Comparative Study of Motar Bikes

CENTRAL INDIA INSTITUTE OF TECHNOLOGY INDORE
MA JOR RESEARCH PROJECT
Synopsis on
The comparative study of consumer buying behaviour on purchase of Motor Bikes Between BAJAJ and HERO HONDA. (With special reference to Indore city)
For the partial fulfilment of the degree of
MBA (2009-2011)
GUIDED BY :
SUBMITTED BY
Mr.Premlal Jagati
Amit Prakash Dwivedi

Roll No.-09190153
CONTENTS:
Introduction Literature Review Objective of the Study Rationale of Study Research Methodology -Research study -Tools for Data Collection -Tools for Data analysis References
Questionnare
Introduction:In the 1990s there was a limited choice in the motorcycle segment. But as the time passes market is flooded with motorbikes. Many factors are responsible for this change but the main factors contributing to this change are: 1. Advanced Fuel Efficient Technologies. 2. Large varieties of motorbikes are available now. 3. Allows Customers To Make an Informed Choice. My aim is The comparative study of consumer buying behaviour on purchase of Motor Bikes Between BAJAJ and HERO HONDA. . Definition of Buyer Behaviour:Buyer behaviour is all psychological, Social and physical behaviour of customer as they become aware of evaluate, purchase, consume and tell others about product & service. There are four major factors which influences on the buying behaviour of consumer. 1. Cultural factors 2. Social factors 3. Personal factors 4. Psychological factor For the present comparative study the researcher has taken there major three two wheeler giants which are Bajaj & Hero Honda.
Company profile
Bajaj
Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler manufacturer. Bajaj also manufactures motor scooters, motorcycles and the auto rickshaw and exports too. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a motor bike manufacturer. Its real growth in numbers has come in the last four years after successful introduction of a few models in the
Year of Establishment -1926 Industry Automotive - Two & Three Wheelers Business Group -The Bajaj Group Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO
Presence: Distribution network covers 50 countries.
Hero Honda
Type
Public company
Founded
January 19, 1984
Headquarter :
Haryana, India
Key People
Brajmohan Lal Munjal
Industry
Automobile
Produce
Motorcycle, Scooters
Hero Honda Motorcycle limited is an Indian manufacturer of motorcycle and scooters. Hero Honda is a joint venture that began in 1984 between the Hero Group of India and Honda from Japan. It has been the worlds biggest manufacturer of 2-wheeler motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero Hondas Splendor is the largest selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in Haryana India. It specializes in dual use motorcycles that are low powered but very fuel efficiency.
Review of literature:-
Many researches had been done on the consumers buying behaviour when they buy different two wheelers. Mr. DR. K. MALLIKARJUNA REDDY,Associate Professor,Department of Business Management, Osmania University, Hyderabad find the factors influencing the buying behaviour of customer when they are going to buy the vehicle. Kapil Khatri finds the Key motivating factors for the customers to purchase the motorcycle.Attributes in the motorcycle that customer looks for. Characteristics of the customer who can be the prospective customers of motorcycle manufacturers
Luong Thi Bich Thuy of Taiwan has found the impact of brand names when customer they buy premium two wheelers and scooters. As to get the major factors which affect the behaviour of the customer before purchasing the bikes in market study of various literatures, books, journals, internet, News-Papers, Hoardings Magazine, Lone Policy, Offers and Discount has done.
Objective of study
Primary objective-
1. To know the consumer behaviour of the prospective motor bike purchaser under BAJAJ and
HERO HONDA.
2. The comparative study of consumer buying behaviour on purchase of Motor Bikes in
Premium Segment bikes BAJAJ and HERO HONDA.

3. To know which bike will lead in the recent future in BAJAJ and HERO
HONDA in Indore.
Secondary objective1. To study and analyze the effect of age on the buying behaviour of motorbike purchaser. 2. To know the factor which largely affects the purchase of motor bike? 3. To study the effect of style, price, power, pick-up, mileage, maintenance & services station on the prospective customer. 4. To know the consumer preference and choice.
Rationale of study
Most of the researches which had been done earlier on the consumer behaviour where they purchase two wheeler but in our research we will find the factors which influence a particular bajaj and hero Honda .This is a unique research for a particular segment to particular group.
To know about the customer preference and decision process with regard to 150cc bike. To know the Basic consumer buying behaviour and the reasons because of which they switch from one company to another. To know about the companys details (profile, Products). This study would help in revealing the type and specific qualities of the bikes offered by the company to their consumers. To study the satisfaction level of consumers who uses bikes. To study effect of advertisement on the purchasing decision of the consumers.
Research methodology
The success of the analysis mostly depends on the technology on the methodology on which it is carried out.The appropriate methodology will improve the validity of the findings. It is very important to have a suitable research methodology. I collected primary and secondary base data for consumer buying behaviour between Hero Honda Bajaj Motor Bikes.
Sample Design
Sample for the study will constitute of customers convenience samples would be drawn from Indore region we select the random sample of customers thought Prepare Questionnaire.
Tool For Data Collection

The study is based on the data collected through primary and secondary sources.
Primary Data An interviews schedules was designed to collect primary data from various usuries customers by a quitionnaires survey.
Secondary Data Secondary data was collected from journals, magazines, web sites and from other relevant publications.
Tools for Data Analysis

Data would be collected by filling the Questionnaire.
SWOT analysis ETOP
Reference
www.google.com/doc/51807402/28370752-Comparison-Study-of-Honda-HeroHonda-amp-Bajaj
www.google.com/doc/6521964/summer-training-report-on-bajaj-vs-hero-honda
www.google.com/doc/28370752/Comparison-Study-of-Honda-Hero-Honda-amp-Bajaj

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CENTRAL INDIA INSTITUTE OF TECHNOLOGY INDORE

MA JOR RESEARCH PROJECT

Amit Prakash Dwivedi

Presence: Distribution network covers 50 countries.

January 19, 1984

Brajmohan Lal Munjal

Premium Segment bikes BAJAJ and HERO HONDA.

Tool For Data Collection

Tools for Data Analysis

SWOT analysis ETOP

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