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Telefonica

Telefónica is a major global telecommunications company headquartered in Madrid, Spain. It provides both fixed and mobile services across Europe and Latin America under brands like Movistar, O2, and Vivo. Telefónica focuses on B2C services for individuals and families as well as B2B services like cloud, cybersecurity, IoT, and more through its Telefónica Tech brand. Major competitors include AT&T which offers similar telecom, media, and technology services globally. Telefónica's strategy prioritizes its key markets in Spain, Germany, UK, and Brazil and focuses on new ventures in areas like digital services and infrastructure.

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200 views5 pages

Telefonica

Telefónica is a major global telecommunications company headquartered in Madrid, Spain. It provides both fixed and mobile services across Europe and Latin America under brands like Movistar, O2, and Vivo. Telefónica focuses on B2C services for individuals and families as well as B2B services like cloud, cybersecurity, IoT, and more through its Telefónica Tech brand. Major competitors include AT&T which offers similar telecom, media, and technology services globally. Telefónica's strategy prioritizes its key markets in Spain, Germany, UK, and Brazil and focuses on new ventures in areas like digital services and infrastructure.

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LifeStacks
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© © All Rights Reserved
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BY YOGESH MALVIYA

ABOUT
Telefónica, S.A. is a Spanish multinational telecommunications company headquartered in
Madrid, Spain. It is one of the largest telephone operators and mobile network providers in
the world. It provides fixed and mobile telephony, broadband, and subscription television,
operating in Europe and the Americas.
As well as the Telefónica brand, it also trades as Movistar, O2, and Vivo.

PRODUCS & SERVICES


A scalable, innovative network, capable of managing more and more traffic, a larger
number of services and greater complexity in the value proposition offered both in B2C
and B2B fields.

 B2C SERVICES

Telefónica Group has presence in 12 countries, on which it distributes and sale its services
through commercial brands of huge relevance like,
1. Telefonica Empresas
2. Movistar Empresas: -
under the Movistar brand a vast portfolio of products and services for individuals
and families that cover all fixed and mobile communications, TV programs, shows
and movies, including exclusive and third-party content, and other services such as
home security or health
3. Vivo Empresas
4. O2 Business: -
Virgin Media O2 was launched on 1st June 2021, combining the UK’s largest and
most reliable mobile network with a broadband network offering the fastest widely-
available broadband speeds.
 B2B SERVICES

Global Enterprise Services

 Telefónica Tech

Telefónica Tech is the brand for helping our customers on their digital
transformation process with the best technology for their needs.

1. Cloud

2. Cybersecurity

3. IoT

4. Big Data

5. Artificial Intelligence

6. Blockchain

COMPETITORS
AT&T Inc (AT&T) is a provider of telecommunications, media, and technology services.
The company offers wireless communications, data/broadband and internet services, local
and long-distance telephone services, telecommunications equipment, managed networking,
and wholesale services.
The company serves individual customers and business enterprises. It markets services under
various brands, including AT&T, Cricket, SKY, AT&T TV, AT&T PREPAID, AT&T Fiber,
and Unefon. It has a business presence in Asia-Pacific, North America, Europe, the Middle
East and Africa, Latin America, and the Caribbean.

TARGET AUDIENCE
A scalable, innovative network, capable of managing more and more traffic, a larger
number of services and greater complexity in the value proposition offered both in B2C
and B2B fields.
Where in the B2B field they focus on both to the SME’s and the corporates and in B2C they
focus on all type of the customers with the in-depth further categorized services provided for
the specific consumers in the specific countries.

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STRATEGY ADOPTED
Their 3 Pillars of Strategy: -
1. Generate a positive impact on progress in favour of economic and social
development through digitization: -

Means They learned their customer about the importance of the digitization

2. Build a greener future by developing ecological sustainability initiatives: -

Focuses on the greener future through digitization

3. Lead by example in all our activities:


Promotes inclusion & diversity in their organization for retaining talent.

Key Operating Decisions:

1. Focus on the four key operators (Spain, Germany, UK and Brazil):


The Telefónica Group has refocused its strategy in order to concentrate its resources
and investment in the most mature markets, in stable economies and where
operators have a strong and sustainable long-term market position.

2. Launch of Telefónica Tech:


This new venture seeks to capture the growth of the digital services market in order
to complete the connectivity offering to corporate customers. The initial focus has
been on a service offering in three businesses: Cybersecurity, Cloud and IoT/Big
Data.

3. Creation of Telefónica Infra:


This new company was created with the main aim of developing and adding value to
Telefónica’s valuable infrastructure, taking advantage of the current appetite for
investment in the market through a structure open to third-party involvement.
Accordingly, Telefónica Infra is developing new future projects to accelerate ultra-
broadband deployments in the geographical areas in which it operates.

4. Strategic revision of the management model for our assets in Latin America:
Focus on differentiated management in HispAm, having completed an operational
spin-off for the asset. Telefonica’s key goal is generating optionality for the group,
capturing opportunities for growth in the region, accelerating the development of
infrastructure and reducing our exposure to macroeconomic risks.

5. New operating model:


The acceleration of digitization initiatives across the Group’s operating units will
capture synergies from process simplification and automation. In addition, the
Corporate Centre has been restructured, its size being reduced to focus on activities
that can provide differential value to operators, maximize synergies and materialize
the value of Telefónica’s scale.
CONCLUSION AND RECOMMENDATION
The company is focusing with the integrated target for the operational units with
synchronizing the activities for the maximum synergy as the part of their new operating
model. And they continuously focusing on the new products and services for the both B2B &
B2C.

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