Scribd
Upload
83 views2 pages

Research Project

The document is a survey about consumers' attitudes towards comparative advertisements. It asks questions about the respondent's favorite soft drink, their beliefs about claims and honesty in advertisements, whether advertisements influence them to purchase products, and their overall attitude towards advertisements. The respondent is asked to select their level of agreement with statements and their evaluation of advertisements using scales. The information collected will be used for academic research purposes only.

Uploaded by

griraj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
83 views2 pages

Research Project

The document is a survey about consumers' attitudes towards comparative advertisements. It asks questions about the respondent's favorite soft drink, their beliefs about claims and honesty in advertisements, whether advertisements influence them to purchase products, and their overall attitude towards advertisements. The respondent is asked to select their level of agreement with statements and their evaluation of advertisements using scales. The information collected will be used for academic research purposes only.

Uploaded by

griraj
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

RESEARCH PROJECT On The Effect of Comparative Advertisement on Consumers Research on a part of MBA course, you requested to kindly response

to the questions mention below. The information so collected will be used strictly for academic purpose only.

Q.1 which soft drink do you like most to drink? Ans: Pepsi cock

QUESTION ON THE BASIS ADVERTISEMENT BELIEVABILITY


(Where you have to give your answer by choosing one option from them( strongly disagree/strongly agree /very unlikely/very likely)

Q.1 I believe the claims in the Advertisement Ans : Q.2 The advertisement is sincere Ans Q.3 I think the advertisement is honest. Ans Q.4 Does Advertisement show that first product is better than second Ans . Q.5 Does Advertisement show that second product is better than first Ans : Q.6 Does advertisement influence for purchasing Ans :

ATTITUDE TOWARDS ADVERTISEMENT

Where you have to give your answer by choosing one option from them (bad/good, unappealing/appealing, not likable/likable, and not interesting/interesting.) Q.7 Advertisement is? Ans

You might also like