CHAPTER 1. SAMPLING THEORY (Week 1 2)
CHAPTER 1. SAMPLING THEORY (Week 1 2)
Learning Objectives
1. students can understand about the population and sample
2. students can understand the concept of sampling
3. Students can understand the kinds of sampling technique
4. Students can understand how to determine the right sample size.
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Population Sample
5. Parameter and Statistic are the characteristics of the population and sample
Parameter is a value or characteristic that is measured from all elements of the
population
Statistic is a value or characteristic that is measured from the sample elements taken
from a population
6. The collection or measurement of data on the population is called a census, while the
sample is called sampling
Sampling Concept
Sampling is a process carried out to select and retrieve sample members appropriately
from the population so that the sample taken can represent the population.
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Sampling Technique
1. Sampling techniques are used to take samples that can represent the population.
2. There are three important things related to sampling
a. Why is sampling done?
b. How to take sample? Sampling Technique
c. How many sample members should be drawn? Sample size
3. Sampling techniques can be categorized into two types, namely probability and
nonprobability sampling
4. Probability Sampling is a way of taking a randomly selected sample or using
probability theory.
5. Kinds of Probability sampling
a. Simple Random Sampling
It is a random sampling process, in which every individual or element in the
population has an equal chance of being selected to be the sample. It can be said that
the researcher can freely choose the members of the population to be sampled.
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The terms:
• Homogeneous population
• Geographically, the members of the population are located in an accessible place
(a certain place or area)
Example:
The population is 200 fun bike participants, each of whom has 1 lottery coupon, so
everyone has the same chance to win the raffle. There are 40 prizes, 40 out of 200
coupons will be drawn randomly.
b. Stratified Random Sampling
It is a sampling method by dividing members of the population into several stratums
(according to certain characteristics), then the sample is selected from each formed
stratum. The purpose of making this stratum is to get a homogeneous sub-population.
There are two types of stratified random sampling, namely:
• If each stratum has a proportional sample size, then it is called Proportionate
Stratified Random Sampling
• If some stratum sample size is not proportional, it is called Disproportionate
Stratified Random Sampling
Example:
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Sampling is done randomly for each stratum with a certain number (the proportion
of the sample is in accordance with the number of members in each stratum)
c. Cluster Random Sampling
It is a way of taking samples from certain clusters or groups. A cluster can be said to
be a sub population of the initial population
Stages in cluster random sampling:
• The population is divided into several clusters or groups
• The first stage sample is taken from some of the clusters that are part of the
population (called the primary unit)
• The second stage sample is taken from the primary unit randomly using simple
random sampling method or stratified random sampling.
Example:
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• In the first stage, a random cluster / class is taken to determine the 2 selected
classes (Class 1 and Class 4).
• The second stage takes samples from each selected cluster with a total sample
size of 10 students.
The arrangement may be one student from grade 1 and 9 students from grade 4
(1 - 9), or (2 - 8), or (3, 7), or (4 - 6), or (5 - 5) depending on the concept used,
using simple random sampling or stratified random sampling.
d. Systematic Random Sampling
It is a sampling method, where only the first unit of observation from the sample is
taken randomly, while each subsequent unit is systematically selected according to
the interval.
If the sample size is too large in Simple Random Sampling, it will cause cost and
time burdens. Therefore, Systematic Sampling is simpler than Simple Random
Sampling
The stages of this Sampling are:
• Determining the sample size you want to take (𝑛) from the population (𝑁) so
that the interval is known (𝑖 = 𝑁/𝑛).
• Taking the first sample unit (𝐴𝑅1 ) randomly using conditions 𝐴𝑅1 ≤ 𝑖
• Selecting next sample unit with formula:
𝐴𝑅𝑛 = 𝐴𝑅𝑛−1 + 𝑖
Example:
If we will take 20 people out of 100 people using systematic random sampling, then
the stages are:
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• Determining an interval
𝑁 100
𝑖= = =5
𝑛 20
• Determining the first random sample unit with conditions 𝐴𝑅1 ≤ 𝑖. Suppose a
fourth person is taken.
• Determining the second to 20 sample units by means of:
𝐴𝑅𝑛 = 𝐴𝑅𝑛−1 + 𝑖
𝐴𝑅2 = 𝐴𝑅1 + 𝑖 = 4 + 5 = 9, so the ninth person who was drawn next.
𝐴𝑅3 = 𝐴𝑅2 + 𝑖 = 9 + 5 = 14
⋮
𝐴𝑅20 = 𝐴𝑅19 + 𝑖 = 94 + 5 = 99
6. Nonprobability sampling is sampling without paying attention to the opportunities for
each unit of the population to become a sample unit (members of the population do not
have the same chance of being used as sample members)
7. Kinds of Nonprobability Sampling
a. Purposive Sampling
Is a way of taking samples with a specific purpose or purpose. For example, you want
to research about satisfaction with the use of gadgets with brand A. In this case, there
will definitely be difficulties when using the probability sampling method, because
it is not known exactly who uses the branded gadget A. The easiest way is to come
to a place, if someone uses a gadget brand A can be used as a respondent.
b. Snowbell Sampling
This sampling technique is widely used when the researcher does not know much
about the study population, which is known to only one or two members of the
sample. Because the researcher wanted more, the researcher asked the first sample to
show another sample that could be used as a sample.
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For example, the researcher wants to know the economist's view of the
implementation of the PSBB. In this case, the researcher first takes data from an
economist who he knows. Then the researchers asked the list of names of economists
known by the first respondent to be the next respondent.
c. Accidental Sampling
It is a way of taking samples only considering convenience without paying attention
to other aspects.
For example, the research is to find out the types of social media used by students,
then the sample taken is the students in the researcher's class so that it is easier, faster
or closer. Things like this turn out to be less objective, thus providing unfavorable
general conclusions.
In general, this nonprobability sampling can be used for social, economic, or
marketing research, where research only wants to find out opinions or views
without having to carry out further analysis.
Sample Size
How much sample should be taken?
The higher the level of precision that is desired, the larger the sample size that must be
taken. The sample size if the population is known can use the SLOVIN formula with the
formula:
𝑁
𝑛=
1 + 𝑁𝑒 2
with:
𝑛 : number of sample members
𝑁 : Number of population members
𝑒 : error tolerance (level)
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