PROJECT REPORT ON

“Marketing, research and business development”

Submitted in the fulfillment of the requirement of the Bachelor of Business

Administration course of Meerabai Institute of Technology

BY

Manvi

Enrollment No.

02621901719

Session: 2019-2022
 ACKNOWLEDGEMENT
I take this opportunity to express my heartiest gratitude to Meerabai Institute of Technology for
permitting me to undertake this research and supporting me during this research and otherwise
also. I would like to thank Mrs. Prachi Aggarwal who not only played the role of my philosopher
and guide but also mentored me at every stage of my project work. I would like to extend my
hearty thanks to entire faculty members of BBA department for their constant cooperation and
support to take decision during the course of my research. I would also like to thank my parents
for their support and blessing without which this project could not have been completed. Indeed,
I shall remain ever grateful to them. The experience I gained during this research project is of
immense importance in the academically and more on professionally.
 DECLARATION
I MANVI, hereby declare that the work, which is presented in the project entitled "market, research and
business development" is an authentic record of my own work carried out by me under the supervision and
guidance of Mrs. SunitaChugh , Guide and Mrs. Prachi Aggarwal, Co-guide, MEERABAI INSTITUTE
OF TECHNOLOGY, Maharani Bagh New Delhi.
CERTIFICATE
 TABLE OF CONTENTS

CHAPTER 1

 Introduction
 Objective of study
 Literature review
 Research methodology
 Limitations of study

CHAPTER 2

 Profile of the organization

CHAPTER 3

 Analysis and interpretation of data

CHAPTER 4

 Conclusion
 Recommendations
 Bibliography
INTRODUCTION
 In this internship I worked on three major areas of the organization- marketing, research
and business development, I learned about the marketing behavior, strategies, contacted
with big brands and their marketing teams, researched and analyzed their work, I
researched about the LinkedIn profile which helped us to made a contact with them in
growing our business. Research has been defined in a number of different ways, and
while there are similarities, there does not appear to be a single, all-encompassing
definition that is embraced by all who engage in it. About the business development part I
helped them in increasing revenues, growth in terms of business expansion, increasing
profitability by building strategic partnerships and making strategic business decisions.
For example: I searched about sponsors, who can help us to grow and I scheduled
interviews with them.

1. MARKETING

Marketing refers to activities a company undertakes to promote the buying or selling of a

product or service. Marketing includes advertising, selling, and delivering products to
consumers or other businesses. Some marketing is done by affiliates on behalf of
acompany.

Professionals who work in a corporation's marketing and promotion departments seek to

get the attention of key potential audiences through advertising. Promotions are targeted
to certain audiences and may involve celebrity endorsements, catchy phrases or slogans,
memorable packaging or graphic designs and overall media exposure.
 1.1.KEY TAKEAWAYS

i. Marketing refers to all activities a company does to promote and sell products or
1services to consumers.
ii. Marketing makes use of the "marketing mix," also known as the four Ps—product,
price, place, and promotion.
iii. At its core, marketing seeks to take a product or service, identify its ideal
customers, and draw the customers' attention to the product or service available.

Types of Marketing

Where your marketing campaigns live depends entirely on where your customers spend their
time. It's up to you to conduct market research that determines which types of marketing -- and
which mix of tools within each type -- is best for building your brand. Here are several types of
marketing that are relevant today, some of which have stood the test of time:
 Internet marketing: Inspired by an Excedrin product campaign that took place online, the
very idea of having a presence on the internet for business reasons is a type of marketing in and
of itself.
 Search engine optimization: Abbreviated "SEO," this is the process of optimizing content on a
website so that it appears in search engine results. It's used by marketers to attract people who
perform searches that imply they're interested in learning about a particular industry.
 Blog marketing: Blogs are no longer exclusive to the individual writer. Brands now publish
blogs to write about their industry and nurture the interest of potential customers who browse the
internet for information.
 Social media marketing: Businesses can use Facebook, Instagram, Twitter, LinkedIn, and
similar social networks to create impressions on their audience over time.
 Print marketing: As newspapers and magazines get better at understanding who subscribes to
their print material, businesses continue to sponsor articles, photography, and similar content in
the publications their customers are reading.
 Search engine marketing: This type of marketing is a bit different than SEO, which is
described above. Businesses can now pay a search engine to place links on pages of its index that
get high exposure to their audience. (It's a concept called "pay-per-click" -- I'll show you an
example of this in the next section).
 Video marketing: While there were once just commercials, marketers now put money into
creating and publishing all kinds of videos that entertain and educate their core customers.

