Test Quiz

E-Commerce - Chapter 1
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1. E-commerce can be defined as: A
A) the use of the Internet, the Web, and mobile apps to

transact business.
B) the use of any Internet technologies in a firm's daily
activities.
C) the digital enablement of transactions and process-
es within an organization.
D) any digitally enabled transactions among individu-
als and organizations.
2. Which of the following is an example of e-business? A
A) Amazon's inventory control system

B) the Amazon.com Web site
C) an Amazon mobile app
D) Amazon's Pinterest page
3. Which of the following terms can be considered syn- B

onymous with the term e-commerce?
A) e-business
B) digital commerce
C) the Internet
D) the Web
4. Which of the following is not a unique feature of C

e-commerce technology?
A) interactivity
B) social technology
C) information asymmetry
D) richness
5. Which of the following features of e-commerce tech- A

nology enables merchants to market and sell "com-
plex" goods and services to consumers via marketing
messages that can integrate video, audio, and text?
1 / 15
A) richness
B) ubiquity
C) information density
D) personalization
6. Which of the following features of e-commerce tech- D

nology allows users to participate in the creation of
online content?
A) ubiquity
B) global reach
D) social technology
7. Which of the following is the best definition of trans- B

action cost?
A) the expense of changing national or regional prices

B) the cost of participating in a market
C) the cost of finding suitable products in the market
D) the cost merchants pay to bring their goods to
market
8. In 2015, the world's online population was estimated B

to be around:
A) 310 million.
B) 3.1 billion.
C) 31 billion.
D) 310 billion.
9. Which of the following features of e-commerce tech- C

nology is related to the concept of network externali-
ties?
A) richness
B) interactivity
C) universal standards
D) information density
2 / 15
10. Which of the following statements is true about the C
traditional tradeoff between the richness and reach of
a marketing message prior to the development of the
Web?
A) Marketing messages had little richness.

B) The smaller the audience reached, the less rich the
message.
C) The larger the audience reached, the less rich the
message.
D) Richness was unrelated to reach.
11. Interactivity in the context of e-commerce provides D

which of the following functionalities?
A) the ability to physically touch and manipulate a

product
B) complexity and content of a message
C) the ability of consumers to create and distribute
content
D) the enabling of two-way communication between
consumer and merchant
12. The costs incurred by merchants in having to change C

product prices (such as the costs of reentering prices
into computer systems) are referred to as which of the
following?
A) subscription costs
B) fixed costs
C) menu costs
D) variable costs
13. Which of the following refers to any disparity in rele- A

vant market information among parties in a transac-
tion?
A) information asymmetry
B) unfair competitive advantage
3 / 15
C) imperfect competition
D) dynamic pricing
14. Which of the following is a physical place you visit in B

order to transact?
A) marketspace
B) marketplace
C) social network
D) the Internet
15. The total number of users or customers an e-com- C

merce business can obtain is a measure of which of
the following?
A) ubiquity
B) interactivity
C) reach
D) information density
16. Which of the following refers to the complexity and A

content of a message?
A) richness
B) reach
D) interactivity
17. E-commerce is available just about everywhere and C

anytime. This is known as ________.
A) richness
B) information density
C) ubiquity
D) reach
18. Which type of e-commerce is distinguished by the C

type of technology used in the transaction rather than
by the nature of the market relationship?
4 / 15
A) consumer-to-consumer (C2C)
B) social e-commerce
C) mobile e-commerce
D) business-to-business (B2B)
19. Which of the following is an example of social e-com- D

merce?
A) Amazon
B) eBay
C) Wikipedia
D) Facebook
20. Business-to-consumer (B2C) e-commerce in the Unit- A

ed States:
A) has grown at double-digit rates between 2010 and

2015.
B) has less revenue than C2C e-commerce.
C) now constitutes over 50% of the overall U.S. retail
market.
D) is growing more slowly as it confronts its own
fundamental limitations.
21. Which of the following is not true about the use of B

