BUSINESS PLAN

FLASHY-ON APPARELS

Unit ANE 219-221, Second Floor The Block, SM City North

EDSA, EDSA cor North Avenue, Quezon City, Metro Manila,
Philippines, 1105

[email protected]

OWNED BY:

ESPINOSA, ALFRED JR. R.

QUIÑANOLA, SHANE JAZLEEN C.

BASILIO, JANSON BLAKE R.

FIRMALINO, AALIYAH BILLIE J.

ESTRADA, ERICA LORRAINE Q.

HIPOLITO, BARBARA DAWN L.

RIGA, SHAIRAH G.
 INTRODUCTION

Today’s society requires beauty. People have been

conscious of their self-appearance more than ever these
days. Not only what their face looks like in front of everyone,
but the clothes that they sport or wear. Sense of fashion, as
they call it. Having a good taste for what clothes you wear is
now considered a skill.

That’s where Flashy-On comes to play. A business

born to fulfill its audience’s fashion needs with its ever-
innovating trends. Flashy-On isn’t just a clothing line, it is a
lifestyle. A lifestyle for the fashionistas who seek to go out of
their comfort zone and explore the deepest corners of trends
of fashion today.

Description of the Business

Having no particular gender or age bracket to target,

the possibilities of Flashy-On are endless. Starting with only
a few products in the company’s future launch, the business
focuses to expand furthermore as they cater the needs of
their crowd.

Started by the minds of business elitists, Flashy-On

aims to become a monopoly in the industry of clothing lines
in the Philippines…. And soon, the world. With the amount of
competition rising today, Flashy-On only sees these threats
as an opportunity to grow even further into the business. In
the span of only 3-5 years, the company sees itself as
already the best in the business.

Fashion is now limitless, thanks to the minds of

Flashy-On.

Location of the Business

The minds of Flashy-On have projected the location

of their business to be established first in SM North Edsa.
With the popularity of the place and the good reputation of
the SM franchise nationally, the business promises to boom
and make good sales in its launch.
 In the future, as the business expands, the company
will reach different regions of the Philippines, and soon
enough, overseas. Branches will be built everywhere for
people to enjoy Flashy-On’s products without having to
travel far.

Funding Requirement and Source of Funds

Flashy-On has a lot to consider when it comes to

starting a business, especially in the financial aspect of it.
Rent for location, bills, manpower salary, funding for the
products to be made, and such.

Business elitists Alfred Espinosa, Erica Estrada,

Shane Quinanola, Billie Firmalino, Barbara Hipolito, Shaira
Riga, and Blake Basilio all have established businesses
individually beforehand. The source of funds to create a
head start for Flashy-On will come from shares from the
businesses they already own and manage.

Since the business already has big goals in its mind

despite the fact that it’s just on the verge of its launch, these
funds will not be enough. Therefore, bank loans will be made
to fund more starting money for the company.
 EXECUTIVE SUMMARY

This section presents the VMGO, the business model,

the business and production positions, wealth improvement
approaches, and the parties supporting the study.

Vision

To help boost confidence and self-esteem limitless to any

type of individual for Flashy-On Apparels will provide quality
clothes of any variety at an affordable price.

Mission

To introduce clothes with affordable prices for many people

regardless of their gender, race, religion and physical
appearance.

Goals

1. Inspire people to be more comfortable in expressing

their own individual styles and fashion.
2. Business to grow and expand nationwide.

Objectives

1. Introducing a wide variety of styles with a low cost

and affordable price.
2. To introduce excellent quality clothes that can keep
up with many known high-end famous brands.
Business Model

Business and Product Position

The business and product position will shape how the

company determines its course and how it accumulates
wealth. It reveals the market's size as well as the company's
and product's goal market share. The suggested company
and product position must be able to persuade readers that it
has a competitive edge in the market. This has the potential
to influence market size as well as the specific target market
share of firms and their products. The reader will be assured
by the business and product positions that our proposed
business has earned its appropriate place in the industry.
Flashy-On will provide high-quality clothes with many to
choose from at a reasonable price.

