Module 3
Module 3
Module 3
Process
Reservations
FRONT OFFICE OPERATIONS
Group 1
WORLD’S
BEST
BOSS
Learning Outcomes
01 02
Describe the elements of Receive reservation
the reservation system requests
Front Office 03 04
Operations Record details of
Update reservations
reservation
05
Advise others on
reservation details
01
Elements of the
Reservation
System
Introduction
A reservation is a type of booking that involves obtaining all necessary
information needed to satisfy a request and is an act of accepting advance
booking may it be individual or in groups, with conditions of both parties for
future use, in the date and time of arrival. It is also one of the most reliable
revenue stream for hotels and affect everything from cash flow to staffing.
● Don’t have to manually check and ● Certain materials used in buildings could
recheck information affect the computers efficiency
Example of a PMS
Cloudbeds Front Desk Software
Types of Bookings
✈ Accommodation suppliers. Guests will need to have room bookings processed in order
to stay at particular establishment that provide accommodation such as hotels,
apartments, resorts, guest houses, caravan parks.
✈ Aircraft. Passengers need to have “Seats” booked for all types of air travel they
undertake. These bookings will vary according to the airline chosen class of travel such
as first class or economy, date of flying e.g. high season or low season or facilities that
are included such as food or movies.
✈ Cruise ships. Passengers on cruise ships need to make bookings for the dates of their
cruise. This sort of reservation may include meals while on board
Types of Bookings
✈ Coaches or buses. To travel from one place to another or to visit a particular tourist
destinations.
✈ Day/extended tours. This includes meals and maybe accommodation and entrance
fees to tourist parks.
Types of Bookings
✈ Tourist attractions
✉ Letter or Mail - in other countries, this is almost extinct form for making
reservation. It shall be addressed directly to the Reservation Manager.
✉ Over the Telephone Call - the requesting party will dial the
establishment directly requesting for a room reservation and will be
answered by Reservation Officer.
✉ Airport desk - are last minute bookings for travelling/ arriving guests
facilitated at the airport.
Ways in which Reservation may be Received
✉ Same chain referral- a reservation that has been referred from another
establishment belonging to the same group for example: Asian Car
Rental, Hyatt Hotels, Hilton Spas.
✉ Other venues - some airlines will book accommodation for guests. If one
hotel is fully booked they might make a reservation at another
hotel.Travel agent’s book theatre or concert tickets.
Two Types of Customers
✈ For tourism
✈ On weekend getaways
✈ Attending family occasions, for example, weddings, name days,
christening
✈ Attending arts or theatre shows
✈ For a special event such as a Formula 1 Grand Prix, festivals, or cultural
events.
Leisure Customers are:
✈ Groups and tour guests - customers who choose to travel for pleasure in a
group by an organized company or inbound tour group
✈ Package rate guests - guests who stay at a hotel and pay for a “package”
of facilities such as room and dinner booking, room and theatre booking,
room and spa bookings, room and cooking school.
✈ Travel agencies may also book individuals leisure customers their holiday,
these agencies usually have “commission paid” agreements with the
establishments and get a discounted rate. Often the guest pays the travel
agency and gets issued with a series of vouchers to pay the
establishments.
02
Receive
Reservation
Request
RESERVATION DETAILS
2nd Shift (After Session) after 12 noon “Good Afternoon, Reservations, this is
Marifel speaking, how may I help you?”
3rd Shift (Evening Session) after 6pm “Reservations, Good Evening, this is
Marifel speaking, how may I help you?”
Anatomy of Reservations
Inquiry is initiated
Check availability and
quote rates
Confirm rates and gather
reservation data
Request guarantee
Issue confirmation
number
Check-In
RESERVATION DETAILS
The information is needed to process a reservation that will vary depending on the
type of booking being made.