apps?
A) The average U.S. consumer spends over two hours

a day using apps.
B) Users still spend less time using apps than they do
using desktops or mobile Web sites.
C) Apps are easier to control and monetize than Web
sites.
D) Around 280 million people worldwide launch a
smartphone app more than 60 times a day.
22. Which of the following is an example of an on-demand B

service company?
A) YouTube
5 / 15
B) Airbnb
C) Tumblr
D) Facebook
23. Which of the following is an example of B2B e-com- D? (Said B on key

merce? but that doesn't
sound right)
A) Airbnb
B) Facebook
C) Groupon
D) Go2Paper
24. Which of the following is an example of C2C e-com- C

merce?
A) Amazon
B) Groupon
C) Craigslist
D) Go2Paper
25. All of the following are examples of social networks C

except:
A) Instagram.
B) Twitter.
C) Y Combinator.
D) Pinterest.
26. Which of the following statements about e-commerce A

in the United States in 2015 is not true?
A) Social e-commerce generates more revenue than

mobile e-commerce.
B) About 200 million U.S. consumers use mobile apps.
C) On-demand service firms are fueling the growth of
local e-commerce.
D) Growth rates for retail e-commerce are higher in
Europe than in the United States.
27. C
6 / 15
In 2015, roughly ________ million people in the United
States accessed the Internet via tablets.
A) 59
B) 94
C) 159
D) 194
28. Which of the following is not a major business trend B

in e-commerce in 2015-2016?
A) Mobile e-commerce continues to grow.

B) Small businesses and entrepreneurs are hampered
by the rising cost of market entry caused by increased
presence of industry giants.
C) On demand service companies garner multi-billion
dollar valuations.
D) Mobile and social advertising platforms begin to
challenge search engine marketing.
29. Which of the following is not a major technology trend D

A) Mobile messaging services become popular with

smartphone users.
B) Firms are turning to business analytics to make
sense out of Big Data.
C) The mobile computing and communications plat-
form creates an alternative platform for online trans-
actions, marketing, advertising, and media viewing.
D) Computing and networking component prices in-
crease dramatically.
30. All of the following are major social trends in e-com- C

merce in 2015-2016 except for:
A) concerns about the flood of temporary, poorly paid

jobs without benefits being generated by on-demand
service companies.
7 / 15
B) the continuing conflict over copyright management
and control.
C) the refusal of online retailers to accept taxation of
Internet sales.
D) the growth of government surveillance of Internet
communications.
31. Which of the following is not a major business trend B

A) the growth of a mobile app ecosystem

B) the weakening revenues of B2B e-commerce
C) the emergence of social e-commerce
D) the growth of the on-demand service firms
32. Which of the following describes the basic Web policy D

of large firms during the Invention period?
A) Integrate social networks and the mobile platform

with Web site marketing.
B) Emphasize the necessity for the Web to generate
profits.
C) Use the Web to sell complex goods and services
online.
D) Maintain a basic, static Web site depicting the firm's
brand.
33. The size of the B2B market in 2015 was estimated to D

be around:
A) $630 million.
B) $6.3 billion.
C) $630 billion.
D) $6.3 trillion.
34. Which of the following statements about the Web is A

not true?
A) The Web is the technology upon which the Internet

is based.
8 / 15
B) The Web was the original "killer app."
C) The Web provides access to pages written in Hyper-
Text Markup Language.
D) The Web is both a communications infrastructure
and an information storage system.
35. In 2015, there were an estimated ________ Internet D

hosts.
A) 1 million
B) 10 million
C) 100 million
D) 1 billion
36. All of the following can be considered a precursor to A

e-commerce except:
A) the development of the smartphone.

