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    Three-Tier System

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    Abhishek
    AIR has a three-tier system of broadcasting comprising national, regional, and local levels. National programming is broadcast from Delhi for relay across the country. Regional stations in each state originate programming in local languages and dialects. Local radio stations serve small communities and broadcast area-specific FM programs to benefit the local community.

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    Three-Tier System

    Uploaded by

    Abhishek
    15 views1 page
    AIR has a three-tier system of broadcasting comprising national, regional, and local levels. National programming is broadcast from Delhi for relay across the country. Regional stations in each state originate programming in local languages and dialects. Local radio stations serve small communities and broadcast area-specific FM programs to benefit the local community.

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    THREE-TIER SYSTEM

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    AIR has a three-tier system of broadcasting comprising national, regional, and local levels. National programming is broadcast from Delhi for relay across the country. Regional stations in each state originate programming in local languages and dialects. Local radio stations serve small communities and broadcast area-specific FM programs to benefit the local community.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    15 views1 page

    Three-Tier System

    Uploaded by

    Abhishek
    AIR has a three-tier system of broadcasting comprising national, regional, and local levels. National programming is broadcast from Delhi for relay across the country. Regional stations in each state originate programming in local languages and dialects. Local radio stations serve small communities and broadcast area-specific FM programs to benefit the local community.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    THREE -TIER SYSTEM OF BROADCASTING

    Three-tier Broadcasting System AIR has a three-tier system of broadcasting. These three levels of
    programmes are the National, Regional and Local each having distinct audiences.

    • National Broadcast
    National programmes are broadcast from Delhi for relay by the Capital, Regional and Local Radio
    Stations. Some of these are the National Programme of Talks and Features in Hindi and English, the
    National Programmes of Drama and Music. The National Channel of All India Radio located in Delhi
    broadcasted programmes which were heard on Medium Wave and also on Short Wave. Started on
    18th May 1988, this channel worked as a night service from 6.50 PM to 6.10 AM the next morning.
    Broadcasting in Hindi, Urdu and English, the programme composition of the channel had been
    designed to make it representative of the cultural mosaic and ethos of the country. It has been
    closed on January, 2019

    • Regional Broadcasting
    The Regional Stations in different States form the middle tier of broadcasting. They originate
    programmes in the regional languages and dialects. Regional Channels are located in the major linguistic-
    cultural region of every state. 116 Regional Channels are spread over 29 states & 6 Union Territories
    including the North-Eastern Service at Shillong that projects the vibrant cultural heritage of the North-
    Eastern region of this country. The Regional Channels, broadcast largely on the Medium Wave frequency,
    follow a composite programme pattern comprising of music – classical, light, folk and film, News and
    Current Affairs, Radio plays, features, Farm and Home programmes, programmes on Health & Family
    Welfare and programmes for Woman, Children etc.
    • Local Broadcasting
    Local Radio is relatively a newer concept of broadcasting in India. Local radio stations serve small
    communities, showcase local culture and broadcast area specific programmes for the benefit of the
    community. The transmission is in the FM mode. The programming is flexible and spontaneous and the
    stations function as the mouth piece of the local community. At present there are 86 Local Stations spread
    across the country.

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