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KISHORE Front Page Internship

Kishore Kumar P completed a summer internship at Ola Electric Technologies Pvt. Ltd. The summary analyzes the electric vehicle industry in India and Ola Electric's role within it. [1] The electric vehicle industry in India is growing due to government initiatives and a large market potential. [2] Ola Electric is an Indian electric mobility company that manufactures electric scooters. [3] During the internship, Kishore analyzed Ola Electric's business using tools like PESTLE, SWOT, and BCG matrix to understand opportunities and threats in the growing electric vehicle industry.
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0% found this document useful (0 votes)
152 views6 pages

KISHORE Front Page Internship

Kishore Kumar P completed a summer internship at Ola Electric Technologies Pvt. Ltd. The summary analyzes the electric vehicle industry in India and Ola Electric's role within it. [1] The electric vehicle industry in India is growing due to government initiatives and a large market potential. [2] Ola Electric is an Indian electric mobility company that manufactures electric scooters. [3] During the internship, Kishore analyzed Ola Electric's business using tools like PESTLE, SWOT, and BCG matrix to understand opportunities and threats in the growing electric vehicle industry.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Hindusthan College of Engineering and Technology

An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New Delhi


Accredited with ‘A’ Grade by NAAC| Accredited by NBA (ECE, MECH, EEE, IT & CSE)
Valley Campus, Pollachi Highway, Coimbatore 641 032.| www.hicet.ac.in

SUMMER INTERNSHIP REPORT

Submitted by

KISHORE KUMAR P
720721206026

In partial fulfillment for the award of the degree


of
Master of Business Administration

in
Department of Management Sciences

September 2022

Summer internship training at OLA ELECTRIC TECHNOLOGIES Pvt. Ltd.


Hindusthan College of Engineering and Technology
An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New Delhi
Accredited with ‘A’ Grade by NAAC | Accredited by NBA (ECE, MECH, EEE, IT & CSE)
Valley Campus, Pollachi Highway, Coimbatore 641 032.| www.hicet.ac.in

DEPARTMENT OF MANAGEMENT SCIENCES

This is to certify that the summer internship training report carried out at

OLA ELECTRIC TECHNOLOGIES Pvt. Ltd


is the bonafide record of summer internship training report prepared by

KISHORE KUMAR P
720721206026

Of II MBA (Master of Business Administration) during the academic year 2022-2023

______________ ___________________
Faculty Guide Head of the Department
Dr.M.Bhuvaneswari Dr.K.Samuvel
Hindusthan College of Engineering and Technology
An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New Delhi
Accredited with ‘A’ Grade by NAAC | Accredited by NBA (ECE, MECH, EEE, IT & CSE)
Valley Campus, Pollachi Highway, Coimbatore 641 032.| www.hicet.ac.in

Master of Business Administration

Course Code and Name: 20BA3701 / Summer Internship

Assessment Report

Name of the Student : KISHORE KUMAR P

Register Number : 720721206026


Assessment of the report Presentation Skills Viva Voce Total
(60 Marks) (30 Marks) (10 Marks) (100 Marks)

______________ ___________________
Faculty Guide Head of the Department
Dr.M.Bhuvaneswari Dr.K.Samuvel
ACKNOWLEDGEMENT
I am solemnly indebted to our Management, CEO and Principal of Hindusthan College of
Engineering and Technology, Coimbatore for their support and encouragement.

I am indebted to our beloved principal Dr.J. Jaya, M.Tech., Ph.D., Hindusthan College of
Engineering & Technology, Coimbatore for her support and encouragement.

I take this opportunity to thank Dr.K.Samuvel MBA., M.com., MSc(Psy)., M.Phil., Ph.D.,
HOD, Department of Management Sciences, Hindusthan College of Engineering & Technology,
Coimbatore for supporting me to complete this summer internship training.

I thank my faculty guide Dr.M.Bhuvaneswari M.B.A., M.Phil., Ph.D., , Department of


Management Sciences, Hindusthan College of Engineering & Technology, Coimbatore for her timely
advice and guidelines which assisted me in completing the summer internship successfully.

Also I wish to thank Dr.V.Senthil kumar for providing me an opportunity to undertake


summer internship training in their esteemed organization.

I like to express my gratitude to all the faculty members of Department of Management


Sciences, Hindusthan College of Engineering & Technology, Coimbatore under whose valuable
guidance the summer internship work was done.

KISHORE KUMAR P

720721206026
DECLARATION

I ( KISHORE KUMAR P, 720721206026) do hereby declare that this Summer Internship report
carried out at OLA ELECTRIC TECHNOLOGIES Pvt. Ltd. is the original work done by me
during the academic year 2022-23 in partial fulfillment of the requirement for the award of Master
of Business Administration. I also declare that the Summer Internship Training report is the result
of my own effort and has not been submitted to any other institution for the award of any other
diploma or degree.

(KISHORE KUMAR P)

(720721206026)
TABLE OF CONTENTS
CHAPTER CONTENTS PG.NO
I Industry Overview 1 - 13
1.1 Introduction 1
1.2 Market Structure and Size 3
1.3 Government Initiatives 5
1.4 Future of the industry 7
1.5 Global Scenario 9
II Company Overview 14-15
2.1 Company Profile 14
2.2 Objectives, Vision and Mission 15
III Functional Areas of the Organization 16 – 17
3.1 HR Department 16
3.2 Technical Department 16
3.3 Production Department 17
3.4 Marketing Department 17
IV Analysis and Interpretation 18 - 32
4.1 PESTLE Analysis 18
4.2 SWOT Analysis 20
4.3 BCG Matrix 29
V Conclusion 32 - 37
5.1 Findings 33
5.2 Suggestions 34
5.3 Conclusion 35
Bibliography 36

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