The 4 Ps of Marketing

In the 1960's, E Jerome McCarthy came up with the 4 Ps of marketing: product, price, place,
promotion.

Essentially, these 4 Ps explain how marketing interacts with each stage of the business.

Product

Let's say you come up with an idea for a product you want your business to sell. What's next?
You probably won't be successful if you just start selling it.

Instead, you need your marketing team to do market research and answer some critical questions:
Who's your target audience? Is there market fit for this product? What messaging will increase
product sales, and on which platforms? How should your product developers modify the product
to increase likelihood of success? What do focus groups think of the product, and what questions
or hesitations do they have?

Marketers use the answers to these questions to help businesses understand the demand for the
product and increase product quality by mentioning concerns stemming from focus group or
survey participants.

Price

Your marketing team will check out competitors' product prices, or use focus groups and
surveys, to estimate how much your ideal customer is willing to pay. Price it too high, and you'll
lose out on a solid customer base. Price it too low, and you might lose more money than you
gain. Fortunately, marketers can use industry research and consumer analysis to gauge a good
price range.

Place

It's critical that your marketing department uses their understanding and analysis of your
business's consumers to offer suggestions for how and where to sell your product. Perhaps they
believe an ecommerce site works better than a retail location, or vice versa. Or, maybe they can
offer insights into which locations would be most viable to sell your product, either nationally
and internationally.

Promotion

This P is likely the one you expected from the get-go: promotion entails any online or print
advertisement, event, or discount your marketing team creates to increase awareness and interest
in your product, and, ultimately, lead to more sales. During this stage, you'll likely see methods
like public relations campaigns, advertisements, or social media promotions.

Hopefully, our definition and the four Ps help you understand marketing's purpose and how to
define it. Marketing intersects with all areas of a business, so it's important you understand how
to use marketing to increase your business's efficiency and success.

2. RESEARCH

Research is a process of systematic inquiry that entails collection of data; documentation of

critical information; and analysis and interpretation of that data/information, in accordance with
suitable methodologies set by specific professional fields and academic disciplines.
 Research is conducted to...

 Evaluate the validity of a hypothesis or an interpretive framework.

 To assemble a body of substantive knowledge and findings for sharing them in

appropriate manners.

 To help generate questions for further inquiries.

What are the characteristics of research?

1. Good research follows a systematic approach to capture accurate data. Researchers need to
practice ethics and a code of conduct while making observations or drawing conclusions.
2. The analysis is based on logical reasoning and involves both inductive and deductive methods.
3. Real-time data and knowledge is derived from actual observations in natural settings.
4. There is an in-depth analysis of all data collected so that there are no anomalies associated
with it.
5. It creates a path for generating new questions. Existing data helps create more research
opportunities.
6. It is analytical and uses all the available data so that there is no ambiguity in inference.
7. Accuracy is one of the most critical aspects of research. The information must be accurate and
correct. For example, laboratories provide a controlled environment to collect data. Accuracy
is measured in the instruments used, the calibrations of instruments or tools, and the
experiment’s final result.
 

What is the purpose of research?

There are three main purposes:
1. Exploratory: As the name suggests, researchers conduct exploratory studies to explore a
group of questions. The answers and analytics may not offer a conclusion to the perceived
problem. It is undertaken to handle new problem areas that haven’t been explored before. This
exploratory process lays the foundation for more conclusive data collection and analysis.

2. Descriptive: It focuses on expanding knowledge on current issues through a process of data

collection. Descriptive research describe the behavior of a sample population. Only one
variable is required to conduct the study. The three primary purposes of descriptive studies are
describing, explaining, and validating the findings. For example, a study conducted to know if
top-level management leaders in the 21st century possess the moral right to receive a
considerable sum of money from the company profit.

3. Explanatory: Causal or explanatory research is conducted to understand the impact of

specific changes in existing standard procedures. Running experiments is the most popular
form. For example, a study that is conducted to understand the effect of rebranding on
customer loyalty.

