FORTUNE INSTITUTE OF INTERNATIONAL BUSINESS

CIP RESEARCH PROPOSAL

ON

LOGISTICS HIRING - HOW TECHNOLOGY CAN BRING DOWN

THE COST OF HIRING?

INTERIM REPORT - 2022

Submitted in partial fulfilment of the requirements

For the award degree of

POST GRADUATE DIPLOMA IN MANAGEMENT

SUBMITTED BY

RUCHI SAMBHARIA
(21PGDM046)

CORPORATE MENTOR – MR ABHINAV SHARMA

NAME OF THE COMPANY – TAPROOTZ
 TABLE OF CONTENT

S NO. CONTENT

1. INTRODUCTION TO INDUSTRY/COMPANY

2. REVIEW OF THE ASSIGNMENT

3. ROLES AND RESPONSIBILITIES

4. PROJECT OBJECTIVES

5. ACTION PLAN

6. SUMMARY OF THE WORK

 INTRODUCTION TO INDUSTRY/COMPANY

(LOGISTICS)

Logistics is recognised as the economic backbone in today's society. The Indian logistics sector has risen
at a 10.5 percent CAGR since 2017 and is estimated to be worth $215 billion by the end of 2020 as one
of the primary development factors.

Over 22 million people are employed in India's logistics industry, which was ranked 44th in the World
Bank's logistics performance index in 2018, up from 54th in 2014. The Government of India accorded
this sector 'Infrastructure Status' in 2017 in order to enable this significant industry receive new
investment at reasonable pricing.

Transportation currently dominates Indian logistics, accounting for more than 85% of total value, and
this is expected to grow in the future years. The remaining is owned by the storage industry. The
remaining is owned by the storage industry. In addition, the industry raises special difficulties in India,
such as:

o The sector is fragmented due to the existence of several unorganised rivals. Only 10% of the
market is controlled by organised firms.
o Infrastructure and transportation linkages are typically coupled with a slew of regulatory
impediments in India.
o Storage is difficult due to limited material handling procedures, dispersed warehouses, and
insufficient infrastructure to retain perishable commodities.

Recent developments suggest that the Indian logistics sector would have exciting potential in the next
years.

o In recent years, Tier II and III cities have experienced an increase in consumer behaviours,
resulting in a shift in focus on logistics.
o Artificial intelligence has proven crucial in reducing time, cutting expenditures, increasing
output, and enhancing accuracy via cognitive automation.
o India's exports are increasing, reaching a record high of 11 percent in 2018-19.
As of 2016, the logistics sector employed around 21.24 million people. Of the 21.24 million, 54 percent
work in passenger highways, 35 percent in road fright, and the rest work in passenger trains, freight
forwarding, warehousing, packaging, and other services.

According to the National Sample Survey, the majority of employees are concentrated in the districts of
Mumbai, Kolkata, Hyderabad, and Ahmedabad, with Bangalore, Surat, and Indore emerging as growing
clusters.

There has been no official training in the nation to address the logistics sector's talent shortage.

The emphasis on infrastructure projects such as dedicated freight and industrial corridors like DMIC,
port terminal development, and the building of greenfield port projects under the Sagarmala and
Bharatmala projects would provide new job opportunities.

Rising income levels and quick expansion in organised retail, e-commerce, QSR, and other industries
will open up new options for the youth.

With 100 percent FDI approved through the automatic route and the adoption of GST, FMCG is
predicted to develop at a CAGR of more than 12 percent between 2010 and 2020.

LOGISTICS AND MARKETING INTERACTION

On the surface, logistics and marketing appear diametrically opposed. Logistics is concerned with the
nuts and bolts of product handling and delivery. Marketing, on the other hand, is a synthesis of creative
efforts and the precise analysis that supports them. These two divisions inside every organisation,
however, have a symbiotic connection. Because clients, for example, anticipate swift and efficient
manufacturing and shipment, logistics is becoming an increasingly vital component of marketing.

Marketing is the art of determining what clients want and then explaining how the organisation can
provide those requirements. Marketing includes not just advertising, social networking, and product
package design, but also the study of sales and response data to determine what customers like and desire
so that outgoing messages may be altered.