For example, you will need to find out the following information from the
potential customer if they are making a booking for accommodations:
🗝 Everytime you will be checking these request against what you have
available
🗝 Repeat back the reservation details for confirmation with the customer
to check that everything is correct and accurate
Example of Identifying the Reservation Details
Sales agent: Good morning reservations. This is Thommy. how can I help
you?
Guest: I would like to make an inquiry about hiring/ renting a car
Sales agent: Certainly. What dates do you require the car?
Guest: From 17th august to 20th august.
Sales agent: Is that for three days hire and returning the car on the 20.?
Guest: Yes.
Sales agent: What size of the car will you need. How many people will
use it?
Example of Identifying the Reservation Details
Sales agent: Now if i could get your personal details, contact number or
email, license details and method of payment please”
Confirm Existing Data
Repeat back all the details to get to make sure you have all the information you
need and that is correct.
Example:
Sales agent: Just to confirm your reservation, Mr. Wiseman. We have you picking
up the car on tuesday 17th august at 10 hours and returning it on friday 20th august
at 10 hours. you have requested the Audi A1 at a cost of $120 Per day including
insurance. your license number is 01245 6987 and your address is 56 stanley
street queenstown new zealand. your contact number is 0415 562 356 and you are
paying by visa card number 45692365 2365, Expiry date 03 2020. is that all
correct?
Guest: Yes, Thanks Thommy that is great, you have been very helpful.
Sales agent: Thanks Mr. Wiseman, we look forward to seeing you on tuesday.
Availability of Requested Booking
You will need to know what is available right down to the type or hotel
rooms, type and model of cars you have. This is what enables you to 'sell'
your goods and services to the customer. Your reservation system should
allow you to instantly check availability and know what you have to sell.
Special conditions
In some cases you may need to check with the hotel or resort before
making a reservation. This could include details such as payment policies,
minimum number of guests, license requirements, and so on. The information
needs to be passed onto the customer to help them with their decision.
Customer Establishment
● Price is too high ● Nothing is available
Selling Techniques
$ Up-selling is selling process where you start at the lowest price then sell
up to the next level and continue selling up the price levels to meet the
customer needs:
“Sir, we have a standard room for $180, but for just $50.00 extra, we
can upgrade you to an Executive Room, in a nice quiet location at the end
of the corridor away from the lifts and this room has a beautiful spa and a
large private balcony with magnificent views of the mountains”
$ Suggestive selling involves selling your products by offering alternatives.
Describe how the products would meet the customer’s need and highlight
any special features.
Knowing what is available will help you to generate a sale and make a
reservation for their business or leisure activities, such as cruises, cruises
and cruises.
Respond to Questions asked by Customer
Know your product
🖋 Most importantly you will need to know the costs relating to you products
🖋 Be able to differentiate between the various options that are available and explain
this to your potential customers
🖋 Put customers in contact with relevant internal specialist where they are available
🖋 Generate a product knowledge booklet that is at easy reach to help with customer
queries.
03
Record
Details Of
Reservation
“Field” of information you need
to know/have:
Arrival Date
Departure date
I - India R - Romeo
24 hour clock system:
“Field” of information you need
to know/have(cont..):
Rate Code
Market segment
Address
Contact details
Method of payment
Comments/special requests
Confirmation number
The history data not only provides you with the personal details of
their name and address but, can also store details of the products,
services and facilities they used.
Restaurant
Dining reservations at a certain
time can be prepared
Housekeeping Car service and
Needs and preferences maintenance
of guests are prepared Preparation of vehicle
Sales and
Marketing
promote and sell the
establishment
Confirming Existing Data
Transfer of information
Many businesses use technology to record details that are downloaded or
transferred from another source and consequently, care has to taken that this
information is accurate and relevant.
Payment
However, some guests may wish to pay by cash, cheques (checks) or bank
transfer. For instance, it is no longer popular for cash to be received as customers do
not like carrying large amounts of cash instead they use debit cards when possible.
Payment may be at different time intervals which can also be known as progress
payments. Most establishments will have very strict rules set out relating to the dates
that payments need to be received.