3. Business development
The most accurate definition of business development is a set of tasks and processes meant to
develop and implement growth opportunities within (and between) organizations in a
sustainable and profitable way. In practice, however, most companies use the term
differently, depending on what they need that role to do for them. In a big, multinational
company, Business Development may do market analysis for new-market entry or a new line
of products. Despite the differences, however, business developers across companies share
one common goal: spotting and implementing new growth opportunities.  
 The key here is “growth opportunities.” In most situations, “new opportunities” means more than
“new clients.” It also includes:
 Getting new partners
 Entering new markets
 Developing new products

But how is this different from marketing anyway? At first glance there seems to be a lot of overlap
between business development and marketing, but there are some key differences.

KEY TAKEAWAYS

 Business development encompasses a wide scope of ideas, activities, and initiatives that a
business owner and management implement with the goal of making the business better.
 Business development can include many objectives, such as sales growth, business
expansion, the formation of strategic partnerships, and increased profitability.
 Successful business development impacts every department within a company, including
sales, marketing, manufacturing, human resources, accounting, finance, product
development, and vendor management.
 Business developers should be aware of new market opportunities, possibilities for
expansion, competitor developments, and the current sources of the company's revenue.

What’s The Difference Between Marketing and Business Development?

The division between business development and marketing can often be hard to identify, and
can be made more difficult by the fact that business development can look drastically
different from company to company. Here’s the difference: Marketing is primarily about
attracting new leads and customers. Business development is about building relationships
with organizations to generate new opportunities.

Marketing Activities

Marketing is the customer-facing branch of your org. Like we mentioned, the primary goal is to
attract customers. This is done in three ways:
 Identifying your ideal customers by creating an Idea Customer Profile (ICP)
 Maintaining a consistent brand and using various channels (website, social media, ads, etc.) to
stay at the top of your ideal customers’ minds.
 Educating customers about your organization, products, and offers.

Business Development Activities

 Business development is all about relationships. The primary goal is to form strategic
partnerships and relationships with other organizations in your target market. This may include
developing a relationship with a lead founder to push them closer to a sale.

Chapter 1:-
1. Objectives of the study
2. Review of literature
3. Research methodology
4. Limitations of the study
Objective
1. To find out the LinkedIn profile of the business owners, directors and chairman’s for
business development.
2. To felicitate an interview between directors and chairman’s of schools with the
organization.
3. Managed ( Co- host) a promotional event organized by the whitecanvasindia and
collected feedback from the participants.
Review of Literature
The area of study that I chose for this report is Marketing, research and business development
This subject matter never fails to interest me, as it is very exciting to learn the various marketing
tools used to reach anyone and everyone. In order to go in depth with this subject, I came across
a number of sources that can be of great help. The point is that can all the sources do justice to a
particular area? What sources are popular and who are they most helpful for. Conferences and
journals are the resources that are most popular among the professors, whereas professionals
prefer newsletters. Libraries and databases seem to be the most handy and reliable sources for
students. .

According to Philip Kotler and Kevin Lane ; “Marketing management is the art and science of
choosing target markets and getting, keeping and growing customers through creating, delivering
and communicating superior customer values of management.”

According to Marjorie Clayman – Director of Client Development, Clayman

Advertising, Inc; Marketing is building your brand, convincing people that your brand
(meaning your product/service/company) is the best and protecting the relationships you build
with your customers. 

According to Jeff Cutler – Executive Vice President and General Manager, Vitals.com;
Marketing is how you tell your story to attract customers, partners, investors, employees and
anyone else your company interacts with.  It’s the script that helps users decide if they’ll
welcome you into their lives as a staple, nice-to-have or necessary annoyance.  It’s the way
that everyone interacts with your brand.  It’s impression, first, last and everything in between.
According to Waltz and Bansell (1981); Research is a systematic, formal, rigorous and precise
process employed to gain solutions to problems or to discover and interpret new facts and
relationships.

According to Kothari (2006); Research is a pursuit of trust with the help of study, observation,
comparison and experiment, the search for knowledge through objective and systematic method
of finding solutions to a problem.

According to Payton (1979) ;Research is the process of looking for a specific question in an
organized, objective, reliable way.

According to Kerlinger (1873); Research is a systematic controlled, empirical and critical

investigation of hypothetical propositions about the presumed relations among natural
phenomena.

According to Julie Barile – Vice President of eCommerce, Fairway Market; Marketing is

traditionally the means by which an organization communicates to, connects with, and
engages its target audience to convey the value of and ultimately sell its products and
services.  However, since the emergence of digital media, in particular social media and
technology innovations, it has increasingly become more about companies building deeper,
more meaningful and lasting relationships with the people that they want to buy their
products and services. The ever-increasingly fragmented world of media complicates
marketers’ ability connect and, at the same, time presents incredible opportunity to forge new
territory. 

