Tamkang University Tamkang

University

Practices of Business Intelligence

(ABC: AI, Big Data, and

Cloud Computing)
1071BI03
MI4 (M2084) (2888)
Wed, 7, 8 (14:10-16:00) (B217)
Min-Yuh Day

Assistant Professor

Dept. of Information Management, Tamkang University

http://mail. tku.edu.tw/myday/
2018-09-26 1
 (Syllabus)
(Week) (Date) (Subject/Topics)
1 2018/09/12
(Course Orientation for Practices of Business Intelligence)
2 2018/09/19
(Business Intelligence, Analytics, and Data Science)
3 2018/09/26
(ABC: AI, Big Data, and Cloud Computing)
4 2018/10/03 I
(Descriptive Analytics I: Nature of Data, Statistical Modeling,
and Visualization)
5 2018/10/10 ( ) (National Day) (Day off)
6 2018/10/17 II
(Descriptive Analytics II: Business Intelligence and
Data Warehousing)
2
 (Syllabus)
(Week) (Date) (Subject/Topics)
7 2018/10/24 I
(Predictive Analytics I: Data Mining Process,
Methods, and Algorithms)
8 2018/10/31 II
(Predictive Analytics II: Text, Web, and
Social Media Analytics)
9 2018/11/07 (Midterm Project Report)
10 2018/11/14 (Midterm Exam)
11 2018/11/21
(Prescriptive Analytics: Optimization and Simulation)
12 2018/11/28
(Social Network Analysis)
3
 (Syllabus)
(Week) (Date) (Subject/Topics)
13 2018/12/05
(Machine Learning and Deep Learning)
14 2018/12/12
(Natural Language Processing)
15 2018/12/19 AI
(AI Chatbots and Conversational Commerce)
16 2018/12/26
(Future Trends, Privacy and
Managerial Considerations in Analytics)
17 2019/01/02 (Final Project Presentation)
18 2019/01/09 (Final Exam)

4
 Business Intelligence (BI)
1 Introduction to BI and Data Science

2 Descriptive Analytics

3 Predictive Analytics

4 Prescriptive Analytics

5 Big Data Analytics

6 Future Trends
5
 ABC:
AI,
Big Data,
Cloud Computing
6
 Outline

• AI
• Big Data
• Cloud Computing

7
Business Intelligence, Analytics, and Data Science:
A Managerial Perspective, 4th Edition,
Ramesh Sharda, Dursun Delen, and Efraim Turban,
Pearson, 2017.

Source: https://www.amazon.com/Business-Intelligence-Analytics-Data-Science/dp/0134633288 8
Big Data, Data Mining, and Machine Learning: Value Creation for
Business Leaders and Practitioners,
Jared Dean,
Wiley, 2014.

Source: https://www.amazon.com/Data-Mining-Machine-Learning-Practitioners/dp/1118618041 9
Social Network Based Big Data Analysis and Applications,
Lecture Notes in Social Networks,
Mehmet Kaya, Jalal Kawash, Suheil Khoury, Min-Yuh Day,
Springer International Publishing, 2018.

Source: https://www.amazon.com/Network-Analysis-Applications-Lecture-Networks/dp/3319781952 10
with limited resources. Such decision support models were typically called operations
AI, Big Data, Cloud Computing
research (OR). The problems that were too complex to solve optimally (using linear or
nonlinear mathematical programming techniques) were tackled using heuristic methods

Evolution of Decision Support,

such as simulation models. (We will introduce these as prescriptive analytics later in this
chapter and in a bit more detail in Chapter 6.)
In the late 1970s and early 1980s, in addition to the mature OR models that were
Business Intelligence, and Analytics
being used in many industries and government systems, a new and exciting line of mod-
els had emerged: rule-based expert systems. These systems promised to capture experts’
knowledge in a format that computers could AIprocess (via a collection of if–then–else rules
or heuristics) so that these could be used for consultation much the same way that one
AI Cloud Computing Big Data
Ex So
En
D
ec D
O
n-te
r
D
a
ecu
t
DM BI c ia
lN
e p s iv C I n
is
io
m r is hb e lo -M etw
a e o I u B
R AI/ n S R
nd R D ar nfo d
C D
us Bi em ork
ou E up el Sta eso a ta s d r m om at ne i g or /M
tin xp p a u & a a s D y , ed
tio tic W t pu s at
e ert ort na R
rc
e a S io
n t
/T
ex I n a In
-D ia A
R S S r eh c o S in t A
ep l D ep Pl re g, t M ell na at na
or yst yst o a o c
ys
S ig ab
tin em em B M tin r n ni
n
u si
n
a rd em
t aa nini e nc
l y tic as lytic
g s s S g g g s s S g e s e s
1970s 1980s 1990s 2000s 2010s

Decision Support Systems Enterprise/Executive IS Business Intelligence Analytics Big Data ...

