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Gender: Male: 36 Female: 37: Interpretation

The document summarizes the results of a survey of 73 university students on their mobile phone usage and preferences: - The majority of students use Nokia phones, followed by Sony Ericsson and Samsung. The most popular phone models are the Nokia 1100, 1650, and N-series. - Over a third of students have used mobile phones for over 2 years, while nearly a third have used them for 1-2 years. - The most common reason for phone use is calling, while over half change their phone every 2 years or more.

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85 views13 pages

Gender: Male: 36 Female: 37: Interpretation

The document summarizes the results of a survey of 73 university students on their mobile phone usage and preferences: - The majority of students use Nokia phones, followed by Sony Ericsson and Samsung. The most popular phone models are the Nokia 1100, 1650, and N-series. - Over a third of students have used mobile phones for over 2 years, while nearly a third have used them for 1-2 years. - The most common reason for phone use is calling, while over half change their phone every 2 years or more.

Uploaded by

vigneshkmr13
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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A REPORT ON STUDENTS OPINION TOWARDS PREFERENCE ON BRAND MOBILES IN UNIVERSITY OF MADURAI KAMARAJ 1.

GENDER: MALE : 36 FEMALE: 37

INTERPRETATION:
In the conducted, market study. I have taken 73 samples among which 36 males and 37 females.

2. WHICH MOBILE PHONE MOST OF PERSON USING:

NOKIA LG OTHERS

:53 :3 :5

SAMSUNG MOTOROLA

:5 SONY ERICSON :5 :2 I PHONE :0

INTERPRETATION:
Among the 73 samples majority of the students are using nokia, where as the second priority goes to sony ericsion and samsung.

3. WHICH MODEL MOBILE PHONE HIGLY USUE IN STUDENTS

a)1100 d)5030 g)3110 j)5130 m)1661 p)5800 s)L7 v)K220i

:11 :3 :2 :3 :1 :1 :1 :1

b)2626 e)1650 h)1600 k)7210 n)1209 q) N Series t)W800i

:4 :10 :4 :4 :1 :5 :4

c)2700 f)2660 i)6030 l)3010 o)1800 r)CHINA u)X210i

:5 :1 :4 :1 :1 :5 :1

INTERPRETATION:
Most of the students are using the mofle1100, and the next model they prefer 1650, and thirdly they prefer N-series, 2700, china mobile respectively.

4. HOW LONG THE STUDENTS ARE USING MOBILE PHONES?

a) LESS THAN 1 YEAR b) 1 to 2 YEAR

: 24 :22

c) MORE THAN 2 YEAR :27

INTERPRETATION:

Nearly 37% of students are using mobiles for more than two years, and nearly 30% of students for 1-2 years and nearly 33% of students using it for less than a year.

5. WHAT ARE THE REASONS FOR USING MOBILE PHONE IN STUDENTS: a) WAP b) JUST TO TALK c) USE GPS CONNECTION d) RECEIVE E-MAIL& SMS e) DOWNLOAD FILE f) OTHERS g) ALL THE ABOVE : 3 : 40 :3 :2 :3 :9 : 13

INTERPRETATION:
From the study, we could get the result as most of the students are using the mobile for taking purpose and some of students use the above all the facilities.

6. HOW OFTEN DO STUDENTS CHANGE THE MOBILE PHONE: a) LESS THAN 1 YEAR b) 1 to 2 YEAR :16 :23

c) MORE THAN 2 YEAR :32 d) NO CHANGE :02

INTERPRETATION:
We could find from the results obtained it nearly 44% of students only after attests of 2 years usage, and 31% of students are changing it for 1-2 years usage and 22% of students are changing their mobile often for a period less than a year and 3% of students dont want to change the mobile.

7. WHAT PHONE ACCESSORIES STUDENTS USE OFTEN:


a) HEAD PHONE

: 27

b) BLOOTOOTH c) DATA CABLE

:09 :04

d) MEMORY CARD :05 e) OTHERS

:06

f) ALL THE ABOVE :22

INTERPRETATION:
Majority of the students 37% are using the Bluetooth facility and nearly 30% students are using the memory card 6% are using data cable and nearly 7% of total population are using all the facilities provided.

8. LATEST MOBILE FACILITIES KNOW TO THE STUDENTS:

a) GPRS b) 3G c) MMS

: 04 : 04 : 02

d) BLUETOOTH

: 13 : 03 : 12 : 06 : 29

e) INFRARED f) VIDEO CALL g) OTHER h) ALL THE ABOVE

INTERPRETATION:
Majority of the students 40% of aware of all the above facility and nearly 18% students are know the Bluetooth and 16% are know the video call facilities .

9. HOW MUCH A STUDENT WOULD SPEND FOR A MOBILE PHONE ?

a) LESS THAN RS 1000 b) 1001 to 3000 c) 3001 to 8000 d) 8001 to 12000 e) ABOVE 12000

: 04 : 21 : 38 : 03 : 07

INTERPRETATION:
Most of the 52% students are using the 3001 to 8000 range mobile phone, and the next range they prefer 1001 to 3000 these type of student using around 29%, and thirdly they prefer high model that mean around 10% of students like above 12000 range of mobile phone.

10. WHERE DID STUDENT OFTEN SEE THE ADVERTISEMENT OF MOBILE PHONE

a) TV b) NEWS PAPER c) MAGAZINE d) ONLINE e) OUTDOOR f) RADIO g) OTHER

: 24 : 25 : 08 : 05 : 02 : 02 : 07

INTERPRETATION:
From this news paper advertisement play an important role in impressing the students with 34% and tv with 33%, the third place given to magazine at 11%.

11. STUDENT LIKE TO PURCHASE THE BRAND MOBILE AFTER SEEING THE ADVERTISEMENT? a) YES b) NO :15 :58

INTERPRETATION:
Majority of the students 79% there is dont see the advertisement before buying the mobile phone only 21% of students see the advertisement before buying the mobile phone.

12. HOW MANY PHONE HAVE STUDENT CHANGED TILL NOW: a) ONE b) TWO c) THREE d) MORE THAN THREE e) NILL : 17 : 22 : 06 : 16 : 12

INTERPRETATION:
Most of the 30% students are change the two mobile till now ,then 23% of student only change the one mobile phone till now , and 22% of students there is no change in our using mobile phone till now.

13. STUDENT SATISFIED WITH THE CURRENT MOBILE PHONE? a) YES b) NO : 63 : 10

INTERPRETATION:
Among the responses, 86% of respondents said that they are satisfied where as 14% want added facilities than their mobile phone.

14. WHAT IS STUDENT FAVOURITE BRAND MOBILE? a) NOKIA b) SAMSUNG c) SONY ERICSON d) LG e) MOTOROLA f) I PHONE g) BLACK BERRY h) APPLE i) HP j) SIMTEL k) OTHER : 67 : 35 : 45 : 17 : 20 : 16 : 07 : 03 : 03 : 06 : 03

INTERPRETATION:
From the survey conducted, we could find that most of the students prefer nokia with 30% , followed by sony ericson 20% and Samsung 16%.

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