Circular Fashion Report - Year Zero - November 2020 Pages

YEAR ZERO
CIRCULAR FASHION REPORT 2020
A collective report initiated by Circular Fashion Summit by lablaco in partnership

with Vogue Business, PwC, Anthesis, Startupbootcamp and other leading
organizations, with the goal to provide unique insights on the new digitized
circular fashion industry.
© Copyright by lablaco 2020

Contents.
03 FOREWORD
04 CONTRIBUTORS
06 VISION
08 CIRCULAR FASHION DEFINITION
14 GLOBAL INDUSTRY OVERVIEW
20 GLOBAL CUSTOMER TRENDS OVERVIEW
26 SCIENCE AND TECHNOLOGY TRENDS OVERVIEW
32 UN SDGs X CFS ACTION GOALS 2020
38 ACKNOWLEDGEMENT AND SUPPORT
40 ENDNOTES
Image source: HAUS OF STONE
CIRCULAR FASHION REPORT 2020 CONTENTS 2

Foreword.
Circular fashion, a 2020 put a hard brake on time for everyone to rethink
the way we operate our businesses. It’s the starting
next generation multi- point of a radical change driven by force majeure, the
awakening of humanity, and the year when the fashion
trillion dollar industry industry started making substantial progress towards

digitization and circularity.
for a better world. That’s why we are calling the 2020 edition of our Circular
Fashion Report “YEAR ZERO”: it marks the beginning of
the circular economy for fashion, by collecting reliable
data from the entire value chain to predict and measure
the potential of a digitized circular fashion industry. An
inclusive, collaborative journey with industry, academic
and governmental organizations, led by Iablaco.
This first edition of the Circular Fashion Report also

maps out the five key fundamentals of circular fashion,
thanks to the collaborative work of the partners
involved, with reader friendly editorial content, easy for
everyone to digest.
Let’s work together toward a more inclusive, profitable

and sustainable Industry, today.
Co-CEO & Founder, Lorenzo Albrighi

Co-CEO & Founder, Eliana (ShihYun) Kuo
Source: IMSOMEWHERE
About Circular Circular Fashion Summit (CFS) by lablaco is on a

mission to accelerate the transition to a “digitized and
Fashion Summit. connected circular fashion industry” by setting three

focused, measurable goals to achieve globally every year.
These goals support the United Nations 17 Sustainable
Development Goals that include reducing inequality,
accelerating innovation for responsible consumption and
transparency, and leveraging blockchain by 2030.
CFS 2020 VR edition has marked the beginning of a new

era for digital fashion, by organizing the first ever Virtual
Reality summit for the fashion industry, digitizing the iconic
Grand Palais for Paris Fashion Week, in collaboration with
Chatillon Architectes, Unity and Unilever and gathering the
heads of the major international fashion weeks, from Paris,
London, Milan, New York and Shanghai, united for the first
time on a single panel to discuss the new fashion system.
CIRCULAR FASHION REPORT 2020 FOREWORD 3

Contributors.
ShihYun (Eliana), Kuo

Co-CEO and Founder at lablaco and Circular Fashion
Summit. Kuo is a data and digital innovation entrepreneur
with more than 10 years of experience in luxury fashion,
retail buying and merchandising, brand management,
and digital media. As one of the pioneers advocating a
circular fashion consumption model back in early 2016,
she was previously Retail Business Analyst in Etro, APAC
Merchandising & Buying supervisor in Giorgio Armani HQ in
Milan, and brought to life a few startups across Europe and
Asia, focusing on digital transformation for lifestyle retail
sectors. “Digitalization is the key to make fashion circular,
transparent and more sustainable in business.”
Lorenzo Albrighi
Co-CEO and Founder at lablaco and Circular Fashion
Summit. Lorenzo Albrighi worked for over ten years in the
luxury fashion industry, cultivating a deep passion for design
and Italian bespoke tailoring, which prompted him to start
sewing as an apprentice tailor at age 20 in the historical
sartoria A. Caraceni in Milan. After cutting and sewing suits
for some of the most influential international figures in
fashion and finance, he established his own fashion house
in the Italian capital of fashion, before dedicating himself to
building lablaco to solve the problems he found in working
in one of the most disconnected and polluting industries in
the world.
Nick Hollins
Chief Communications Officer and Partner of lablaco
and Circular Fashion Summit. Hollins is an experienced
journalist, creative director and marketing consultant with
15 years working in web3, technology, music and fashion
for companies such as Rolling Stone, Voyager Media,
Alice, FBi Radio, and The University of Sydney.
Sarah Shannon
Editorial Director at Vogue Business. Sarah Shannon’s
career spans over 10 years in business journalism, across
the fashion, luxury and retail sectors. Shannon spent over
eight years at Bloomberg News in London as senior retail
reporter and has also been a regular contributor to the
Financial Times and a contributing editor at the Business
of Fashion.
CIRCULAR FASHION REPORT 2020 CONTRIBUTORS 4

Erika Andreetta
Partner PwC leads the Retail and Consumer Goods
consulting practice in Italy, with special focus on the luxury
market. With a background in management engineering,
she entered PwC’s consulting practice in 1999 and has since
then been involved in the luxury, and more general, fashion
sector, first with a European reach, and after taking on a
leadership role, focusing on Italian companies. She has been
actively involved in important internationalisation projects of
main players in the Chinese market and was a recognised
member of the PwC’s CINDIA (China - India) desk from 2000
to 2006. In the last few years, she was actively involved
in system projects from reshoring to the international
development of companies adhering to the “High Potential”
initiative.
Susan Harris
Technical Director at Anthesis Group, Susan has nearly 20
years’ experience in sustainability and the apparel sector.
As a Technical Director she brings a depth of experience
in circular economy, sustainable supply chains, and
stakeholder engagement. Susan was strongly involved in
the development of the UK’s voluntary sector commitment
on clothing sustainability, SCAP2020. In addition, Susan
is founder and former chair of the Sustainability Network
at the Royal Society for the Encouragement of Arts,
Manufactures and Commerce (RSA), founder of the clothing
sector Business Leaders Forum, and is involved in several
industry initiatives.
Stefano Galassi
Managing Director at Startupbootcamp, leading the
FashionTech Program in Milan. Galassi has extensive
experience in fashion and luxury, having worked in the
industry for 15 years across several projects and innovation
ecosystems with digital players and startups. His span of
expertise ranges across omni-channel customer experience,
retail innovation, multi-channel strategy design and digital
consulting for a broad variety of luxury brands including
BMW, Luxottica, Gucci, Bulgari, Fendi, Tod’s, Uniqlo, H&M,
Prada, and Stone island. He is the founder of the Accenture
Innovation Global Hub, as well as a lecturer and professor at
Bocconi University and Instituto Marangoni.
Silvia Batello
Associate Lawyer at Roedl & Partner Milan. Silvia deals with
energy law and sustainability, advising companies on the
integration of sustainability into their business strategies,
and is in charge of Italian Desk in Kenya. Silvia has acquired
expertise in the fields of sustainable development, business
and human rights, and public-private partnerships by
working as a consultant for the Swiss Development
Cooperation Agency, in the public sector, in bilateral and
multilateral diplomacy for sustainable development at the
UN and India, and with non-profit organizations in Indonesia
and Italy. Currently, Silvia is also Vice-Curator of the Global
Shapers Milan Hub, a youth initiative of the World Economic
Forum.
CIRCULAR FASHION REPORT 2020 CONTRIBUTORS 5

Vision.
There is no circular The fashion system today is designed and capitalized
based on a linear take-make-disposal approach: a 100
economy for Fashion percent consumption model based on “units sold”.
without digitization.
Digitization has successfully disrupted other industries,
transforming them from consuming physical products
(units sold), to circular models - utilizing products (times
used), such as Uber for the automotive industry, Spotify for
the music industry, Airbnb for the hospitality industry, and
many more.
Digitization is the key to make fashion circular, enabling

traceability, transparency: A more sustainable ecosystem
for both businesses and the planet. The new digitized and
connected circular fashion industry can effectively activate
new key performance indicators (KPIs) and business
models. Moving away from the traditionally wasteful
disconnected linear fashion industry. We are now passing
from a consumption model (customers consume products)
to ownership model (customers access to products),
monetizing fashion in a more sustainable and scalable way.
— lablaco and Circular Fashion Summit
New partnerships, more Circularity is still a nascent business model for the fashion
industry, though it’s emerging as a greater priority as
engaged supply chain brands look to drastically reducing carbon emissions and
waste, and using new resources.
relationships, and new To date, high-profile brands from Kering-owned Gucci
tools; technology and

to Eileen Fisher, Patagonia and Tommy Hilfiger have been
making strides toward achieving it, alongside more niche
innovations are the key. fashion labels like Outerknown. But the change from a
linear model to a circular one requires a strategic, industry-
wide transformation, including product design and
infrastructure. It requires new partnerships, more engaged
supply chain relationships, new tools and often, new
technology and innovations.
Vogue Business is pleased to partner with the Circular

Fashion Report to not only provide an assessment of
the size and potential of a circular fashion economy but
also the framework for achieving it alongside the United
Nations Development Goals and the fashion industry’s
progress.
— Vogue Business
Circular fashion is the As of today, many brands are starting to include circularity
in their business models, even making it a priority, but it
natural evolution of the is not yet a fully concerted action embracing the whole
sector. The challenges of switching to circular business
fashion industry. models and of reducing carbon emissions are hard to

overcome. Some players have been able to take the lead
in initiatives while others are lagging behind. This report
helps in the important task of evaluating and quantifying
progress. It considers the initiatives taken, and most
importantly, it offers recommendations for common
objectives and best practices.
The fashion industry is undergoing fundamental change,

but it must make additional changes along with other
industries -- and quickly -- as the UN has been quick to
highlight in recent reports. The industry has a unique
opportunity to build a solid foundation for a circular model
that involves all players and sets tangible, achievable goals.
— PwC
CIRCULAR FASHION REPORT 2020 VISION 6

This is the decade for the The timing of this report could not be more critical. We
are continuing to break new ground in this space as an
fashion industry to take industry, and unifying around a definition and direction will
help build collaboration and accelerate action around this
concerted, significant and singular yet multi-faceted concept.
transformational action.
Businesses throughout the fashion industry have shown
ingenuity, passion and excitement around this opportunity,
and we hope this report will help to demonstrate the
impact and scale circular fashion can have. The UN is
calling the next 10 years the “decisive decade” when
ambitious action is needed to deliver sustainable
development.
This is the decade for the fashion industry to take

concerted, significant and transformational action. And
that action must start now. Moving toward a new, circular
fashion system is an important key to help us deliver the
change that will be required.
— Anthesis Group
Innovation and technology The global desire to change fashion systematically to be

more efficient and sustainable shows no signs of stopping.
are leading the way to a As Startupbootcamp FashionTech, we are proud to be

a part of this movement by bridging corporate partners
more sustainable fashion with open mindsets and startups with the vision to make a
difference.
system. To achieve this goal, our team focuses on three main
clusters: industry 4.0, omnichannel at scale, and
sustainability-as-a-business. The latter is what we present
in this report. Specifically, to achieve a more complete
vision of how to empower new sustainable business
models, we have visualized and analyzed every step of the
fashion value chain. The Circular Fashion Report provides
insights into reducing system inefficiencies and pollution,
achieving green production and water reduction, and
implementing new production processes and solutions.
— Startupbootcamp
For the fashion industry, This year, more than ever before, made us all realize that
sustainability and circularity are crucial for our planet.
sustainability goes hand in They are crucial for the environment and for society as a
whole and need to become imperative for all businesses.
hand with innovation and Companies already embedding sustainable practices

within their strategies have proven to be more resilient and
digital transformation. adaptable. For the fashion industry, sustainability goes
hand in hand with innovation and digital transformation,
which provide incredible opportunities for a widespread
attainment of the UN Sustainable Development Goals
within 2030.
Yet technology drives sustainability only when its use

is coherent and fully integrated with the strategic
sustainability priorities of a given organization. Digitization
of contracts, the use of blockchain to improve
transparency and traceability, development of virtual
channels, management of workers, employees, machines
and robots, relationships with suppliers all along the
value chain: given their ethical implication, all of these
issues need to be properly addressed also from a legal
perspective.
Roedl & Partner is thus very pleased to partner with the

Circular Fashion Summit and join an incredible cohort
of organizations in witnessing the transformation and
reporting the progress of the fashion industry in its
journey toward sustainability, sustaining and supporting all
organizations ready to follow this adventure.
— Roedl & Partner
CIRCULAR FASHION REPORT 2020 VISION 7

Circular Fashion
Definition.
Image source: Rui Zhou
What is
Circular
Fashion?
CIRCULAR FASHION REPORT 2020 CIRCULAR FASHION DEFINITION 8
Introduction. Circular Fashion is a new industry
for fashion yet to be clearly defined.
Over recent years, circular fashion has gained traction
within the fashion industry.
However, as a new, innovative and rapidly evolving concept,

it remains largely undefined. This can lead to confusion
about what circular fashion is, for not only brands,
designers, retailers, supply chain operators and even the
end customers. It can also lead to underestimate not only
the scale of the opportunity and market transformation
required, but also the success and market growth already
being achieved.
Therefore, we believe there is a need for a common

understanding of what we mean by circular fashion so
that we can work together to transform the fashion
industry into a more sustainable one that addresses the UN
Sustainable Development Goals. It is important that circular
fashion does not just become a buzzword -- the next
cool thing for a fashion label to say they are doing. Action
is what matters, and with this section, we want to bring a
fresh perspective on circular fashion, where everyone can
easily start to implement the principles in their business
and behaviours.
“Circular fashion is about moving away from

a linear model of take, make, dispose and
moving toward a new, regenerative model
that can help us meet the UN Sustainable
Development goals and revolutionize our
consumption and production patterns to
achieve a more sustainable world.”
Susan Harris
Technical Director, Anthesis
About Anthesis. Anthesis is the sustainability activator. We drive

performance through sustainability. Anthesis’s activator
model empowers multi-expert teams to design and deploy
solutions that grow productive, resilient organizations,
ecosystems, cities, communities and people. From strategy
to implementation, we offer an unrivalled spread of
services to help you achieve your goals. We take our name
from the Greek word “anthesis,” the lifecycle stage of a
plant when it is most productive.
Find out more at www.anthesisgroup.com

What is Circular Fashion Exactly?
Circular Economy v.s. “A circular economy is a systemic approach to economic

development designed to benefit businesses, society, and
Circular Fashion Industry. the environment. In contrast to a “take-make-waste” linear

model, a circular economy is regenerative and aims to
gradually decouple growth from the consumption of finite
resources.” 1
The term “Circular Fashion was shown in 2014, and

has rapidly become one of fashion’s most embraced
sustainability concepts since late 2018.
A circular fashion industry is one in which waste and

pollution are eliminated, products and materials are kept in
use for as long as possible, including through reusing and
recycling, and where natural systems are regenerated. 2
The definition of circular In September 2020, the Circular Fashion Summit team
surveyed more than 50 CFS catalysts from fashion and
fashion is not clear even sustainability in 22 countries to learn how they defined
circular fashion. Respondents gave very different answers,
for many industry insiders. underscoring the different opinions and definitions. 3
The chart below shows the survey results.
Figure 1 — Circular Fashion Definition by CFS Catalysts 2020
30% 26% 17% 9% 9% 9%

Prolong Product Lifecycle
Reduce Waste
Circular Design
New Business Models
Responsible Production
Source: Circular Fashion Definition Survey 2020 conducted
with 52 respondents of CFS Catalysts from 22 countries Sustainable for People & Planet
The importance of Linear fashion = Extreme waste,

pollution, and resource intensity.
understanding and
acting for circular fashion. The current apparel system is extremely wasteful and
polluting. Clothing utilisation worldwide – the average
number of times a garment is worn before it ceases to be
used – has decreased by 36 percent compared to 15 years
ago. Every second, the equivalent of one garbage truck of
textiles is landfilled or burned globally. 4
Today’s linear system also uses large amounts of

resources and has negative impacts on the environment
and people. The textiles industry relies mostly on non-
renewable resources – 98 million tons in total per year
– including oil to manufacture synthetic fibres, fertilizers
to grow cotton, and chemicals to produce, dye, and finish
fibers and textiles. 5
85% <1% 500K 93B

of textiles go into of material used for tons of microfibers go metres of water usage
landfills each year. That’s clothing production is into the ocean each annually for textiles
enough to fill the Sydney recycled. 7 year by washing — the production (including
harbor annually. 6 equivalent of 50 billion cotton farming) 9
plastic bottles. 8

Diverse Circular Economy Models for Fashion
“In a circular economy, Over the past 5 years, we have seen increasing
interest in the circular fashion industry, with many
waste and pollution are different organizations raising the topic to a widening
global audience.
designed out; products A circular economy is by its nature broad and
and materials are kept

encompassing. Indeed, it goes beyond economic
considerations to encompass a wide range of non-fiscal
in use, and made from elements that contribute to sustainability, and as a result,
has led to many different definitions and approaches.
safe and recycled or

renewable inputs.”
Ellen McArthur Foundation. 10
Figure 2 — Circular Economy diagram for Circular Design Figure 3 — Circular business models in relations to
by Ellen Mcarthur Foundation consumer fashion values
Source: Ellen Mcarthur Foundation Source: Global Change Award 2020 & Accenture
Figure 4 — Circular Fashion Value Chain Figure 5 — Circular Economy in Action
Source: The State of Fashion by BoF 2019 Source: The Circular Shift - A Closed Loop Partners Repoert

Circular Fashion EcoSystem
A circular fashion To rally all stakeholders to take more tangible action

towards circularity, we distilled the different circular
system based on the economy models into three key players operating
over the fashion value chain: Supply Chain (Sourcing,
fashion ecosystem. manufacturing), Brands (Designers), and Community

(Retailer, final customers, content creators, digital
creators… and so on).
We then highlighted their key actions and the

interactions between them:
Figure 6 — Circular Fashion Ecosystem
CIRCULAR
FASHION
ECOSYSTEM
Source: Circular Fashion Report 2020 11
Circular fashion cannot Digital has formed a new relationship

among supply chain, brands,
be fully exercised without retailers, and final customers.
considering digitization. Thanks to social media and the emergence of more direct-
to-consumer channels, the thin lines between brands,
final customers and retailers are getting blurred. Now, final
customers can easily step in with a sales channel, while
brands, or even suppliers can easily enter the direct-to-
consumer field.
What does this imply for the circular fashion ecosystem?
The focus will be no longer the store or customer, but

products, where the data will be collected along the
product life cycle.
Figure 7 — A product centric - ownership based circular retail system

will replace a customer centric, consumption based new retail system
PRE DIGITAL | 1825 - OMNI CHANNEL | 2016 - FULLY DIGITAL | 2020 -

TRADITIONAL Retail NEW Retail CIRCULAR Retail
100% Slow Consumption 100% Fast Consumption From Consumption to Ownership
Source: Bain & Company and lablaco 12

Circular Fashion Definition
Circular Fashion addresses a series of collaborative inputs

enabled by a digitized and connected system, where
circularity in Materials, Design and (re)Use are interlinked.
Circular in Materials. RENEWABLE AND REGENERATIVE MATERIALS:

Utilizing innovative materials with low environmental
impact, where the need for virgin resources is minimized
Key Player — the up-stream and by increasing the use of existing products and materials.
down-stream Supply Chain. RENEWABLE MANUFACTURING AND PROCESSING:
Sourcing, production, distribution, sorting, and recycling
of products is powered by renewable energy, non-toxic
chemicals and low-environmental-impact processes.
END-OF-LIFE REINVENTION:
post-purchased products and textile waste is eliminated
and new materials are produced from cross-industry waste
(e.g. waste from agricultural, plastic, or other sources)
Circular in Design. DESIGN FOR PHYSICAL PRODUCTS:

Products are designed to last, to be reused, recycled or
upcycled, based on a series of measurable, human-centric
Key Player — Designer, Brands. Impact Design criterias:
• MATERIALS: Products, packaging and their materials are
designed and manufactured with regenerative materials
and minimized chemical impact.* (refer to Circular in
Materials)
• PROCESS: Products, packaging and their materials
are designed and manufactured to be reused, remade,
recycled, repaired or upcycled.
• PLANET: Products, packaging and their materials
are designed with the actions of off-setting the
environmental impact (eg. through planting the
trees), utilizing regenerative materials and renewable
resources.* (refer to Circular in Materials)
• PEOPLE: Products, packaging and their materials are
designed and manufactured with actions to empower
and support local communities, local craftsmanship and
minority groups with sustainable businesses.
DESIGN FOR DIGITAL PRODUCTS :

• DIGITAL DESIGN PROCESS: The design process for the
physical products has been digitized (eg. 3D softwares) in
order to avoid the textile waste created along the design
process.
• DIGITAL TWIN CREATION: The digital version of physical
products or the virtual products are created to trace
omni-channel product data over the whole product
lifecycle, or to avoid the waste created along the sales
and promotion process
Circular in (re)Use. (re)Use through Physical Products: Businesses empower

users with the necessary knowledge, tools, and services to
maintain the physical and emotional appeal of products,
Key Player — Retailers, Final Customers, including:
Content Creators.. and more • RESALE
• RENTAL
• SWAP
• BORROW
• DONATE
• SHARE
• REPAIR
• RECYCLE
• UPCYCLE
Excess inventory is minimised and never destroyed.
RE:USE THROUGH DIGITAL PRODUCTS (DIGITAL TWINS):

Businesses create or utilize digital version of products to
minimize the use and transfer of physical products, while
facilitating sales process of physical products with more
efficiency

Global Industry
Overview.
How
Image source: SPENCER BADU and Sindiso Khumalo
Big is
Circular
Fashion
Industry?
CIRCULAR FASHION REPORT 2020 GLOBAL INDUSTRY OVERVIEW 14
Introduction. The industry is a collective force
that makes circular fashion happen.
Vogue Business has reported on a plethora of circular
fashion initiatives, including resale and repair programs
extending the life of products like Thredup’s “resale as a
service” to companies like Gap, Walmart and JCPenney,
the commercialization of fiber recycling like cotton and
viscose by Finnish startup Infinited Fiber Company, and
a new deadstock library by SupplyCompass and online
marketplace Queen of Raw.
But there is much to do and environmental and consumer

pressures continue.Today, the fashion industry still largely
depends on producing clothing and products that use
materials once, are sold by stores once and are used by
one generation of consumers, who then discard or donate
them.
Beyond eliminating fabric waste, a circular model involves

eliminating external impacts, such as greenhouse gases
and water contamination with toxic chemicals that are
generated in manufacturing, as well as taking back
garments to repair and sell, or recycle. It requires brands
and consumers to change their behavior. Platforms like
Thredup, Poshmark and The RealReal have made shopping
for secondhand clothes easy and H&M’s Cos recently
launched its own resale platform, along with Europe’s
largest e-commerce retailer Zalando. But siloed efforts
may not be enough. Collaboration across the fashion
industry will be key.
“Collaboration and transparency are key to

understanding and improving the fashion
industry.”
Sarah Shannon
Editorial Director, Vogue Business
About Vogue Business. Vogue Business is an online fashion industry publication

launched in January 2019.
Headquartered at Condé Nast in London, Vogue Business

offers a global perspective on the fashion industry,
exploring how cultural trends and global patterns will
impact fashion businesses. Harnessing insights from
technologists, trend forecasters, futurists and innovators
in other sectors,
Vogue Business is the leading source of information on

how new technologies will shape the way products are
developed, marketed and sold. While sharing the Vogue
name, Vogue Business is operated as a wholly separate
entity with an autonomous editorial team, developed with
its own distinctive voice. So while we utilise the intelligence
of Condé Nast teams globally, our journalism is completely
independent.

Current Global Fashion Industry
At the moment, no one The current global fashion and apparel industry is valued
north of $3 trillion, making up two percent of the gross
knows how big the circular domestic product (GDP) according to FashionUnited 13,
which employs more than 300 million people along the
fashion industry is, YET. value chain.
However, circular fashion is still a brand new concept

and yet to be clearly defined. The CFS team has been
researching a wide range of organizations over the past
few months, without being able find any mentions on the
market size of the full picture of digitized circular fashion
industry, as the current disconnected and linear fashion
industry market size is known as the value of market (new
products sold), followed by the fast-growing resale market
(second hand products sold).
Figure 8
Current Fashion Industry
Market Size 2020
CURRENT
FASHION
INDUSTRY
$3T
Market Value
(Retail value of luxury goods, Physical Fashion
Womenswear, Menswear, Bridal wear,
Childrenswear, Sportswear, Accessories) Source: GlobalData Market Sizing and Growth Estimates 14
The current fashion Should fashion change key KPIs

to adopt the new circular fashion
system is mainly linear industry?
(take-make-waste) and With the data available in the market so far, we can see
disconnected with the that the key KPIs of the global fashion industry are still
mainly based on general linear consumption models
post-purchase phase. - products sold, both for first-hand and second-hand
market.
There is no continuous data flow across the whole product

life cycle to effectively improve the management of
products prior to End of Life and to activate new business
models with new KPIs.
The friction among different systems over the whole value

chain is one of the main barriers and causes of a linear and
wasteful fashion industry today.
Circular fashion We have seen in the past 10 years how the music, movie,
hospitality and media industries have been digitized and
industry scheme — revolutionized by technology platforms such as Spotify,

Netflix, Airbnb and Instagram. Physical products have
from consumption either become digital, or are digitized (by connecting

supply and demand) with new business models (eg. sharing
to ownership; from model) — no more plastics CDs and papers, or spare
spaces, which made the industry automatically become
physical to digital. more sustainable and circular.
And this is what is about to happen in the fashion industry.

Global Circular Fashion Industry Market Size Estimation
Could the digitized circular To give a full picture of the digitized circular fashion
industry which is not defined yet, we tried to map out
fashion industry be a the all supplementary segments that will enable circular
fashion over the whole value chain: from eco faber,
$5.3 trillion opportunity? manufacturing, 3D printing, digital fashion, packaging,

logistics, product care, laundry, and other segments, which
is overall estimated $5.3 trillion, + $2.3 trillion compared to
the $3 trillion market size of the traditional disconnected
linear fashion industry.
Figure 9
Estimated Global Circular Fashion
Industry Market Size 2020
CIRCULAR
FASHION
INDUSTRY
$5.3T
Digital Fashion
Physical Fashion
Market Value Source: Circular Fashion Report 2020 15
$350B $40.38B $554.7B $21B

opportunity identified Global eco fiber market Global tglobal Global luxury packaging
for recycled materials size 2020 (CAGR of apparel manufacturing market by 2024
in the Western 4.6% from 2020 to 2027 market size 2019
Hemisphere (Revenue-based)
$18B $16B $6.6B $18.8B $450B

Market value will 3D printing Global Virtual Fitting Room, Global VR/AR Fashion Counterfeiting
be reached with market size 2020 by 2025 at a Compound Market Size 2020 Market Size 2017
sustainability focus Annual Growth Rate (CAGR)
of 13.44% During
the Forecast Period
$500B $180B $2B $101.65B $64B

Market value was Dry-Cleaning And Clothing Alteration Global fabric care Resale will be doubled
being lost annually due Laundry Services Services Industry 2020 market size 2020 in the next 5 years
to clothing disposal, Market Size by 2022 by 2024
underutilisation and lack
of recycling
Will digital fashion replace It will be a collective effort at industry level to discover, in
the next three to five years, how much and how fast the
the current fashion technology will make the shift for the fashion industry, and
it could be at any level, eg. robotic automation production
industry market value? will reduce inventory volume, AR/VR technology will reduce
marketing promotion waste, and more. What we can learn
from this estimation as the first step, is that it shows the
potential and incredible missing opportunities, especially
due to the emergence of digital fashion, where the current
fashion economy and value might be dramatically shifted.