FIGURE 1.8 Evolution of Decision Support, Business Intelligence, and Analytics.

Source: Ramesh Sharda, Dursun Delen, and Efraim Turban (2017),
Business Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th Edition, Pearson 11
 Value Creation by Big Data Analytics
(Grover et al., 2018)
Value Strategy Leadership Trust
Moderating Factors
Governance Support Data-Driven Culture
Technological and Industry Context Competitive Dynamics
Manifestation
Capability Building Process Capability Realization Process

Direct value from BDA Value Targets

Value Creation Organization

BDA Performance
Mechanisms
BDA Infrastructure Capabilities Transparency and access Impact
Discovery and
Big Data Asset Ability to integrate, Functional Value
experimentation Business Products &
Analytics Portfolio disseminate, Prediction and optimization Processes Services
explore, and Improvement Innovation Symbolic Value
Customization and targeting
Human Talent
analyze big data Learning and crowdsourcing
Continuous monitoring and Consumer
proactive adaptation Experience &
Market
Enhancement

Learning by Doing (Coevolutionary Adaptation)

Investments Assets Capabilities Applications Targets Impacts Value

Source:
igure 3. Value Varunby
Creation Grover, Roger
Big Data HL Chiang, Ting-Peng Liang, and Dongsong Zhang (2018), "Creating Strategic Business Value from Big Data
Analytics
Analytics: A Research Framework", Journal of Management Information Systems, 35, no. 2, pp. 388-423. 12
 Evolution of top keywords in
“BD & BI” publications

2014 2015 2016 2017

• Management • Big Data • Cloud • Knowledge

• Text Mining Analytics Computing Management
• Data Mining • Social Media • Data
• Data Science • Business Warehouse
Analytics
• Information
System

Source: Ting-Peng Liang and Yu-Hsi Liu (2018), "Research Landscape of Business Intelligence and Big Data analytics: A bibliometrics study”,
Expert Systems with Applications, Volume 111, 30, 2018, pp. 2-10 13
 Framework for BD and BI Research
• Data Collection • Business
• Data Storage • Medicate
• Data Analytics • Supply Chain
• Infrastructure • Engineering
• Services
Technology Application

Impact Management

• Value Creation • Adoption of BD/BI

• Individual Impact • Cost Benefit
• Organizational Impact • Security/Privacy
• Social Impact • Human Resource
Source: Ting-Peng Liang and Yu-Hsi Liu (2018), "Research Landscape of Business Intelligence and Big Data analytics: A bibliometrics study”,
Expert Systems with Applications, Volume 111, 30, 2018, pp. 2-10 14
 ACCEPTED MANUSCRIPT

Business Intelligence and Big Data analytics

T
IP
CR
US
AN
M
E D
E PT

Figure 3 Visualization of Major Keywords in „Big Data” Literature

CC

Source: Ting-Peng Liang and Yu-Hsi Liu (2018), "Research Landscape of Business Intelligence and Big Data analytics: A bibliometrics study”,
Expert Systems with Applications, Volume 111, 30, 2018, pp. 2-10 15
AI 16
 Definition
of
Artificial Intelligence
(A.I.)
17
 Artificial Intelligence

“… the science and

engineering
of
making
intelligent machines”
(John McCarthy, 1955)
Source: https://digitalintelligencetoday.com/artificial-intelligence-defined-useful-list-of-popular-definitions-from-business-and-science/ 18
Artificial Intelligence
“… technology that
thinks and acts
like humans”
Source: https://digitalintelligencetoday.com/artificial-intelligence-defined-useful-list-of-popular-definitions-from-business-and-science/ 19
 Artificial Intelligence
“… intelligence
exhibited by machines
or software”
Source: https://digitalintelligencetoday.com/artificial-intelligence-defined-useful-list-of-popular-definitions-from-business-and-science/ 20
 4 Approaches of AI

