BACHELOR IN BUSINESS ADMINISTRATION

(ODL)
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BUSINESS COMMUNICATION
BBCM 1033
ASSIGNMENT 1
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PREPARED FOR
SHALINI A/P VELUGOPAL

PREPARED BY
NORZOLILAH BT SALEH
STUDENT ID
202105D40005
DATE SUBMISSION
10th JULY 2022
PART 1

Social media in particular has been a game changer for brand building, customer relations,
and customer satisfaction. Shoppers are increasingly turning to social media for retail and
often look for help with buying decisions. With that shift, consumers have paved a new
purchase journey for retailers to follow. Many businesses adopting social media as a
promotional mechanism often use social media solely as if it were a traditional one-way ad
instead of a two-way communication channel. The following are several common types of
business messages in social media that attract customer activity:

Smart ways to increase sales

Once you have a strategy in place, you can begin to turn your plan into action with targeted
methods for increasing the sales of your product. Here are just a few of the tactics you can
use to meet your goal.

Focus on one goal at a time

When exploring ways to increase your sales, it’s helpful to focus on one specific, achievable
goal at a time. Your goal should align with your business plan and include monthly
milestones to help you achieve it. To keep it measurable, you may want to target a dollar
amount, number of products sold or another measurement, such as increasing sales through
specific promotions on your website or offering discount coupons.

Know your customers

Your customers are important to your business. Ultimately, you should be selling a product or
service that meets their unique needs and engaging them with those needs in mind. It can be
useful to talk to your customers, listen to their thoughts and concerns, understand their needs
and wants and adapt your business approach accordingly. Remember that treating your
customers well can make them loyal to your business. After all, if you have a good
relationship with them, they will be more likely to come back or to talk to others and tell
them about your business.
Building interest in your business
When you speak to a customer about your product, service or store, whether with marketing
materials or in person, tell them what it can do for them. Once they’re aware of these
“product benefits,” they’ll be more interested in learning about the features of the product.

The AIDA model (Attention, Interest, Desire, Action) is a guide that serves to communicate
easily and effectively the benefits of a product or service. You can use this guide to help you
sell the benefits of your business.

1. Attract attention – You can attract your customers’ attention with marketing tactics,
appealing product branding and packaging, or optimizing product placement.
2. Maintain interest – Maintain customers’ interest by communicating the benefits of your
product. Your product information should be clearly labelled or communicated and easy to
understand.
3. Create desire – Next, you will need to persuade your customers that they want to own this
product or use this service. Focus on how the product will help them by selling the benefits
instead of the features.
4. Take action – Once your consumers express interest, ensure that they buy the product or
service or place an order by making it easy to make the purchase. Your customer service and
point of sale system can help increase sales.

Create a marketing plan

Marketing is everything you do to make customers aware of your business through different
promotional efforts. Whether you have a small shop or are selling a product or service online,
there are several simple ways you can attract new customers and increase your sales,
including:
Social media – Develop a social media community to build relationships with your
customers. You can also utilize paid social media advertising to promote your business and
any deals you may be offering. Depending on your audience and business type, you could
create a presence on social media using Facebook, Twitter, LinkedIn, Instagram, YouTube,
etc.
Email marketing – Create a customer email list and send out emails or newsletters with
special deals, new product announcements and any other news that would benefit them.
Web presence – Depending on where you’re doing business, having a presence on the web is
key for reaching your target audience and attracting new customers. Create a website for your
business and ensure that you’re listed on business review sites and mobile mapping software.
Advertising – Paid advertising is another way to promote your business, and can include ads
on social media, radio stations, newspapers, magazines and websites or in print.
Events – Host events for your business or participate in events in your community to promote
your product and raise awareness for your business. Consider hiring a public relations
consultant to help promote your company and events you are participating; this will help you
generate media coverage and boost sales.

Price your product right

Product pricing is an essential factor in determining the success of your business as one
element of the 4 Ps (product, price, place, promotion). There are multiple elements you
should be considering if you are unsure if you should be lowering or raising the price of your
product.
a) Understand your customers – Depending on your industry, your customers may have
price expectations related to your product. It’s important to note what your customers
are willing to pay and factor that into the price.
b) Do your research – Product pricing requires research to determine what your
competitors are charging and how that should impact your pricing. You will need to
stay competitive with other businesses while still ensuring that you’re not pricing your
product too low.
c) Focus on profit – Another approach is to set a revenue target and factor in the costs of
production, staff time, marketing and selling your product to ensure you cover all of
your costs. It can sometimes be easier to work backwards from where you want to end
up, and then evaluate what actions are needed to get you there.
d) Know the market – Many market factors can impact the price of your product,
including economic stability, product trends and other external indicators. It’s wise to
keep an eye on the market and stay ahead of any volatility so that you can make any
necessary adjustments for your inventory and customer needs. These volatilities could
include a change in the price of labour or input materials, or a dip in the price of one
of your staple goods.
There are various pricing methods that can help you attract customers and boost sales. A few
pricing strategies include:
1) Cost-plus pricing – Calculate your costs and add a markup.
2) Competitive pricing – Set a price based on what the competition charges.
3) Loss leader – Sell your product at a competitively low price to attract customers who
may buy other, more profitable products.
4) Odd value pricing – Sell products for $.99 instead of $1.00. Some customers view odd
value prices as being more attractive.
5) Price skimming – Set a high price and lower it as the market changes.
6) Penetration pricing – Set a lower price to enter a competitive market and raise it later.