According to Heidi Cohen – President, Riverside Marketing Strategies;

In line with the firm’s business goals, marketing attracts consumers’ scarce resources,
attention and disposable income, to drive profitable revenues. Marketing is the process of
getting a product or service from a company to its end customers from product development
through to the final sale and post purchase support. To this end, marketing strategy consists of
business goals, target customers, marketing strategies, marketing tactics and related metrics.
As a function, marketing extends across the customer’s entire purchase process including
research, engagement, purchase, post-purchase (including supplemental support and returns)
and advocacy. 
Research Methodology
 Research methodology is the specific procedures or techniques used to identify, select, process,
and analyze information about a topic. In a research paper, the methodology section allows the
reader to critically evaluate a study's overall validity and reliability.

Sampling

In this project I used random sampling method: random sampling is a part of the sampling
technique in which each sample has an equal probability of being chosen. A sample chosen
randomly is meant to be an unbiased representation of the total population. If for some reasons,
the sample does not represent the population, the variation is called a sampling error.

Data Collection Methods: There are two types of data collection methods used:-

 Primary data collection

 Secondary data collection

Primary Data Collection: Primary data is the data in which the researcher collects the data
through various methods like interviews, surveys, questionnaires, etc; to support the secondary
data. Sources of primary data: Survey (people, telephone, mail), Observation (personal and
mechanical), Experimental (laboratory and field), etc. it can be divided into two:

 Quantitative data collection method: This method is based in mathematical

calculations in various formats. Method of quantitative data collection and analysis
include questionnaires with close ended questions, methods of correlation and regression,
mean, mode, median and others. Quantitative methods can be applied within shorter
duration of time. Due to the high level of standardisation of quantitative method it is easy
for making comparisons.
  Qualitative data collection method: Qualitative research it closely associated with
words, sounds, feeling, emotions, color and other elements that are not quantifiable.
Qualitative studies aim to ensure high level of understanding and qualitative data
collection methods include interviews, questionnaires with open-ended questions,focus
groups, observation etc.

Secondary Data Collection: Secondary data is collected by someone other than the user.
Common sources of secondary data are surveys, organisational records and data collected
through qualitative methodologies or qualitative research. Sources of secondary data: Company
website, Research papers, Blogs, Online library, Advertising media, etc

Research approach:

Research Design Qualitative research

Sampling Technique Non probability
Sample Unit Feedback from the candidates who attended the
event
Sample Size 45 respondents
Data Collection Source Primary and secondary both; Primary data
collected using structured questionnaires
through online mode or by calling and
Secondary data by information about the
recruitment process and other information
taken from companies website, internet, books
etc.

Analysis Tool Percentage analysis

Limitations of the study

1) Company failed to provide offline internship opportunity due to pandemic situation across the
globe

2) Difficulty in finding the relevant data from authorized websites.

3)Lack of an emotional link

Chapter 2:-
1) Profile of the organisation
PROFILE of the COMPANY

White Canvas India is India’s leading Education Client Engagement and Marketing Company
with 2 National Records. It is a professionally managed company with a team of young
professionals united to serve clients in their areas of  Right and Relevant Lead Generation ,
Revenue Growth, Marketing Transformation and Optimization. The company is founded by an
ex IBMer who has worked with leading consulting companies like Capgemini, HP and graduated
from IIM-Rohtak. White Canvas India has to its credit the honor of Winning the India Education
Award 2018 and the Indian School Awards 2019. Currently serving 165 clients in 22 Indian
locations.
It has three broad verticals namely

1. Lead Generation Advisory Services – A suite of consulting services which can meet the
growing needs of today’s post COVID Lead generation with unique Bidirectional Engagement.

2. Transformational Marketing – A suite of marketing programs which can transform marketing

efficiencies of the client in ensuring better result and productivity.

3. Result based Campaigns – A suite of freshly brewed campaigns which can slice in freshness
and provide best results.

 Design innovative marketing and lead generation strategy to penetrate new markets and
grow existing markets – PROFITABLY !!