The intersection of logistics and marketing is highlighted anytime a firm advertises items such as:

o Free shipping and same-day delivery

o Same-day delivery is available.
According to Inbound Logistics, a solid logistics system may easily surpass any other marketing your
rivals may be undertaking.

A well-run logistics department may be used as a marketing tool. Some businesses have logistical
systems that are so efficient that they can offer cheaper rates as a result and promote that fact. Others can
accomplish delivery timeframes that allow online buyers to receive their items more rapidly, or, in the
case of fast-fashion retailers, can leverage their logistics systems to transfer goods from foreign
manufacturers to stores quickly enough to stay on top of (or ahead of) the newest trends.

Managing logistics and marketing requires a lot of imagination. When the USPS and delivery companies
were overwhelmed by a sharp increase in package volume in late 2020, Forbes highlighted an Uber-
based start-up that small businesses could use to avoid logistical bottlenecks and get packages delivered
before Christmas.
 ABOUT THE COMPANY

Taprootz, a start-up formed in 2011 by supply chain specialists, wants to change the landscape of people
and bring them together on one platform. The technology-driven platform focuses on the whole
professional lifecycle of people working in supply chain logistics, including identifying the perfect
match talent or position, skill gap & personality evaluations, and e-learning for development and
advancement. It also allows supply chain experts to get market information by networking with industry
colleagues or participating in the "Logistics Forum."

Industry - Logistics (Marketing)

Size (in terms of the workforce) – 11-50 employees

Vision- " With our tech-driven platform, developed by supply chain domain experts, we strive to meet
the E2E requirements of the people in logistics industry."

Mission- "W e add value to customer’s business by enhancing the efficiency of talent acquisition and
development.."

Organization structure- Organizational structure is an arrangement that describes how different

kinds of doings are fixed which results in achieving goals of an organization. Taprootz follows a
hierarchical organizational structure, where employees are grouped with every employee having one
clear supervisor. The company comprises departments with different expertise, the operation
department, administrative department, marketing department and R & D department. The department
comprises team members enriched with special skills.

Market Share- Not disclosed.

Specialties - Logistics focused Industry, Trusted by Logistics Industry Leaders, 10000+ Hand
screened profiles, Psychometric Assessment, Specialized Training for supply chain logistics, Skill
Assessment Test, E-Learning for logistics, Personality Assessment Test, and Digital Recruitment
Solution.

SOCIAL MEDIA PLATFORMS

LINKEDIN
 FACEBOOK

TWITTER
INSTAGRAM
 REVIEW OF THE ASSIGNMENTS

The project's goal is to create new promotional and successful hiring methods by obtaining
insights and doing analysis on the strategies being employed by the company given to me.

Because Taprootz is an exclusive platform for logisticians, market research had to be begun
at first to get to know the business thoroughly and gather all of the information of different
logistics terminologies, job positions, and so on.

I will discover some solutions to the key topic of how technological participation might aid
hiring in the logistic business after conducting extensive market research on the logistics
industry, taprootz's rivals, and sources to identify blue and white-collar labour. For this, I will
research the current Taprootz recruiting method as well as some prospective ideas for making
hiring more productive for both us and the clients we have onboarded.

Through this project, I will also develop some advertising approaches for Taprootz, which I
will begin by conducting market research. Following this step, the organisation contacts
important industry players, white collar employees, blue collar employees, and people
seeking a job/job change in the respective sector via different online platforms or cold
calling. These applicants are required to register on Taprootz's online portal or in the database
so that they can be contacted whenever a position matching their qualifications arises. This is
how the firm goes about sourcing candidates. Because the Taprootz mobile application is
currently not available to the general public, client recruiting is done through the traditional
manner of hiring.

Based on my research, Taprootz is unusual in that it solely targets logisticians, including

White Collar Workforce and Blue Collar Workforce, however it falls short in terms of
marketing. As a startup, the firm has yet to raise recognition and develop demand for its
product in the market, resulting in slow growth. Taprootz, on the other hand, uses the typical
hiring technique of contacting a firm, inquiring about their requirements, and then conducting
a telephonic or in-person interview. However, because this is a time-consuming and costly
method, I propose a subscription-based approach for clients so that they may benefit from
discounts as well.
 ROLES AND RESPONSIBILITIES

The most important element of these assignments is that they will allow me to get expertise in
Market Research, Lead Generation, and Business Development. It will help build confidence
in networking with people of all beliefs while persuasively providing value offers via cold
calling. Social media marketing brings you up to date on the newest trends and information
about the target audience's preferences and needs. This task will also assist me in
comprehending the complexities of such technologically advanced platforms and acquiring
information on building a user-friendly interface.

