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Silo Structure

A silo structure divides website content into topically relevant categories, with each category containing around five pages thoroughly linked to each other. This silo structure boosts SEO by helping search engines understand the topical relevance of content, viewing the website as more authoritative. Each silo should contain at least 35 keyword pages, with 20 starting with "best" or ending in "reviews", around 5 mentioning product names, and 10 providing informational value. The silo structure enables pages to rank without many backlinks by building trust with search engines through topical relevance and internal linking between high-quality pages.

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111 views14 pages

Silo Structure

A silo structure divides website content into topically relevant categories, with each category containing around five pages thoroughly linked to each other. This silo structure boosts SEO by helping search engines understand the topical relevance of content, viewing the website as more authoritative. Each silo should contain at least 35 keyword pages, with 20 starting with "best" or ending in "reviews", around 5 mentioning product names, and 10 providing informational value. The silo structure enables pages to rank without many backlinks by building trust with search engines through topical relevance and internal linking between high-quality pages.

Uploaded by

Pro Nebyu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Definition of silo website

A silo structure groups content and links structures in a way that search bots love. All of the
information that your website covers is cleanly divided into categories. Each category should have
around five pages under it. Each page in a category is thoroughly linked to the other pages in the
category
Silo structure boosts SEO

Silos are basically a way to separate your website content into categories. The more topically relevant
content you cover in a silo, the more topically relevant your website will be in the eyes of Google
Silo structure

You need to have at least 35 keywords ‘pages’ per silo


• 20 of these should either start with ‘best’ or end in ‘reviews’
• Around 5 of them should be product names
• Some should contain words such as ‘with’ ‘under’ ‘for’
• 10 keywords should be informational, we need to provide value
A list of buyer keywords

Start with  ‘best’ , ‘top’


Or end with  ‘review’, ‘reviews’
Or contain  ‘for’, ‘with’, ‘vs’, ‘under’
Website silo blueprint

Silo 1  Supplements
Silo 2 Vitamins
Silo 3 Minerals
Important

Before you select a particular keyword to use for a specific silo, answer the following questions first
1. Are there other review style affiliate websites at the top 10 of the SERP’s
2. Is the first page packed with eCommerce stores
3. Forum answers ranking in the top 10 are a signal of an easy to rank for keyword
4. Look for the GAP ‘When you see google desperately trying to fill search results with ‘forum answers’ ‘reviews
from ecommerce websites’
5. Look at the DR and the UR for the websites
6. Check the reffering domains of weak websites ranking at the top 10 of the SERP
Export the data to Excel

Main landing page

SILO 1 ‘Landing page’ SILO 2 ‘Landing page’ SILO 3 ‘Landing page’

Page 1 ‘Article1’ Page 2 ‘Article 2’ Page 3 ‘Article 3’

Page N ‘Article N’ Page N ‘Article N’ Page N ‘Article N’


Important
SILO structure boosts topical relevance, and builds trust with google.
Google always looks for topical relevance, to provide searchers for a satisfying answer to their questions
• Article N 1 is relevant to article number 2 from the same silo and so on and so forth
• Internal linking between pages is well optimized, and links are of high relevance to one another
• Don’t make the mistake of trying to rank for competitive search phrases ‘keywords’, since your website is new,
look for low competition keywords with decent traffic
• The silo method will enable your web pages to rank with hardly any backlinks at all ‘or a handful’ compared to
highly competitive keywords that would need a lot of backlinks before you can rank in the top 10 of the
SERP’s
• Using the SILO model is definitely a sure way to get higher ranks, but it takes good on page SEO as well
• We will have a section of the course dedicated to on page SEO as well as off page SEO

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