Case 10
Case 10
Chapter 10 Motivating
Five years ago, Mr. Narciso Cortes was hired as salesclerk by Indiana Sales, a firm engaged in
retailing and financing motorcycle sales. He was the first employee recruited by the newly
assigned manager of Santiago City branch. When Mr. Cortes was hired, the branch was only
one week old. Within five years, the branch had a full complement of twenty persons
including the branch manager, a cashier, a credit and collection supervisor, a sales
supervisor, and a parts
Mr. Cortes' record as salesclerk was commendable and the branch manager was
considering him for promotion as sales supervisor. The salesclerk's job consisted of
entertaining
inquiries from prospective customers. If a sale is made, he prepares the various documents
required including the deed of sale, invoice, and receipt. The sales supervisor, on the other
hand, was responsible for overseeing the activities of the salesclerk, the utility boy, the
driver, the records clerk, the documents clerk, and the stock clerk. Oftentimes, the sales
supervisor had to leave office at 8:00 PM. due to the requirements of the job.
Mr. Cortes indicated to the branch manager that he was happy with his job as salesclerk and
he did not aspire to have a bigger responsibility. The branch manager, however, was very
insistent, and he informed Mr. Cortes that the following month, he would be replacing the
current sales supervisor who was going to be promoted as branch manager and assigned to
another area. Since the announcement of the impending promotion, Mr. Cortes' behavior
began to change. Although the reports he previously prepared had been error-free, the ones
he was
currently accomplishing were filled with some mistakes in computation. His perfect
attendance
record was now marked with a few absences. He easily got irritated when customers asked a
lot of questions.
The branch manager is perplexed and is now pondering on the wisdom of pushing through
with the promotion of Mr. Cortes.
Learning Assessment
1. Assess the situation and describe what factor/s of motivation is not innate with Mr.
Cortes.
2. Which motivational theory do you think is appropriate for Mr. Cortes? 3. Devise a plan or
strategy to motivate Mr. Cortes to accept additional responsibility and perform as expected.