 Lead Generation:

In this process I have to perform Cold Calling college placement committee on daily
basis and generate leads, registering students on Taprootz.in platform. Beside colleges
I have also contacted numerous logistics profession on LinkedIn to register on the
platform to get updates on latest jobs.

 Market Research:

The idea is to gather information on logistic companies that can prove to be our
potential clients in the future. Company profiling, research on latest trends, research
on latest promotional strategies such as running Google Ads, LinkedIn Ads is
something that I need to do on a regular basis.

 Business Development:

Contacting different companies to be on-board with Taprootz as a client, arranging

meets and demos for the target companies with the CEO and founders.

 Social Media Marketing:

 I as an intern did post on social media handles such as LinkedIn, Facebook, Instagram
and Twitter of Taprootz to increase awareness and visibility.

 Bugs Mapping:

Finding bugs, mistakes and anything that is missing on the platform. Deriving a
solution for the error recognized.

 Recruitment:

Being a marketing intern don’t stop me from experimenting in different department. I

worked with the HR team of taprootz to satisfy my search for career. I took telephonic
interviews for big logistic companies and also place one person on the demanded
position.

PROJECT OBJECTIVES

The objectives that I wish to achieve through this Internship are: -

o To under how technology can help in hiring professional in logistic.

o To understand the business opportunities of the company in the market.
o To get the understanding of market research, digital marketing and understanding the
back-end work of the company.
 ACTION PLAN

 Week 1 – Orientation week and learning how Taprootz works

 Week 2 – Understanding Taprootz's STP plan

 Week 3 – gaining knowledge about Taprootz's market competitors

 Week 4 – Examining the company's current hiring procedure

 Week 5 – Planning and developing new hiring as well marketing techniques to

attract more companies as client.

 Week 6 –Designing the new hiring and marketing strategies

 Week 7 – Application of the newly designed hiring and marketing strategies

 Week 8- Analysing the new strategies and their results on the visibility of

Taprootz

 Week 9 – Comparing the results of old strategies with new strategies

 Week 10 – Formulation of report based on the research done and findings.

Providing suggestions to the company.

 SUMMARY OF THE WORK

“During this internship, I’ve come to realise that working at start-ups allows you to

discover yourself, and your fresh ideas are really valued.”

Taprootz is a one-stop platform for logisticians led by Mr Abhinav Sharma, the CEO, and

Mr Dheeraj Kapil, the company's co-founder. Taprootz is a start-up, thus each and every

person works hard to the best of their skills. As an employee at a start-up, I have the

freedom to discover myself and the professional path that I want to pursue. I worked in

marketing, business development, and a little number of technical aspects of the company

in an open and dynamic work atmosphere. I was able to comprehend the company's STP

approach while working at Taprootz. Customers are classified as Employers or

Employees by the firm. Employees are further classified as blue-collar or white-collar.

The company's target audience is any anyone who desires to operate in the logistics

business. The firm is unusual in that it is industry specialised, and that is how it promotes

itself in the market — A Platform for Logisticians. While conducting market research on

possible clients for Taprootz, I was able to discover the company's primary rivals, such as

Work India, Monster, and others, as these platforms also target the blue-collar population.

After doing company profiling for over 30 firms, I was able to discover the demands of

potential clients who may be fulfilled with our solution. Taprootz is currently in its early

stages, with a functional website but no completely developed mobile app. Because the

website traffic cannot meet the expectations of the employees, the majority of recruiting

is done through a traditional recruitment process. For more than a year, Taprootz's Digital

Marketing was handled by Digital Roots, a subsidiary firm. Even with frequent updates

on Social Media Platforms, the outcomes were unsatisfactory. Following that, an email

campaign using Google, LinkedIn, and Instagram ads was recommended to Taprootz's
Marketing Head and CEO. Higher management gave their approval to the initiatives. An

email campaign with proper messaging and content has been prepared and must be

distributed to the target demographic. In addition to an email campaign, the team is hard

at work on a Google Ad Campaign.

END