Name: Ramirez, Melody P.

Course: BSIE-ETEEAP Section 6

Student No. 2103269

CASE STUDY 2: Apple Inc., 2015

PROBLEM:

How will apple Inc. stay in the firm when it comes to many competitors?

OBJECTIVES:

 To satisfy the needs of the customer in their products.

 To improve their features and new idea in the technologies.
 To compete in the competitors that already sustained in the markets.
 To organizing in their organizational structure.

ASSUMPTIONS

 Apple experimented with various products and several different product

lines of personal computers with limited success.

Explanation: They tried out a few different product lines to see whether
they would make the company a lot of money and be well received in
the market.

 Apple appears to operate from a divisional-by-process design, but absent

of any presidents of divisions. Apple does report revenues by both region
and product. Some analysts suggest that titles of Apple’s executives more
closely mirror how the firm reports sales, and many expect to see a
COO with divisional presidents reporting to that position.

Explanation: In their organization without COO they did not monitor or

reporting to the CEO if what will happen the status in the marketing and
sales especially in the operations.
  Apple prides itself on well-trained and knowledgeable salespersons with
excellent customer service. Apple invests heavily in R&D, over $6 billion
in 2014 alone, up nearly 100 percent from 2012.

Explanation: They invest heavily the R&D to check the status and study
the possible effect that cause problem and to add more expanding retail
stores in the world.

SWOT ANALYSIS

Strengths Weaknesses
- Apple is the world’s largest corporation on - Steve Jobs resigned from apple
a market capitalization Strengths. in 1985 and started a new firm.
- Apples own popular app and retail stores - Product line is not compatible
- Apple de-signs manufactures and market with leading software and not
world’s single most popular smartphone. able to multi task in window
- Headquarter in Cupertino, California based machine.
- First major piece of business software - Apple cannot collecting or not
VisiCalc spreadsheet product. kept every detail about the
- Apple have a user friendly product. users.

- Apple have innovative product designs and

software.
Opportunities Threats
- Apple can produces the Ipad, ipod, icloud, - Competitors can copy the
mac computers and other accessory devices features of iphone products.
- Apple can release of app that customer can - Can sell in the same price in
pay at retail store by scanning their phone. the market.
- Apple began a personal computer by - Samsung can have similar
providing desktop computers for business technology or innovative
and home. products.
- Apple leads the digital music revolution and - Competitors they like less control
future of mobile media and computing application and also produces
devices with iPad. yearly a products.
- Apple experimented various other products.
THEORITICAL FRAMEWORK

MARKETING STRATEGIES
PRODUCT/SERVICE
The product or service element refers to what you are offering as a whole to
your customers. Product decisions include functionality, branding, packaging,
service, quality, appearance and warranty terms. When thinking about your
product consider the key features, benefits, and the needs and wants of
customers.

PRICE
The price element refers to the way you set prices for your products or
services. It should include all the parts that make up your overall cost, including
the advertised price, any discounts, sales, credit terms or other payment
arrangements.
Your pricing will also depend on your businesses position in the market, for
example, if you advertise your business as a budget car rental service, your
pricing should reflect that choice. Or if you are a premium food product then
your price should be at a premium to lesser quality products to reflect the
better packaging and quality of ingredients you offer.

PROMOTION
Promotion refers to all the activities and methods you use to promote your
products/services to your target market. It includes sales, public relations, direct
marketing, advertising, sponsorship and social media. Since promotion costs can
be substantial, it is sensible to conduct a return on investment analysis (ROI)
when making promotion decisions. Firstly, you need to establish who your target
market is, what media do they consume, what the cost of that media will be,
how many more sales you need to cover your investment and how you will
gather the information that shows how the promotion has worked.
PLACE
The place element refers to how you get your product or service to your
customers at the right time, at the right place, and in the right quantity. It
includes distribution channels (e.g. via a shopfront, online or a distributor),
location, logistics, service levels and market coverage.

TYPES OF ORGANIZATION STRUCTURE

Organizational Structure formalizes the job tasks in the organization through

divisions and groupings, which are coordinated based on specialization of
functions. (Zarate, 2009)

Organization Structure represents a detailed arrangement of job functions per

department that is accorded to the employee scope of responsibility. (Manahan,
Toribio and Viray, 2014).

Organizational Structure is what you see and observed in the organization. It is

a formal flow of functional responsibilities of each work force in the
organization. The flow is within the system structure and it is reflected in the
organization.

ORGANIZATIONAL CHART

This is a diagram or drawing that shows the characteristics or the flow of

responsibility within the formal system in the organizational structure. It shows
the chain of command: authority, responsibility, unity of command and span of
control. Also, it shows the relationship among people when it comes to
accountability.

FORMAL ORGANIZATION SYSTEM

Compose of the recognized and formalized lines of communication, authority and

control. This is the real system or what is reflected in the organizational
structure. The lines of communication of the employee’s responsibility and
authority are still specific and clear on their position. What are their duties and
responsibilities is what the employees are doing.

Alternative Courses of Actions (ACAs)

1. Customer Satisfaction Survey

In this action they have a questionnaire designed to determine and to

understand what their customers think about their products needed and also
can help in each retail store have a survey box.

Pros.

A. This can help a lot in the business.

B. They give an idea on how to improve their products.

Cons.
A. No idea of what the customers’ needs.
B. No improvement that can add in the services.

2. Improvement or New Features and Technologies

Features and technologies of the product can help more in the apple,
they need to think that in the market, many competitors in the market
have tactics or style to decrease the sales of their competitors.

Pros.

A. They increase more the profit with new innovative that can help to
increase profit.
B. They click on the market if the technology are high-tech and less
instruction.
Cons.
A. Suddenly decrease their profit in a month or a year.
B. They will not trust their product if no improvement or changes.

3. Marketing Plan or strategy for the competitor

Give details the strategy that a company will use to market its products
to customers and identify what products needs or trend in the market.

Pros.

A. They increase more the profit with new products what customer needs.
B. Customer determined the product that they want.

Cons.
A. Didn’t know the products release.
B. The competitors have able to lose your income or profit.

4. Allocate the Position in Organization Chart or Organization Structure.

In company you need to allocate for the position that monitor the market,
sales and operation of the company that have author to report in the top
management. With same goals, vision and mission to broad the business.

Pros.

A. The company will already have a report or data for what is happening
in each retail store or in the operations.
B. They avoid the debt or losses and also can avoid the possible losses
in each products.

Cons.
A. Suddenly notice the losses of the store or in the business
B. Employee have no idea what flows of their company in every
operations
 CONCLUSION AND RECOMMENDATION

For me, I choose ACAs is Improvement or New Features and Technologies

Because it will give Apple more innovative products and technology that can
help in their business to grew. Customer will enjoy their products if we have
new release of innovative product, software and technologies that easy access
to every users for the products. It can help their business grow especially in a
lot of their competitors.