Flashy-On targets the youth nowadays like students and

employees, as well as adults who are still into fashion. We
offer a variety of clothes and beautiful designs that can
satisfy customers of all ages because we prioritize giving the
utmost contentment and satisfaction for our customers and
their loved ones.

Wealth Improvement Approaches

This section of the executive summary describes the

methodologies or approaches that will be taken by the
business in order to:

1. Maintain a competitive advantage.

● Flashy-On provides high quality products at a
respectable price. Because of our high quality
products, this business could help people who
didn’t have the capability to experience luxury
clothes because of financial incapacity.
Parties Supporting the Business

Consumers

The consumers are a huge part in the success of our

business. Their response to our service towards them will
decide the growth and value of our company. Positive
comments and high ratings from them will be our inspiration
and motivation to improve for the better and provide them
excellent service. Any kind of business will be pointless if
there are no consumers present.

Suppliers

Suppliers are expected to constantly provide us the high-

quality products and raw materials that we need in this
business at a reasonable price. We are looking forward to
products that could satisfy the fashion taste of our dear
customers. Their good service would be highly appreciated
and in return, they should expect our loyal partnership with
them.

Employees & Staff

Our Employees and Staff are one of the significant

contributors to our business’ success. Their performances
are one of the basis of our customer’s ratings and feedback.
If our employees demonstrate excellent performance and
are able to build a good and strong relationship with our
customers, the business will have a chance to grow and
have numerous buyers that are loyal to our brand.

Investors

The Investors play a vital role in the growth and success of

this company for they are the ones who invest in a
company's stock for the long term because they believe it
has bright future prospects. They are the market participants
and most frequently the ones who associate the stock
market.

ENVIRONMENTAL ANALYSIS

This section presents the industry analysis covering

the following forces directly affecting the proposed business:
the trend in the industry, the consumers, the competitors,
market forecast, market share, market position, and
marketing strategy.

Trend in the Industry

The trend in the fashion industry has been changing

often. Our business offers to cater everyone’s preferences in
fashion and to help them find their preferred clothes that will
allow them to be themselves and flaunt them in public. Our
business desires to follow the trends but still desires to
continue to satisfy everyone's preferences.

Consumer Analysis

● Market Segmentation and targeting

Market segmentation and targeting intends to

attend to everyone's preferences but still caters the
latest fashion trends. Fashion trends have been on
the rise within ages 15-29 these days as people want
to look good and feel confident about themselves.

● Demand Analysis

As the people become more interested in

fashion, they demand more stocks of trendy clothes
that will cater to their preferences. AS more
consumers become interested in fashion, many
varieties of clothes become highly in-demand to the
public. People are now looking for clothes and
accessories that will satisfy their needs, and so the
demands for fashion wear become high.

Competitor Analysis

● Supply analysis
 As fashion trends become more and more
popular, more fashion businesses will open and will
buy more supply for their businesses. As more and
more businesses open in addition to the many ones
already operating, the supply will surely decrease as
the demands increase.

Market Forecast

● Demand and supply forecast

Our business targets to start operating around

the month May or June as to properly prepare when
the demands starts to increase as Christmas and
New Year approaches. The demands starts to
increase rapidly around November so our business
has been prepared and started looking for more
 supplies immediately after we started operating our
business. We started gathering supplies before
November for us to cater to the increasaing demands
for fashion trends during Christmas and New Years.

Market Share

The value of our market share is an estimation since

we based it on our Market Forecast. Considering that we are
relatively new, and the fashion industry is huge, we put the
10% in our market share as the highest estimation we can
see. Our market share may be lower than our estimation as
this is only our forecast and can be changed based on the
new information that we will get as we are operating our
business.
Market Position

Market Strategy

Our sales and marketing team will be recruited based

on their experiences in the fashion industry prior to applying
for our business. They will be given basic training to ensure
the quality of our customer service. We will also be finding
ambassadors that will promote our brand, we will be
recruiting famous personalities in social media platforms to
make sure that our brand will reach many people and
possible consumers.
 BUSINESS DESCRIPTION

This section shall describe the product to produce, the

equipment needed in the small business, the size of the
business in terms of capitalization and scope, and the
personnel required to handle the operation.

