Topic 1 Basic Concepts of Economics
Topic 1 Basic Concepts of Economics
of Economics
BAFF0014: Economics and Society
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Introduction
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Definitions and Questions
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Definitions and Questions
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The Economic Way of Thinking
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The Economic Way of Thinking
• A Choice Is a Tradeoff
• Because we face scarcity we must make choices.
• To make a choice we select from alternatives.
• Whatever choice you make, you could have chosen something else.
• You can think about your choices as tradeoffs.
• A tradeoff is an exchange—giving up one thing to get something else.
• Cost: What You Must Give Up
• Opportunity cost is the best thing that you must give up to get something—
the highest-valued alternative forgone.
• Benefit: What You Gain
• Benefit is the gain or pleasure that something brings.
• Benefit is measured by what you are willing to give up
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The Economic Way of Thinking
• Rational Choice
• A rational choice is a choice that uses the available resources to best
achieve the objective of the person making the choice.
• We make rational choices by comparing costs and benefits.
• How Much? Choosing at the Margin
• A choice made at the margin is a choice made by comparing all the
relevant alternatives systematically and incrementally.
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The Economic Way of Thinking
• Marginal Cost
• Marginal cost is the opportunity cost of a one-unit increase in an activity.
• The marginal cost of something is what you must give up to get one
additional unit of it.
• Marginal Benefit
• Marginal benefit is what you gain when you get one more unit of
something.
• The marginal benefit of something is measured by what you are willing to
give up to get one additional unit of it.
• Making a Rational Choice
• You make a rational choice when you take those actions for which
marginal benefit exceeds or equals marginal cost.
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Production Possibilities Frontier
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Production Possibilities
• Figure 3.1 shows the PPF for cell
phones and DVDs.
• Each point on the graph
represents a column of the table.
• The line through the points is the
PPF.
• The PPF puts three features of
production possibilities in sharp
focus:
• Attainable and unattainable
combinations
• Efficient and inefficient production
• Tradeoffs and free lunches
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The Opportunity Cost
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The Opportunity Cost
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Increasing Opportunity Cost
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Class Exercise
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References:
Bade (2015) Essential Foundations of Economics.
Pearson
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