you keep them on the list or they’re gone forever. So use a suuuuper
attractive subject line and keep the message really simple while giving
them a great offer. The format is below:
In general, if people don’t open your emails for more than 30-60 days, you
should really consider kicking them off your list unless you wanna go to
spam in the near future.
Am I going to spam? How do I get out of spam or
make sure I DON’T go to spam?
It’s never the same for everyone, but here are some symptoms:
Way #1: Cut down the list size until you are getting open rates of 20%+.
The people you cut don't need to be permanently cut, just set them to the
side for now. Do this for a couple weeks (send a lot of emails) and your
domain reputation will begin to improve. Then slowly add some people
back, but obviously don't add back the people you cut out in the preliminary
step I mentioned.
Way #2: Buy a new domain and send from that. Most people won't notice
or care. But make sure to set up the list so it can be automatically cleaned
so this doesn't happen again.
If you think you’re going to spam & want me to get you out, click here.
How do I get out of the Gmail Promo Tab?
Truth is, the Promo Tab is almost as bad as spam. It kills open rates and
damages deliverability at the same time. And obviously it kills sales. It’s a
slippery slope. You could be losing thousands per month because of it.
Which leads to point #2, content. Because content usually dictates which
folder your emails go to and therefore it impacts your domain reputation.
Big corporate companies tend to try and get too fancy… And then all the
smaller companies think that’s how you’re supposed to do it.
Keep it simple & personable looking. Neatness and message clarity are the
most important, BY FAR.
The only time when you need to be a little fancy is for ecommerce, in which
case, I used this setup:
1. Logo
2. Headline
3. Image
4. Some persuasive/feeling based writing about the product
5. Another image
Honestly, email success is more about using the principles I’ve taught in
this document. But to answer the question, I use ActiveCampaign. I think
it’s the best one by far because the deliverability is really good and the
amount of stuff you can do with automations & lead flow is the best in the
business. A few other good ESPs are Klaviyo, Ontraport, and Maropost.
Worst in my opinion is Mailchimp.
2. Build a list from anywhere that gets traffic. Usually you will need to do
paid advertising to get a significant amount of traffic, but maybe you
have a site that ranks high on Google, or a lot of Twitter followers, or
a good reputation with your Linkedin network, or a really good
Facebook group.
3. Not all subscribers are the same. People who buy something to get
on your list are WAY more likely to buy stuff in the future. Freebie
opt-ins will continue to look for freebies.
Honestly, just post somewhere! You can also use sites like Upwork to find
remote jobs. I also have a jobs board & client-getting strategies in my
Email List Management Certification Program.
Yep, it’s expensive, but my agency can help you have record months right
away, OR if you’re just starting out, I can refer you to someone else. Either
way, just email me at [email protected].
Yep, here.
Yep, you can get paid commissions to sell my stuff. Here are the links to
use. Just make sure to replace YourName with your name:
Email List Management Service:
https://calendly.com/email-paramedic/list/?utm_source=YourName