Receipts are written or electronic acknowledgement that a specified article
or sum of money has been received as an exchange. This receipt will contain a
description of the transaction, what the customer has paid, how the customer
paid and when this was paid.
When accepting payment in some cases you will need to add on taxes and
surcharges for particular goods and services. Make sure you are aware of this
additional charges to be added onto the costs.
Refunds and Exchange Policies
It is the responsibility of the establishment to make sure the customer is
aware of the policies
Credit Cards
This is a secure form of payment.
Cheques
Cheques can be bank cheques, personal
cheques or company cheques. This cheque is
written by the bank.
Method of payments:
Company Charge
Company charge means the company has an agreement with the establishment to
allow certain staff to charge back the costs and expenses to their company.
Advance Deposits
If an advanced deposit has been paid then this
amount will be recorded onto the reservation. Usually,
advance deposits need to have a final payment date
attached the reservation.
Advance deposits can be paid by cash, cheque or
credit card.
It is important to make the customer aware of the refund policy in relation
to deposits as some deposits might be completely non-refundable. In some
cases if enough notice of cancellation is given, such as 48 hours, a deposit
may be refundable.
Enterprise Policy For Payment And
Deposits
It is essential that all staff are fully trained in the policies and procedures relating to
payments and deposits. The staff at the front line communicating with the customer and
they need to be comfortable explaining the establishment's policies.
1. Advance deposit - this is an equal to a one-night room charge plus tax may be
accepted to guarantee a reservation.
2. Guaranteeing by credit card - a hotel chain maintains its own list of approved credit
cards like american express, master card, visa card, diners club, etc.
3. Travel agency guarantees - this type may be requested by a travel agent and the
guest defaults by not utilizing the reservation, the hotel bills will be charged by the
travel agency.
4. Corporate guarantees - this type may be requested by a guest travelling
on behalf of a participating or qualifying company with a corporate
agreement or arrangements by the hotel.
5. Six P.M. Hold - this is in the absence of any other form of guarantee, the
hotel promises to hold the reservation until 6 P.M. If the guest fails to
arrive or check-in on the agreed time, the
reservation is automatically cancelled.
Modifying A Reservation
Occasionally, a guest or travel agent will request, a modification after a
reservation has been booked. In this eventuality, the reservationist must locate
the reservation and make the necessary modifications.
1. A cancellation number may be issued to the clients as proof that the reservation was
cancelled.
2. The room type is returned to the availability pool so that it may be offered for sale
again.
3. The guest reservation is deleted from the reservations system.
Group Reservations
The primary activity of the reservations function is handling transient sales.
These transient sales are individual reservations for business travellers and leisure
guests. A group sale requires special handling and is usually the responsibility of the
sales department. Whereas individual reservations are specific, group reservations are
usually based on estimates.
The estimated number of rooms that will be required is called a room block. A
negotiated rate is called group rate is set based on the size of the block. Individual
reservations requested by group members are accompanied by deposits set by the
sales department. A cut-off date is set for the receipt of deposits.
When a reservation is taken for a group function, the name is entered as the second
name in the guest record, in lieu of the employer. Monitoring the status of each group
reservation, collecting deposits, and managing room blocks are responsibilities of the
sales department.
Many hotels rely heavily on groups and tours for their occupancy.
How to Handle a Reservation in a Hotel
File
Reservations
Filing and Arranging Documents
🗄 Alphabetically - Documents filed alphabetically are filed according to the first, and
subsequent letter of the senders or receivers name, or according to the type of
document, such as policies and procedures
🗄 Numerically - This means your documents are filed according to a number, such as
a room number, account number, invoice number, or other numerical identifier
🗄 Geographically- Documents are filed according to a location or designated area
🗄 By Subject - Some documents can’t be filed in any other way except by their
subject matter, such as letters complaint, menus, wine list.
