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Piyush STP

This document provides an STP analysis and marketing mix recommendations for Nestle Munch chocolate bars. It analyzes the product's segmentation based on geographic, demographic, psychographic, and behavioral factors. It identifies the product's target customers as local store owners, students, and lower-middle and middle-class individuals in urban and rural areas. The positioning focuses on quality, nutrition, and taste. The marketing mix discusses price points, placement in stores and e-commerce, and promotions through banners, TV ads, and social media. Product and marketing strategy recommendations include expanding the line and promoting nutritional benefits to target audiences.

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Piyush Singh
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44 views5 pages

Piyush STP

This document provides an STP analysis and marketing mix recommendations for Nestle Munch chocolate bars. It analyzes the product's segmentation based on geographic, demographic, psychographic, and behavioral factors. It identifies the product's target customers as local store owners, students, and lower-middle and middle-class individuals in urban and rural areas. The positioning focuses on quality, nutrition, and taste. The marketing mix discusses price points, placement in stores and e-commerce, and promotions through banners, TV ads, and social media. Product and marketing strategy recommendations include expanding the line and promoting nutritional benefits to target audiences.

Uploaded by

Piyush Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING MANAGEMENT

ASSIGNMENT

STP ANALYSIS

Submitted By: PIYUSH PRATAP SINGH


ROLL NO. – PGMB2243
One of the most well-known chocolate products, Nestle Munch also represents
a ground-breaking innovation in the field of coated wafers. It is also the most
widely distributed product kind worldwide since 1999. Nestle expanded the
Munch brand beyond its original chocolate-covered wafer and nut products.

SEGMENTATION

BASIS OF DIFFERENCE NESTLE MUNCH

GEOGRAPHIC Mostly Sold in all the regions of


India
DEMOGRAPHIC The target market is both men and
women belonging to all age groups.
PSYCHOGRAPHIC It connects with the customer by
representing as a confidence
booster.
BEHAVIOURAL Mostly lower middle class and
middle class are keen to buy this
chocolate because of the low price
and good taste.
TARGETING

LOCAL DEPARTMENTAL STORE OWNERS


OCCUPATION SCHOOL & COLLEGE STUDENTS
SWEET SHOP OWNERS

LOWER MIDDLE CLASS


INCOME MIDDLE CLASS

URBAN
REGION RURAL

POSITIONING

Munch is an anytime consumption product. The product is a chocolate-coated


wafer layer. The brand's positioning centres on the product's high quality and
nutritional value. The use of high-quality ingredients in production was
prioritized. The brand's whole catalogue of goods is completely kid-friendly.
"CRUNCH MACHAA MUNCH MACHAA" is the slogan used to sell Munch,
which emphasizes the snack's distinctive crunch and flavour.

#Wafer-based crunchilicious bar


#Chocolate that will melt-in-your-mouth!
#True moment of ecstasy
#Crunchy wafer coated with rich chocolate
Marketing Mix – 4P’s

Price
Product
10.4g - Rs 5
Nestle Munch
187.2g - Rs 100

PROMOTION
Place
BANNER &
General Stores
HOARDINGS
E-Commerce
TV ADs
Platform
SOCIAL MEDIA
Sweet Shops
PLATFORM

PRODUCT STRATEGY RECOMMENDATIONS


They can add some new products in their chocolate category:-
 Protein chocolate bar
 Sugar-free chocolate
 Caramel-based chocolate
 Dark chocolate with crunch
MARKETING STRATEGY RECOMMENDATIONS

 Promotions in schools and colleges.


 Advertisements should show the nutritious value of the product.
 Target customers should be set according to their income.
 More focus should be on the rural area.

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