B) Baxter Healthcare's PC-based remote order entry
system.
C) the French Minitel.
D) the development of Electronic Data Interchange
standards.
37. Which of the following was the first truly large-scale C

digitally enabled transaction system in the B2C are-
na?
A) Telex
B) the Baxter Healthcare system
C) the French Minitel
D) EDI
38. In which year can e-commerce be said to have begun? C
A) 1983
B) 1985
C) 1995
D) 2001
9 / 15
39. All of the following are issues facing Pinterest except: B
A) copyright infringement.
B) inability to retain users.
C) spam.
D) scams.
40. Which of the following is a characteristic of e-com- C

merce during the Invention period?
A) mobile technology
B) earnings and profit emphasis
C) disintermediation
D) extensive government surveillance
41. ll of the following are examples of Web 2.0 sites and D

applications except:
A) photo-sharing sites.
B) blogs.
C) wikis.
D) auction sites.
42. Which of the following is not a characteristic of a D

perfect competitive market?
A) Price, cost, and quality information are equally dis-

tributed.
B) A nearly infinite set of suppliers compete against
one another.
C) Customers have access to all relevant information
worldwide.
D) It is highly regulated.
43. All of the following were visions of e-commerce ex- D

pressed during the early years of e-commerce except:
A) a nearly perfect information marketspace.

B) friction-free commerce.
10 / 15
C) disintermediation.
D) fast follower advantage.
44. Unfair competitive advantages occur when: A
A) one competitor has an advantage others cannot

purchase.
B) market middlemen are displaced.
C) information is equally distributed and transaction
costs are low.
D) firms are able to gather monopoly profits.
45. The early years of e-commerce were driven by all of A

the following factors except:
A) an emphasis on exploiting traditional distribution

channels.
B) a huge infusion of venture capital funds.
C) an emphasis on quickly achieving very high market
visibility.
D) visions of profiting from new technology.
46. Which of the following statements is not true? B
A) No one academic perspective dominates research

about e-commerce.
B) Economists take a purely technical approach to
e-commerce.
C) There are two primary approaches to e-commerce:
behavioral and technical.
D) Management scientists are interested in e-com-
merce as an opportunity to study how business firms
can exploit the Internet to achieve more efficient busi-
ness operations.
47. Which of the following is one of the three primary D

societal issues related to e-commerce?
A) liability
B) anonymity
11 / 15
C) equity
D) intellectual property
48. Which business application is associated with the D

technological development of local area networks and
client/server computing?
A) transaction automation (e.g., payroll)

B) desktop automation (e.g., word processing)
C) industrial system automation (e.g., supply chain
management)
D) workgroup automation (e.g., document sharing)
49. Above all, e-commerce is a ________ phenomenon. A
A) technology driven
B) finance-driven
C) sociological
D) government-driven
50. Which of the following is not an element of fric- B

tion-free commerce?
A) Information is equally distributed.

B) Transaction costs are high.
C) Prices can be dynamically adjusted to reflect actual
demand.
D) Unfair competitive advantages are eliminated.
51. Which of the following refers to the displacement of B

market middlemen and the creation of a new direct
relationship between producers and consumers?
A) network effect
B) disintermediation
C) friction-free commerce
D) first mover advantage
52. Which of the following was the original "killer app" B

that made the Internet commercially interesting and
12 / 15
extraordinarily popular?
A) e-commerce
B) The World Wide Web
C) social networks
D) mobile apps
53. Which of the following refers to the practice of re- D

searching a product online before purchasing it at a
physical store?
A) zooming
B) grazing
C) showrooming
D) webrooming
54. Which of the following is an example of an e-com- B

merce first mover that failed?
A) Etsy
B) eToys
C) eBay
D) E*Trade
55. Which of the following statements is not true? C
A) Information asymmetries are continually being in-

troduced by merchants and marketers.
B) Intermediaries have not disappeared.
C) Overall transaction costs have dropped dramatical-
ly.
D) Brands remain very important in e-commerce.
56. Which of the following is not true regarding e-com- D

merce today?
A) Economists' visions of a friction-free market have

not been realized.
B) Consumers are less price-sensitive than expected.
C) There remains considerable persistent price dis-
13 / 15
persion.
D) The market middlemen disappeared.
57. Which of the following is a characteristic of the Con- C