Thinking Humanly Thinking Rationally

Acting Humanly Acting Rationally

Source: Stuart Russell and Peter Norvig (2016) , Artificial Intelligence: A Modern Approach, 3rd Edition, Pearson International 21
 4 Approaches of AI
2. 3.
Thinking Humanly: Thinking Rationally:
The “Laws of Thought”
The Cognitive
Approach
Modeling Approach

1. 4.
Acting Humanly: Acting Rationally:
The Turing Test The Rational Agent
Approach (1950) Approach
Source: Stuart Russell and Peter Norvig (2016) , Artificial Intelligence: A Modern Approach, 3rd Edition, Pearson International 22
 AI Acting Humanly:
The Turing Test Approach
(Alan Turing, 1950)

• Natural Language Processing (NLP)

• Knowledge Representation
• Automated Reasoning
• Machine Learning (ML)
• Computer Vision
• Robotics

Source: Stuart Russell and Peter Norvig (2016) , Artificial Intelligence: A Modern Approach, 3rd Edition, Pearson International 23
Boston Dynamics: Atlas

https://www.youtube.com/watch?v=fRj34o4hN4I 24
Humanoid Robot: Sophia

https://www.youtube.com/watch?v=S5t6K9iwcdw 25
Can a robot pass a university entrance exam?
Noriko Arai at TED2017

https://www.ted.com/talks/noriko_arai_can_a_robot_pass_a_university_entrance_exam
https://www.youtube.com/watch?v=XQZjkPyJ8KU 26
Artificial Intelligence (A.I.) Timeline

Source: https://digitalintelligencetoday.com/artificial-intelligence-timeline-infographic-from-eliza-to-tay-and-beyond/ 27
 Artificial Intelligence
Machine Learning & Deep Learning

Source: https://blogs.nvidia.com/blog/2016/07/29/whats-difference-artificial-intelligence-machine-learning-deep-learning-ai/
28
 AI, ML, DL
Artificial Intelligence (AI)

Machine Learning (ML)

Supervised Unsupervised
Learning Learning
Deep Learning (DL)
CNN
RNN LSTM GRU
GAN
Semi-supervised Reinforcement
Learning Learning
Source: https://leonardoaraujosantos.gitbooks.io/artificial-inteligence/content/deep_learning.html 29
Artificial Intelligence (AI)
is many things

Ecosystem of AI
Source: https://www.i-scoop.eu/artificial-intelligence-cognitive-computing/ 30
 Artificial Intelligence (AI)
Intelligent Document Recognition algorithms

Source: https://www.i-scoop.eu/artificial-intelligence-cognitive-computing/ 31
Deep Learning Evolution

i ng
arn
Le
ep
De

Source: http://www.erogol.com/brief-history-machine-learning/ 32
 Machine Learning Models
Deep Learning Kernel

Association rules Ensemble

Decision tree Dimensionality reduction

Clustering Regression Analysis

Bayesian Instance based

Source: Sunila Gollapudi (2016), Practical Machine Learning, Packt Publishing 33

3 Machine Learning Algorithms

Source: Enrico Galimberti, http://blogs.teradata.com/data-points/tree-machine-learning-algorithms/

34
Machine Learning (ML) / Deep Learning (DL)
Support Vector
Decision Tree Machine (SVM)
Classifiers
Supervised Neural Network
Learning Linear (NN)
Classifiers Deep Learning
(DL)
Rule-based
Machine Classifiers Naïve Bayes
Learning (NB)
(ML) Unsupervised Probabilistic
Bayesian
Learning Classifiers Network (BN)

Maximum
Entropy (ME)

Reinforcement
Learning

Source: Jesus Serrano-Guerrero, Jose A. Olivas, Francisco P. Romero, and Enrique Herrera-Viedma (2015),
"Sentiment analysis: A review and comparative analysis of web services," Information Sciences, 311, pp. 18-38. 35
Big Data
36
Evolution of Business Intelligence (BI) Chapter 1 • An Overview of Business Intelligence, Analytics, and D

Querying and
ETL
reporting

Metadata Data warehouse

DSS
EIS/ESS

Financial Data marts Spreadsheets

reporting (MS Excel)

OLAP

Digital cockpits
and dashboards
Business
Scorecards and Intelligence
dashboards

Workflow

Alerts and
notifications

Data & text

mining Predictive Broadcasting
Portals
analytics tools

FIGURE 1.9 Evolution ofSource: Ramesh

Business Sharda,(BI).
Intelligence Dursun Delen, and Efraim Turban (2017),
37
Business Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th Edition, Pearson
 mining Predictive Broadcasting
Portals
analytics tools

A High-Level Architecture of BI
FIGURE 1.9 Evolution of Business Intelligence (BI).