 Develop Multi-layer , Direct and Indirect Sales and Distribution channels

  Add online and offline growth partners

 Due diligence with current business to achieve efficiency

 Standard Operating Procedures to optimise results

 Market Research with industry insights to help plan strategies

 Competition analysis to REINVENT

 Demand Generation to fuel increase of demand

INDUSTRY PROFILE

A consulting firm or simply consultancy is a professional service firm that provides expert

advice for a fee. Consulting firms may have one employee or thousands; they may consult in a
broad range of domains, for example, management, engineering, and so on.

Management consultants, in particular, typically work with company executives and provide
them with generalists and industry-specific specialists, known as subject-matter experts, usually
trained in management or in business schools. The deliverable of a management consultant is
usually recommendations for achieving a company objective, leading to a company project.

Many consulting firms complement the recommendations with implementation support, either by
the consultants or by technicians and other experts. This is called outsourcing.

Consulting services are part of the tertiary sector and account for several hundred billion dollars
in annual revenues. Between 2010 and 2015, the 10 largest consulting firms alone made 170
billion dollars growth revenue and the average annual growth rate is around 4%.

SEGEMENTS
The segmentation of advisory services varies widely across organizations and countries.
Categorization is unclear, in part because of the upheavals that have occurred in this industry in
recent years.[1]

One approach is to separate services into four broad service delivery families, considering the
managers they are targeting:

 Services related to the company's overall strategy, which are addressed to the CEO,
 Services related to marketing, communication, sales and public relations, which are
addressed to the CMO,
 Services related to management, financial management, taxation, accounting, compliance
with regulations, for the CFO,
 Services related to the company's operations, including information technology, intended for
operational management, which may be different depending on the industrial sector
(technology director, plant managers, operations directors, Research and Development
managers), for instance COO and CTO.

TYPES

There are different types of Consulting Firms serving different sectors. They mainly fall under
the following fields:

 Architecture and Engineering
 Financial services
 Health care
 Hotel and hospitality industry
 Human resources
 Information technology
 Legal
 Management
 Music
 Regulatory compliance

In addition to the above-mentioned fields, there are consulting firms that serve niche sectors such
as

 advertising/marketing/public relations consulting
 environmental consulting
 entertainment/media consulting
 energy consulting
 consulting in politics and the public sector
 real estate consulting
 recycling consulting
 commodities consulting
Chapter 3&4 :-
1. Analysis an interpretation of data
2. Conclusion and recommendations
Analysis and interpretation of data

1)To find out the LinkedIn profile of the business owners, directors and chairman’s for
business development.

 About LinkedIn

LinkedIn is an American business and employment-oriented online service that operates

via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used
for professional networking and career development, and allows job seekers to post
their CVs and employers to post jobs. As of 2015, most of the company's revenue came
from selling access to information about its members to recruiters and sales professionals. Since
December 2016, it has been a wholly owned subsidiary of Microsoft. As of
September 2021, LinkedIn has 774+ million registered members from over 200 countries and
territories.

 Job seeking

LinkedIn is widely used by job seekers and employers. According to Jack Meyer, the site has
become the "premier digital platform" for professionals to network online. In Australia, which
has approximately twelve million working professionals, ten million of them are on LinkedIn,
according to Anastasia Santoreneos, suggesting that the probability was high that one's "future
employer is probably on the site." According to one estimate based on worldwide figures, 122
million users got job interviews via LinkedIn and 35 million were hired by a LinkedIn online
connection.

LinkedIn also allows users to research companies, non-profit organizations, and governments
they may be interested in working for. Typing the name of a company or organization in the
search box causes pop-up data about the company or organization to appear. Such data may
include the ratio of female to male employees, the percentage of the most common
titles/positions held within the company, the location of the company's headquarters and offices,
and a list of present and former employees. In July 2011, LinkedIn launched a new feature
allowing companies to include an "Apply with LinkedIn" button on job listing pages. The new
plugin allowed potential employees to apply for positions using their LinkedIn profiles as
resumes.

 About profile search on LinkedIn

My organization was launching a coffee table book related to covid- 19, they targeted
school directors, chairman’s and business owners to know their stories that how they
tackle this war and what decisions they took for their schools or business,

So, my part was to search for popular schools and business owners in all over India and
find out the LinkedIn profile of their chairman’s, directors and CEO’s.

I took my part seriously and found out more than 100 of LinkedIn profiles as per our
requirements.

Down below I am attaching my work done.

