1 Marketing (1824)

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SRI BALAJI UNIVERSITY , PUNE (SBUP)

BIMM/BITM/BIIB/BIMHRD
BATCH (2022 – 2024)
MARKETING SPECIALISATION
SEMESTER-I

ASSESSMENT CRITERIA & WEIGHTAGE


S.NO SUBJECT COURSERA CASE STUDY /
CLASS
COMPLETION QUIZ-1 QUIZ-2 PROJECT TOTAL MARKS
TEST
CERTIFICATE PRESENTATION

1 Marketing Management 10 10 NA 15 15 50

2 Human Resource Management 10 10 NA 15 15 50

3 Operations Management 10 10 NA 15 15 50

4 Business Research Methods 10 10 NA 15 15 50

5 Financial Reporting & Analysis 10 10 15 15 NA 50

6 Financial Management 10 10 15 15 NA 50

7 Business Statistics 10 10 15 15 NA 50

8 Managerial Economics 10 10 NA 15 15 50

9 ERP Systems (SAP) 10 10 15 15 NA 50

10 Business Modelling using Excel 10 10 15 15 NA 50

11 Managerial Communication 10 10 NA 15 15 50

12 Sales & Distribution Management 10 10 NA 15 15 50

13 Consumer Behaviour 10 10 NA 15 15 50

NOTE :
1. Coursera Course Completion Certificate should be sent to your Institute Prof. In-Charge on or before the indicated deadline.
2. Quiz 1 , will be MCQ based and will be administred after completion of Unit 2 as per syllabus .
3. Class Test , will be administred after completion of Unit 3 as per syllabus .
4. Quiz 2 , will be MCQ based and will be administred after completion of Unit 4 as per syllabus .
5. Assessment Criteria & weightage is subject to change with or without prior notification

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