Data Warehouse Business Analytics Performance and

Environment Environment Strategy

Data Managers/executives
Technical staff Business users
Sources
Build the data warehouse Access BPM strategies
Data
- Organizing warehouse
- Summarizing Manipulation, results
- Standardizing

User interface
Future component: - Browser
Intelligent systems - Portal
- Dashboard

FIGURE 1.10 A High-Level Architecture of BI. (Source: Based on W. Eckerson, Smart Companies in the 21st
Century: The Secrets of Creating SuccessfulSource: Business Intelligent
Ramesh Sharda, Solutions.
Dursun Delen, andThe Data
Efraim Warehousing
Turban (2017), Institute, Seattle, WA,
38
2003, p. 32, Illustration Business
5.) Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th Edition, Pearson
types of analytics applications is evident. We next introduce these three levels of analytics.
Three Types of Analytics
Business Analytics

Descriptive Predictive Prescriptive

Questions

What happened? What will happen? What should I do?

What is happening? Why will it happen? Why should I do it?

Business reporting Data mining Optimization

Enablers

Dashboards Text mining Simulation

Scorecards Web/media mining Decision modeling
Data warehousing Forecasting Expert systems
Outcomes

Well-defined Accurate projections Best possible

business problems of future events and business decisions
and opportunities outcomes and actions

Source: Ramesh Sharda, Dursun Delen, and Efraim Turban (2017),

FIGURE 1.11 Three Types
Business Intelligence, of Analytics.
Analytics, and Data Science: A Managerial Perspective, 4th Edition, Pearson 39
 Analytics Ecosystem
An Overview of Business Intelligence, Analytics, and Data Science

Data
Data
Management
Generation
Infrastructure
Infrastructure
Providers
Providers Regulators and
Policy Makers

Data
Analytics
Analytics- Warehouse
Analytics Industry
Focused Providers
User Analysts &
Software Organization Influencers
Developers Application
Developers:
Industry Specific Academic
or General Institutions and
Certification Middleware
Agencies Providers

Data Service
Providers

Source: Ramesh Sharda, Dursun Delen, and Efraim Turban (2017),

FIGURE 1.13 Intelligence,
Business Analytics Ecosystem.
Analytics, and Data Science: A Managerial Perspective, 4th Edition, Pearson 40
 Job Titles of Analytics
of Business Intelligence, Analytics, and Data Science

Source: Ramesh Sharda, Dursun Delen, and Efraim Turban (2017),

Business Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th Edition, Pearson 41
84
A Data to Knowledge Continuum
Chapter 2 • Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization

Business Process

ERP CRM SCM

UOB UOB UOB

X X
1.0 2.1 3.0

UOB
2.2

Internet/Social Media
Data Protection
Instagram
te
rn
s End Users
Pinterest Facebook t
Test Pa
Twitter LinkedIn
Snapchat YouTube Built
Trends
Flicker Google+ Data Storage Validate
Foursqare Tumblr Analytics
Reddit Applications
Cloud Storage and Kn
ow
led
Computing ge
Machines/Internet of Things

Source: Ramesh Sharda, Dursun Delen, and Efraim Turban (2017),

FIGURE 2.1 A Data to Knowledge
Business Continuum.
Intelligence, Analytics, and Data Science: A Managerial Perspective, 4th Edition, Pearson 42
 Big Data
Analytics
and
Data Mining
43
Big Data 4 V

Source: https://www-01.ibm.com/software/data/bigdata/ 44
Value
45
 Stephan Kudyba (2014),
Big Data, Mining, and Analytics:
Components of Strategic Decision Making, Auerbach Publications

Source: http://www.amazon.com/gp/product/1466568704 46
 Architecture of Big Data Analytics
Big Data
Big Data Big Data Big Data Analytics
Sources Transformation Platforms & Tools Applications

Middleware Queries
* Internal Hadoop
Raw Transformed MapReduce Big Data
* External Data Pig Analytics
Data Extract
Hive
Transform Reports
* Multiple Jaql
Load
formats Zookeeper
Hbase
* Multiple Data Cassandra OLAP
locations Warehouse Oozie
Avro
* Multiple Traditional Mahout
applications Format Others Data
CSV, Tables Mining

