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    K SHRAVYA MM ASSIGNMENT - Edited

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    shravya ktkm
    K. Shravya visited Ratnadeep supermarket for their marketing management assignment on peanut butter. They studied the various peanut butter product varieties and brands available, including My Fitness, Browny Bear, Kissan, Saffola Fitify, and Sundrop. They recorded the brand names, product sizes, and prices in a table. The supermarket promoted the peanut butter brands through in-store announcements, pamphlets, LED screens, banners, and social media. Shravya learned that the peanut butter industry benefits many businesses worldwide and that peanut butter is a cheap, shelf-stable option that provides consumers comfort during lockdowns.

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    K SHRAVYA MM ASSIGNMENT - Edited

    Uploaded by

    shravya ktkm
    26 views4 pages
    K. Shravya visited Ratnadeep supermarket for their marketing management assignment on peanut butter. They studied the various peanut butter product varieties and brands available, including My Fitness, Browny Bear, Kissan, Saffola Fitify, and Sundrop. They recorded the brand names, product sizes, and prices in a table. The supermarket promoted the peanut butter brands through in-store announcements, pamphlets, LED screens, banners, and social media. Shravya learned that the peanut butter industry benefits many businesses worldwide and that peanut butter is a cheap, shelf-stable option that provides consumers comfort during lockdowns.

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    K. Shravya visited Ratnadeep supermarket for their marketing management assignment on peanut butter. They studied the various peanut butter product varieties and brands available, including My Fitness, Browny Bear, Kissan, Saffola Fitify, and Sundrop. They recorded the brand names, product sizes, and prices in a table. The supermarket promoted the peanut butter brands through in-store announcements, pamphlets, LED screens, banners, and social media. Shravya learned that the peanut butter industry benefits many businesses worldwide and that peanut butter is a cheap, shelf-stable option that provides consumers comfort during lockdowns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views4 pages

    K SHRAVYA MM ASSIGNMENT - Edited

    Uploaded by

    shravya ktkm
    K. Shravya visited Ratnadeep supermarket for their marketing management assignment on peanut butter. They studied the various peanut butter product varieties and brands available, including My Fitness, Browny Bear, Kissan, Saffola Fitify, and Sundrop. They recorded the brand names, product sizes, and prices in a table. The supermarket promoted the peanut butter brands through in-store announcements, pamphlets, LED screens, banners, and social media. Shravya learned that the peanut butter industry benefits many businesses worldwide and that peanut butter is a cheap, shelf-stable option that provides consumers comfort during lockdowns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    ASSIGNMENT-2

    (Supermarket visit)

    NAME : K. Shravya
    ROLL NO : 221256
    BATCH : 30
    SECTION :C
    SUBJECT : Marketing Management
    SUBMITTED TO: Mr A. Ramesh

    Name of the Student: K SHRAVYA

    Roll No- 221256

    Name of the Supermarket visited: RATNADEEP


    The product chosen for the study: PEANUT BUTTER.

    Product varieties: CHOCOLATE PEANUT, KISSAN PEANUT, PROTEIN PEANUT,


    JAGGERY PEANUT BUTTER.

    Brands available: MY FITNESS, KISSAN, FITTYFY, sundrop, PINTOLA, SAFFOLA


    AMERICAN GARDEN.

    Details of the brands (in tabular form), including the size and price of the
    product:

    NAME OF THE BRANDS SIZE OF THE PRODUCT PRICE OF THE PRODUCT

    MY FITNESS

    1. SMOOTH 1.25 KG 320

    BROWNY BEAR

    1. CRUNCHY,
    SWEETENED WITH 500 G 499
    PREMIUM DATES.
    500G 499
    2. CHOCOLATE.

    3. CREAMY.
    500G 499
    4. CHOCOLATE HIGH 500G 699
    PROTEINS

    KISSAN

    1. CREAMY 350G 175

    SAFFOLA FITTIFY

    1. DARK CHOCOLATY. 200G 199


    2. EXTRA CRUNCHY. 200G,340G,925G 199RS,275RS,650RS.

    SUNDROP

    1. REGULAR CRUNCHY 924G 240RS


    Promotions of the brands(in-store):
    They are promoting through announcements in the store. They use pamphlets
    and display the offers and products available in the store. They also used led
    T.V. screens in the stores to show the recommendations and used small
    banners where the products and their discount prices were printed and
    displayed all over the store. Other brands' advertisements in the print media,
    the store location and discounts were advertised in the local newspapers and
    promoted through their apps and various social media platforms.

    Pictures of the products on the shelves:

    Learning about the Product Concept:


    From This supermarket visit, I learned several strategies and concepts, and
    They are as follows:
     The peanut butter production Industry benefits many businesses all
    around the world.
     In addition to being a cheap, shelf-stable option for consumers stocking
    their pantries in anticipation of lockdowns, peanut butter "held a
    nostalgia that was comforting to consumers.
     Peanut butter is in high demand.
     Standard peanut butter is no less than 90 per cent for peanuts and no
    more than 55 per cent for fat.
    THANK YOU

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