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    Trouvaille Website Enhancements

    Uploaded by

    Santosh Patil
    The document provides feedback for improving the digital customer experience on the Trouvaille website. It identifies several areas for enhancement, including loading the home page faster, adding more offers and images to the menu, improving the order process by streamlining address inputs, better organizing the food menu and footer, and strengthening key branding elements like the logo, tagline, colors, and photography. The overall goal is to create a smoother online journey for customers from awareness to loyalty.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Trouvaille Website Enhancements

    Uploaded by

    Santosh Patil
    16 views3 pages
    The document provides feedback for improving the digital customer experience on the Trouvaille website. It identifies several areas for enhancement, including loading the home page faster, adding more offers and images to the menu, improving the order process by streamlining address inputs, better organizing the food menu and footer, and strengthening key branding elements like the logo, tagline, colors, and photography. The overall goal is to create a smoother online journey for customers from awareness to loyalty.

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    Trouvaille Website enhancements

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    The document provides feedback for improving the digital customer experience on the Trouvaille website. It identifies several areas for enhancement, including loading the home page faster, adding more offers and images to the menu, improving the order process by streamlining address inputs, better organizing the food menu and footer, and strengthening key branding elements like the logo, tagline, colors, and photography. The overall goal is to create a smoother online journey for customers from awareness to loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views3 pages

    Trouvaille Website Enhancements

    Uploaded by

    Santosh Patil
    The document provides feedback for improving the digital customer experience on the Trouvaille website. It identifies several areas for enhancement, including loading the home page faster, adding more offers and images to the menu, improving the order process by streamlining address inputs, better organizing the food menu and footer, and strengthening key branding elements like the logo, tagline, colors, and photography. The overall goal is to create a smoother online journey for customers from awareness to loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Trouvaille Website (feedback for enhancing Digital Customer Experience DX)

    Customer Journey Map:

    Awareness Consideration Acquisition Service Loyalty

    Brand visibility & Value Offers Online ordering Thank you, pop-up, Discount on next
    proposition order

    Ease of access to Menu Watsapp reservation Feedback Forms Provide a google


    information review and receive
    15% discount on next
    order
    Visual stimuli Call to Action Table Reservation form

    Location / CTA

    Page loading – To be improved and not to exceed 3 seconds. Currently it takes 8 seconds.

    1. Home Page:

    Above the fold:


     Logo to stand out in full colour and bigger
     Add tag line and descriptors:
    o Bringing France closer to you
    o A fusion of bistro charm and chic patisserie
     Banner image to showcase food.
     Shopping cart value to use AED
     Value proposition:

    Below the fold:


     Our story – emphasis on value proposition:
    o Gourmet food and affordability
    o French and Lebanese cuisines
    o Chic ambience
    o Jaddaf Location establishment and other outlets.

     Other focus topics:


    o Our chef
    o Our highlight dishes
    o Dining at Trouvaille

    2. Offer’s tab:
     Need more offers added.

    3. Menu:
     Menu to include images.

    4. Contact Us tab:
     Include Watsapp link
     Contact Form: Fill in your contact details and our agent will be in touch with you shortly.

    5. Order Online:
     A pop-up appears:
    o It doesn’t feature X close option
    o The second box ‘Please type your address” should be a query for user to enter
    residence/office address

    o Menu items to be sub-divided

    6. After “Start my Order” page:


     The user is prompted yet again to select area.

    7. Food Menu:
     To be organized with limited headers, in accordance with the menu.

    8. Footer:
     To be organized better.

    9. Key elements on brand identity


    o Logo – full colour
    o Tagline
    o Colour Palettes - brand colours should stand out
    o Typography – consistency in typeface and styling
    o Photography – more food centric, ambience, better layout for collages.

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