 2) To felicitate an interview between directors and chairman’s of
schools with our organization
There are many types of interview, but what we were taking for our book is called as
narrative interview.

What is a narrative interview? 

A “narrative” is a spoken or written summary of connected events. So a narrative interview asks
questions that require participants to summarize their experiences of one or more phenomena
(events) and tell this story to the researcher.

A narrative interview’s aim is to gather data on an individual’s particular experiences by asking

them questions designed to have the participant respond in a narrative – a summary of events that
are bound together by a common theme or meaning.

They might ask questions like:

 Can you tell me about your experiences of…?

 Can you tell me about ….? Who was involved? What happened? How did you feel?

How is a narrative interview conducted?

This summary from Feher, 2011 (European Journal of Homelessness) gives a good summary of
how the narrative interview process works (in this case when interviewing homeless people).

“The narrative interview consists of three sub-sessions. In the first one the interviewer poses a
single, carefully constructed, introductory, narrative question and
then remains silent for a long period of time. In this question the interviewer orientates the
interviewee by telling them what the focus of the interview is. The initial
question could be something like: “Please tell me the story of your life… how you
have become homeless?” The interviewee is given complete freedom in their
response, and in remembering and constructing the story that they feel best
responds to the question. The interviewer is fully present, but does not influence
the story-telling by asking questions. If the interviewee needs help or does not know
how to continue, the interviewer can ask them to expand on the last event (“Do you
remember anything else about this?”), or simply help them to move on by asking:
“And what happened after that?” When the story is finished (usually marked by a
closing sentence such as “This was the story of my life”), the interviewer might ask
the interviewee to speak more about certain events that have been mentioned and
then wait for the story to be developed without asking further questions. This subsession is called
the narrative follow-up. Questions in this sub-session remain
strictly narrative in nature….

The third sub-session is optional. If the interviewer feels that more, non-narrative material is
needed, they can conduct a second interview – this time a semi-structured, in-depth interview.
This could be the case, for example, if the research requires the birth date of the respondent
or more information about their family, or even if the interviewee has not spoken about certain
areas of their lives that could be important, such as their childhood.” (Feher, 2011)

In summary, there are three phases to a typical narrative interview:

1. Narrative phase: A single, carefully constructive narrative question is asked and the
participant is given freedom to respond without intrusion from the research.
2. Narrative follow-up: Additional question are asked to gather more information if necessary.
3. Optional second interview: More structured questions are asked to reveal specific data.

It is believed that people build their schema of the world by the stories they tell, listen to and
read. It’s through these stories that people make sense of what is happening around them.
Therefore, people will naturally communicate their experiences of the world (it is believed)
through their own narratives, so questions should be asked that enable them to do this. The
purpose is to see how people order the events and experiences of their life to give them meaning.
By interpreting the meaning applied to participants’ events, we can attempt to understand their
subjective experiences.

Other strengths

 It can be used to investigate how people interpret their own individual experiences in relation
to the broader social and cultural context. This is because their experiences would have been
shaped to fit schema which have been accumulated through their social and cultural

experiences.

 They can be used with all people because they can talk freely.

Limitations

 It results in an enormous amount of data and it can be time consuming to collect and analyse

it.

 The amount and quality of data will vary depending on the verbal qualities of the participant.
 On the other hand, it might not offer much data if the person is unwilling to speak. This ,
may happen if they’re not comfortable with the researcher or being tape recorded.

3) Managed (co host) a promotional event organized by

the whitecanvasindia and collected feedback from the
participants.
 In all areas of business, there are some terms you’re never truly sure you know the
definition of. However, when it comes to event management, the definition is easy. At its
core, event management is the process of planning an event. This is any type of event,
whether hosted in-person, virtually or hybrid. It’s synonymous with event planning and
meeting planning. Just like those other terms, the scope of each project and the nitty-
gritty details vary depending on the industry, company size, and more.

Virtual Event Management

In today's new environment, we have had to learn how to manage not only our in-person events
but our virtual programs as well. Virtual event management requires the same steps as managing
your in-person event, but with the added challenge of making sure that your content is twice as
captivating. While in-person events have the added bonus of travel, networking, and free food, a
virtual event largely relies on its content to keep attendees engaged. When managing a virtual
event, make sure that your speakers are prepared to present their content virtually, and that your
content is interesting and succinct. 