Product Description

The company offers high quality fashion clothes but low cost
apparels that caters the latest fashion trends for men and
women; that can surely uplift the confidence of our dear
customers. We strive to provide their needs and satisfaction
in terms of fashion, with our budget-friendly prices
depending on sizes and styles. Our brand/company name,
Flashy-On, comes from the word conducted by the officials
of the company which symbolizes beauty, fashion, style, and
trends in our customer’s outfit. Our brand packaging would
be economic-friendly, an eco-bag; we thought that it would
be great to use an eco-bag for the sake of our economy, to
be precise, we tend to help our economy to be healthy as
much as we can.

Equipment/Materials Needed
Effective Use of Signage

Shelves and Racks

Types of Hangers

Types of Display Cases

Mirrors are Essential

Mannequins to Show Clothing

Sales Materials and Tags

Cash Register Versus a Point-of-Sale System (POS)

Adequate Cleaning Supplies

Size of the Business

We Flashy-On strive to bring our product in every place in

the world. We plan to start achieving every goal we have on
the very first day of our company. Small business with the
desire to expand as large as possible.Our goal is to grow our
business operation. And we also want to own a franchise
unit; our goal might be to open three more units within a
three-year period. Our objective is we could include scouting
a new city once each quarter; also we could reduce our
franchise fees by 15 percent for the next six months.
 BUSINESS DESCRIPTION

This section shall describe the product to produce, the

equipment needed in the small business, the size of the
business in terms of capitalization and scope, and the
personnel required to handle the operation.

Product Description

The company offers high quality fashion clothes but low cost
apparels that caters the latest fashion trends for men and
women; that can surely uplift the confidence of our dear
customers. We strive to provide their needs and satisfaction
in terms of fashion, with our budget-friendly prices
depending on sizes and styles. Our brand/company name,
Flashy-On, comes from the word conducted by the officials
of the company which symbolizes beauty, fashion, style, and
trends in our customer’s outfit. Our brand packaging would
be economic-friendly, an eco-bag; we thought that it would
be great to use an eco-bag for the sake of our economy, to
be precise, we tend to help our economy to be healthy as
much as we can.

Equipment/Materials Needed
Effective Use of Signage

Shelves and Racks

Types of Hangers

Types of Display Cases

Mirrors are Essential

Mannequins to Show Clothing

Sales Materials and Tags

Cash Register Versus a Point-of-Sale System (POS)

Adequate Cleaning Supplies

Size of the Business

We Flashy-On strive to bring our product in every place in

the world. We plan to start achieving every goal we have on
the very first day of our company. Small business with the
desire to expand as large as possible.Our goal is to grow our
business operation. And we also want to own a franchise
unit; our goal might be to open three more units within a
three-year period. Our objective is we could include scouting
a new city once each quarter; also we could reduce our
franchise fees by 15 percent for the next six months.
Personnel Requirement

In order to launch, we need to hire the following personnel:

Cashier

Salesperson

Security guard

Cleaner

Courier

ORGANIZATION PLAN

This section describes the form of the business

organization, the liability of the owner, the organizational
structure, the role of the owner, and the proposed salary.

Form of Business Organization

The form of our business organization is manufacturing

clothes. We will be having our manufacturers. We are
seven owners, and we seven owners invested our savings
and our life in this corporation. This business organization
would be a corporation since we are seven owners of this
manufacturing company. We signed a legal contract
stating that we should be fair and honest with this
corporation, and our investments will be returned with
interests.

Liability of the Owner

Our owners' liability for sure is 100% since we are all

friends from high school, so we guarantee our company will
have a good relationship being in a corporation. In our legal
contract, we agreed that by all means, in case the company
will be in debt, we owners will be liable and won't leave our
co-owners hanging in case a considerable problem will
come. Also, we all agreed that we would be transparent with
each other to avoid conflicts. If the company faces financial
difficulties, the owners will handle the problem professionally
and solve it without leaving each other.

