THE ULTIMATE

AR & 3D
GUIDE FOR
E-COMMERCE
 TABLE OF 01

CONTENTS
Intro - Why are companies implementing 3D, AR
and Virtual Photography
Basic Definitions
Reasons to adopt 3D/AR

04
Top 8 stats about AR/3D/Virtual Photography in
eCommerce

05
Killer features in 3D in eCommerce
3D viewer and its key features
AR: Place in space and on the face
Virtual Photography

10
How is 3D made?

11
Case Studies
Parts& Whole / Furniture
S&A Living / Furniture
Aritco / Elevators
Broni&Bo / Accesories
 pn 1

WHY ARE
COMPANIES
IMPLEMENTING
3D/AR?
3D & Augmented Reality (AR) and Virtual Photography is increasing its
presence in eCommerce. The main driver for this is that consumers are
loving it as it provides them with more engaging and realistic product
display, online. These enriched customer experiences are leading to more
informed buying decisions. The Covid-19 pandemic and massive
investments and initiatives led by tech giants such as Apple, Google, and
Facebook is also further accelerating this growth and consumer adoption of
these visual technologies. In a not so distant future - consumers will be
demanding this!
In the next page we will share the basic definitions of 3D, AR, VTO and
Virtual Photography:
 pn 2

BASIC
DEFINITIONS

3D MODEL AR (AUGMENTED REALITY)

A three dimensional individual model, It is displaying your 3D model though
that is part or whole product that is your phone, tablet or computer camera
configured. in real space.

VIRTUAL PHOTOGRAPHY VTO (VIRTUAL TRY ON)

A tool that allows you to create highest A type of AR when placing a 3D model
quality render photos from any model on through your phone, tablet or computer's
Sayduck platform. camera on your body.
 pn 3

A PORTFOLIO OF 3D MODELS IS A NECESSITY TO GET

STARTED, BUT IT’S NOT ENOUGH.
In order to get the most from these visual technologies, it's vital to know how you
could utilize it to benefit your business needs.

MSI Artymis Monitor

THERE ARE MANY BUSINESS REASONS TO ADOPT 3D AND AR:

Place in space or virtually try-on products – AR allows customers to place

furniture in their own homes or even eyewear and style fashion on themselves
without setting foot inside a store. This helps to build confidence that
purchasing decisions are correct, which boosts conversion.
Increased user engagement – eCommerce can be very boring. Adding a 3D
viewer, a configurator and AR to the mix makes websites more interactive,
engaging, and enjoyable. Consumers will stay longer and in the end buy more
products, and also return less of them.
Catering for mobile shoppers – 3D works brilliantly with Mobile Commerce
(MCommerce). Shoppers browsing on mobile devices appreciate being able to
explore every aspect of a product’s features in a format that’s fast and easy to
use - exactly what a 3D viewer provides. And, AR is just one click/tap away.
Small companies can be pioneers and gain competitive advantage – Many of
our clients at Sayduck are SME’s. They can dive into the world of 3D and AR at
affordable prices.
Save money with Virtual Photography – This is something that 3D provides
but few are aware of. This means that you can take photos of your 3D models
and have them automatically rendered and looking like real photos. Voalá, you
got the photos that you need to be able to showcase your product in 2D online.
This type of service is easy to use and it saves lots of money. 3D is in essence
solving a product imagery problem that is causing many e-tailers a lot of
headache.
 pn 4

8 AR/3D
STATS FOR
ECOMMERCE
Is 3D and AR really working? That’s a question that clearly can be answered
today, although we are still in early stages of 3D adoption in enterprise. We’ve
listed some key stats and proofings below:

49% FURNITURE RETAILERS SAY ALMOST 90% OF COMPANIES

THEY'LL OFFER AR IN THE WITH REVENUE OVER 100 MIL
FUTURE ARE LEVERAGING AR/VR TECH
As well as 41% of Furniture Today surveyed And a poll conducted by Purch
retailers are already incorporating revealed that 10% of marketers from
augmented reality. SMEs utilise AR and 72% plan to within
a year.

71% OF CONSUMERS SAY THEY AR IS EXPECTED TO GROW BY

SHOP MORE OFTEN WHEN 31.5% FROM 2021 TO 2026
INTERATING WITH AR
One of the key growth drivers being growing
when shoppers interact with products that demand for AR in retail and e-commerce
offer AR experienced. sectors, especially due to Covid-19 and rising
investments in AR.

AR CAN INCREASE CONVERSION 70% OF CONSUMERS 16 TO 44

RATES BY 94% YEARS OLD ARE AWARE OF AR
According to Shopify's analysis, AR when shoppers interact with products that
significantly increases shoppers confidence. offer AR experienced.

IN 2020 AR MARKET WAS 49% OF SHOPPERS WOULD PAY

VALUED AT USD 14.7 BILLION MORE FOR A PRODUCT THEY
COULD TRY IN AR
And it is projected to reach 88.4 billion by
2026. And 72% said they have purchased an
item they didn't plan due to AR.
pn 5

KILLER FEATURES OF
3D IN ECOMMERCE
01.
3D VIEWER /
CONFIGURATOR
& KEY
FEATURES

3D Viewer is a place where your 3D

models are displayed and can be
interacted with. Embedding one on your
site is as simple as adding a Youtube video
to your website.

The 3D Viewer and Configurator allows

you to
feel the product,
rotate it,
zoom in and out,
check measurements
Umage: Treasures Cabinet Configurator
snap a photo of the product
and get the feeling that you actually are
checking out a physical product.
With the configurator you can also: specifications and view it from any angle in
change colors, real time.
materials,
sizes, 3D configurators can also provide dynamic
and learn more about the product pricing for chosen configurations and check
through annotations. if a certain product configuration is currently
in stock, when integrated with Shopify or
The 3D viewer can also be enriched with other eCommerce platforms.
animations and lots of other features that 3D configurators are truly supercharging
can be easily customised to fit in with any eCommerce.
website, brand and target audience.
3D Viewers and Configurators are typically
The Visual Configurator is a transformative supported by most browsers on mobile and
feature for eCommerce - it allows your desktop and come with responsive design -
customers to personalize a product to their so no need to worry about that.
pn 6

02.
AR (WebAR)
WebAR is rapidly moving from a nice to have feature to a must for online businesses.
By 2025 it is expected that nearly 75% of the global population (ages 13-69) will be
frequent AR users. The consumers of tomorrow want an interactive shopping
experience, in which they can explore, validate and make informed buying decisions,
without leaving their couch.

AR IS BRIDGING THE SHOPPER

"IMAGINATION GAP."

AR is bridging the shoppers “imagination 3. Interior company Build.com reported

gap” and thus letting them make their return rate has decreased by 22%
informed purchasing decisions and as from AR-guide purchases
such, significantly reducing returns.
4. The day eyewear company Warby
Various companies have been Parker released their AR feature, their app
successfully utilizing AR to gain had historical record downloads with 4.9
competitive advantage in the past years: rating on the App Store.

1. After implementing in-store VR In the end it is all about trying out

furniture visualization, Macy's reduced products in real time just as you would in
their return rate to only 2% and had a a store, but with a smartphone or
45% increase in purchase sizes. computer and placing the product in a
context, which sometimes might not be
2. IKEA Place is the second-most possible in a physical store.
popular free app built on Apple’s ARKit.
 pn 7

PLACE IN SPACE:

Visualize a product in your room. Does been especially benefiting from this
this sofa look nice together with my technology.
current interior? Does it really fit? With
one tap that sofa can appear in your Returns are a $550 billion problem, and
room, letting you see for yourself. the larger the product, the the higher the
cost of returns become. AR is one cost
With the help of 3D and AR, shoppers can efficient way to reduce this problem.
try every possible material, size, colour in Shopify has recorded a 40% decrease in
order to find the ideal match. Large as returns from retailers using 3D
well as highly customizable product visualization.
manufacturers and retailers have

MSI: MAG CH130 I REPELTEK FABRIC Chair Part&Whole: Total Sofa

Works by Friends: Untitled #1 Art Print By Shane Walsh Audionord: Geneva Speaker
pn 8

PLACE ON FACE:

This is what many define as a VTO (virtual However, when it comes to clothing VTOs,
try-on). VTO allows you with your camera the current state of technology isn't quite
to try various products on your face or there yet. While already achievable, the
body. Currently VTO's are best utilized for results for clothing try-ons are usually not
eyewear, headphones, helmets, footwear, realistic enough, require a lot of manual
makeup and other similar products. input from consumers, or use computer
Basically anything that you would try on generated preset models, on which you
your head, face and feet. can see the flow of the garment, on
various body proportions, but not on self.
The technology in this area has been Yet, with companies such as Facebook,
rapidly developing. Nowadays VTOs trying to create VTOs possible even from
based on faces can achieve almost ads and Snapchat acquiring online
indistinguishable from realistic results. clothing fitting company Fit Analytics, we
Footwear virtual-try-ons, with players could expect to have the fashion industry
such as Adidas, Nike and JD stepping in, moving to VTOs within 1-2 years.
in the past couple years has also made a
huge leap forward.

OGI Glasses VTO Headphones VTO

 pn 9

03.
VIRTUAL PHOTOGRAPHY
Virtual photography, otherwise known as photorealistic renders, is using 3D
models, instead of a traditional photo studio and a photographer, to create product
visuals to be used on websites, social media and other digital or printed mediums.

Sayduck Photo Studio

Tempur One lifestyle scene photorealistic render Whitespace photorealistic render

With the surge of online shopping, the Based on your 3D models, you can use
value of high quality digital content in virtual photography to snap a whitespace
marketing and sales has significantly render from any angle, and in seconds
increased. Yet the problem remains - the have a perfect image of your product in
larger the product, or the higher any size or colour that it is available in.
customization it offers, the harder it
becomes to photograph the product. The Professional 3D modellers can also
problem often can be solved with using relatively cheaply create lifestyle scenes, to
3D models. On average, it is estimated place your product in any desired
that 3D models can be up to 6x times destination, to fit your brand and lifestyle.
cheaper than traditional photography,
and with guaranteed end results.
 pn 10

HOW IS 3D
MADE?
The 3D creation process might seem complicated if you are not tech savvy. However,
every year it has been getting not only easier, but also cheaper, while the quality has
only been improving.

3D model is that one piece that allows

you to showcase your product in 3D on
the web using our software, trying it out
in AR, playing with VTOs, and creating
promotional materials via our Virtual
Photography studio.

To display a product in 3D or AR you need

to create a 3D model of it. There are two
ways of doing this.
3D model is the key piece for interactive
shopping experience
Photogrammetry: take a number of
photos of your product, that then are
analysed through photogrammetry
software, and it generates a 3D model.

When done correctly, it produces high

quality models, yet they often are very
large files, limiting their usability.

Currently photogrammetry is most useful

for organic products such as food.

Building a 3D model from scratch: use a

3D modeller to create a model based on
reference materials (a physical product,
product images, dimensions or CAD files).
Measurements, CAD files, photos, real product
all can help in creating accurate 3D model 9 out of 10 times this currently is the best
choice for most companies, providing
almost indistinguishable from reality
models, that are light in file sizes and ready
to be easily used on any website through
Sayduck platform.

For more information about how to create your 3D

model and more about reference materials, please
have a click here or reach out to us. We want to help!
 pn 11

CASE STUDIES

PART & WHOLE / FURNITURE S&A LIVING / FURNITURE

Showcase the high customizability of “Our new product range is a modular
modular furniture and give shoppers system, and one of the biggest problems
higher control of their design and we’ve always had is having customers see
shopping experience how things are going to look at home."

ARITCO / ELEVATORS BRONI&BO / ACCESSORIES

3D Configurator and WebAR WebAR and Virtual Try-On solutions for
implementation for a premium lifts the accessories retailer Broni&Bo
manufacturer Aritco
pn 12

01.
PART&WHOLE CASE STUDY
Part & Whole has partnered with Sayduck to better showcase the high
customisability of their furniture through one of the fastest in the market product
configurators, and give their buyers higher control of their design and shopping
experience.

“Our debut product Total

is actually an open ended
system, utilizing shared
components that can be
built in an endless variety
of configurations. We
needed to be able to
communicate this
flexibility in a simple and
impactful way, without
overwhelming first time
customers with too much
information.”
-Part & Whole, Partner,
Guy Ferguson
Part&Whole: Total Chair

About Part & Whole

A contemporary furniture company from pandemic, Part & Whole has shifted their
Victoria, Canada, creating modern, highly focus to eCommerce, however, with it
customizable and functional furniture to came the issue of increased returns, from
last through time. Part & Whole wanted shoppers being unable to visualize how
to ease the customization process for the furniture would fit into their spaces.
their shoppers, allowing them to add or
remove seats and arms, and be able to For this reason Part & Whole brought their
see how each option would fit in their furniture customization into 3D, straight
homes. onto their website, allowing buyers to fit
the furniture in their homes and offices
Adapting to the internet era of shopping through Augmented Reality.
and hastened with the emerging
 pn 13

“Selling large, physical products primarily through an ecommerce platform

presents many challenges. We have tried to create an immersive and
dynamic digital experience for our customers to break down as many of
those barriers as possible. Tools like the configurator and AR help us provide
an alternative to the traditional showroom model of selling furniture. In
some cases we believe these assets actually improve upon the shopping
experience by providing a new level of detail and personalization.”
-Part & Whole, Partner, Guy Ferguson

customers, we made sure to create 3D

Challenge
furniture models that were sure to mimic
• Producing 3 configurable sofas and
the live sofas and armchair to the nail.
armchair with size, armrest and fabric
variations We have also, through custom API
• Needed a custom configurator that integration, created a custom picker for
could seamlessly integrate into their configuring Part & Whole furniture to fit
eCommerce website and fit the brand the website layout.
look
Their development team worked on
Part & Whole needed a configurator that creating a specific style of UI in order to
would effortlessly integrate into their adapt it to their brand look and feel.
eCommerce website, creating a flowful Our modelers ensured to provide Part &
shopping experience, with their 3D Whole with the models to meet their exact
models replicating their real products to needs, as well as our product team
the smallest details, to give the real assisted with the embedding the code into
immersive AR experience, when testing their own website and further coaching
out the furniture at home. with our platform editing capabilities, to
allow Part & Whole add new fabrics to
The result their sofas and armchair.
In order to create an exceptional
furniture shopping experience for Part &
Whole

CHECK OUT PART&WHOLE SOFA CONFIGURATOR

pn 14

02.
S&A LIVING CASE STUDY
Talking 3D and Configurable products with S&A Living

S&A Living: George entertainment system (left) and Isabella bookshelf (right)

“You guys are excellent to work with; intelligent, proactive, thoughtful, fast.”
– S&A Living, Nicholas Acquroff

About S&A Living

Based in Australia, S&A Living has made Giving a perfect understanding of a

home decoration products for almost a product, especially in online retail, has
century. During this time, S&A Living has always been challenging. However,
become synonymous with consistency, nowadays 3D and Augmented Reality (AR)
quality, and style. can change the whole game in
eCommerce by making it easy and simple
As times change and as visualization to visualize complex products that come in
technology evolves, new ways emerge to multiple variations and configurations.
present products. It has been exciting for
us to help S&A Living take the first step in
utilizing 3D and Augmented Reality.
 pn 15

“Our new product range for S&A Living is a modular system, and one of the
biggest problems we’ve always had is having customers see how things are
going to look at home. Sayduck is helping us to change our industry –
because we’re able to show people pre-modeled products that we’ve put
together into ranges. In the past, it’s always been custom from the ground
up”
– S&A Living, Nicholas Acquroff

about things, you provide solutions to our

“In a retail environment it’s a brilliant problems, you’ve helped us model
solution. We like to sell our products with everything, and you’ve gone outside of your
real and tangible imagery. The Sayduck normal scope when we’ve needed it.”
Platform is an incredible customization tool
that allows people to visualize what they are What has the effect of 3D and AR been in
getting. We hope that this means that they’ll your business?
follow through with their selections, choose “Our customers find it fascinating and
a higher value and more sophisticated simple. We’ve integrated the Sayduck 3D
products”, Nicholas continues. Configurator with our own pricing module on
the front end and implemented a screen
Having the option of showcasing a reader plugin that reads the value on the
precise product configuration is a clear components and then adds that value to the
advantage and sharing this common price. It’s a great live pricing tool.”
vision is a strong validation point for us at
Sayduck and confirms why we strongly We are proud of helping S&A Living take
believe in what we do. their first steps into showcasing their
products in 3D and Augmented Reality and
How has it been working with look forward to share more similar stories
Sayduck? with you in the future.
“Your customer service is exceptional. You
guys are intelligent in the way you think

CHECK OUT S&A LIVING CONFIGURATOR

pn 16

03.
ARITCO CASE STUDY
3D Configurator and WebAR implementation for a premium lifts
manufacturer Aritco

The recent global situation has permanently changed both B2C and B2B businesses
strategies. Customers have learned the value of understanding products without
being able to see or touch them, and now expect brands to create online shopping
experiences that are both informative, engaging, and personally relevant. Although it
might sound like a tough task to do, it is easily achievable with product visualisation
in 3D and WebAR.

