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Cold Email Templates

This document contains a collection of email templates for common sales and marketing scenarios, such as referral emails, introductory emails, follow up emails, and emails seeking feedback. The templates include placeholder text for customizing details like the contact and company names. They provide sample language and structures for communicating with leads and prospects by email.

Uploaded by

Aryan Singh
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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0% found this document useful (0 votes)
94 views8 pages

Cold Email Templates

This document contains a collection of email templates for common sales and marketing scenarios, such as referral emails, introductory emails, follow up emails, and emails seeking feedback. The templates include placeholder text for customizing details like the contact and company names. They provide sample language and structures for communicating with leads and prospects by email.

Uploaded by

Aryan Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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EMAIL TEMPLATES

Ready to use!

Referral email V1

Subject: [RELEVANT TOPIC, e.g. Sales ops; Demand generation; Product


management] at {{lead.name}}

Message: Hi {{contact.first_name}},

My name is [my name] and I head up business development efforts


with {{organization.name}}. We recently launched a new platform
that [ONE SENTENCE PITCH]. I am taking an educated stab in the
dark here, however, based on your online profile, you appear to be an
appropriate person to connect with ... or might at least point me in
the right direction. I’d like to speak with someone from {{lead.
name}} who is responsible for [HANDLING SOMETHING THAT’S
RELEVANT TO MY PRODUCT]. If that’s you, are you open to a
fifteen-minute call on [TIME WITH TIMEZONE AND DATE] to discuss
ways the {{organization.name}} platform can specifically help your
business? If not you, can you please put me in touch with the right
person?

I appreciate the help! Best,

{{user.first_name}}

follow us on think school LLP


EMAIL TEMPLATES
Ready to use!

Referral email V2

Subject: Question about [RELEVANT TOPIC, e.g. Sales ops; Demand


generation; Product management]

Message: Hi {{contact.first_name}},

My name is [my name] and I'm with {{organization.name}}. We work


with organizations like

{{lead.name}} to [INSERT ONE SENTENCE PITCH].

[One sentence unique benefit].

Could you direct me to the right person to talk to about this at


{{lead.name}}

so we can explore if this would be something valuable to incorporate


into

your events? Cheers,

{{user.first_name}}

follow us on think school LLP


EMAIL TEMPLATES
Ready to use!

Intro sales email template

Subject: {{lead.display_name}} + {{organization.name}} Hi {{contact.first_-

name}}, My name is {{user.first_name}} with {{organization.name}}.

Message: Hi {{contact.first_name}},

We help law firms store & manage all of their client data securely in
the cloud. I wanted to learn how you handle data storage at
{{lead.display_name}} and show you what we're working on. Are you
available for a quick call tomorrow afternoon? Cheers,

{{user.first_name}}

follow us on think school LLP


EMAIL TEMPLATES
Ready to use!

The follow-up email

Subject: {{organization.name}} Follow Up - Hi {{contact.first_name}}, Friendly


follow up.

Message: Hi {{contact.first_name}},

We help law firms store & manage all of their client data securely
in the cloud. I wanted to learn how you handle data storage at
{{lead.display_name}} and show you what we're working on. Are
you available for a quick call tomorrow afternoon? Cheers,

{{user.first_name}}

follow us on think school LLP


EMAIL TEMPLATES
Ready to use!

The quick feedback email

Subject: Quick feedback? Hi {{contact.first_name}}, Hope all is well

Message: We just launched [X NEW FEATURE]. Here’s more information


about it: [LINK TO NEW FEATURE] Do you think it will help you
[THE BENEFIT: SAVE TIME/SAVE MONEY/MAKE MORE
MONEY/REDUCE PAIN] with [SPECIFIC THING THAT THEY DO]?

Cheers

{{user.first_name}}

follow us on think school LLP


EMAIL TEMPLATES
Ready to use!

The follow-up email

Subject: Quick {{organization.name}} update Hi {{contact.first_name}}, Hope


all is well.

Message: Hi {{contact.first_name}},

Last time we spoke, you didn’t think {{organization. name}} was a


good fit because [REASON WHY THEY DIDN’T CLOSE]. The good
news is that we now [NEW FEATURE OR SERVICE THAT
ADDRESSES THEIR CONCERN]. Based on our past
conversations, I think we’re in a better position to [HELP WITH
WHATEVER YOUR PRODUCT DOES].

Cheers,

{{user.first_name}}

follow us on think school LLP


EMAIL TEMPLATES
Ready to use!

Follow up with an opportunity that disappeared on you

Subject: Are we still moving forward? Hi {{contact.first_name}}, Friendly


check in.

Message: Hi {{contact.first_name}},

Last time we spoke, we said that we were [NEXT STEP IN THE


SALES PROCESS]. How can I help move things forward?

Cheers,

{{user.first_name}}

follow us on think school LLP


EMAIL TEMPLATES
Ready to use!

The “I just called” email

Subject: Today’s Call

Message: Hi {{contact.first_name}},

I just tried giving you a call. Do you have a few minutes to catch
up later this week?

Cheers,

{{user.first_name}}

follow us on think school LLP

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