Organizational Structure
For our organizational structure, since we are 7 the 6 of us will be
holding a job title and the 1 left will just be labeled as co-owner. “Co-
Owners.”

For our Senior Manager, we’ve chosen Mr. Alfred R. Espinosa Jr.

For our Human Resources Manager, we’ve appointed Ms. Barbara

Dawn L. Hipolito.

For our Finance & Accounting Manager, Ms. Shane Jazleen C.

Quiñanola will be taking this position.

For our Sales & Marketing Manager, Ms. Aaliyah Billie J. Firmalino is
the best candidate.

For our Research & Development Manager, Ms. Erica Lorraine Q.

Estrada will be appointed.
For our Operations Manager, Mr. Janson Blake R. Basilio is capable
and reliable for this spot.

Role of the Owner

As the owners, we seven owners are responsible for

everything that needed to be managed in our company.
Starting with how this company was established, what are
the things we needed to install this manufacturing business,
what are the things we need to work on for this company to
be successful and run thoroughly. We are responsible for
thinking about the strategies needed to apply for the
company to break into the scene of the clothing industry. We
owners might not always be complete every day physically
for operations because of personal errands. Still, we always
give our soul to the company and always be one call away if
something so important to discuss. And as most of us had a
degree that involves business management, we surely know
what we are doing but still open for improvements.

Flashy. Co. Owners are responsible for training the

staff, being hands-on in every task assigned in every team.

● Senior Manager - The role of the Senior Manager will

be the Manager of all the Managers. We've decided
that we won't have a CEO, but we will have a Senior
 Manager as the top officer to the Manager, gather,
and inform everyone about the company. He/She is
assigned to report and tell everyone the company's
weaknesses, threats, strengths, and opportunities.
● Human Resources Manager - Human resources
managers plan, direct, and coordinate the
administrative functions of an organization. They
oversee the recruiting, interviewing, and hiring of new
staff, consult with top executives on strategic planning
and a link between an organization's management
and its employees. Also, the HR Manager supports
the business to deliver people-related processes,
vision, and strategy across the company, aligned with
the law.
● Finance & Accounting Manager - The accounting and
finance manager will be responsible for daily
bookkeeping, accounts payable and receivables,
payroll, assistance with end-of-month close, grant
reporting, audit preparation, and other related duties
as assigned. The associate will work closely with and
report to the accounting and finance director. In
addition, he/she will be establishing financial status by
developing and implementing systems for collecting,
analyzing, verifying, and reporting financial
information. Having a finance and accounting
manager was much easier for the company to identify
if their sales decreased or increased.
● Sales & Marketing Manager - A sales and marketing
manager is responsible for researching and
developing marketing opportunities and planning and
implementing new sales plans. The sales and
marketing manager will also manage both the
marketing and the sales staff and perform managerial
duties to meet the company's operations goals. Sales
& Marketing Manager Demonstrates products and
services as deemed necessary by clients and
management. Schedules appointments and meetings
as required. Answers questions from clients. They
make product knowledge readily available to self and
other salespeople through various resources.
● Research & Development Manager - A researchand
development (R&D) manager performs some
significant roles within an organization. They are
responsible for research, planning, and implementing
new programs and protocols into their company or
organization and overseeing new products. They are
also accountable for developing research programs
incorporating current developments to improve
existing products and study the new product's
potential.
● Operations Manager- The Operations Manager's role
is mainly to implement the right processes and
practices across the organization. The specific duties
of an Operations Manager include formulating
strategy, improving performance, procuring material
 and resources, and securing compliance. They are
responsible for managing activities that are part of the
production of goods and services. Their direct
responsibilities include managing both the operations
process, embracing design, planning, control,
performance improvement, and operations strategy.

