KISHORE Front Page Internship
KISHORE Front Page Internship
Submitted by
KISHORE KUMAR P
720721206026
in
Department of Management Sciences
September 2022
This is to certify that the summer internship training report carried out at
KISHORE KUMAR P
720721206026
______________ ___________________
Faculty Guide Head of the Department
Dr.M.Bhuvaneswari Dr.K.Samuvel
Hindusthan College of Engineering and Technology
An Autonomous Institution Affiliated to Anna University | Approved by AICTE, New Delhi
Accredited with ‘A’ Grade by NAAC | Accredited by NBA (ECE, MECH, EEE, IT & CSE)
Valley Campus, Pollachi Highway, Coimbatore 641 032.| www.hicet.ac.in
Assessment Report
______________ ___________________
Faculty Guide Head of the Department
Dr.M.Bhuvaneswari Dr.K.Samuvel
ACKNOWLEDGEMENT
I am solemnly indebted to our Management, CEO and Principal of Hindusthan College of
Engineering and Technology, Coimbatore for their support and encouragement.
I am indebted to our beloved principal Dr.J. Jaya, M.Tech., Ph.D., Hindusthan College of
Engineering & Technology, Coimbatore for her support and encouragement.
I take this opportunity to thank Dr.K.Samuvel MBA., M.com., MSc(Psy)., M.Phil., Ph.D.,
HOD, Department of Management Sciences, Hindusthan College of Engineering & Technology,
Coimbatore for supporting me to complete this summer internship training.
KISHORE KUMAR P
720721206026
DECLARATION
I ( KISHORE KUMAR P, 720721206026) do hereby declare that this Summer Internship report
carried out at OLA ELECTRIC TECHNOLOGIES Pvt. Ltd. is the original work done by me
during the academic year 2022-23 in partial fulfillment of the requirement for the award of Master
of Business Administration. I also declare that the Summer Internship Training report is the result
of my own effort and has not been submitted to any other institution for the award of any other
diploma or degree.
(KISHORE KUMAR P)
(720721206026)
TABLE OF CONTENTS
CHAPTER CONTENTS PG.NO
I Industry Overview 1 - 13
1.1 Introduction 1
1.2 Market Structure and Size 3
1.3 Government Initiatives 5
1.4 Future of the industry 7
1.5 Global Scenario 9
II Company Overview 14-15
2.1 Company Profile 14
2.2 Objectives, Vision and Mission 15
III Functional Areas of the Organization 16 – 17
3.1 HR Department 16
3.2 Technical Department 16
3.3 Production Department 17
3.4 Marketing Department 17
IV Analysis and Interpretation 18 - 32
4.1 PESTLE Analysis 18
4.2 SWOT Analysis 20
4.3 BCG Matrix 29
V Conclusion 32 - 37
5.1 Findings 33
5.2 Suggestions 34
5.3 Conclusion 35
Bibliography 36