054 & 062-Assignment 2-PMO - 2D.
054 & 062-Assignment 2-PMO - 2D.
By
Muhammad Hasham
01-398212-062
Raja Infaham ul haq
01-398212-054
Submitted to
Mr Ijaz Minhas
IMARAT Group of companies was founded in the 1950s. The foundation of the famous Raja
Market located in Raja Bazar, being the first milestone of their journey, was laid down by Raja
Afsar Ali Khan after the independence of Pakistan.
They are also been located in the United Kingdom for more than 15 years and successfully
completed more than 55 projects (remodeling & development) in a very competitive market of the
United Kingdom.
Since 2016, their Group has initiated 7 real estate projects at the prime locations of the Capital of
Pakistan, Islamabad. They have launched 3 hotels and 2 Luxury Apartment projects (Golf Floras
& IMARAT Residences) with a Country Club and also a business district. They are making
development in the field of industrial, agriculture as well.
IMARAT Group of companies have 50+ offices all over Pakistan and Aims to extend it to 100+
offices at the end of 2022, with over 1500+ employees team(On-site workers excluded).
Mission Statement:
Upholding values of honesty and trust to deliver the best in real estate has been our greatest
accolade.
Transforming the real estate sector of Pakistan into world best real estate sector because it is the
only way to boost Pakistan’s economy.
Vision Statement:
“PASSION TO BUILD”
The existence of our Group is not unique. It is part of a larger ecosystem of people, values, other
organizations, and the environment. Our Social Responsibility (CSR) policy is based on our
commitment to society, human rights, and the environment. It is important to protect the future of
our Group and to create shared values for our community, staff, clients and stakeholders. We are
a dedicated employer of equal opportunities and follow all fair labor practices. We ensure that our
business practices do not directly or indirectly violate human rights or any related laws. We are
committed to walking that extra mile for the health and safety of our employees and the
community.
We are committed to meet and exceed customer’s expectations while offering them,
They also have rigid and clear policies regarding the protection of environment by adopting
sustainable practices.
· They have successfully established the Iqbal Institute of Policy Studies (IPS), an independent
policy research institution dedicated to the goal of producing, distributing, and monitoring public
policies to achieve sustainable development goals in Pakistan.
· They work closely with the Office of the Premier, Department of Environment, Capital
Development Authority (CDA), Rawalpindi Development Authority (RDA), Lahore Development
Authority (LDA), Parks and Horticulture Authority of Punjab, and other organizations.
· They are developing an Arabian Park on the Islamabad Expressway with the Capital
Development Authority (CDA) to benefit various housing societies in the vicinity.
Our team retains talented and diverse staff. We also promote opportunities for growth, expression,
and job satisfaction in a spirit of appreciation and recognition. Therefore, the Group Management
strives to develop and maintain a good work ethic, which is necessary for the recognition and
retention of skilled and committed employees.
• Integrity
• Respect
• Innovation
• Drive
In accordance with the above business IMARAT Group of companies has enlisted following
business drivers.
10 Urban and town 7% Digitized data Bank called Prop sure which contains
planning 1000+ Town planner who developed digital plan of
Pakistani land.
Project selection:
We have identified the 3 major projects of IMARAT Group of companies and select only one on
the basis of identified business drivers.
1. Golf Floras
This project is considered because it is highly standardized project among all IMARAT groups of
projects. It is a fusion of nature and luxury, a natural nirvana and a golfer’s paradise having world
best resort living projects. More than 500 high-end apartments surrounded by hills and scenic
landscape.
One of the largest builders mall of Pakistan with all the construction material under one roof. Located
outside DHA 2 on the main GT Road.The purpose of selecting the project for comparison is that
this project lags in many areas of priority of business drivers.
A vision of the Renaissance Era that will become the Pakistan first ever luxury boutique and
international hotel.
4 Estate agency Network 20% 10% Estate agency involved for effective
marketing
2 Hospitality 4% 0% 5%
5 Digital App(Grana.com) 8% 5% 5%
6 Economic Growth 5% 5% 5%
PROJECT CHARTER
General Information
Project Title: Golf Flora Luxury Apartments, Garden City Bahria Town, Rawalpindi
Official Personal:
Executive Summary
Golf floras luxury apartments are one of the most elegant and definable projects of the imarat
GOC. It is located in Garden City, Bahira Town, Islamabad. It is a fusion between nature and
luxury, a natural golfer’s paradise. The main features acquired are exquisite Imarat country club,
golf course surrounded by hills and having lush landscaping. It is senot3ed as the one of the top
20 luxury resort living projects in the world which is located in the world's best amenities.
Project Purpose
Business Problem
Currently keeping the demand of the clients in view and the location of the different areas of
Pakistan the high rise building is the most required structure of the real estate construction as
compared to the homes. There are few challenges and problems which this construction company
imarat can face while building this project can be a more complex myriad of rules, bylaws and
rental strategies that need to be considered. The main problems which we face are Lightweight
Structures, Wind And Earthquake Resistant Design, Provision of Basements, Construction and
Fire Safety, Speed of Construction, Repair and Maintenance, Use Of Information Technology,
Provision Of Efficient Plumbing Services international standard and environmental stability.