The value of face-to-face interaction will never go away, but there are times when going virtual
is a necessary part of your event program. But how do you turn a multi-day conference, filled
with networking opportunities, educational sessions, and the attendee insights they generate
into virtual events?  

And once you do, how do you ensure attendees are engaged throughout the event?

Hosting a virtual event requires the same care and attention as an in-person event. In both cases,
you need to craft an event strategy to effectively promote the event, engage your attendees,
create memorable moments for attendees, and prove event success. 

The only thing that’s missing is the venue and the attendees on-site. But, by thinking of virtual
events not as small one-off presentations or as a webinar, but as value-added, engagement-driven
experiences, you can create an impactful event that extends well-beyond a computer screen.
Virtual Event Elements

A virtual event is built around content, attendee engagement, and data. While virtual events don’t
require F&B, they are made of many of the same elements as any other kind of event. Video
production quality and connectivity will be important, as well as the site that houses the agenda
and content. According to Forbes, a virtual event should contain a mix of live and pre-recorded
content. Here are the elements that make up a virtual event:

 Event website
 Event registration
 Live presentation content
 Live, one-way audio/video
 Question and answer
 Live polling
 Note taking/favorite slides
 Recorded content
 Interactive video conferencing
 Feedback surveys
-Feedback collected from the participants

Table: 1 Age - 45 responses

Age between 10-20 Age between 20-30 Age between 30-40

11 30 4

Chart: 1

Interpretation

This graph indicates the age of the participants; there are 24.4% of people for the age 10-20,
66.7% for 20-30 and 8.9% for 30-40.

Table-2 Gender-45 responses

No. of Males No. of Females
11 34

Interpretation

The graph clearly indicates that the most of the respondents are of female gender rather than
male.

Table -3 Occupation

Student Teacher Entrepreneur Manager Other

31 2 3 1 8

Interpretation

This chart shows that 68.9% were the student, 4.4% teachers, 6.7% entrepreneur and 2.2% are
the managers who attend the event, this clearly states that the no. of students were more likely to
attend this event.

Table – 4 The speakers or presenters were knowledgeable.

No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

0 0 1 11 33

Interpretation

This chart shows that how many people was agree or disagree with the presenters knowledge no.
of candidates who rated for 1=0 , 2=0, 3=1, 4=11 and 5=33.

Table-5 The duration of the event was just right. (Not too long or not too short).
No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

0 0 4 15 26

Interpretation

This chart shows that how many people was agree or disagree the duration of the event no. of
candidates who rated for 1=0, 2=0, 3=4 , 4=15 and 5=26.

Table-6 I am interested in partnering with your organization again for a future event.
No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

0 3 0 16 26

Interpretation

This chart shows that how many people was agree or disagree with partnering our organization
again for a future event, no. of candidates who rated 1=0, 2=3, 3=0, 4=16, 5=26.

Table-7 The event staff was helpful.

No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

0 0 4 7 34

Interpretation

This chart shows that how many people was agree or disagree that the event staff was helpful no.
of candidates who rated 1=0, 2=0, 3=4, 4=7 and 5=34.

Table-8 The session delivered the information i.e. expected to receive.

No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

0 0 0 14 31

Interpretation

This chart shows that no. of candidates agree or disagree with the information delivered in the
event was expected to receive, no. of candidates who rated 1=0, 2=0, 3=0, 4=14 and 5=31.

Table- 9  The subject matter was presented effectively.

No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

0 1 5 5 34

Interpretation

This chart indicates that how many people agree or disagrees that the subject matter was
presented effectively in the event no. of candidates who rated 1=0, 2=1, 3=5, 4=5, 5=34.

Table -10 The event was interactive.

No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

0 0 3 6 36

Interpretation

This chart indicates that how many people was agree or disagree that the event was
interactive. No. of candidates rated 1=0, 2=0, 3=3, 4-6, 5=36.

Table- 11 The event met its objectives

No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

0 0 2 6 37

Interpretation

This chart shows that how many people were agree or disagree that the event met its
objectives, no. of candidates who rated 1=0, 2=0, 3=2, 4=6, 5=37.

Table-12 Rate the event on the scale of 1 to 5 with 1 as the lowest point and 5
as the highest point.
No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

0 0 2 9 34

Interpretation

This chart indicates how many people rated the event on the scale of 1 to 5 with 1 as
the lowest point and 5 as the highest point. No. of candidates who rated 1=0, 2=0,
3=0, 4=9, 5=34.

