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    JUUL

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    Nikhil Gangwani
    JUUL Labs established in San Francisco dominates 70% of the e-cigarette market. Their USB-like e-cigarette contains benzoic acid, nicotine, and food flavors. While JUUL gained popularity among teens through social media marketing, regulatory investigations found their products were harmful and consumed by youth. JUUL now focuses on restricting youth access through online-only sales, age verification, and public health campaigns. However, their initial actions targeted teens and contributed to widespread e-cigarette use, so stronger regulations may now be needed to curb youth nicotine addiction.

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    JUUL

    Uploaded by

    Nikhil Gangwani
    44 views1 page
    JUUL Labs established in San Francisco dominates 70% of the e-cigarette market. Their USB-like e-cigarette contains benzoic acid, nicotine, and food flavors. While JUUL gained popularity among teens through social media marketing, regulatory investigations found their products were harmful and consumed by youth. JUUL now focuses on restricting youth access through online-only sales, age verification, and public health campaigns. However, their initial actions targeted teens and contributed to widespread e-cigarette use, so stronger regulations may now be needed to curb youth nicotine addiction.

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    JUUL Labs established in San Francisco dominates 70% of the e-cigarette market. Their USB-like e-cigarette contains benzoic acid, nicotine, and food flavors. While JUUL gained popularity among teens through social media marketing, regulatory investigations found their products were harmful and consumed by youth. JUUL now focuses on restricting youth access through online-only sales, age verification, and public health campaigns. However, their initial actions targeted teens and contributed to widespread e-cigarette use, so stronger regulations may now be needed to curb youth nicotine addiction.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    44 views1 page

    JUUL

    Uploaded by

    Nikhil Gangwani
    JUUL Labs established in San Francisco dominates 70% of the e-cigarette market. Their USB-like e-cigarette contains benzoic acid, nicotine, and food flavors. While JUUL gained popularity among teens through social media marketing, regulatory investigations found their products were harmful and consumed by youth. JUUL now focuses on restricting youth access through online-only sales, age verification, and public health campaigns. However, their initial actions targeted teens and contributed to widespread e-cigarette use, so stronger regulations may now be needed to curb youth nicotine addiction.

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    © All Rights Reserved
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    of 1

    It’s a company which was established in San Francisco and is into E-cigarette industry covering 70%

    market share of the industry. They used to provide a product which is similar to the USB drive and
    can be charged via USB port. The main component of the product is E-liquid mixed with Benzoic acid
    which hits the throat hard when inhaled. The nicotine content is in the range of 3-5% in the product
    and they sell 8 flavours of JUUL pods.

    The JUUL pods comprise of glycerol, propylene glycol, nicotine, benzoic acid and food grade
    flavouring. The price of the product is $3.99 per E-cigarette, which is less than a normal cigarette.
    They use a closed loop temperature control algorithm which delivers a significant amount of power
    to JUUL pods.

    JUUL product has a very high popularity among teenagers. According to a 2018 study, 74% of
    students aged from 12 to 17 years are found to be purchasing JUUL products at a physical retailer.
    Their E-cigarettes were distributed through convenience stores, vape shops and online websites.
    Initially they have used models to advertise their products and have targeted teenagers through
    social media platforms which gave them a very high popularity in US. The product gained popularity
    to that extent where it was publicised in a comedy central show “Southpark”.

    However, in 2018, food and drugs administration came into the picture and questioned them on
    marketing practices and public health impact. They conducted a investigation on JUUL labs and their
    products and found that these products are harmful and highly consumed by youths of America and
    hence banned their flavoured pods. Due to which JUUL labs had to recall their flavoured pods from
    the market, had restricted teenagers to use their products, deleted all posts from social media which
    was targeting teenagers and have imposed a warning on every promotional activity and product
    saying that “WARNIGN; This product contains nicotine, nicotine is an addictive chemical”. This
    resulted in the change in their advertising strategies and campaigns and from there they have
    started focusing on public health. They have run various programmes on parents, youth and
    community, creating awareness about the “Comprehensive strategy to combat underage use”. They
    said that they would support the federal government in their initiative of restricting the minimum
    age of buying tobacco to 21.

    Later they started selling these E-cigarettes only through their company websites so that they can
    verify customer IDs and make sure that no one less that 21 years old who is buying these and also to
    make sure that there should not be any bulk shipments to those people who are distributing these E-
    cigarettes to minors. They have run the campaign for tobacco free kids claiming that their action
    were too little and too late.

    So overall JUUL labs are coming up with multiple initiatives to stop usage of E-cigarettes to
    teenagers. But nothing was done initially, now they have a market share of 75% and all these new
    initiatives are coming after FDA threatened them through multiple allegations. They have already
    created huge awareness initially among teenagers and now they are addicted with the products so
    these initiatives are not much of use now. So now the only thing which might help is strong rules and
    regulations imposed in US to stop the usage of nicotine below 21 years of age.

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