Aritco stands for

engineering, quality, and
design excellence. All of this
demands great tools and
premium visualization in
digital channels, which is
exactly what the Aritco
Liftguide configuration
provides.
– Niklas Slotte, CEO of
Sayduck.

Aritco Homelift 3D configurator on desktop and WebAR on a mobile device

About Aritco The Case & Solution

Aritco is an award-winning manufacturer A great example that reflects this is our

of platform lifts and home lifts. The recent collaboration with the premium lift
company supplies lifts to public and manufacturer, Aritco. To keep up with the
private markets all over the world. Today, pace of inevitable digitalization, interactive
almost 4,000 lifts are produced per year product visualization in 3D and AR became
sold in 40 different countries through the best solution for Aritco to do just that.
more than 170 distributors. The main task was to visualize Aritco’s
pn 17

We looked forward to developing this 3D and AR solution in collaboration

with Vobling & Sayduck. It gives our customers and partners around the
world the opportunity to tailor and visualize our lifts in their intended
environment. By broadening our range of digital services, we continue to be
one of the leading players in our industry.
– Klas Dybeck, CIO/CDO at Aritco Lift AB.

three main lifts in 3D with the ability to to engage with the product almost just as
configure each of them and view the final in-store, only while still staying safely at
chosen product in AR. home.

Now Aritco’s customers are able to

The implementation of 3D and WebAR
choose the type of lift, the number of
are not only driving more sustainable
floors, height, location of doors/windows,
purchases, as it reduces the possibility of
choice of material, lighting, and more,
according to their wishes. Once the returns but also a 3D configurator
customer is happy with the customized technology is proven to drive at least
lift that is visually presented to them, the a 10 percent increase in
WebAR function comes next. With only sales/conversions over traditional
one click on a mobile device, you can now methods. Additionally, it has also
try the lift in your current environment, provided a competitive advantage over
have a look at the details, move it around similar brands for Aritco.
and see if it actually fits. This dynamic 3D
and AR implementation makes it easier

LEARN MORE ABOUT ARITCO'S CASE STUDY

pn 18

04.
BRONI&BO CASE STUDY /
INTERVIEW
WebAR and Virtual Try-On solutions for the accessories retailer Broni&Bo

We all testify how the World is currently significantly changing in every sphere,
including eCommerce. Businesses are facing many challenges and have to look for
solutions to adapt and survive during this time. One of them is to find ways how to
provide a better customer journey while customers are shopping online without
leaving their home.

By helping to reduce
the impact of shipping
and returns helps us
play a small part in
reducing the impact
to the environment.
– Matthew Boulding,
the owner of
Broni&Bo

Broni&Bo knitted ties in webAR

We have been always about finding the About Broni&Bo

best solutions for each and every of our
customers according to their product, Broni&Bo is an accessories label
main problem and business vision. specialising in knitted ties and knitted
Broni&Bo was the first customer that we bow ties. Since 2011 this brand has
have built a unique possibility to worked on a range of carefully selected
experience bow ties in Augmented Reality ties and bow ties in a variety of styles and
and also with the Virtual Try-On feature materials for any occasion.
fit them virtually while staying at home In 2020 Broni&Bo was the first company
and using only a phone. to launch bow ties using the latest in
facial recognition technology.
We’ve talked with Matthew Boulding, the With the Virtual-Try-On implementation
owner of Broni&Bo about the WebAR and Broni&Bo now offers their customers a
Virtual-Try-On integration to their unique opportunity to try their products
company. without going anywhere.
pn 19

The true benefit of augmented reality is the potential to provide an

immersive shopping experience that empowers customers to remotely
explore every inch, every part, and every angle of a product, without having
to purchase it first.
– Matthew Boulding, the owner of Broni&Bo

1. How did you first come up with the 2. What were the reasons you have
idea to add 3D and Augmented Reality decided to add a virtual-try-on feature
features to your products? to some of your knitted bow ties?

