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Advertisment Manipulation

The document discusses two articles about advertising manipulation. Both articles examine how digital technologies and widespread data collection allow advertisers to manipulate consumers. The first article describes how social media platforms profile users to target their insecurities. The second discusses how US law aims to protect consumers from deceptive ads but does not prevent all exploitation. While advertising provides important information, critics argue some ads prioritize irrational or deceptive persuasion over reason. To avoid manipulation, consumers should limit personal information sharing and establish clear boundaries.

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0% found this document useful (0 votes)
131 views6 pages

Advertisment Manipulation

The document discusses two articles about advertising manipulation. Both articles examine how digital technologies and widespread data collection allow advertisers to manipulate consumers. The first article describes how social media platforms profile users to target their insecurities. The second discusses how US law aims to protect consumers from deceptive ads but does not prevent all exploitation. While advertising provides important information, critics argue some ads prioritize irrational or deceptive persuasion over reason. To avoid manipulation, consumers should limit personal information sharing and establish clear boundaries.

Uploaded by

David
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The essay offers a comparison, similarity, and benefits of advertisement manipulation in

the market. To ascertain the comparison, one can consider two articles: Deceptive Advertising

and Taking Responsibility for others and Online Manipulation: Hidden Influences in a Digital

World. The two articles explain the advertising issue in the current world regarding the

marketing of commodities in the market. The two articles are intertwined as they are almost

similar. Online Manipulation Hidden Influences In a Digital World, they have been a great

concern over the increased data collection on human behavior that can be used as a weapon to

manipulate human beings. The increased panic is due to the massive data collection process

aimed to ascertain products on the market. The article also outlines how social media, especially

Facebook advertisers, have taken advantage of teenagers when they feel worthless and insecure.

In Deceptive Advertising and Taking Responsibility for Others, the article reflects how the U.S.

law of deceptive advertising embeds within it. This part thinks about how the U.S. law of tricky

promoting implants inside it an all-inclusive type of duty, committing publicists at times liable

for buyers' errors. The part legitimizes this example of risk as a division of good work that

reinforces customers' capacity to believe the nature of the food supply and its portrayals. It

answers stresses paternalism, contending that the law isn't predicated on the doubt of customers.

However, it works with shopper self-sufficiency, allowing buyers to guide their spare time and

energy to tasks based on their very own preference. The part additionally answers the right to

speak freely of discourse worries about limiting sponsors' capacity to make verifiably prominent

portrayals. It underlines that business speakers have an extraordinary obligation to guarantee

actual take-up by purchasers since property law manages the cost of business makers the

capacity to bar customers and their agents from confirming discourse about speakers' items for

themselves. To understand manipulation, one has to evaluate how different companies and
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organizations are manipulating people to achieve the desired goal or accomplish the target.

Understanding the concept of manipulation will facilitate avoiding any form of manipulation the

manipulative advertising intends to do that by using facts, arguments and plying with consumers

emotions in a misleading and deceptive manner. The most claims used in manipulation through

advertising are the exaggeration of the quality of product, fallacious arguments and emotional

appeals 0706406758

In Online Manipulation: Hidden Influences in a Digital World, the author explains

various forms of manipulation that occur in the current world when digital technologies permeate

everyday life. Technological advancement has been a significant milestone that has enabled

manipulative practice to be more accessible and more persuading. The first form of manipulative

technique is widespread digital surveillance due to the wide use of technology. These methods

make it easy for data collectors to identify target consumers' weaknesses. The information given

out by unknowing customers tends to talk and mean more than they expect. The news tends to be

interest, preference, desires, emotional feelings, and habits. The information is then tabulated. It

is from this part whereby individuals gather the information that is used to exploit people.

Second, digital platforms offer a perfect medium through which to influence those discernments.

They are dynamic, intelligent, meddling, and sharply personalizable decision structures—

dynamic settings that can explicitly adjust to and misuse every client's specific weaknesses.

Lastly, the availability of digital tools is enormous. Due to the widespread of technological

computerized interfaces that intervene such an extensive amount of such countless individuals'

lives, they can influence many individuals undeniably more profoundly than their simple

partners. Web-based media administrations, as Facebook, with millions or even billions of

clients, can be utilized as apparatuses of gigantic and hyper-focused on control.


3

Online manipulation has a negative consequence, as stated by the author. Manipulation

subverts another person's decision making power that undermines one's autonomy. The

manipulation blocks one the will power to give out his feelings and emotions. Also, the sense of

anxiety and the development of unhealthy coping patterns may arise.