🗄 Chronologically - These are filed in date or time in order.
Manual Reservation System
When the Reservation Slip (or Booking Slip) has been written it is filed in date of arrival
order. The current month is divided 1 to 31, and subsequent months are in month order
only.
For example, if the current month is March, and the booking is for 23%4. of March so
naturally the reservation would be filed under the 23rd.
Receipts
When guests make a payment such as a deposit
(part payment) or full payment this will guarantee the
reservation. Some guests choose to come into the
establishment and pay by cash while others prefer to
pay by credit card. The credit card information is
taken.
04
Update
Reservations
Change
Reservations
Reasons for Changing
Reservations
Changing length of stay or dates
9 Follow up the waitlist and try to sell room to someone who is on this list.
Follow Up
Unconfirmed
Reservations
Follow Up
Unconfirmed
Reservations
A reservation that has a deposit paid
will also have a final payment date
attached.
If this date has passed you will have to
follow up on the rest of the payment
with the customer.
A reservation that does not eventuate
is revenue you will not receive.
Ways to follow up on
Unconfirmed Reservations
Updating records
Update the customer reservation to include payment details
Updating records
Alter the customer’s reservation to deflect the discount
Updating records
Cancel reservation and make a charge against the credit card
or cash paid
Updating records
Cancel the reservation and arrange to forward refund to
customers
Updating records
Notify the customer and obtain the new credit card details -
record into guest history profile
Issues to update
Point of sale records store customer’s expenses
Updating records
Expenses are added to the guest history profile to be used for
sales and marketing activities
Issues to update
Guest provides additional data on registration cards
Updating records
Reception staff update the history profile - added special
request details
Updating records
Updated onto guest history profile - added special request
details
Updating records
Guest history file is updated with the record of nights the
guest has stayed at the property. Total amount spent at the
property.
Accounting
🖋 Monitors the financial activities of the property including creditor and debtor
control, processing and making payments, handling floats, processing payroll
and monitoring the financial viability of the property.
Different Departments for Different
Requests
Food & Beverage
⛾ Reservations would advise all the food and beverage outlets of the expected number
of arrivals, particularly in the case of guests with meal plan arrangements such as
groups and tours or conference guests.
⛾ Room service is responsible for delivering pre-arrivals special requests to the guest
room such as champagne, fruit baskets, flowers, chocolates etc.
Security
🗝 Reservations need to inform security of the daily arrivals and any special VIP or high
profile guests due to arrive at the hotel. Security also needs to know if any large
groups are coming to the venue
Different Departments for Different
Requests
Management
🖋 All managers within the hotel would receive a reservations report detailing the
guests who are due to arrive at the hotel.
🖋 Make special arrangements for certain guests to become VIPs if they recognise
any guest names and escort them to their rooms. The reservation details are also
essential for maintaining staffing levels within certain departments that are
affected by occupancy levels.
🖋 Management needs reports on revenue and expenses to help make financial
decisions for the establishment.
Notify External Organizations In
Relation To Reservations
External Organizations in YOUR city to
be notified
Airlines
✈ Bookings for travel
✈ Availability - arrivals details arrangements need to be
informed
✈ Staffing levels will have to be increased
✈ Catering requirements for on-board meals adjusted.
Travel Agents
Delegates may make reservations through travel agents and this will
incur commission that the reservation establishment needs to pay.
Commission is payable to a travel agent whenever any customer makes
a reservation via a travel agent, not just in the case of a conference.
On-Selling Reservation
An establishment might sell the customer a reservation for their own goods and
services but at the same time on-sell products for another operator:
For example we sell the customer a bus tour to “Arrow town” which is an old
fashioned 1850’s town, 30 minutes’ drive from the city, in which you can walk around
and enjoy the local attractions. However, the customer wants to make a reservation at
one of the restaurants and have lunch so we on-sell a reservation to the local
restaurant. This way both the restaurant and our establishment benefit out this
reservation.