The imarat group of companies are the most detailed and objective oriented. The objective of their
project golf flora is to provide a unique combination of sleek interior and the art decor and lavishly
luxury facilitates. The main objective is to provide the elite club to the tenants and also the local
community sideways, this club is designed with the opulence, grandeur and splendor. The
objective is to deliver the best and renowned apartments having an extraordinary sleek interior,
elegant art decor, and best valuable products of the international standard.
Assumptions
• The legal documentation can be affected by RDA as initially the project can be approved
but there can be a factor of rivalry or some unforeseen circumstances.
• The imarat goc is more focused to get all the resources you need to complete the golf flora
luxury apartment on the specific time so we assume that they will coordinate with all of
the resources such as man, material and machine in order to make sure the completion of
the project on time.
• The project will start on July 2022 so all of the pre-work phase which include the
documentation, approval, soil test, digging , and piling should be up to date at that time.
• Another important thing is that the project manager and director make sure that all of the
funds must be approved by the sponsor and they should have the management and
contingency reserve for the unforeseen circumstances
• All of the resources which are going to be used in this project should be reached on the site
before the commencement of the project.
Project Authority
Authorization
This project golf flora luxury apartment of imarat goc will be having certain authorization, which
will be from the legal department such as the Rawalpindi development authority, and from the
sponsor of this project and internally they have to get the authorization from the project owner,
company owner ad consent of the board of directors.
Director PMO
The Director PMO of this project golf flora luxury apartment is Mr Awais Aslam. He performs
duties as the manager of every project and so is the case for of this project he is also responsible
for the allocation of different authorities such as the project manager, team lead and all of the
required team manager for the project and to keep in coordination with them.
Project Manager
Mr Jawad had been appointed as Project Manager for Golf flora luxury apartment project, by
approval of Director PMO. The PM will create a detailed project plan in coordination with the real
estate experts, organization owner and board of directors on how to execute, monitor, control
project activities, and close this project. The project manager is responsible for right accumulation
of resources also, PM and his team will follow rules and procedures of the organization for
executing the project and informing the development of the project to DPMO.
Project Organization Description
The project manager of the project golf flora Mr Jawad will have the communication with the
project team and the authority level individuals, then the project director Mr Awais Aslam of the
imarat goc will be having the brief information about the project. And all of these authorities and
personnel will be in coordination with the supreme authority Mr Shafiq Akbar who is the owner
of imarat goc. Along with that if there is any need for any resources such as the man, machine, and
material the project manager has the authority to acquire these resources from external sources.
Project Title: Golf Flora Luxury Apartments, Garden City Bahria Town, Rawalpindi
Project Description
Golf floras luxury apartments are one of the most elegant and definable projects of the imarat goc.
It is located in Garden City, Bahria Town, Islamabad. It is a fusion between nature and luxury, a
natural golfer’s paradise. The main features acquired are exquisite imarat country club, golf
course surrounded by hills and having lush landscaping. It is senot3ed as the one of the top 20
luxury resort living projects in the world which is located in the world's best amenities. Residents
at the Golf Floras get free memberships to the all exclusive IMARAT Country Club! Which is
your gateway to an elitist lifestyle. Choose from an array of 30+ facilities tailor made for your
pleasure and entertainment including sports, literature, art and craft and much much more! Elegant,
exotic, and effortlessly classy, the IMARAT Country Club promises an exquisite experience for
all its members. Possessing an allure that is its striking combination of sleek interiors with state-
of-the-art décor that sets the bar high, the club is set to become the club of the century.
• The project should be completed as per the required infrastructure given in the planning
phase.
• All machines must be connected with UPS to cater power breakdown or fluctuation. All
other resources must be in action such as the man material and machine so that the project
should be completed in the required time and cost.
• Soil test and pre phase feasibility must be done in time to ensure the project commencement
and completion on time.
• Training sessions of the hospitality team and the sales department must be done to ensure
the client's satisfaction.
• To complete the project's floor apartment, one must have quality assurance at every
milestone, that the things must be completed like the standard infrastructure.
The project golf flora apartment should be completed in the assign time of the four years, if there
is some lag in the production of the project so it should be counter before the time.,
The project golf flora should be completed in the acquired budget assigned from the project
sponsor and owners.
The quality of the project should ensure the standard given by the regulating body of the society
Bahria town and from RDA.
These criteria make sure the conformity of project activities to all the processes, procedures and
rules decided in the PMP. It is obligatory to follow all related rules and regulations by the project
manager and his team to complete the project. Where a conflict arises, the following priority table
will govern the authority.
Rules, Processes and Procedures Priority
Legal objective 2
PMP 4
Work Break Down Structures (WBS)
SECTION B OF PROJECT REPORT
1. New plan:
1.1 Project Information:
12 Reports:
12.1 Dashboard view:
12.2 Project Overview: