Question 1

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Business research is:
Select one: a.
About investigating some aspect of business.
b.
About statistical analysis.
c.
Always complex and difficult to understand.
d.
Not really relevant.

Question 2
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In a quantitative study, the results often include many quotes from participants who w
Select one: True

False
Question 3
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Every research project should begin with:
Select one: a.
A statement of the research.
b.
An understanding of the overall conclusion that will be drawn.
c.
A decision about the data gathering methods to be used.
d.
A decision about the research methodology to be used.

Question 4
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Online research / Literature research is a type quantitative research methods. Select o
True

False
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Interview questions should:
Select one: a.
Probe sensitive issues
b.
Lead the respondent
c.
Be delivered in a neutral tone
d.
Test the respondents’ powers of memory

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Qualitative research methods are research methods that deal with numbers. Select on
True

False
Question 7
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Website visitor profiling/research is a type of qualitative research methods. Select one
True
 False
Question 8
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Which of the following describes the purpose of qualitative research? Select one:
a.
It answers questions and illuminates issues that cannot be answered by quantitative m
b.
It describes and answers questions about participants and contexts.
c.
All of the above.
d.
It explores a phenomenon to better understand it.

Question 9
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A case study research methodology is useful in:
Select one: a.
Studies that involve large populations spread over large geographic areas.
b.
Studies that involve very large populations.
 c.
The study of a bounded entity, such as a business, or a class, or a club, or an event.
d.
Statistical analysis.

Question 10
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Research questions are crucial because they will. Select one:
a.
guide your decisions about what data to collect and from where.
b.
prevent you from thinking about research strategies.
c.
ensure that your findings have external validity.
d.
help you to decide which research area interests you.

Question 11
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A literature review is an important part of the research process because Select one:
a.
it is a summary of what literature is available on your topic
 b.
my supervisor likes to create more reading for me.
c.
I like to visit the library and read generally around my topic.
d.
it allows you identify and read key books and articles by some of the main figures wh

Question 12
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Qualitative methods are probably the oldest of all the scientific techniques, the metho
Select one: a.
Depth Interview
b.
Observation
c.
Questionnaire
d.
Attitude Scales

Question 13
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 Questionnaires typically contain multiple choice questions, attitude scales, closed q
Select one: True False

Question 14
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A survey research methodology is particularly useful in facilitating the study of: Selec
a.
Very large populations and geographically scattered populations.
b.
People at work.
c.
The workforce
d.
Women at work.

Question 15
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Experimental research is based on trying to prove a theory. Select one:
True
 False
Question 16
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‘Questionnaire’ and ‘survey’ mean the same thing.
Select one: True False

Question 17
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What is a good research? The following are correct except Select one:
a.
Purpose clearly defined
b.
Research design thoroughly planned
c.
Findings presented ambiguously
d.
Research process detailed

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Which of the following is not an essential element of report writing? Select one:
a.
Reference
b.
None of these
c.
Research Methodology
d.
Conclusion

Question 14
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The results usually begin with a description of the sample. Select one:
a.
all of these
b. quantitative study
c. qualitative study

Question 13
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‘Questionnaire’ and ‘survey’ mean the same thing.
Select one: True False

Question 12
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can be described as an organized, systematic, data-based, critical, objective, scientif
Select one: a.
Basic Research
b.
Business research
c.
Research methods
d.
Research question

Question 11
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Which of the following is not a type of Literature Review? Select one:
a.
Methodological Review
b.
Argumentative Review
c.
Integrative Review
d.
Selective Review
e.
Historical Review

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Which of the following is not a type of abstract? Select one:
a.
Informative Abstract
b.
None of the above
c.
Critical Abstract
 d.
Descriptive Abstract
e.
Highlight Abstract

Question 1
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The introductory section of a research report should aim to: Select one:
a.
provide a rationale for the dissertation, or article.
b.
all of the above.
c.
grab the reader's attention.
d.
identify the specific focus of the study.

Question 9
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When writing the results section, avoid doing the.. Select one:
a.
Ignoring negative results.
 b.
Discussing or interpreting your results.
c.
All of the these.
d.
Ignoring negative results.
e.
Reporting background information or attempting to explain your findings.

Question 2
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are a set of individuals selected specifically to understand their opinions and behavio
Select one: a.
Focus groups
b.
None of the above.
c.
Ethnic group
d.
Ethnographic group

Question 8
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The to a research paper simply introduces the topic being researched. Select one:
a.
abstract
b. methods
c.
literature review
d. introduction

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The of the introductory paragraph simply recalls the main idea and adds a strong endin
Select one: a.
research statement
b.
topic sentence
c.
concluding sentence
d.
supporting Sentences

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Summarize the collected data and the statistical treatment, and/or mechanics, of an
Answer:

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An abstract summarizes, usually in one paragraph of words or less, the major aspects
Select one: a.
400
b.
300
c.
500
d. 1000

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Quantitative research requires much larger numbers of respondents than qualitative
Select one: True False

Question 5
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The ff. are the purpose of a literature review except. Select one:
a.
Describe the relationship of each work to the others under consideration.
b.
Point the way in fulfilling a need for additional research.
c.
None of these.
d.
Such a research can help track competition in the business sector.
e.
Reveal any gaps that exist in the literature.