Global Circular Fashion Opportunities
Monetizing Waste: blue An estimated USD 500 billion value is lost every year due
to clothing being barely worn and rarely recycled. An
ocean of end-of-life and analysis of global material flows of textile fibers by the Ellen
MacArthur Foundation found that just 13 percent of the
recycling for material fiber input for clothing is recycled.
manufacturers.
Less than 1 percent of material used to produce clothing
is recycled into new clothing, representing a loss of more
than $100 billion (U.S.) worth of materials each year.16 The
considerable under-utilization of clothing and the very
low rates of repurposing and recycling textiles after use
represent considerable loss of material value.
Estimate based on Circular Fibres Initiative analysis on the

share of materials and on a price of USD 2.8/kg for cotton
yarn and USD 1.7/kg for polyester yarn. The global recycled
textile industry was pegged at $5.3 billion in 2018, and is
expected to reach $8 billion by 2026, growing at a CAGR
of 5.2% from 2019 to 2026.17
$350B $40.38B $18B $16B $500B

opportunity identified Global eco fiber market Market value will 3D printing Market value was
for recycled materials size 2020 (CAGR of be reached with market size 2020 being lost annually due
in the Western 4.6% from 2020 to 2027 sustainability focus to clothing disposal,
Hemisphere (Revenue-based) underutilisation and lack
of recycling
Change KPI from “units Subscription models

sold” to “times used:”
A proven successful business model with a monthly fee
for subscription services (e.g. rental package, short-
Blue ocean of circular

term/ long-term rental) helps create brand and product
exposure, develop closer and potentially long-lasting
business models for

customer relationships based on loyalty, and provides a
consistent revenue stream.
brands and retailers. Swap / Take Back Program

Easy-to-scan digitized IoT products enable easy tracking
of the product journey and usage, facilitates take-
back programs or swap of products after purchase,
and increases customer retention. By fiscal year 2023,
Patagonia expects Worn Wear to account for more than
10 percent of its overall business.
Resale
Resale has grown 21X faster than apparel retail over
the last three years. Selling used clothing alongside
new clothing will be a new norm: Brands and retailers
can not only tackle additional profits while feeding into
the perception of quality, but also increase customer
retention and attract new customers through incentives.
Digital Fashion
• Utilizing AR/VR/Filter to replace physical products
gifting has huge potential to grow, especially in terms
of younger generation.
• On-demand manufacturing (eg. 3D Printing)
could reduce brands’ need to discount or discard
overproduced items, while satisfying personal
customization
$450B $18.8B $6.6B $101.65B

Global fabric care
$64B
Fashion Counterfeiting Global VR/AR Global Virtual Fitting Room, Resale will be doubled
Market Size 2017 Market Size 2020 by 2025 at a Compound market size 2020 in the next 5 years
Annual Growth Rate (CAGR) by 2024
of 13.44% During
the Forecast Period

Global Circular Fashion Impact
The current global impact Carbon Emissions

thanks to Linear Fashion.
United Nations Climate Change News states that the
fashion industry contributes 10 percent of global
greenhouse gas emissions, more than all international
flights and maritime shipping combined, due to its long
supply chains and energy intensive production. The
industry will use up to a quarter of the world’s carbon
budget by 2050, and emissions from this sector are
estimated to rise by more than 60 percent by 2030.18
Water Usage
Fashion is the second-largest consumer of the world’s
water supply. Nearly 20 percent of global wastewater
is produced by the fashion industry. It takes more than
5,000 gallons of water to manufacture a T-shirt and a
pair of jeans and* 20,000 liters of water to produce one
kilogram of cotton.
Chemical Pollution
Cotton farming is responsible for 24 percent of
insecticides and 11 percent of pesticides, despite using
only 3 percent of the world’s arable land.19
Waste
Given the rapidly increasing production volumes and
ever shorter product lifetimes, clothing production
has approximately doubled in the last 15 years, while
the number of times a garment is worn before being
discarded has decreased 36 percent compared to 15
years ago.* About 85 percent of this waste goes to
landfills, where it occupies about 5 percent of landfill
space, and the amount is growing. 20 Up to 95 percent
of the textiles that are landfilled each year could be
recycled. 21
Figure 10 — Figure 11 —
Climate impact across the global value chain Land use across the global apparel value chain
12% 56%
Fibre Production
22% 10%
Yarn and Fabric Production
41% 22%
Textile Production
25% 13%
Consumption (Retail & Use)
0% 0%
End-of-Life Source: LCA on global apparel
Circular fashion impact Recirculating products proved to

be the best, easiest way to reduce
road map: starting from environmental impact.
reducing waste, to Circularity experts say that extending the life of a garment
producing less, and better. only by an extra 9 months reduces environmental impact
by 20-30 percent. Producing a pair of jeans takes about
2,000 gallons of water . That’s more than enough for
one person to drink eight cups per day for 10 years. By
purchasing or swapping second-hand jeans, you are saving
2,000 gallons of water over creating a new one.
Using recycled cotton saves 20,000 liters of water per

kilogram of cotton, a water-intensive crop.22

Global Customer
Trends Overview.
Image source: OK!FAHION
CIRCULAR FASHION REPORT 2020 GLOBAL CONSUMER TRENDS OVERVIEW 20

Introduction. Community is the main driver for
circular fashion impact.
Consumers today place high value on brands’ sustainability
efforts when choosing what to buy. They are much
more aware of the need to reduce waste and energy
consumption and expect action to be taken by both
governments and private companies, in an effort to curb
the impact on the planet. In Italy, millennials and GenZ
consumers are growingly sensitive to planetary health
concerns; thus, they favor eco products and brands that
promote sustainable practices.
Transparent communication about the steps and initiatives

undertaken by a company is key to gaining customers’
trust. In fact, consumers are willing to choose a brand if
they perceive sustainability efforts to be real and effective.
Suppliers’ choices, caring for the consequences of
company’s behavior, and in Italy, renewed focus on made-
in-Italy products, which represent quality and durability for
young Italian consumers, are particularly important.
“This report witnesses the aspiration to

promote collaboration among the leaders
of the fashion business to move towards
an innovative system whose main goal of a
product life-cycle without environmental
harm can be reached only if the industry
embraces a restorative attitude.”
Erika Andreetta
PwC’s Consumer Markets Consulting Leader, Italy
About the Global The 11th Global Consumer Insights Survey aims to
understand how consumer behavior and spending habits
Consumer Insight Survey have been impacted by the social distancing measures put
in place as a result of COVID-19.
by PwC. The survey analyzed 23,545 respondents, across nine

countries, between January and June 2020, with 4,447
responses received between April and May.
About Millennials and The 5th edition of this survey looks at the behavior and
spending habits of millennials and Generation Z, what they
Gen Z Observatory (Italy) feel is important and how their priorities changed over the
last 12 months, including throughout the pandemic. The
by PwC. survey analyzed 2,448 respondents in Italy from January

toJune 2020.

Customer Purchasing Journey Insights
COVID-19 changing Consumers are the core driver for business growth, and
the demand for sustainable and ethically manufactured
behaviors are accelerating products is rising among younger generations. Brands’

shareholders, retailers and suppliers must have an in-depth
trends along a reinvented overview of the direction their customers are moving
before taking action. Consumer trends in fashion, retail
customer purchase and social experiences reveal growing opportunities in
circular fashion. Our insights suggest the pace of change
journey. and industry disruption will drive the emergence and
establishment of a new cohort of winners and laggards in
our industry over the next decade, with the consumer at
the center as never before.
36%
of global consumers
Expect market volatility and
price sensitivity
Will secondhand products and new circular business
will spend less in the models thrive?
next 12 months
• Customers will need an experience that reinforces safety
- 51% globally in fashion • They will want experiences that can be great anywhere
months purchases
49%
of global consumers say
Consumer experience must be rooted
in safety and accessibility
• Customers will need an experience that reinforces safety
that safety & security
• They will want experiences that can be great anywhere
are the most important
features of their city
(vs 27% pre-covid)
86%
of global consumers
Digital engagement will be robust and
diversified
78 percent of global consumers have made a purchase
have made online fashion by mobile.
purchases over the last
• Consumers will have to get the balance right between
12 months
digitalization and the traditional store format
• Consumers will experiment with and accelerate new
channels, such as mobile
43%
of global consumers
Customers will become longtime
advocates if companies prioritize
care, sustainability and innovation
expect businesses to be
accountable for their • Customers will want companies to show consideration
environmental impact for their well-being in the products and services they
offer
• They’ll expect customers to make sustainable, ethical
choices that recognize stakeholders as much as
shareholders
• They’ll need innovations that solve traditional pain points

Post Covid Impact On Expenditure, Global
Global consumers who will When asked “ how the coronavirus had affected their lives,
40 percent of global consumers surveyed said they had
spend less in the current suffered a reduction in income.
COVID-19 environment
have almost doubled.
Expectations of future Thirty-six percent of consumers will spend less in the

coming months. Overall, customers in Europe are reducing
expenditure: Consumers their spending 30-60 percent, while customers in China

and Middle East are increasing their spending 43 percent
in European countries are and 49 percent, respectively.
more cautious than in the

Middle East and China.
Figure 12 — Global consumers who will spend less in the «New Normal» have almost doubled
-28% +89%
46%
33%
19%
SPEND SPEND SPEND Pre-Covid
MORE SAME LESS Post-Covid
33% 32%
36%
Source: PwC, Global Consumer Insights Survey 2020
Cuts in expenses: Fashion Fashion is the industry projected to take the biggest
financial hit during the pandemic. Fifty-one percent of
is the most affected global consumers will spend less on apparel and footwear,
and just 10 percent will increase their fashion purchases.
sector by the discount

mindset in all countries.
Figure 13 — Cuts in household expenses: fashion is the most affected sector by the discount mindset in all countries
51% 46% 41% 36% 35%

Source: Global Consumer Insight Survey Pulse 2020 PwC

Focus on Sustainability and ethical choices, Global
Millennials and Gen Z Sustainability is important: Young millennials and Gen Z

are sensitive to personal and planetary health, paying
are sensitive to personal particular attention to eco products. Sixty-three percent

of consumers support sustainable products, up from
& planetary health, and 29 percent in 2019. Millennials and Gen Z are hungry for
circular products, swaps and recycling of materials.
paying particular attention Forty-five percent avoid using plastic whenever possible.
to eco products. They are

also conscious of the need
to reduce plastic use and
expect brands/retailers to
support this.
Figure 14 — Sustainability is important: young M&Z are sensitive to Personal
& Planetary Health, with growing attention in particular on “eco” products Source: PwC Millennials vs Generation Z 2020
63% vs. 29%

in 2019
28%
M: 68% / Z: 59%
vs. 25%
in 2019
M: 24% / Z: 31%
9% vs. 14%
in 2019
Sustainable Respectful Persoanl