Table – 13 Considering my complete experience at the event, I would like to

recommend your future events with my friends and colleagues.
No. of candidate No. of candidate No. of candidate No. of candidate No. of candidate
those who rated 1 those who rated 2 those who rated 3 those who rated 4 those who rated 5

1 0 1 6 37

Interpretation

This chart indicates that how many people agree or disagree that they will recommend their
friends or colleagues in our company future events, no. of candidates who rated 1=1, 2=0,
3=1, 4=6, 5=37.

Recommendation
 Celebrate the Good- All too often we get caught up in negative thoughts and
emotions. Long term, this can negatively affect a work environment. To help curb this
problem, take a different approach. Try celebrating the good side of things that might
otherwise be construed as bad. For example, when an employee takes a job with a new
company, instead of feeling down about losing them, celebrate their success and new
position. Have a congratulations party, not a going away party.

Other ways to turn a potentially negative situation into something good are calling
attention to an employee that made a mistake and thanking them for teaching everyone
how not to do something. When a deadline gets missed, you could celebrate the parts of
the project that were completed on time. Try to stay focused on the positive.

 Be Flexible- Be flexible in your expectations. While employees want to work and

enjoy a sense of accomplishment in the workplace, they also have lives outside of work.
Make sure you are acknowledging this and allowing them to have time off when they
really need it. As long as you have engaged employees that are working hard, you have to
remain flexible when attempting to complete tasks. If a person knows what is expected of
them, they will do their best to get it done.

 Allow for Employee Autonomy- By giving employees autonomy to do their job,

you are letting them know that you trust and value them. When your employees enter the
workplace, it's to do a job. So, let them do it. You don't need to micromanage people.
A recent study found that the higher levels of autonomy a worker experienced, the higher
their sense of job satisfaction and well being. The more you allow them to be
autonomous, the more productive they become. If an employee is regularly required to
get permission to complete tasks or finalize jobs, they won't learn to make important
decisions on their own. Giving employees autonomy occasionally leads to mistakes or
decisions you wouldn't have authorized, but it isn't the end of the world. We can all learn
from our mistakes, but if we're never allowed to make them, we can't grow as individuals.
 As long as work is being done, deadlines are met, and the company's profits are
increasing, there's no need for constantly looking over the shoulder of your employees.
 Assist Your Team Members in Reaching Goals- Setting goals is a good way
to hold yourself accountable. Not everyone is adept at setting goals, however. Make sure
that you are encouraging your team members to not only set realistic, obtainable goals
but also to be specific with those goals. What you don't want are vague goals like " I want
to increase sales." Instead, try something like "I want to increase sales by 25% in the next
three months." You want to ensure that employees are setting realistic timelines for
meeting their goals. If they don't give themselves enough time, it could cause increased
stress, resulting in decreased productivity. On the other hand, offering too much time to
reach a goal will not create the momentum needed to increase productivity and success. If
team members reach their goals early or better yet exceed their goals, you could celebrate
by doing something special for them. Once goals have been reached, it's time to set new
ones and start all over again.
 Conclusion
In review this internship has been an excellent and rewarding experience.  I have been
able to meet and network with so many people that I am sure will be able to help me with
opportunities in the future. 
            One main thing that I have learned through this internship is time management skills as
well as self-motivation.  When I first started I did not think that I was going to be able to make
myself sit in an office for eight hours a day, five days a week.  Once I realized what I had to do I
organized my day and work so that I was not overlapping or wasting my hours.  I learned that I
needed to b organized and have questions ready for when it was the correct time to get
feedback.  From this internship and time management I had to learn how to motivate myself
through being in the office for so many hours.  I came up with various proposals and ideas that
the company is still looking into using.
  I enjoy this line of work.  This was an excellent experience and I hope that other interns got as
much out of it as I did!
 Findings

1) It is found that the 80% of the candidates where agree with the situation that event organized
was interactive.

2) It is found that the majority of people thinks that the speakers or presentable were
knowledgeable.

3) It is found that the majority of people were satisfied with the duration of the event.

4) Most of the participants feel that the information delivered in the event was expected to
receive.

5) it is also found that 82% of the candidates were like to recommend our future events to their
friends and colleagues.
 Bibliography

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● Improving Educational Management: through research and consultancy,
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Hanuláková, CENTRAL AND EASTERN EUROPE IN THE CHANGING
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