solidation phase of e-commerce?
A) predominance of pure online strategies

B) emphasis on revenue growth versus profits
C) brand extension and strengthening becomes more
important than creating new brands
D) shift to a technology-driven approach
58. Which of the following is a characteristic of the Rein- D

vention phase of e-commerce?
A) massive proliferation of dot-com start-ups

B) widespread adoption of broadband networks
C) rapid growth of search engine advertising
D) expansion of e-commerce to include services as
well as goods
59. Which of the following best describes the early years A

of e-commerce?
A) They were a technological success but a mixed

business success.
B) They were a technological success but a business
failure.
C) They were a technological failure but a business
success.
D) They were a mixed technological and business suc-
cess.
60. The early years of e-commerce are considered: C
A) the most promising time in history for the success-

ful implementation of first mover advantages.
B) an economist's dream come true, where for a brief
time consumers had access to all relevant market
information and transaction costs plummeted.
14 / 15
C) a stunning technological success as the Internet
and the Web increased from a few thousand to billions
of e-commerce transactions per year.
D) a dramatic business success as 85% of dot-coms
formed since 1995 became flourishing businesses.
15 / 15

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E-Commerce - Chapter 1

Lerne online unter https://quizlet.com/_3j1x1n

1. E-commerce can be defined as: A

A) the use of the Internet, the Web, and mobile apps to

2. Which of the following is an example of e-business? A

A) Amazon's inventory control system

3. Which of the following terms can be considered syn- B

4. Which of the following is not a unique feature of C

5. Which of the following features of e-commerce tech- A

6. Which of the following features of e-commerce tech- D

7. Which of the following is the best definition of trans- B

A) the expense of changing national or regional prices

8. In 2015, the world's online population was estimated B

9. Which of the following features of e-commerce tech- C

A) Marketing messages had little richness.

11. Interactivity in the context of e-commerce provides D

A) the ability to physically touch and manipulate a

12. The costs incurred by merchants in having to change C

13. Which of the following refers to any disparity in rele- A

14. Which of the following is a physical place you visit in B

15. The total number of users or customers an e-com- C

16. Which of the following refers to the complexity and A

17. E-commerce is available just about everywhere and C

18. Which type of e-commerce is distinguished by the C

19. Which of the following is an example of social e-com- D

20. Business-to-consumer (B2C) e-commerce in the Unit- A

A) has grown at double-digit rates between 2010 and

21. Which of the following is not true about the use of B

A) The average U.S. consumer spends over two hours

22. Which of the following is an example of an on-demand B

23. Which of the following is an example of B2B e-com- D? (Said B on key

24. Which of the following is an example of C2C e-com- C

25. All of the following are examples of social networks C

26. Which of the following statements about e-commerce A

A) Social e-commerce generates more revenue than

28. Which of the following is not a major business trend B

A) Mobile e-commerce continues to grow.

29. Which of the following is not a major technology trend D

A) Mobile messaging services become popular with

30. All of the following are major social trends in e-com- C

A) concerns about the flood of temporary, poorly paid

31. Which of the following is not a major business trend B

A) the growth of a mobile app ecosystem

32. Which of the following describes the basic Web policy D

A) Integrate social networks and the mobile platform

33. The size of the B2B market in 2015 was estimated to D

34. Which of the following statements about the Web is A

A) The Web is the technology upon which the Internet

35. In 2015, there were an estimated ________ Internet D

36. All of the following can be considered a precursor to A

A) the development of the smartphone.

37. Which of the following was the first truly large-scale C

38. In which year can e-commerce be said to have begun? C

40. Which of the following is a characteristic of e-com- C

41. ll of the following are examples of Web 2.0 sites and D

42. Which of the following is not a characteristic of a D

A) Price, cost, and quality information are equally dis-

43. All of the following were visions of e-commerce ex- D