DDB Mudra Group

Assignment of Equity Research
Submitted to: Submitted by:

Prof. Vijay Rego Aditya Kumar(003)
Table of Content
1. Introduction
2. About the Company
3. Entire Process of the Company
4. Pre and Post Performance of the Company
5. Suggestion about IPO
Hariom Pipes Industries Ltd.

About Company:
Hariom Pipe Industries Limited (Hariom Pipe) is a premium
manufacturer of iron and steel products. The business has
grown steadily over the years, becoming an integrated steel
producer with a firm foothold in the South Indian market.
High-quality goods, which include Mild Steel (MS) Billets,
Pipes and Tubes, Hot Rolled (HR) Coils, and Scaffolding
Systems, are used in a range of industrial applications in
numerous industries.
Vision:
To be one of the top-notch iron and steel suppliers in our
segment, catering to industry needs.
Mission:
To develop our nation and make it a better place to live by
building a robust economy coupled with strong infrastructure.
Process of Hariom Pipes
Senior Management
Mr. A G Krishnamurti
Founder
Mr. Aditya Kanthy Mr. Anurag Bansal Mrs. Rita Verma Mr. Rahul Mathew
CEO & M.D C.F.O & C.P.O Executive V.P Chief Creative Officer
Mr. Debashish Ghosh Mr. Ranji Cheria Mr. Ashutosh Sawhney Mr. Anurag Tandon
National Creative Director Managing Partner Managing Partner Managing Partner
(South) (North) (West)
Mr. Gaurav Magotra Mr. Anand Murty Ms. Pallavi Chakarvarti Ms. Pragati Chavan
National Institution Head National Strategy Creative Head Director -Corporate Com.
Services offered by the organisation:

Capabilities of the organisation are below:
Brand Strategy
 Brand positioning / conviction
 Brand architecture
 Design & identity
 Portfolio design
 Business strategy
Campaign Design
 Campaign planning
 Creative exploration
 Asset development
 Campaign tracking
 Health & lifestyle
Content Solutions
 Content planning / strategy
 Influencer marketing
 Content assets
 Social media management
 Email marketing solutions
Resources of the organization and their level of dependence

on external vendors
In house production of the business are helpful for the business for
increasing margins and better work fluctuation management. So, the
resource of DDB Madura Group includes Production of the company
such as:
 Asset development
 Studios
 Pre media services
 Mobile / web development
 Premium content
 Prototyping
 Facilities and logistics
To depend on the external vendors there are few reasons such as cost
cutting, time saving and lack of in-house expertise, etc. DDB Mudra have
tried to cover all everything which will reduce the dependence on the
external vendors and only few are lefts such as:
 Labour
 Shooting set when required
Key clients of the agency:

Source:
Resonanceconsulting.com
Highlights of ONE Successful Ad or P.R

Campaign executed by the agency:
McDonald's specially designed packaging that helps address a problem
experienced by people with limited upper limb mobility in their daily
lives is highlighted in a film by the creative firm DDB Mudra.
The goal of the creative brief, according to Arvind RP, director of
marketing and communications at McDonald's India, was to "bring the
inclusiveness pledge alive by portraying a memorable moment in a kid's
life."
In the movie, a young person tries to do several enjoyable tasks with just
one hand but finds it difficult to succeed. The next scene shows him
bringing two hamburgers to his pal, who is missing both upper limbs.
One burger is packaged normally, and the other is packaged EatQual.
The movie depicts them both enjoying their lunches in good spirits, with
the friend handling the EatQual packing with ease.
While the concept of a pack that enables persons with restricted upper
limb mobility to enjoy their burgers with dignity is not a life-changing
one, it is an important one, according to Pallavi Chakravarti, creative
head of DDB Mudra West. Because this seemingly insignificant change
improves a situation that most of us take for granted. And it comfortably
puts a pleasure that was previously out of reach in the hands of some of
us. The little things most often make a big difference in levelling the
playing field for all of us.
The EatQual packaging for their burgers was introduced because
McDonald's realised that persons with upper limb movement find it
difficult to enjoy various food items.
"This start signified a move to promote extent by the brand, where the
bundle is offered throughout our stores, approachable to anybody the
one needs it," Arvind responds.
The goal, according to Arvind, is to "longer the EatQual floor to initiate
substantial measures aimed at promoting addition debating different
aforementioned stereotypes," even though McDonald's is working to
make its coffee shops more welcoming.
Link: https://youtu.be/0fexQbjpbMc?list=TLGGKC0b0l8Tf5cyNTA5MjAyMg

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Assignment of Equity Research

Submitted to: Submitted by:

2. About the Company

3. Entire Process of the Company

4. Pre and Post Performance of the Company

5. Suggestion about IPO

Hariom Pipes Industries Ltd.

Services offered by the organisation:

Resources of the organization and their level of dependence

Key clients of the agency:

Highlights of ONE Successful Ad or P.R

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