Products Brands Behavior
Millennials and Gen Z are Sustainability is important: Young Millennials and Gen Z
are sensitive to personal and planetary Health, paying
conscious of the need to particular attention to eco products. 63 percent of

consumers support sustainable products, up from 29
reduce plastic use and percent in 2019. Millenials and Gen Z are hungry for circular
products, swaps and recycling of materials. Forty-five per
expect brands/ retailers to cent avoid the use of plastic whenever possible.
support this.
45% 43% 41% 37% 30%

avoid the use of plastic expect businesses to be expect retailers to buy items with less buy from brands that
where possible accountable for their eliminate plastic bags packaging promote sustainable
environmental impact and plastic wrapping for practices
perishable items
Millennials are the In 2020 only 6 percent declare not to be interested in

sustainability (vs 13 percent in 2019). Twenty-eight percent
generation to act or consider retailers’ environmental and social efforts and

reputation. Twenty-six percent choose products with a
expect action around traceable and transparent origin. Nineteen percent would
reconsider their amount of air travel based on climate
sustainable activities. change trends.
As a personal commitment Thirty-six per cent of customers will spend less in the
coming months. Overall, European customers are reducing
they are inclined to share. their spending by 30-60 percent; while customers in China
and Middle East increase their spending 43 percent and 49
percent, respectively.

Focus on Sustainability and ethical choices, Italy
The choice of sustainable Companies’ behavior counts for future customers.

The perception of a company is becoming increasingly
supplies and raw materials important when it comes to making a purchase. Sixty-
six percent of consumers choose clothing and footwear
is fundamental for future made with non-animal materials; 57 percent are driven
mainly by concern for animals’ well-being; 34 percent
customers. are concerned for the environment; and 9 percent pay
attention to their own well-being.
Figure 15 —
The choice of supplies and raw materials is fundamental for the sustainable reputation of companies
Select sustaibable raw materials and supplies Z: 62% / M: 57% 60%

Paying Attention to the consequences of your activities Z: 36% / M: 44% 40%
Made in Italy preference and less trasport pollution Z: 34% / M: 42% 38%
Adoption of sustainable strategies for energy supply 38%
Development of product with low socio-environmental impact 34%
Transparent communication to the consumer 26%
Strong and recognizable company values 14% Source: PwC Millennials vs Generation Z 2020
During the pandemic, Consumers were already paying greater attention to

sustainable products. This trend has grown even stronger
consumers are seeking during the pandemic. Less than 10 per cent of those
surveyed do not recognize a small premium price.
natural, sustainable and

ethical fashion products.
53% 50% 36% 28%

Natrual Products Eco-friendly Products Brands known for Ethical Products
sustainable practice
+26% +27% +17% +12%

vs 2019 vs 2019 vs 2019 vs 2019
The label is the most More than 76 percent (vs 2019) of Millennials and Gen
Z consider the label as the most effective way to learn
effective tool to more about a product’s sustainability and a company’s

commitment. Technologies such as IoT, connected
communicate information products with interactive QR codes on labels and NFC

chips providing solutions foreseen to drive a huge impact
about sustainable on interacting with final customers and opening to new
product storytelling opportunities through transparency
products to customers. and circularity.
Transparency: M&Z expect Almost 64 percent of companies haven’t done anything

to show the transparency of products yet, while over
to find the information 90 percent of respondents are ready to change their mind
about a company’s sustainability.
about ingredients
and product origin.
66% 63% 56% 37%

Type of product Origin of raw materials/ Instructions on Sustainability related
materiasl country of manufacture recycability/ disposal/ certifications
/product processing packaging

Science and Technology
Trends Overview.
Image source: Renewcell
CIRCULAR FASHION REPORT 2020 SCIENCE AND TECHNOLOGY TRENDS OVERVIEW 26

Introduction. The tools to tackle your circular
fashion growth.
Pure fashion-tech players accounted for fewer than one in
five fashion companies that made initial public offerings in
2018 and 2019. But these tech companies’ IPOs accounted
for almost half the total $3.7 billion that fashion IPOs raised
during this period.
Fashion industry changes spurred by COVID-19,

technological innovations, as well as other factors have
illuminated the need for the industry to reinvent itself.
As we often say, in the challenges lie the seeds of an
opportunity and we began directing our research to
new sustainable business models that will help us to
reconstruct a future-proof fashion system.
We believe that fashion and luxury companies are ready

to meet the demand for sustainable business models.
At Startupbootcamp, we strongly encourage this kind
of collaboration since it provides immediate solutions to
the rapidly evolving customer needs and tackles modern
sustainability challenges.
“Collectively leveraging open innovation we

could achieve a more efficient digital and
sustainable fashion sector.”
Stefano Galassi
Managing Director, Startupbootcamp FashionTech
About Startupbootcamp. Startupbootcamp is one of the world’s largest startup

accelerators with 16 hubs on five continents. The company
receives 20,000 applications per year and has a portfolio
of 1,000 companies. Startupbootcamp FashionTech is
SBC’s first accelerator in the fashion industry. Based in
Milan, the program will last for three years and accelerate
30 high-potential startups worldwide.
This ecosystem includes the corporate partners covering

the entire fashion value chain (Prada, Stone Island,
Accenture, PwC, Sopra Steria, DedaGroup Stealth,
Gellify, Canclini, Marzotto, Ratti, Albini, Reda, Eurojersey,
Altagamma, the Italian Textile Foundation and Withers
Worldwide), the international open innovation network
of connected academic and private accelerators (eg.,
European Polytechnical Polifactory, FashionTech Lab, The
Luxury Institute in NY, VivaTech in Paris, Chalhoub Dubai),
and the global community of mentors, who will support
and develop them commercially and financially.
Receive the full SBC Global FashionTech vertical on

sustainability as business and join us at the open
innovation platform for best start-ups and luxury brands:
[email protected]
Methodology. The Circular Fashion Report begins with a breakdown

of solutions by country to show how different regions
tackle different parts of the fashion system. It is based
on data that Startupbootcamp has collected about
more than 2,000 startups in more than 40 countries,
Startupbootcamp’s database is powered by the AI-driven
scouting technology platform FuelUp.
The report’s framework aims to visualize different steps of

the fashion value chain, followed by an in-depth analysis of
every step and related startups you should monitor.
Overall, this research should give readers a comprehensive

overview of what is happening in each dimension and how
innovative companies are tackling the fashion industry’s
challenges differently.

Global Fashion Tech Innovation Focus
The demand for New consumer habits and younger generations’

heightened social consciousness of the fashion industry
sustain-able fashion have prompted brands and retailers to concentrate more

on social impact issues. This new focus has spawned
is the main driver of innovative production processes, materials, products and

business models.
innovation. The role of Startupbootcamp FashionTech is to search for
solutions and drive change. We help generate innovation
by matching corporate partners’ needs and startups’
solutions. This may occur through different initiatives:
mentorship programs, pilot projects, partnerships and/
or collaborations. Startups can also be a huge source of
innovation for larger companies.
Figure 16 — Startupbootcamp FashionTech startups focus
Retail Product
Tech Innovation
Sustainability as a Business Source: Startupbootcamp FashionTech
Circular fashion as a The Startupbootcamp Circularity Framework has been

developed to visualize and analyze sustainability through
business innovation. every stage of the value chain starting from the material
revolution (the input) to recycling, upcycling, and
recovery (the end-of-life of the product).
The framework has resulted from analysis of all the

startups in the Startupbootcamp FashionTech database,
which covers the most notable, innovative solutions of
more than 2,000 fashiontech startups globally.
Figure 17— Circular Fashion Innovation Framework
Digital Circularity. Product Digitization.
Digital Retail. Material Revolution.
Optimization. Upcycling. Product Digitization.

Source: Circular Fashion Report 2020

Materials Innovation
Material Revolution. The intersection of fashion and science which aims to

create environmentally efficient alternative materials
and/or substitutes to the chemical dyeing process.
• Innovative regenerative production
• Bio technology: bio-materials, organic materials -
renewable manufacturing and process: renewable
energy, natural resources, waste water processing
• Chemical science: clean dyeing process.
Regenerative Production Bio Technology Renewable Process Chemical Science
Evrnu SPIBER SeaChange Spindye

Editor’s Pick
Canada JAPAN Technologies Sweden

USA
The inventor a wide A biotech company SpinDye® colors the
range of regenerative developing microbially- Developing and offering textile with 75% less
fiber techno-logies, fermented Brewed wastewater treatment water consumption,
enabling entirely new Protein™ materials that eliminates 90% less chemical
products to be made to help build a more sludge, reducing consumption, CO2
from discarded clothing sustainable society. chemical discharge imprint reduced by 30%
multiple times. and greenhouse gas and 100% Recycled.
emissions for apparel
manufactures.
Waste Reinvention. New technologies have made it possible to turn waste

into textiles. Materials for these processes can come from
sources like pineapples, oranges, mushrooms, and grapes
as well as traditional textile waste.
• Cross industry waste reinvention: plastic waste,
organic waste, agricultural waste
• End-of-life Renovation: apparel waste, textile waste -
recycling.
Bio Waste Textile Waste Plastic Waste Agricultural Waste
Desserto Renewcell Plastic Bank Circular Systems

Editor’s Pick
Mexico Sweden Canada USA

Luxury vegan leather Recycling clothes by Turning collected ocean Waste-to-fiber
made with nopal dissolving cotton and plastic into Social platforms, offering
(a cactus), cruelty viscose, turning them Plastic® which can be break-through solutions
free, without any toxic into Circulose® – a easily reinte-grated into for the most efficient
chemicals, phthalates natural, biode-gradable products and packaging management of
and PVC. raw material. as part of a closed-loop textile and agricultural
supply chain. waste streams.