Proposed Salary

Organizational Officials and Officers Monthly Salary

Senior Manager PHP 70,000.00

Human Resources Manager PHP 60,000.00

Finance & Accounting Manager PHP 60,000.00

Research & Development Manager PHP 60,000.00

Operations Manager PHP 60,000.00

Sales & Marketing Manager PHP 60,000.00

Sales & Marketing Assistant Manager PHP 60,000.00

Cashier PHP 40,000.00

Salesperson PHP 40,000.00

Security Guard PHP 30,000.00

Cleaner PHP 30,000.00

Courier PHP 30,000.00

OPERATIONAL PLAN
 This section presents the evaluation of suppliers,
purchase procedures, storage and inventory control, and
sales procedures.

Evaluation of Suppliers

● In business, the quality of goods and equipment must

be tested as soon as they arrive from suppliers. If the
qualities meet our business' standards, it actually
demonstrates that the suppliers' proficiency in
supplying products and services will be evaluated with
a satisfactory mark.
● Along with the suppliers' competence, the way they
interact with us, their consistency in supplying, and
their method of developing a pricing scheme will be
reviewed in order for us to assess how they execute
their part in delivering the necessities in our business.
● Our company would assess suppliers by monitoring
and analyzing their performance, as well as reviewing
and approving new suppliers based on quantitative
and qualitative criteria. The shared competitive
strength of customer-supplier will be increased by
close cooperation and common processes for target
setting and appropriate measuring methods. If the
supplier is dedicated to us during the period that we
intend to work together, our business will improve
efficiency levels and business performance.
Purchase Procedures

● As a business that offers the latest fashion trends, we

must guarantee that every material we buy is capable
of providing a high-quality service to our consumers.
As a result, when it comes to purchasing, we must
follow a system to assure the quality and condition of
our supplies.
● We must begin the purchasing process by identifying
our business' needs. We can't just go out and buy
something we don't really need. Analyzing the
necessities of the firm will also assist in the
management of the business' finances.
● As soon as the needs of the company/business are
determined, they must be presented for evaluation to
the person in charge of the purchasing and
accounting departments. This will assist our company
in determining which items are budget-friendly and
which must be replaced with alternatives.
● Following the completion of the list of business needs,
negotiations with suppliers will take place. The
supplier evaluation will also assist us in choosing
trustworthy suppliers for our company.
● The suppliers' quality of products and services will be
examined upon delivery, and appropriate payment will
be granted to them subsequently. When the purchase
or transaction is completed, it will be documented in
the accounting records of the company.
Storage and Inventory Control

● Flashy-ON Apparels will require a huge storage

facility to accommodate the vast quantities of apparel
that will be delivered to us by our trusted suppliers.
We will organize the items by category for easy
access when needed. Our entire establishment will be
equipped with a dependable security system to
ensure the safety of our items and to prevent theft in
our business.

Sales Procedures

● Sales forecasting and goal-setting

In this initial step of the sales procedure, our company

must assess the quantity of income that we want to
generate from our provided products and services.
This initial stage will assist us in making ethical
business judgments and forecasting our company's
short- and long-term market performance. Upon
predicting the expected quantity of sales to be
reached in a specific time period is where our
company will begin establishing the objective in
attaining our target sales rate.

● Market and customer research

 In order for our business to prosper inside this
industry, we must first understand our target market.
Conducting customer research will assist our
company in better understanding consumer behavior,
as well as their attitude, the factors that influence their
decision to purchase a certain brand, their needs and
wants, and their motivations in regard to our business.
This will assist us in analyzing the methods and
tactics that must be implemented in order to meet the
demands of our target consumers.

● Approach

We shall be in contact with our customers through this

step of our business' sales procedure. This includes
our marketing techniques, both online and through
print adverts. This is an excellent approach to
introduce our company to our target market, giving
them the opportunity to examine and review our
business before making a purchase.

● Presentation of our offered products and services

In conjunction with the preceding step, we will

showcase our products and services to our
consumers so that they may review and determine
whether or not to purchase our offered products and
services. We must guarantee that our products or
services are appealing to customers and that they are
 of good quality in order to provide the pleasure and
delight that our customers seek from our company. If
our clients are pleased with what we have provided
for them, we will be able to boost our sales. These
consumers, as well as other clients who have heard
great things about our company, are quite likely to
return and purchase our offered products and
services.