Source: Stephan Kudyba (2014), Big Data, Mining, and Analytics: Components of Strategic Decision Making, Auerbach Publications 47
 Architecture of Big Data Analytics
Big Data
Big Data Big Data Big Data Analytics
Sources Transformation Platforms & Tools Applications

* Internal

* External Raw
Data Mining
Middleware

Data
Hadoop
Transformed MapReduce
Pig
Big Data
Analytics
Queries

Big Data
Data Extract
Hive
Transform Reports
* Multiple Jaql
Load
formats Zookeeper
Hbase

Analytics
* Multiple Data Cassandra OLAP
locations Warehouse Oozie
Avro
* Multiple Traditional Mahout

Applications
applications Format Others Data
CSV, Tables Mining

Source: Stephan Kudyba (2014), Big Data, Mining, and Analytics: Components of Strategic Decision Making, Auerbach Publications 48
 Social Big Data Mining
(Hiroshi Ishikawa, 2015)

Source: http://www.amazon.com/Social-Data-Mining-Hiroshi-Ishikawa/dp/149871093X 49
 Architecture for
Social Big Data Mining
(Hiroshi Ishikawa, 2015)
Enabling Technologies Analysts
• Integrated analysis model • Model Construction
Integrated analysis • Explanation by Model

Conceptual Layer
• Construction and
• Natural Language Processing confirmation
• Information Extraction Data
of individual
• Anomaly Detection Mining hypothesis
• Discovery of relationships • Description and
Multivariate Application
among heterogeneous data execution of
analysis specific task
• Large-scale visualization application-specific
Logical Layer task

• Parallel distrusted processing

Software Social Data

Hardware
Physical Layer
Source: Hiroshi Ishikawa (2015), Social Big Data Mining, CRC Press 50
Business Intelligence (BI) Infrastructure

Source: Kenneth C. Laudon & Jane P. Laudon (2014), Management Information Systems: Managing the Digital Firm, Thirteenth Edition, Pearson. 51
Business Intelligence and Data Mining
Increasing potential
to support
business decisions End User
Decision
Making

Data Presentation Business

Analyst
Visualization Techniques
Data Mining Data
Information Discovery Analyst

Data Exploration
Statistical Summary, Querying, and Reporting

Data Preprocessing/Integration, Data Warehouses

DBA
Data Sources
Paper, Files, Web documents, Scientific experiments, Database Systems
Source: Jiawei Han and Micheline Kamber (2006), Data Mining: Concepts and Techniques, Second Edition, Elsevier 52
 Data Mining at the
Intersection of Many Disciplines

Ar
Pattern

tifi
c
Recognition

ial
s
tic

Int
tis

ellig
Sta

en
ce
DATA Machine
MINING Learning

Mathematical
Modeling Databases

Management Science &

Information Systems

Source: Turban et al. (2011), Decision Support and Business Intelligence Systems 53
 Data Mining:
Core Analytics Process

The KDD Process for

Extracting Useful Knowledge
from Volumes of Data
Source: Fayyad, U., Piatetsky-Shapiro, G., & Smyth, P. (1996). The KDD Process for Extracting Useful Knowledge from Volumes of Data.
Communications of the ACM, 39(11), 27-34. 54
Fayyad, U., Piatetsky-Shapiro, G., & Smyth, P. (1996).
The KDD Process for
Extracting Useful Knowledge
from Volumes of Data.
Communications of the ACM, 39(11), 27-34.

55
 Data Mining
Knowledge Discovery in Databases (KDD) Process
(Fayyad et al., 1996)

Source: Fayyad, U., Piatetsky-Shapiro, G., & Smyth, P. (1996). The KDD Process for Extracting Useful Knowledge from Volumes of Data.
Communications of the ACM, 39(11), 27-34. 56
 Knowledge Discovery (KDD) Process

Data mining: Pattern Evaluation

core of knowledge discovery process

Data Mining

Task-relevant Data

Data Warehouse Selection

Data Cleaning

Data Integration

Databases
Source: Han & Kamber (2006) 57
 Data Mining Processing Pipeline
(Charu Aggarwal, 2015)

Data Preprocessing
Analytical Processing Output
Data Cleaning
Feature Building Building for
Collection and Analyst
Extraction Integration Block 1 Block 2

Feedback (Optional)

Feedback (Optional)