Design Innovation
Product Digitization. The widespread use of digital consumer touchpoints,

exacerbated by the COVID pandemic, has pushed
fashion brands toward mass digitization of their product
catalogues. New technologies, such as blockchain and 3D
printing, can increase product value for consumers.
DIGITAL PRODCUTION
• Traceability, blockchain
• 3D printing, digital modeling
DIGITAL DESIGN
• Digital twins, 3D design
• Augmented reality (AR), virtual reality (VR)
• Gaming
Traceability Blockchain 3D Design 3D Printing
TextileGenesis Ethereum 2.0 M—XR Carbon

Editor’s Pick
Hong Kong Switzerland UK USA

fibercoins™ creates the Next generation Developing the next Carbon® Design Engine
ability to transparently of Ethereum - generation 3D capture can fabricate latticed
trace & manage the decentralized open system for accurate and designs with excellent
textile products across source blockchain automatic 3D conversion detail and surface finish
the apparel supply chain. featuring smart contract of the real-world. at any volume in a
functionality, more wide range of rigid and
secure and sustainable. elastomeric materials.
Optimization. Upcycling. New customers’ demand is driving large corporations to

invest in recovery and upcycling projects. According to
the 2019 survey of apparel company chief procurement
officers by McKinsey, increasing the use of recycled
fibers is one of four innovation-led disruptions likely to
prevail throughout the industry by 2025.*
• On-demand production, product automation
• Upcycling textile and apparel
• Recovery
• DeadStock mManagement: minimize inventory, return
Automation On Demand Recovery Upcycling
UNMADE INTURN QUEEN OF RAW Bank & Vogue

Editor’s Pick
UK UK / USA USA Canada

An operating platform The global enterprise Marketplace to buy & sell Sourcing used or
that enables fashion software to provide a unused textiles, keeping unsold clothing around
and sportswear brands system of record that it out of landfill & turning the world from returns
to connect demand to manages slow-moving pollution into profit. at retail stores,
product and production. or excess inventory donations, unsold thrift
across industries. items and more for
wholesale in bulk.

(re)Use Innovation
Digital Retail. Retail is radically changing. Fashion brands are increasingly

working with virtual and augmented reality providers to
digitize their physical stores. Social media promotions are
pushing new boundaries.
PHYSICAL PRODUCTS
• Conscious shopping: make sustainable shopping easy
• Retail optimization: on-demand sales, customization,
smart sizing, inventory optimization - retail tech: smart
store, 3D virtual showroom
VIRTUAL PRODUCTS
• Virtual shopping: mixed reality (XR)
Conscious Shopping Customization Digital Showroom Virtual Shopping
Renoon UNSPUN ByondXR Genies

Editor’s Pick
Netherlands HongKong / USA USA USA

The Search Platform A robotics and digital Enabling the creation Virtual marketplace
empowering conscious apparel company of new breed of virtual where celebrities can sell
shoppers to find fashion building custom jeans stores and virtual exclusive digital goods
among the World of for each consumer, showroom experiences, to fans, followers, and
Sustainable options on demand. with new dimesions of consumers who want to
available online. online experiental retail. adorn their own avatars
with digital items.
Digital Circularity. Companies are embracing circularity. An increasing

number of luxury brands are implementing take-back
programs to maintain control of products after their life
cycles end, a problem that has always been an issue in
luxury fashion.
Business to customers - resale, rental, circular retail -
take-back programs
Customers to customers - swap, borrow, sharing
Circular packaging
Resale Tech Take Back Solution Circular Packaging Circular Retail
REFLAUNT Trove RePack SPIN by lablaco

Editor’s Pick
UK USA Finland France / Singapore

Reflaunt gives brands End-to-end technology Reuse as a service, Shaping the next-
the technology to and logistics platform where packaging is generation lifestyle of
build and reclaim the through white label reusable and returnable, Circular Fashion for
secondary market. solution for brands and users rewarded. The everyone in a global
ready to take back end of trash. platform powered by
secondary market. Blockchain.

UN SDGs x CFS
Action Goals 2020.
CIRCULAR FASHION REPORT 2020 UN SDGs X CFS ACTION GOALS 2020 32

Introduction. Plug-and-play global collective
actions to exercise scalable,
measurable circular fashion practices.
Big things start small. To drive the whole industry
towards a digitized circular fashion industry, we must
maximize the resources, starting with simple, easy-to-
implement practices.
For this reason, the Circular Fashion Summit set three

focused, measurable goals to be achieved collectively
within 12 months. A team of global industry insiders,
called catalysts - a group of industry, academic and
governmental organizations and individuals – will ensure
the necessary resources, connections and knowhow are
available for everyone. CFS will then set three bigger,
more ambitious goals for the ensuing 12 months. This
process will repeat in additional 12-month cycles.
The tech partnership with Iablaco will enable CSF to

achieve its goals with measurable impact. Iablaco’s
plug-and-play, circular retail tool is powered by
blockchain to digitize and connect items (IoT)
throughout the value chain. It allows companies to trace
and monitor its activities, activating circular business
models such as take-back programs for resell, rental,
swapping and manage upcycling in a data centric
ecosystem of services.
“Definitely ambitious goals, but achievable,

as they should be!”
Christine Goulay
Head of Sustainable Innovation at Kering Group
About Circular Fashion Each year, the Circular Fashion Summit by lablaco sets up
three key actions in design, technology and sustainability,
Summit Goals. to achieve together with CFS catalysts and community

around the world, supporting United Nations Sustainable
Development Goals 2030.
All these collective efforts will be gathered, presented

as best practices in the annual Circular Fashion Report,
shared publicly with the knowledge and shining a light
on the individuals and organizations that are creating
collective measurable impact and making fashion circular.
About UN Sustainable Transforming the world: the 2030

Agenda for Sustainable Development.
Development Goals. It’s a plan of action set by the United Nations for
people, planet and prosperity and to take the bold
and transformative steps which are urgently needed
to shift the world onto a sustainable and resilient
path. The 17 Sustainable Development Goals and 169
targets demonstrate the scale and ambition of this new
universal Agenda.
Through its three, initial action goals, CFS is focusing

on Global Goals 9, 10 and 12.

UN Sustainable Development Goals
Why CFS opted for these By setting three global goals, CFS is aiming to demystify
circular fashion and provide a user friendly blueprint
three global goals as the for individuals and businesses to follow. The goals are
supposed to also foster a sense of accomplishment,
first steps toward circular encouraging both groups to continue their efforts.
fashion?
SDG Goal 10 Prioritizing spare products for a

Reduce traceable socially good use.
Inequalities Reducing inequalities and ensuring no one is left behind
are integral to achieving the Sustainable Development
10.2 By 2030, empower and promote the social, economic and
Goals. Inevitably, COVID-19 has deepened existing
political inclusion of all, irrespective of age, sex, disability, race, inequalities, especially for older/ disabled people, children,
ethnicity, origin, religion or economic or other status women, migrants and refugees.
Figure 18 —
Circular Fashion Innovation Framework
Source:un.org/sustainabledevelopment/
SDG Goal 9 Accelerating digitization over the

Industries, Innovation whole value chain for transparency
and Infrastructure and traceability.
Inclusive and sustainable industrialization, together with
9.4 By 2030, upgrade infrastructure and retrofit industries to make innovation and infrastructure, can unleash dynamic and
them sustainable, with increased resource-use efficiency and greater
competitive economic forces that generate employment
adoption of clean and environmentally sound technologies and
industrial processes, with all countries taking action in accordance with and income. They play a key role in facilitating international
their respective capabilities trade and enabling the efficient use of resources.
Figure 19 — Circular Fashion Innovation Framework
Source:un.org/sustainabledevelopment/
SDG Goal 12 Increasing use of items to

Respsonsible Consumption dramatically reduce waste.
and Production Worldwide consumption and production — a driving force
of the global economy — use the natural environment and
resources in ways that have a destructive impact on the
12.5 By 2030, substantially reduce waste generation through
prevention, reduction, recycling and reuse planet. The fashion industry is currently one of the world’s
most wasteful industries.
Figure 20 — Growth of clothing sales and decline in

clothing utilization since 2000
Source: Ellen Macarthur Foundation; Euromonitor International Apparel & Footwear 2006
(volume sales trends 2005-2015): World Bank, World development indicators - GD (2017)

CFS Goal 1 x UN SDG 10
CFS Goal 1 1,000 x Upcycling

Design Upcycling We are providing 1,000 pairs of upcycled, recycled, or
sustainably sourced sneakers to underprivileged children
for Good in Kabul, Afghanistan. The initiative is using sports to
empower children, with blockchain technology helping
us trace the use of the sneakers and measure the
initiative’s success. We believe that education and sports
can effectively help kids stay healthy both mentally and
physically. We intend to sharemore positive stories within a
global conversation.
Why upcycling sneakers to INEQUALITY

Education of children is the most important development
reduce inequalities? in all human communities. Nearly half of children in
Afghanistan - 3.7 million children between ages of 7-17, are
out of school due to conflict, poverty, child marriage and
discrimination against girls.
SOCIAL EMPOWERMENT THROUGH SPORTS

Physical activity benefits children’s physical and
psychological health and overall development. More
specifically can have even greater impact in these areas of
growth while improving social skills.
Source: Afghanistan Libre, Nike
Whats the Impact? In addition to donating 1,000 pairs of sustainably sourced

sneakers, we will provide local kids with sports coaching
through the local NGO — Afghanistan Libre -- of which
Nadia Nadim, the Afghan-Danish football player from the
celebrated French first division club Paris Saint-Germain
is spokesperson of honor. We will use the Iablaco IoT
blockchain system for good, to trace the stories of the
children who receive the sneakers and how they are being
used. Providing transparency of donations.
1,000
Afghanistan 12-18 yrs old children
32K
Estimated CO2
empowered through Sports saved from landfill
Progress of the Goal. (V) Afghanistan children: Thanks to this partnership with
Afghanistan Libre, we will provide children at seven schools
with sneakers and training sessions
60% (V) Mentors: Football player, Nadia Nadim and the Danish
national women’s team
( ) 1,000 pairs of upcycling / sustainably sourced sneakers:
sourcing in progress
Commitment Rate
( ) Final execution

CFS Goal 2 10,000 x Tokenization

Product By tokenizing 10,000 sustainably manufactured fashion
products high in the supply chain, we aim to accelerate
Digitization the digitization of the fashion industry. We aim to create
a more transparent and circular industry that uses
blockchain technology to allow consumers to trace
product information, environmental impact and digital
ownership.
Why digitize products to TO IMPROVE WHAT CAN BE MEASURED.