● Handling objections

As a business, we recognize that we are not flawless.

This, however, will be our major motivator to become
the greatest that we can be. We guarantee our
consumers that we will consider their
recommendations and concerns, as well as
constructive criticism. We truly believe that if we can
resolve issues and objections, we will be able to
enhance our business, which will also benefit our
future consumers.

● Follow-up

Even after our consumers have made a purchase

from us, we must maintain communication with them.
This may be accomplished through the use of our
web platforms or via the use of physical
surveys/questionnaires. We will allow our customers
 to assess our products and services, and we will
welcome their recommendations as well.

MARKETING PLAN

This section contains the following factors of the

marketing mix: product, place, price, promotion, people,
packaging, positioning.

Product

Top apparels

Flashy-On offers a variety of the latest fashion trends that

will surely spark the interest of millennials, Gen Z, and even
the old-fashioned. The Flashy-On clothing line ranges from
vintage fashion, retro style, 90s hipster, 2000s punks &
pinkies to the modern everyday go-to street fashion and the
formals. In Flashy-On, we strive to boost everyone’s
confidence with the clothing of their choice, everybody has
what it takes to flaunt their fashion! The Flashy-On top
apparels will be composed of different styled shirts, crop
tops, sweaters, polos or blouses, dresses, and more. By
keenly observing social media, overall fashion trends, and
listening to the feedback of our customers, we can improve
our products and provide a better service. Without a doubt,
the major public will find something that fits them like a
daydream in Flashy-On.

Bottom apparels

Like the Flashy-On top apparels, the bottom apparels are

fashionable and comfortable. We strive to make our
customers feel good, not only with their fashion but also with
how they physically feel wearing their clothes. The Flashy-
On bottom apparels are composed of various pants,
trousers, slacks, shorts, and skirts.

Jackets & hoodies

Jackets & hoodies, they are two of the most loved types of
clothes around the world. Not only do they hug us, keep us
warm and even protect us, though they cover a bit more of
our skin, they still make us glow fashionably. Here at Flashy-
On, we make sure that you love your jackets and hoodies
even more. The Flashy-On hoodies are composed of various
kinds such as oversized, cropped, fitted, zip-up, designer,
knitted, pull-overs, baja and more. Whilst the Flashy-On
jackets are composed of bomber, trucker, biker, denim,
blouson, raincoat and more.

Accessories
In Flashy-On, we’ll also never run out of style when it comes
to accessories! May it be rainbow beads or elegant pearls,
shining diamonds or alluring rubies, and even golden hearts
or silver chains. Here in Flashy-On, there’s always an
accessory to compliment the tops and bottoms. Flashy-On
accessories offers a variety of jewelry such as bracelets,
necklaces, earrings, rings, and some hair accessories like
headbands, scrunchies, unique hairpins, hats and the like.
By endorsing our store in social media, and online shopping
websites, we give a preview of what it’s like to be in the
fashion land of Flashy-On and how our products can make
them shine.

Place

The Flashy-On local clothing store will be located at a mall

where the showdown of fashion stores is prospering and
people frequently visit and shop. With the store’s flashy
outward appearance and creatively displayed products,
people will easily spot our store and will be interested in
buying our products just from the first glance. Although
located at a busy place wherein competitors compete side
by side, Flashy-On will surely attract customers with its
variety of fashionable and uniquely designed items that other
clothing stores cannot compare with. Whether a fashionista
is a student, an adult, middle-aged or even older, Flashy-On
is the store to go to!
Price

