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    Gujarat Technological University: 1. Learning Outcomes: Learning Outcome Component Learning Outcome

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    venkat naidu
    The document outlines the syllabus for the subject "Tourism and Hospitality Management" for the Master of Business Administration program. It includes 5 modules that will be covered over 40 sessions. Module 1 introduces fundamentals of tourism and the industry. Module 2 covers tourism products and services. Module 3 discusses the hospitality industry and hotel operations. Module 4 focuses on event management. Module 5 examines current and future trends in the industry. Students will be evaluated through internal and external assessments testing their understanding of concepts and ability to apply them.

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    Gujarat Technological University: 1. Learning Outcomes: Learning Outcome Component Learning Outcome

    Uploaded by

    venkat naidu
    22 views3 pages
    The document outlines the syllabus for the subject "Tourism and Hospitality Management" for the Master of Business Administration program. It includes 5 modules that will be covered over 40 sessions. Module 1 introduces fundamentals of tourism and the industry. Module 2 covers tourism products and services. Module 3 discusses the hospitality industry and hotel operations. Module 4 focuses on event management. Module 5 examines current and future trends in the industry. Students will be evaluated through internal and external assessments testing their understanding of concepts and ability to apply them.

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    4539294

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    The document outlines the syllabus for the subject "Tourism and Hospitality Management" for the Master of Business Administration program. It includes 5 modules that will be covered over 40 sessions. Module 1 introduces fundamentals of tourism and the industry. Module 2 covers tourism products and services. Module 3 discusses the hospitality industry and hotel operations. Module 4 focuses on event management. Module 5 examines current and future trends in the industry. Students will be evaluated through internal and external assessments testing their understanding of concepts and ability to apply them.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views3 pages

    Gujarat Technological University: 1. Learning Outcomes: Learning Outcome Component Learning Outcome

    Uploaded by

    venkat naidu
    The document outlines the syllabus for the subject "Tourism and Hospitality Management" for the Master of Business Administration program. It includes 5 modules that will be covered over 40 sessions. Module 1 introduces fundamentals of tourism and the industry. Module 2 covers tourism products and services. Module 3 discusses the hospitality industry and hotel operations. Module 4 focuses on event management. Module 5 examines current and future trends in the industry. Students will be evaluated through internal and external assessments testing their understanding of concepts and ability to apply them.

    Copyright:

    © All Rights Reserved
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    of 3

    GUJARAT TECHNOLOGICAL UNIVERSITY

    Syllabus for Master of Business Administration, 3rd Semester With effective


    Subject Class: Sectoral _ Elective from academic
    Subject Name: Tourism and Hospitality Management (THM) year 2018-19
    Subject Code: 4539294

    1. Learning Outcomes:
    Learning Outcome Component Learning Outcome
    Business Environment and Domain  Detailed understanding of the tourism and
    Knowledge (BEDK) hospitality as an industry.
     Ability to apply various concepts of management
    Critical thinking, Business Analysis,
    Problem Solving and Innovative for a successful venture in hospitality and tourism
    Solutions (CBPI) sector.
     Appreciate the global nature of the industry, policies
    Global Exposure and Cross-Cultural
    Understanding (GECCU) and the cultural diversity across geographies to be
    able to balance the global and local perspectives.
    Social Responsiveness and Ethics  Understanding of the conduct of tourism activity
    (SRE) which results in the economic and social upliftment
    of people and environment protection in different
    destinations.
    Effective Communication (EC)  Application of communication skills in client
    acquisition and servicing.
    Leadership and Teamwork (LT)  Development of skills required for better people
    management, a necessary aspect of services driven
    industry.

    2. Course Duration: The course duration is of 40 sessions of 60 minutes each.

    3. Course Contents:
    70 Marks
    Module No. of
    Contents (External
    No: Sessions
    Evaluation)
    Fundamentals of Tourism as an Industry
     Definition and Concept
     Phases of Tourism
     Components of Tourism
     Why do People Travel & Tourist Destinations
    I  Tourism Infrastructure 10 17
     Constituents of Tourism Industry
     Major Trends (Past, Present and Future)
     Types of Tourism & Its various forms
     India as a tourist place
     Global Scenario of the industry
    Tourism Products
     Elements of Tourism Product & Characteristics
     Tourism Product Life Cycle
    Tourism Services
     Travel Agencies & their roles
    II 10 18
     Types of Travel Agencies
     Tour Operators & their roles
     Differences between travel agency and tour operator
     Role of Other Agencies in Tourism viz. UNWTO
    (World Tourism Organization), IATO, TAAI,