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Qualitative methods are probably the oldest of all the scientific techniques, the meth
Select one: a.
Depth Interview
b.
Questionnaire
c.
Attitude Scales
d.
Observation

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The discussion section should end with a concise summary of the principal implicati
Select one: True

False
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Questionnaires typically contain multiple choice questions, attitude scales, closed
questions and open-ended questions.
 Select one: True
False

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‘Questionnaire’ and ‘survey’ mean the same thing.
Select one: True False

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: a more general claim or possible conclusion arising from the results [which may be p

Explanation of result

Hypothesis
 d.
References to previous research

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The results often include many quotes from participants who were interviewed.
Answer:

Question 7
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Experimental research is based on trying to prove a theory. Select one:
True

False
Question 8
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The ff. are the advantages of business research except.
Select one:
 a.
Business research helps to measure reputation
b.
Risks and uncertainties can be minimized by conducting business research in advanc
c.
Such a research can help track competition in the business sector.
d.
Business research results can quickly become obsolete because of the fast changing
e.
Business research helps identify opportunities and threats.

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The results usually begin with a description of the sample. Select one:
a.
quantitative study
b.
all of these
c. qualitative study

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The of the introductory paragraph simply recalls the main idea and adds a strong end
Select one: a.
research statement
b.
concluding sentence
c.
supporting Sentences
d.
topic sentence

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help writers focus their research by providing a path through the research and writing
Select one: a.
Research Methods
b.
Business research
c.
Research questions

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The to a research paper simply introduces the topic being researched. Select one:
a.
abstract
b.
literature review
c. methods
d. introduction

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A case study research methodology is useful in:
Select one: a.
The study of a bounded entity, such as a business, or a class, or a club, or an event.
b.
Statistical analysis.
c.
Studies that involve very large populations.
d.
Studies that involve large populations spread over large geographic areas.
 Question 15
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An abstract summarizes, usually in one paragraph of words or less, the major aspects
Select one: a.
500
b. 1000
c.
300
d.
400

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What does quantitative research measures? Select one:
a.
Numbers and feelings
b.
Numbers and figures
c.
 Feelings and opinions
Question 16
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What is the next step to take after marketing research is conducted and results collected?

Select one:
a.
Marketers create reports and keep the findings to themselves.
b.
Marketers share marketing information with appropriate team members to highlight
findings.
c.
Marketers post research reports to the general market through publicly available search
engines.
Question 19
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In a qualitative study, the results usually begin with a description of the sample (e.g., s
Select one: True

False
Question 20
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Qualitative methods are probably the oldest of all the scientific techniques, the metho
Select one: a.
Observation
b.
Attitude Scales
c.
Depth Interview
d.
Questionnaire

Question 21
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can be described as an organized, systematic, data-based, critical, objective, scientif
Select one: a.
Business research
b.
Basic Research
c.
Research question
 d.
Research methods

Question 22
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In a quantitative study, the results often include many quotes from participants who w
Select one: True False

Question 23
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A research question is the question around which you center your research except. Se
a.
concise
b. focused
c.
answerable with a simple “yes” or “no,”
d. clear

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What research method is popular because it is comparatively inexpensive and well-sui
Select one: a.
content analysis
b. surveys
c. experiments
d.
participant observation
e. interviews

Question 25
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Which of the following is not an essential element of report writing? Select one:
a.
Research Methodology
b.
None of these
 c.
Conclusion
d.
Reference

Question 26
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Which of the following describes the purpose of qualitative research? Select one:
a.
All of the above.
b.
It answers questions and illuminates issues that cannot be answered by quantitative m
c.
It describes and answers questions about participants and contexts.
d.
It explores a phenomenon to better understand it.

Question 27
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What does quantitative research measures? Select one:
a.
 All of the above
b.
Numbers and figures
c.
Numbers and feelings
d.
Feelings and opinions

Question 28
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Summarize the collected data and the statistical treatment, and/or mechanics, of an
Answer:

Question 29
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Correlational research is a method based on comparison. It is used to deduce cause-e
Select one: True

False
Question 30
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Online research / Literature research is a type quantitative research methods. Select o
True
False

Question 31
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What research method is popular because it is comparatively inexpensive and well-sui
Select one: a.
Surveys
b.
Case studies
c.
Experiments
d.
Interviews
e.
Questionnaires

Question 32
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The ff. are the purpose of a literature review except. Select one:
a.
Reveal any gaps that exist in the literature.
b.
Such a research can help track competition in the business sector.
c.
Point the way in fulfilling a need for additional research.
d.
Describe the relationship of each work to the others under consideration.
e.
None of these.

Question 33
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What is the research called if it collects information that is easily counted, statisticall
Select one: a.
secondary research
b.
qualitative research
c.
quantitative research
 Question 34
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When formulating the results section, it's important to remember that the results of a
Select one:
True False

Question 35
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Which of the following is not a type of Literature Review? Select one:
a.
Argumentative Review
b.
Methodological Review
c.
Integrative Review
d.
Selective Review
e.
Historical Review

Question 36
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When writing the results section, avoid doing the.. Select one:
a.
All of the these.
b.
Ignoring negative results.
c.
Ignoring negative results.
d.
Discussing or interpreting your results.
e.
Reporting background information or attempting to explain your findings.

Question 37
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Research questions are crucial because they will. Select one:
a.
ensure that your findings have external validity.
b.
guide your decisions about what data to collect and from where.
 c.
prevent you from thinking about research strategies.
d.
help you to decide which research area interests you.

Question 38
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Quantitative research requires much larger numbers of respondents than qualitative re
Select one: True

False
Question 39
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Every research project should begin with:
Select one: a.
A decision about the data gathering methods to be used.
b.
An understanding of the overall conclusion that will be drawn.
c.
A statement of the research.
 d.
A decision about the research methodology to be used.

Question 40
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Website visitor profiling/research is a type of qualitative research methods. Select one
True
False