TOP APPARELS

➢ Shirts
● Henley shirt = ₱ 149.00
● Camp collared short sleeved shirt = ₱ 224.00
● Denim shirt= ₱ 355.25
● Flannel = ₱ 150.00
● Baseball shirt = ₱ 295.00
● T-shirt = ₱ 125.00
● Oxford button-down shirt = ₱ 485.00
● Dress shirt = ₱ 450.00
● Office shirt = ₱ 328.00
● Overshirt = ₱ 425.00
● Chambray = ₱ 425.00
● Linen shirt = ₱ 200.00
● Crop top = ₱ 150.00
➢ Sweaters
● Cardigan = ₱ 454.25
● V-neck = ₱ 289.00
● Tunic = ₱ 200.15
● Crewneck = ₱ 325.00
● Turtleneck = ₱ 371.25
● Mock-turtleneck = ₱ 215.25
● Quarter-zip = ₱ 150.25
● Pullover = ₱ 354.00
➢ Blouses
● Lace blouse = ₱ 250.00
● Sheer = ₱ 295.00
● Criss cross = ₱ 249.00
● Sweetheart = ₱ 345.00
● Off-shoulder = ₱ 324.00
● Paneled = ₱ 115.00
● Long = ₱ 255.00
● U-neck = ₱ 275.00
● Strapless = ₱ 210.00
● Cutwork = ₱ 325.00
● V-neck = ₱ 250.00
● Turtleneck = ₱ 445.00
● Mock-turtleneck = ₱ 425.00
➢ Dresses
● Midi dress = ₱ 524.25
● Off shoulder = ₱ 544.15
● Bodycon = ₱ 645.00
● Shift = ₱ 485.00
● A line = ₱ 585.00
● Mini = ₱ 495.00
● Maxi = ₱ 755.00
● Wrap = ₱ 624.00
● Halter = ₱ 725.00
● High low = ₱ 695.00
● Sheath = ₱ 589.00
● Sweater = ₱ 800.10
● Pencil = ₱ 554.00
 ● Shirt = ₱ 410.00
● Slip = ₱ 405.00

BOTTOM APPARELS

➢ Pants
● Jeans = ₱ 524.00
● Hammer pants = ₱ 365.00
● Hiking pants = ₱ 324.00
● Overalls = ₱ 455.00
● Pajama pants = ₱ 222.00
● Cigarette pants = ₱ 354.00
● Trousers = ₱ 444.00
● Slacks = ₱ 675.00
➢ Shorts
● Hiking shorts = ₱ 342.00
● Chino shorts = ₱ 324.00
● Denim shorts = ₱ 375.00
● Pleated shorts = ₱ 544.00
● Khaki shorts = ₱ 223.00
● Tailored shorts = ₱ 210.10
● Baggy shorts = ₱ 457.00
● Cut off shorts = ₱ 375.00
● Wrap shorts = ₱ 225.00
➢ Skirts
● A line skirts = ₱ 662.00
● Balloon skirts = ₱ 355.00
● Box pleat skirts = ₱ 302.00
● Broomstick skirts = ₱ 277.15
 ● Button up skirts = ₱ 455.00
● Cargo skirts = ₱ 425.00
● Circle skirts = ₱ 175.00
● Draped skirts = ₱ 357.00
● Gathered skirts = ₱ 555.00
● Gored skirts = ₱ 545.00
● Gypsy skirts = ₱ 385.00
● Mini skirts = ₱ 295.00

JACKETS & HOODIES

➢ Jackets
● Bomber = ₱ 520.00
● Biker = ₱ 745.00
● Trucker = ₱ 735.00
● Denim = ₱ 599.00
● Track = ₱ 455.00
● Blouson = ₱ 475.00
● Hooded = ₱ 325.00
● Pea coat = ₱ 815.00
● Raincoat = ₱ 801.00
● Shearling = ₱ 821.00
● Anorak = ₱ 551.00
➢ Hoodies
● Oversized = ₱ 525.25
● Cropped = ₱ 492.00
● Fitted = ₱ 303.10
● Zip-up = ₱ 345.00
● Designer = ₱ 725.00
 ● Knitted = ₱ 548.00
● Pull-overs = ₱ 362.10
● Baja = ₱ 422.00

