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Andreea Boroiu is a marketing specialist based in Bucharest, Romania with over 5 years of experience in digital marketing. She has worked at several marketing agencies where she specialized in SEO, social media management, content creation, and pay-per-click advertising. Currently she is a Marketing Specialist at HYVE where she enjoys finding and defining brand voices.

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49 views3 pages

Profile

Andreea Boroiu is a marketing specialist based in Bucharest, Romania with over 5 years of experience in digital marketing. She has worked at several marketing agencies where she specialized in SEO, social media management, content creation, and pay-per-click advertising. Currently she is a Marketing Specialist at HYVE where she enjoys finding and defining brand voices.

Uploaded by

maxiboarder
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Contact
https://linktr.ee/t1nkerhell
Andreea-Mădălina Boroiu
726216808 (Home) Marketing Specialist @ HYVE
[email protected] Bucharest, Romania
www.linkedin.com/in/andreea-
boroiu (LinkedIn) Summary
Motivated (& slightly geeky) digital marketing enthusiast. I enjoy
Top Skills
finding and defining the voices of the brands that I believe in.
Business-to-Business (B2B)
Facebook Ads
Search Engine Optimization (SEO)
Experience
Languages HYVE
German (Elementary) Marketing Specialist
English (Native or Bilingual) November 2022 - Present (2 months)
Romanian (Native or Bilingual) Bucharest, Romania

Dutch (Elementary)
DDM Marketing
Certifications Marketing Specialist
Cambridge Certificate For Advanced June 2022 - November 2022 (6 months)
English CAE • Managed the Google Ads accounts of our clients'
Fundamentals of Digital Marketing • Created engaging Web Content
Certification
• Created copy for Social Media
• Created blog posts for the clients as well as the company's blog

Magnetif
Marketing Specialist
October 2020 - March 2022 (1 year 6 months)
Bucharest, Romania

• Specialized in Search Engine Optimization, both On-Page & Off-Page


• Knowledge of Keyword research and data mining tools
• Familiarity with WordPress and other Content Management Systems
• Built Web Content that resonates with customers and search engines
• Created blog posts and advertorials for our clients

Champaigns
Marketing Specialist
October 2020 - June 2021 (9 months)
Bucharest, Romania

• Managed the Social Media platforms of the agency as well as of the clients'
• Wrote engaging content for the agency's blog

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• Created Web Content for a great majority of our client-base


• Created SoMe reports for performance review
• Used content calendars to quantify my work and plan ahead

Upwork
Freelance Copywriter
November 2019 - October 2020 (1 year)
Romania

• Wrote copy (tailored to effectively reach customers) for a variety of


placements - including
LPs, blog articles (both long-form & short-form), product descriptions/pages, e-
mail NLs, as well as for content for different Social Media platforms.
• Boosted Organic Search potential
• Specialized in proofreading & line editing

Pionix Marketing Solutions


Marketing Specialist
October 2018 - November 2019 (1 year 2 months)
Bucharest, Romania

• Created and managed high-performing Google & Facebook Ads Campaigns


• Analyzed, measured & consolidated data from multiple sources in order to
find the perfect traffic
• Worked alongside copywriters and designers in order to create and deploy
landing pages and marketing hooks that increase
the CTR
• Identified new marketing opportunities that helped shape the direction of
future high-value ad campaigns
• Compiled metrics to measure, analyze & track conversions and success
• Familiarity in multitasking and prioritizing work

Ogooga
Junior Copywriter
July 2017 - October 2017 (4 months)
Bucharest, Romania

• Boosted S.E.O traffic & consumer awareness scores


• Focus on S.E.O, Link Building, Copywriting
• Created original and engaging articles that were informative and easy to
read, ensuring that the company's high standards are always fully met
• Developed brand appropriate CTAs to be used for email marketing
campaigns, websites, and social media content

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Education
University of Bucharest
Bachelor's degree, Foreign Languages & Literature, Translation and
Interpreting (English, German, Dutch) · (2015 - 2018)

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