Source: Charu Aggarwal (2015), Data Mining: The Textbook Hardcover, Springer 58
A Taxonomy for Data Mining Tasks
Data Mining Learning Method Popular Algorithms

Classification and Regression Trees,

Prediction Supervised
ANN, SVM, Genetic Algorithms

Decision trees, ANN/MLP, SVM, Rough

Classification Supervised
sets, Genetic Algorithms

Linear/Nonlinear Regression, Regression

Regression Supervised
trees, ANN/MLP, SVM

Association Unsupervised Apriory, OneR, ZeroR, Eclat

Link analysis Unsupervised Expectation Maximization, Apriory

Algorithm, Graph-based Matching

Sequence analysis Unsupervised Apriory Algorithm, FP-Growth technique

Clustering Unsupervised K-means, ANN/SOM

Outlier analysis Unsupervised K-means, Expectation Maximization (EM)

Source: Turban et al. (2011), Decision Support and Business Intelligence Systems 59
Cloud Computing

60
61
Google Cloud Big Data Analytics

Source: https://cloud.google.com/solutions/big-data/ 62
 Google Cloud
Machine learning and Cloud AI

Source: https://cloud.google.com/solutions/big-data/overview/machine-learning-cloud-ai/ 63
 Google Colab

https://colab.research.google.com/notebooks/welcome.ipynb 64
 Cloud Computing
AWS
Amazon Web Services

Source: https://aws.amazon.com/ 65
Data Lakes and Analytics on AWS
Data Movement
Import your data from on-premises,
and in real-time.

Data Lake
Store any type of data securely, from
gigabytes to exabytes.

Analytics
Analyze your data with a broad
selection of analytic tools and engines.

Machine Learning
Forecast future outcomes, and
prescribe actions.
Source: https://aws.amazon.com/big-data/datalakes-and-analytics/ 66
 AWS Products
Analytics
• Amazon Athena • Amazon Redshift
– Query data in S3 using SQL – Fast, simple, cost-effective data
• Amazon CloudSearch warehousing
– Managed search service • Amazon QuickSight
• Amazon EMR – Fast business analytics service
– Hosted Hadoop framework • AWS Data Pipeline
• Amazon Elasticsearch Service – Orchestration service for periodic,
data-driven workflows
– Run and scale Elasticsearch
clusters • AWS Glue
• Amazon Kinesis – Prepare and load data
– Analyze real-time video and
data streams

Source: https://aws.amazon.com/ 67
 Machine Learning on AWS
Machine learning in the hands of
every developer and data scientist

Source: https://aws.amazon.com/machine-learning/ 68
 Cloud Computing
AWS Cloud Practitioner
AWS Solutions Architect
AWS Certified Big Data Specialty

Source: https://aws.amazon.com/certification/ 69
 Summary

• AI
• Big Data
• Cloud Computing

70
 References
• Ramesh Sharda, Dursun Delen, and Efraim Turban (2017), Business Intelligence, Analytics,
and Data Science: A Managerial Perspective, 4th Edition, Pearson.
• Jared Dean (2014), Big Data, Data Mining, and Machine Learning: Value Creation for Business
Leaders and Practitioners, Wiley.
• Mehmet Kaya, Jalal Kawash, Suheil Khoury, and Min-Yuh Day (2018), Social Network Based
Big Data Analysis and Applications, Lecture Notes in Social Networks, Springer International
Publishing.
• Varun Grover, Roger HL Chiang, Ting-Peng Liang, and Dongsong Zhang (2018), "Creating
Strategic Business Value from Big Data Analytics: A Research Framework", Journal of
Management Information Systems, 35, no. 2, pp. 388-423.
• Ting-Peng Liang and Yu-Hsi Liu (2018), "Research Landscape of Business Intelligence and Big
Data analytics: A bibliometrics study”, Expert Systems with Applications, 111, no. 30, pp. 2-
10.
• Stuart Russell and Peter Norvig (2016) , Artificial Intelligence: A Modern Approach, 3rd
Edition, Pearson International.
• Javier Mata, Ignacio de Miguel, Ramón J. Durán, Noemí Merayo, Sandeep Kumar Singh,
Admela Jukan, and Mohit Chamania (2018), "Artificial intelligence (AI) methods in optical
networks: A comprehensive survey", Optical Switching and Networking, 28, pp. 43-57
• Stephan Kudyba (2014), Big Data, Mining, and Analytics: Components of Strategic Decision
Making, Auerbach Publications.

71