Digitizing and connecting products is fundamental for
renovate the industry? measuring performance over the whole product life cycle.
It is the first step for manufactures, brands and retailers to
become circular.
TRACEABLE TRANSPARENCY AND CIRCULARITY.

“Transparency and traceability are the enablers of
change” Leslie Johnston, Chief Executive Officer at Laudes
Foundation. It helps to optimize available resources,
facilitating the reuse of materials, authenticating products,
and ensuring fair and sustainable trade. Traceability allows
companies to take control of their products’ carbon
footprints.
Source: M—XR, Vogue Italia, IoDF, Adobe, MFT
Whats the Impact? Through this goal, we are guiding and supporting designers
and corporate brands to create sustainably-made IoT
products. We have connected them with innovative
technology companies showcased at Innovation Hub,
including Unity, Renewcell, Plastic Bank, Circular Systems
and Project 2030. Ultimately, lablaco provides the data-
centric circular retail system to enable end-to-end
traceability throughout the supply chain and beyond,
including firsthand and secondhand users. It also offers
product life-cycle analysis, which leads to understanding
and controlling the environmental and social impact of any
type of product.
Blockchain technology is proving invaluable in helping

companies trace the production, transport, sale, use and
resale of products. For every industry, traceability fosters a
smarter, safer, more connected and efficient global supply
chain. It is the key to a more sustainable world.
Progress of the Goal. (V) Match-making Impact Design Hub brands with
sustainable material companies to exercise
60%
(V) Encourage brands to provide supply chain information
to customers, which will be traced on blockchain
( ) Pilot Products Ideation - In Progress
Commitment Rate ( ) Final Execution - In Progress

CFS Goal 3 100,000 x Recirculation

Waste By encouraging recirculation of 100,000 fashion items
through swapping, sharing, renting and reselling apparel,
Reduction shoes and accessories, we aim to increase their lifespans
and to save an estimated 2,000 tons of CO2 and
3,000,000 liters of water, and to lessen dependency on
landfills. Recirculation is the most effective way to lower
our fashion footprint.
Why recirculate THE MOST EFFECTIVE SOLUTION FOR EVERYONE

By (re)using secondhand products through resale, swap,
products for responsible borrow and rental, we can reduce environmental impact.
Recirculation of garments and shoes can reduce CO2
consumption? emissions, and the use of water, pesticides,fertilizers and
waste materials that are manufacturing byproducts. About
600 kilos of used clothes will cut 2,250 kilos of CO2
emissions, save 3.6 billion liters of water and enable the
planting of 144 trees.23
Source: SWAROVSKI, The Lane Crawford Joyce Group, British Fashion Council, Ukranian Fashion Week
Whats the Impact? In order to make wider influence on responsible

consumption, we set up the toolkit to guide and support
retailers and organizations to connect and recirculate
items by activating circular business models, such as take-
back programs for resell, rental and swapping, igniting
circular consumption powered by blockchain all over the
world. Some catalysts already started to make a huge
impact: The Lane Crawford Joyce Group, British Fashion
Council, Global Fashion Exchange, Swapchain and many
others.
Furthermore, CFS also partners with catalysts from

Unilever, Who Cares Chronicles, Fashion Revolution to
share the Care Guide and promote product care to extend
the life cycle of products.
100K
Products Recirculated
2K+
Estimated tonnes of CO2
3M+
Estimated litres of water
saved from landfill saved from landfill
Progress of the Goal. (V) Creating the Swapchain toolkit to activate instantly
recirculation in collaboration with Global Fashion
Exchange
290% (V) Sharing the Care Guide in collaboration with

Who Cares Chronicles
(V) Activate local swapping, resale, and circular fashion
Commitment Rate events to promote responsible consumption - many to
come

Acknowledgements
and Support.
Main Partners.
Catalysts.
Cristina Ventura Patrick McDowell
Founder at VenturaXVentures Founder of Patrick McDowell
Christine Goulay Adriana Galijasevic
Head of Sustainable Innovation at Kering Former Denim, Sustainability and Circularity
Expert at G-Star RAW
Julie Pelipas
Founder at Bettter Benjamin Groessing
Co-Founder and CEO at Kaleido
Shaway Yeh
Founder at YehYehYeh Ricardo Arantes
Global Marketing Director at Unilever
Orsola de Castro
Founder and Creative Director Isaac Nichelson
at Fashion Revolution CEO and Founder at Circular Systems
Sara Sozzani Maino Omoyemi Akerele
Deputy Editor in Chief Vogue Italia & - Head Founder and Executive Director at Lagos
of Vogue Talents - International Brand Fashion Week and Style House Files
Ambassador Camera Nazionale della Moda
Italiana
Patrick Duffy
Founder of Global Fashion Exchange
Robert Wun
Leanne Ellyot Young
Founder at Robert Wun
Founder at The Institute of Digital Fashion
Markus Glasser
Queenie Yang
Senior Vice President at EOS Editorial Director at BoF China
Alton Mason Giovanni Nakpil
Model Senior Design Evangelist and
Roddy Clarke Creative Director at Adobe
Design Editor and Contributor at Concept Pierre Davis
Creatives and Forbes Founder at No Sesso
Livia Firth David Katz
Creative Director & Co-Founder at Eco-Age CEO and Founder at Plastic Bank
Nora Gherbi Jodi Muter-Hamilton
Chief Representative France at London Founder at Project 2030 and
& Partners and Founder at WHo CAREs!? Black Neon Digital
Chronicles
CIRCULAR FASHION REPORT 2020 ACKNOWLEDGEMENTS AND SUPPORT 38

Alice McAnulty Marie Carpenter
COO at Lone Design Club Director at Afghanistan Libre
Bubu Ogisi Lukhanyo Mdingi
Founder at IAMISIGO Founder at Lukhanyo Mdingi
Marko Matysik Alessandro Canepa
Head of research and controller of apparel
Editor at Vogue Japan
division at Piacenza Cashmere
Daria Marusyk
Head Of Communications and Sustainability Shiva Vaqar
Co-Founder at Vaqar
at Ukrainian Fashion Week
Elliott Round Sami Miro
Founder at Sami Miro Vintage
Co-Founder and CTO at M-XR
Kizo Linn Devin Gilmartin
Co-CEO at The Canvas by Querencia
CEO at Heaven Raven
Stefano Galassi
Alexia Planas Lee Managing Director at Startupbootcamp
Head of Impact Design Hub and Founding Global FashionTech
Partner at Circular Fashion Summit
Stephanie Benedetto
Spencer Badu Founder at Queen of Raw
Founder at Spencer Badu
Tina Lignell
Isabelle Lefort Founder of TLParis
Founder at Paris Good Fashion
Yong Joon Cho
Evelyn Sharma Founder and Creative Director at Point.of
Founder and Managing Director
at Seams For Dreams Fabrizio Gregorelli
Co-Founder and CEO at IMSOMEWHERE
Rosalie Mann
Founder at No More Plastic Luke Bubb
Founding Partner at spacegrey
Burak Cakmak
Co- Founder at The Digital Fashion Group Matt Hermans
Founder at Electric Lens
Sindiso Khumalo
Founder at Sindiso Khumalo Paula Vega Tagle
Global Partnerships Manager at Circular
Umberto De Marco Fashion Summit
President at Coronet
Nikk Mitchel
Adebayo Oke-Lawal CEO and Founder at FXG
Founder at Orange Culture
Mario Pozzi
Danayi Madondo Partner at SIB LEX
Founder at Haus of Stone
François Chatillon
Patrik Lundström Founder at Chatillon Architectes
CEO at Renewcell
Marie Laure Caron
Doina Ciobanu Head of Events at Réunion de Musées
Content Creator Nationaux - Grand Palais
Daniel Magunje
Founder at Fei-Yu Management
CIRCULAR FASHION REPORT 2020 ACKNOWLEDGEMENTS AND SUPPORT 39