ACCESSORIES

➢ Necklaces
● Chain = ₱ 209.00
● Beaded = ₱ 125.00
● Pearls = ₱ 564.00
● Diamonds = ₱ 859.00
● Rubies = ₱ 825.00
● Choker = ₱ 158.00
● Lariat = ₱ 390.00
● Princess = ₱ 875.00
● Thread = ₱ 115.00
● Torque = ₱ 821.00
➢ Bracelets
● Alternative health bracelets = ₱ 100.00
● Beaded = ₱ 125.00
● Bangles = ₱ 255.00
● Pearls = ₱ 390.00
● Diamonds = ₱ 755.00
● Rubies = ₱ 725.00
● Chain = ₱ 110.00
● Charm = ₱ 100.00
● Cuff = ₱ 282.00
● Delicate = ₱ 195.00
● Designer = ₱ 538.00
 ● Key = ₱ 279.00
● Link = ₱ 285.00
➢ Earrings
● Stud = ₱ 189.00
● Levelback = ₱ 205.00
● English lock = ₱ 302.00
● Wire lock = ₱ 211.00
● Huggie = ₱ 505.00
● Dangle = ₱ 235.00
● Teardrop = ₱ 366.00
● Chandelier = ₱ 645.00
● Drop = ₱ 551.00
● Hoop = ₱ 229.00
➢ Hair accessories
● Headbands = ₱ 125.00
● Hair Clips = ₱ 100.00
● Baseball caps = ₱ 399.00
● Beanies = ₱ 410.00
● Bucket hats = ₱ 501.00
● Berets = ₱ 672.00
● Boonie = ₱ 537.00
● Bowler = ₱ 492.00
● Campaign = ₱ 300.10
● Panama = ₱ 554.00
● Cowboy = ₱ 635.00
● Scrunchies = ₱ 175.00
Promotion

● Online advertisements

Due to the increasing use of social media, the most

effective promotion strategy is by promoting online.
We will facilitate different social media platforms used
by majority of consumers.

● Physical advertisements

Physical advertisements is still relevant today for

some people who usually don’t use social media. This
may include magazines, newspapers, and posters.
This may be effective because many people still buy
and read this kind of advertisement.

● Television Advertisements

This advertisement is also effective because many of

the adults watch television, either for entertainment or
news. This advertisements can also reach those
secluded places in the provinces.

Promotions is extremely important for businesses for

them to advertise and reach many possible customers that
will purchase their products and be able to expand their
business.
People

Inside the business:

-Owners and Managers

-Staffs

Target Consumers:

Teenagers(Ages 15-19)

Adults(Ages 20 above)

Fashion Enthusiasts

Nowadays, people are more keen towards their fashion.

Especially the millennials and Gen Z. They love to flaunt
their fashion, not sticking to a single genre. They love to
make almost every place they go to - a runway. You can
also see how many fashionistas are out there just by
browsing the internet. It has become a hobby and passion of
the youth to explore the fashion world, expressing much
creativity even on the simplest apparels that they wear. Of
course, the older fashion enthusiasts will not let themselves
be beaten by the young fashionistas. They too will give it all
they’ve got in expressing their fashion. That’s why Flashy-On
is here! We serve to give you the best apparels and
accessories. It is our duty to help you find your best clothes
and express them with much passion!
Packaging

Bioplastic bags

Fashion can be expressed without cutting more trees down

or destroying our environment by producing more plastics
made from natural gas, and oil or plants. In Flashy-On, we
care about the world and its almost limitless things that it
provides us. That’s why we use durable and reusable
bioplastic bags which are starch-based materials as our
packaging, with simple but elegant designs. With Flashy-On,
let’s promote a fashionable and healthy environment!

Positioning

Flashy-ON Apparels: Flaunt your fashion!

FLashy-On is not only a local clothing store, it could be your

sassy stylish friend or your fashionista single aunt but most
of all - it is your fashion home! Here, each garment is meant
to make you shine, each of them has the magic power to
boost your confidence and you have what it takes to flaunt
any kind of fashion your heart desires. That’s why with
Flashy-On, flaunt your fashion!