    Page no. 1 of 3
    GUJARAT TECHNOLOGICAL UNIVERSITY
    Syllabus for Master of Business Administration, 3rd Semester With effective
    Subject Class: Sectoral _ Elective from academic
    Subject Name: Tourism and Hospitality Management (THM) year 2018-19
    Subject Code: 4539294

    FHRAI, IHA, IATA


    Global Code of Ethics for Tourism
    Hospitality Industry Overview
     Origin, Nature & Importance
     Organizational Structure & Management of various
    types of hotels
    III 10 18
    Star Categories of Hotels
     Grading Systems and Criteria
    Classification of Hotels
     Basis of Classification & Checklist
    Hotels & Restaurants Operations
     Departments of a Hotel & Coordination between
    them
     Hotels Revenue Centres and Cost Centres
     Food and Beverages Operations
     Housekeeping, Front Office & Reservation
    Management, Room Servicing
    IV Event Management: 10 17
     MICE (Meetings, Incentives, Conventions,
    Exhibitions), Business Events and Functions etc.
     Event Planning and Organizing
     Site & Infrastructure Management
     Human Resource Planning
     Crisis Management
     Event Marketing and Sponsorships
    Practical
    Students can study the Current & Future Trends in
    Hospitality and Tourism Industry.
     Tourism Promotions and Marketing.
     State / Country as a Tourism Product.
     Role and impact of online tour planning and booking
    companies. (30 marks
    V ---
     Changing policies and practices of hotels and tour CEC)
    operators to meet the real time needs of the
    customers. Eg.) Hourly booking for hotel rooms and
    its management, customized packages etc.
     Role of Government in enhancing tourism industry.
     GST structure for different categories of hotels and
    restaurants.

    4. Pedagogy:
     ICT enabled Classroom teaching Lectures
     Case Discussions and Role Playing
     Audio-visual Material (Using CDs/Clippings/ online videos)
     Assignments and Presentations
     Experts from tourism and hospitality sector can be invited frequently to share practical
    knowledge.

    Page no. 2 of 3
    GUJARAT TECHNOLOGICAL UNIVERSITY
    Syllabus for Master of Business Administration, 3rd Semester With effective
    Subject Class: Sectoral _ Elective from academic
    Subject Name: Tourism and Hospitality Management (THM) year 2018-19
    Subject Code: 4539294

    5. Evaluation:
    Students shall be evaluated on the following components:
    Internal Evaluation (Internal Assessment- 50 Marks)
    A  Continuous Evaluation Component 30 marks
     Class Presence & Participation 10 marks
     Quiz 10 marks
    B Mid-Semester examination (Internal Assessment-30 Marks)
    C End –Semester Examination (External Assessment-70 Marks)

    6. Reference Books:
    Sr. Author Name of the Book Publisher Year of
    No. Publication
    Rajat Gupta, Nishant
    Singh, IshitaKirar& Hospitality and Tourism Vikas Publishing
    1 Latest Edition
    Mahesh Kumar Management House Pvt. Ltd
    Bairwa
    Tata McGraw
    Introduction to Tourism
    2 Sudhir Andrews Hill Publishing Latest Edition
    and Hospitality Industry
    Co. Ltd.
    Sterling
    3 A. K. Bhatia Event Management Publishers Pvt. Latest Edition
    Ltd.
    Introduction to Pearson
    4 John Walker Latest Edition
    Hospitality Management Education
    SunetraRoday,
    Tourism: Operations and Oxford
    5 ArchanaBiwal and Latest Edition
    Management University Press
    Vandana Joshi
    Charles R. Goeldner , Tourism: Principles, John Wiley &
    6 Latest Edition
    J. R. Brent Ritchie Practices, Philosophies Sons
    Successful Tourism: Sterling
    7 PranNath Seth Volume I: Fundamentals Publishers Pvt. Latest Edition
    of Tourism Ltd.
    Note: Wherever the standard books are not available for the topic, appropriate print and online
    resources, journals and books published by different authors may be prescribed.

    7. List of Journals / Periodicals / Magazines / Newspapers / Web Resources, etc.


    1. Journal of Tourism and Hospitality Management
    2. International Journal of Tourism and Travel
    3. Journal of Hospitality & Tourism Research
    4. Tourism and Hospitality Research
    5. Hospitality Review
    6. Journal of Tourism & Hospitality
    7. http://www2.unwto.org/
    8. http://tourism.gov.in/

    Page no. 3 of 3

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