Offer discounts
No matter your budget or industry, offering an array of discounts can be a great way to attract
customers and make more sales. A few of the many ways you can offer discounts include:
Offer special deals – There are many deals you can offer, including markdowns, two-for-the-
price-of-one sales, buy-one-get-one-free offers or free gifts.
Bundle your products – You can package multiple products together for a single price to offer
customers convenience and added value.
Distribute coupons – Coupons could come in the form of email coupon, coupon offers or
exclusive invitations.

Reduce overhead costs

Another method for increasing your profits is to focus on your management costs.
Streamlining your overhead costs and stabilizing your cash flow can make a huge impact on
your end profit. You might be surprised by how much you can cut back on day-to-day costs,
which could add up significantly over time.
PART 2

The most popular social networking site, which allows anyone to share photos, comments
and videos online. Founded in 2004 by Mark Zuckerberg, the site is free to members and
derives its revenue from ads. The Facebook name came from the paper document with names
and faces issued to college freshmen to help them get acquainted with each other. Using the
built-in search, members can locate other Facebook members and "friend" them by sending
them an invitation, or they can invite people to join Facebook. Facebook offers instant
messaging and photo sharing, and Facebook's email is the only messaging system many
students ever use.

The Timeline or Wall is the area on Facebook where members post comments and their
current status and location as well as upload photos and videos. The News Feed shows the
activity of the people and organizations members follow, while very active members see
updates in real-time on their Ticker. There are three types of representation on Facebook.
Individuals create a Facebook "Profile," which is normally a two-way interaction with
friends. Businesses create a Facebook "Page" to promote products and brands. Also called a
"Fan Page," all members are accepted as fans, and although comments can be posted by
them, a Page is primarily a one-way broadcast from the business. In addition, Facebook
provides demographic statistics about usage. See Facebook Like.

The third presence is a Facebook group and any community of people may create one. Group
administrators may accept all members or reject requests based on the Group's criteria.
Initially targeting Harvard students, Facebook was later opened to other universities and then
high schools. In 2006, it allowed everyone to join and added a News Feed feature that would
broadcast changes in members' pages to all Facebook users identified in their network of
friends. It turned Facebook into a personalized social news service that by 2010 had more
than 500 million members. Two years later, Facebook surpassed one billion users, and today,
nearly three billion people use the service. In 2007, Facebook introduced its application
platform to developers. By 2010, more than a half million applications were available for
business, education and entertainment. Games have been the most popular, and Facebook
Credits were created to provide virtual money to spend while playing.
In late 2021, the company name was changed from Facebook to Meta to better represent all
the company's offerings, each of which are major products in their own right. Facebook
Messenger, WhatsApp, Instagram and Oculus. See Facebook Workplace, Facebook Live,
Facebook Platform, Open Graph, Facebook Gaming, Facebook Graph Search, Facebook M,
Facebook Ad Library, social networking service and social advertising.

You can run ads on Facebook, Instagram and Audience Network on any budget. Some people
spend more on coffee each day than they do on their advertising campaigns. The exact cost
associated with your ad being shown to someone is determined in our ad auction. Learn how
pricing works for our ads and how to set a budget that works for you. The most common way
to purchase ads for Facebook, Instagram and Audience Network is through our ad
management tool, Ads Manager. You purchase ads by creating an ad and submitting it to our
ad auction. You're always in charge.

You set your budget and bid. We'll never spend more than your max. Get results on any
budget. Ads are shown to people who are likely to be interested, so you get results. Pay for
the actions you want. Choose your objective, impressions, conversions and only pay for
those. Create ads easily with Ads Manager. Submit your ad to the Facebook ad auction. The
ad auction determines which ads should be shown to which people. Using information that
you provide in the ad creation process, the auction shows your ad to the people who are most
likely to be interested in it for the price that you bid or less, and never higher. In the ad
creation process, you set parameters that the auction will use to deliver your ad to people,
including:

Budget

You set your advertising budget, a total amount that you want to spend daily or over the
course of the campaign, and can edit it at any time. You also set a bid the maximum amount
that you're willing to pay when someone sees your ad or takes your desired action.

Audience

You also choose who you want to see your ad. You can use demographics, such as age,
gender and current cities, to connect with people, or things such as interests, devices or past
actions.
Creative

Finally, you decide how you want your ad to look. You can use text, images and videos to
capture people's attention. Once you've created your ad, it goes to our ad auction, where it
will start being shown to people.