We work in a very saturated market and

The true benefit of augmented reality is
there is no way to get away from that in
the potential to provide an immersive
regards to our products. There are so
shopping experience that empowers
many businesses out there offering
similar products to ours which means customers to remotely explore every
competition is tough. Our aim has always inch, every part, and every angle of a
been to differentiate ourselves from the product, without having to purchase it
competition by becoming a specialist in first. At Broni&Bo we launched
our area and delivering a higher level of augmented reality to do just that, offer
service, from customer support to our our customers a closer look at our
bespoke colour matching service. Initially, knitted ties and bow ties, which is
we saw immersive technology as a great
impossible to do from traditional product
way to enhance our service to customers
photography.
that went beyond our current
proposition. It also allows us to share this
service with our retail clients who can One of our key goals in implementing
easily add these to their own website. virtual-try-on was to help make buying
our products easier, specifically for the
wedding market. We know that choosing
a colour scheme for a wedding is one of
the first and biggest decisions that is
made by a couple and helps set the tone
and vibe for the big day.

We have worked with a lot of happy

couples but we noticed that they would
buy 3-4 different colours, try them on and
then return the colours they didn’t want
and then order the rest.

We saw virtual try on’s as an opportunity

to meet the needs of the groom and his
pn 20
groomsmen. They could virtually try on 3. Have you worried about anything
our extensive range of colours without before deciding to go with 3D & AR?
the need to actually buy a range of our
bow ties to try on and then need to I know that 3D and AR isn’t universal
return. It also provides the ability to across all devices and platforms so there
virtually try the products on in the was and is a worry that usability isn’t
comfort of their own home, where ever in going to be as high as it could be. Shopify,
the world they maybe or, more our eCommerce platform of choice has
particularly, in stores that sell suits but always been forward thinking when it
not necessary the wide range of the comes to integrating new technology in to
products they need. it’s platform but at the moment there isn’t
anything in regards to reality files that
Another key factor was about overseas can be easily added to the site as they
customers. Whilst we have sold our have done with USDZ files so we have
accessories in over 36 countries, we felt found a work around for now.
that that the potential overseas customer As a very small business owner and
may be less willing to buy from us limited in-house technology (ie. What I
because of the cost of shipping and know) we will be limited to what Shopify
return just to test the colour. If the colour can offer in regards to integration.
or style isn’t right, using AR can help avoid Hopefully it’s on their agenda soon.

Whilst we have sold our accessories in over 36 countries, we felt that that the
potential overseas customer may be less willing to buy from us because of
the cost of shipping and return just to test the colour.
– Matthew Boulding, the owner of Broni&Bo

the hassle of purchasing, trying and 4. Have you noticed any

returning or exchanging. Shipping and improvements in your business after
returns was and still is creating implementing 3D & AR to your
unnecessary costs both for us and the website?
customer, something we want to try and
minimise with virtual-try-ons. By helping We didn’t do a large launch with this
to reduce the impact of shipping and service simply because of the times that
returns helps us play a small part in we are in. Whilst this would be a perfect
reducing the impact to the environment. time to launch in regards to people not
being able to visit stores we know that
We had no other real issues as of yet but our key demographic aren’t purchasing
UX will always play a key factor in at the moment and business has been
adoption and usage. tough.
pn 21
We hope that as things start to pick up From a fashion point of view, we are lucky
with the wedding industry we will start to that our products can easily be tried on
see the impact of this new experience using your phone in your hand which isn’t
and way of shopping driving our business as easy to say our ties because of the
forward. varying length of people and our ties.
There will need to be a shift in the
5. How do you see the future of 3D & technology that we use that will allow
AR in the eCommerce industry? other businesses. Who knows, we may
see a new IKEA mirror that links directly
I think that people and businesses will be into a website and you can try on various
reticent to adopting AR in the coming brands and order at the touch of a
year but as customer adoption starts to button.
become the norm we will start to see a
huge shift in demand for AR.

You can learn more about Broni&Bo virtual try-on case study as well as other case
studies by visiting our website or subscribing to our newsletter!

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