In Deceptive Advertising and Taking Responsibility for Others, the author focuses on the

law of commercial misrepresentation in the United States. The author states that how U.S law of

deceptive law advertising entrenches within it an extended form of responsibility, making

advertisers sometimes responsible for consumer's mistakes. The author justifies the pattern of

liability as a branch of moral labor promotes consumers' ability to trust the quality of goods

produced. In this essay, consumers can freely give their own opinion about a commodity despite

the manipulation. U.S. law does not abundantly protect its consumers from any form of

exploitation. The article also answers stresses over paternalism, contending that the law isn't

predicated on the doubt of customers. However, it works with buyer self-governance, allowing

shoppers to direct their spare time and energy to tasks on their very own preference. The section

to answers the right to speak freely of discourse worries about limiting promoters' capacity to

make prominent portrayals. It accentuates that business speakers have a unique obligation to

guarantee actual take-up by shoppers since property law manages the cost of business makers the

capacity to prohibit purchasers and their agents from confirming discourse about speakers' items

for themselves.

Despite the U.S. law failing to represent it fully, citizens, in deceptive advertising, the

issue is grave, as individuals are prone to misinformation and misconception about a product or a

particular good in the market. Compared to the Online Manipulation: Hidden Influences In A

Digital World article, the law is clear as it plays a significant role in protecting the citizens
4

compared to the Deceptive Advertising And Responsibility To The Others article. It is clear that

many are oppressed in different ways through various methods to acquire sensitive information

from unknowing consumers. Both authors also define the various harm that may arise from

advertising manipulation.

Advertisement manipulation intends to use facts, arguments and plying with consumers'

emotions misleadingly and deceptively. Many organizations use this advertising manipulation to

please and win many consumers to use their products. The most used form of manipulation is an

exaggeration of the quality of the product, fallacious influences, and emotional appeals. The

information given about a product depends is aimed to attract and build confidence with

consumers. Some factors such as poor management, low-quality products, and lack of

confidence with consumers make many companies manipulate many consumers. Advertisement

manipulation is a method and a marketing tool used to control consumers' minds and desires to

manipulate and persuade them to buy things one does not need. Purchaser publicizing has for

some time been challenged moral territory. Its protectors contend that promoting assumes a

significant part in an ideal serious unrestricted economy, advising customers about items so they

may viably select among the other options. In this way, guaranteeing supply fulfills a need, and

costs change accordingly.9 Critics see the inverse. They recognize drifts in publicizing that are

progressively pointed toward inciting activity against reason or going around reason out and out.

To avoid any form of deception and influence from the manipulator, one has to avoid

contact with a manipulator, and if cutting and form of bond that has been formed would be the

first step. Setting up personal boundaries and goals helps one to notice a manipulator, and he/she

can easily eradicate any form of it. Each consumer also has a responsibility for what he/she does.

Giving information to random strangles about his/her feelings, interest, and emotions should also
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be avoided as it is an easy method in which influences may easily acquire information from

unknowing consumers.

In the Online Manipulation Hidden Influences In A Digital World, in targeting

advertisement at vulnerable teenagers, the author outlines how influences are taking advantage of

teenagers. Despite consumer advertising being a contested ethical terrain. Individuals have found

it moral and necessary to advertise products as it eradicates a monopolistic market. Also,

advertisement is a source of market opportunity. User publicizing has for quite some time been

challenged the moral landscape. Its protectors contend that promoting assumes a significant part

in an ideal cutthroat unregulated economy, advising purchasers about items so they may viably

select among the other options. Accordingly, guaranteeing supply fulfills a need, and costs

change accordingly.9 Critics see the inverse. They distinguish drifts in promoting progressively

pointed toward inciting activity against reason or dodging reason inside and out. Vance Packard

broadly charged the promoting industry with using "inspiration investigation," mental and

psychoanalytical intends to abuse "covered up shortcomings and frailties," to advance to non-

levelheaded and subliminal mental cycles in help of promoting ends.10 And, obviously, some

stake a center ground by proposing that promoting can serve a valuable capacity even though

specific structures and results are profoundly hazardous.


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Reference

Shiffrin, S. V. (2018). Deceptive Advertising and Taking Responsibility for Others. The Oxford

Handbook of Food Ethics, 470.

Susser, D., Roessler, B., & Nissenbaum, H. (2018). Online manipulation: Hidden influences in a

digital world.

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