Endnotes.
1. Learning path the circular economy in detail by Ellen Macarthur 12. Circular Retail Embracing China’s New Retail
Foundation https://www.bain.com/insights/embracing-chinas-new-retail/
https://www.ellenmacarthurfoundation.org/explore/the-circular-
economy-in-detail#:~:text=A%20circular%20economy%20is%20
a,the%20consumption%20of%20finite%20resources. 13. Global fashion industry statistics by Fashion United
https://fashionunited.com/global-fashion-industry-statistics/
2. https://www.commonobjective.co/article/what-is-circular-
fashion 14. Trillion Dollar Fashion Industry Advancing Nicely Behind Strong
Consumer Spending by Market News Updates
3. Circular Fashion Summit conducted an internal survey to our https://www.prnewswire.com/news-releases/trillion-dollar-
team of catalysts, 52 people from 22 countries in the beginning fashion-industry-advancing-nicely-behind-strong-consumer-
of September 2020 with the question “What does Circular spending-828857179.html#:~:text=Trillion%20Dollar%20
Fashion mean for you?” Fashion%20Industry%20Advancing%20Nicely%20Behind%20
Strong%20Consumer%20Spending,-News%20provided%20
by&text=The%20global%20fashion%20and%20apparel,)%20
4. News: One garbage truck of textiles wasted every second: report according%20to%20FashionUnited.com.
creates vision for change
https://www.ellenmacarthurfoundation.org/news/one-garbage- 15. Estimated global circular fashion industry market is elaborated
truck-of-textiles-wasted-every-second-report-creates- by multiple sources
vision-for-change#:~:text=Every%20second%2C%20the%20
equivalent%20of,of%20the%20world’s%20carbon%20budget. Dry-Cleaning And Laundry Services Market Size
https://www.thebusinessresearchcompany.com/report/dry-
cleaning-and-laundry-services-market
5. A new textiles economy by Ellen Macarthur Foundation
Details: Worldwide; Future Market Insights; Statista; 2019
https://www.ellenmacarthurfoundation.org/assets/downloads/
publications/A-New-Textiles-Economy_Full-Report.pdf Global Laundry Care Market
https://www.globenewswire.com/news-
6. These facts show how unsustainable the fashion industry is release/2020/07/08/2059292/0/en/Global-Laundry-Care-
by World Economic Forum Market-Assessment-2020-2027-Laundry-Detergents-
https://www.weforum.org/agenda/2020/01/fashion-industry- Account-for-a-59-6-Share-in-2020.html#:~:text=Amid%20
carbon-unsustainable-environment-pollution/#:~:text=On%20 the%20COVID%2D19%20crisis,the%20analysis%20period%20
average%2C%20people%20bought%2060,to%20the%20 2020%2D2027.
dump%20each%20year. Recycled materials market opportunities
https://www.acceleratingcircularity.org/research
7. A new textiles economy by Ellen Macarthur Foundation Global Virtual Fitting Room Market size
https://www.ellenmacarthurfoundation.org/assets/downloads/ https://www.prnewswire.com/news-releases/virtual-fitting-
publications/A-New-Textiles-Economy_Full-Report.pdf room-market-size-is-projected-to-reach-usd-6-565-47-million-
by-2025--valuates-reports-301151119.html#:~:text=The%20
Global%20Virtual%20Fitting%20Room,13.44%25%20During%20
8. These facts show how unsustainable the fashion industry is the%20Forecast%20Period.
by World Economic Forum
Counterfeit Fashion Market Size
https://www.weforum.org/agenda/2020/01/fashion-industry-
carbon-unsustainable-environment-pollution/#:~:text=On%20 https://www.thefashionlaw.com/the-counterfeit-report-
average%2C%20people%20bought%2060,to%20the%20 the-impact-on-the-fashion-industry/#:~:text=Further%20
dump%20each%20year. narrowing%20on%20the%20impact,Vuitton%2C%20
Prada%2C%20Hermes%2C%20Gucci
Clothing alteration services industry
https://www.ibisworld.com/united-states/market-research-
https://www.ellenmacarthurfoundation.org/assets/downloads/ reports/clothing-alteration-services-industry/
publications/A-New-Textiles-Economy_Full-Report.pdf
Global global apparel manufacturing market size
https://www.globenewswire.com/news-
10. Vision of a circular economy for fashion release/2020/09/18/2095706/0/en/Global-Apparel-and-Non-
by Ellen Macarthur Foundation Apparel-Manufacturing-Industry-Almanac-2020-Market-Size-
https://www.ellenmacarthurfoundation.org/assets/downloads/ Value-2015-2019-and-Forecast-to-2024.html#:~:text=The%20
Vision-of-a-circular-economy-for-fashion.pdf global%20apparel%20%26%20non%2Dapparel%20
manufacturing%20market%20had%20total%20revenues,of%20
the%20market’s%20overall%20value.
11. Circular Fashion Ecosystem has been elaborated
by the team based on data of thread up report 2019 Eco Fiber Market
https://www.thredup.com/resale/2019?tswc_redir=true https://www.grandviewresearch.com/industry-analysis/eco-
fiber-market
CIRCULAR FASHION REPORT 2020 ENDNOTES 40

Global luxury packaging market
https://www.researchandmarkets.com/reports/4700437/
luxury-packaging-market-global-outlook-and#:~:text=The%20
global%20luxury%20packaging%20market,tons)%20during%20
the%20forecast%20period.

https://www.ellenmacarthurfoundation.org/assets/downloads/A-
New-Textiles-Economy.pdf

18. Fashion Industry Waste Statistics

https://edgexpo.com/fashion-industry-waste-statistics/

20. These facts show how unsustainable the fashion industry is by

World Economic Forum
https://www.weforum.org/agenda/2020/01/fashion-industry-
carbon-unsustainable-environment-pollution/#:~:text=On%20
average%2C%20people%20bought%2060,to%20the%20
dump%20each%20year.


23. Second-hand clothes are good for the environment and

economy
https://www.smartgreenpost.com/2019/10/19/second-hand-
clothes-are-good-for-the-environment-and-economy/
CIRCULAR FASHION REPORT 2020 ENDNOTES 41

Vogue Business is an online fashion industry publication launched in 2019.
Headquartered at Condé Nast International in London, we offer a truly global
perspective on the fashion industry, drawing on insights from Condé Nast’s network
of journalists and business leaders in 32 markets to empower fashion professionals
to make better business decisions.
Here is the link to sign-up : https://signup.voguebusiness.com/vb
Circular Fashion Summit is the global Collective Action summit for fashion, gathering
innovation leaders from design, technology and sustainability to share knowledge,
and more importantly, to ignite immediate action on the three CFS Action Goals
with an international team of Catalysts from Unilever, Unity, H&M, Global Fashion
Exchange, Lane Crawford, Circular Systems, Kering, and more than 50+ cross-industry
companies and organizations globally.
Keep updated on the progress of the three CFS goals:
https://www.circularfashionsummit.com/the-goals
Graphics by
www.pointof.co
© Copyright by lablaco 2020

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YEAR ZERO

CIRCULAR FASHION REPORT 2020

A collective report initiated by Circular Fashion Summit by lablaco in partnership

© Copyright by lablaco 2020

Image source: HAUS OF STONE

CIRCULAR FASHION REPORT 2020 CONTENTS 2

trillion dollar industry industry started making substantial progress towards

This first edition of the Circular Fashion Report also

Let’s work together toward a more inclusive, profitable

Co-CEO & Founder, Lorenzo Albrighi

About Circular Circular Fashion Summit (CFS) by lablaco is on a

Fashion Summit. connected circular fashion industry” by setting three

CFS 2020 VR edition has marked the beginning of a new

CIRCULAR FASHION REPORT 2020 FOREWORD 3

ShihYun (Eliana), Kuo

CIRCULAR FASHION REPORT 2020 CONTRIBUTORS 4

CIRCULAR FASHION REPORT 2020 CONTRIBUTORS 5

economy for Fashion percent consumption model based on “units sold”.

Digitization is the key to make fashion circular, enabling

— lablaco and Circular Fashion Summit

relationships, and new To date, high-profile brands from Kering-owned Gucci

tools; technology and

Vogue Business is pleased to partner with the Circular

fashion industry. models and of reducing carbon emissions are hard to

The fashion industry is undergoing fundamental change,

CIRCULAR FASHION REPORT 2020 VISION 6

concerted, significant and singular yet multi-faceted concept.

This is the decade for the fashion industry to take

Innovation and technology The global desire to change fashion systematically to be

are leading the way to a As Startupbootcamp FashionTech, we are proud to be

hand with innovation and Companies already embedding sustainable practices

Yet technology drives sustainability only when its use

Roedl & Partner is thus very pleased to partner with the

— Roedl & Partner

CIRCULAR FASHION REPORT 2020 VISION 7

Image source: Rui Zhou

However, as a new, innovative and rapidly evolving concept,

Therefore, we believe there is a need for a common

“Circular fashion is about moving away from

About Anthesis. Anthesis is the sustainability activator. We drive

Find out more at www.anthesisgroup.com

CIRCULAR FASHION REPORT 2020 CIRCULAR FASHION DEFINITION 9

Circular Economy v.s. “A circular economy is a systemic approach to economic

Circular Fashion Industry. the environment. In contrast to a “take-make-waste” linear

The term “Circular Fashion was shown in 2014, and

A circular fashion industry is one in which waste and

The chart below shows the survey results.

Figure 1 — Circular Fashion Definition by CFS Catalysts 2020

30% 26% 17% 9% 9% 9%

The importance of Linear fashion = Extreme waste,

Today’s linear system also uses large amounts of

85% <1% 500K 93B

CIRCULAR FASHION REPORT 2020 CIRCULAR FASHION DEFINITION 10

designed out; products A circular economy is by its nature broad and

and materials are kept

safe and recycled or

Figure 4 — Circular Fashion Value Chain Figure 5 — Circular Economy in Action

CIRCULAR FASHION REPORT 2020 CIRCULAR FASHION DEFINITION 11

A circular fashion To rally all stakeholders to take more tangible action

fashion ecosystem. manufacturing), Brands (Designers), and Community