MMP - 7 - CEI - Coursework Brief - 1 - 2022 - 23

Assignment Brief
Module Title: Consultancy, Enterprise and Innovation Module Code: MMP_7_CEI
Assignment No/Title: Business Evaluation Report Assessment Weighting: 40%
Submission Date: 13/11/2022 Feedback Target Date: 05/12/2022
Module Co-ordinator/
Dr Wael Saghir Word count 1,500
Tutor:
Submission Instructions:
This assignment is to be submitted electronically

1. This assignment must be submitted electronically by 4.00 pm on the submission date.
2. To submit electronically you must upload your work to the e-submission area within the respective module on
Moodle.
3. Multiple drafts can be submitted up to the submission date.
4. Please remember you must leave at least 24 hours between submissions if you make changes to your work.
Each submission will overwrite the previous one until the due date and time has passed.
5. You are reminded of the University’s regulations on cheating and plagiarism. In submitting your assignment,
you are acknowledging that you have read and understood these regulations.
6. You are reminded that it is your responsibility to keep an electronic copy of your assignment for future
reference.
7. Your citation needs to follow the Harvard style referencing.
The Assignment Task(s)
This Assignment was developed to assess the following Learning Outcomes:
Knowledge and Understanding
• Understand how to diagnose and evaluate companies and ideas

• Apply practical consulting to an organisation
Intellectual Skills
• Be able to develop appropriate research strategies and effectively apply research techniques for
consultancy interventions
Practical Skills
• Be able to find the right information for presenting a company condition.
Page 1 of 2
The brief for this assessment is as follows:
You are expected to write a 1,500-word Business Evaluation Report where you are encouraged to choose an
enterprise and evaluate its areas of strengths and weaknesses. You are encouraged to briefly describe 3 main
areas where your chosen enterprise is preforming well and 3 areas where they can improve. You are then
expected to focus on one weakness, explain why this weakness exists and suggest a viable solution as to how
your chosen enterprise can improve in line with their key strengths.
You are expected to conduct in-depth research into your chosen enterprise and its main competitors and to
justify your recommendations for improvement using primary and secondary data and proper market analysis.
N.B. The word count may be 10% more, but not less, than 1,500.
Assessment Criteria:
Each task is being marked according to the following rubric:
A very well constructed report with logical and comprehensive content. The report
demonstrates a high standard of analysis and research. A very good
70% and
understanding of the key concepts and implications of relevant conceptual
over
frameworks. Overall style is excellent in terms of presentation and referencing.
A clearly structured answer, with contents logically outlined. Presentation

effectively conveys the analysis of key attributes of the chosen case study.
Evidence of up-to-date research carried out. Understanding of key concepts and
60 - 69%
the overall presentation will be good, but there may be some scopes for
development in these areas.
Overall structure will be adequate to convey information but may lack some clarity
in some analysis and discussion. The report demonstrates basic understanding of
the key concepts and issues. The report demonstrates limited but sound
50 - 59% understanding of the key areas. Overall presentation will be sound in terms of
expression, referencing, and word limits, but may have some weaknesses in
these areas.
The report may cover key areas but lack a logical or coherent structure or have a
sound structure but content lacking substance for a higher grade. There will be
40 – 49% little evidence to demonstrate sufficient understanding of key concepts and
issues. Key information may be presented but not explained.
The report lacks in both coherent structure and substantive content. There will be
little or no evidence of current or relevant research. There is very limited evidence
of an understanding of key concepts. There may be significant and consistent
39% and
weaknesses in presentation style in terms of referencing, expression, layout, and
less
word limits.
Page 2 of 2

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Assignment Brief

Module Title: Consultancy, Enterprise and Innovation Module Code: MMP_7_CEI

Assignment No/Title: Business Evaluation Report Assessment Weighting: 40%

Submission Date: 13/11/2022 Feedback Target Date: 05/12/2022

This assignment is to be submitted electronically

The Assignment Task(s)

This Assignment was developed to assess the following Learning Outcomes:

Knowledge and Understanding

• Understand how to diagnose and evaluate companies and ideas

• Be able to find the right information for presenting a company condition.

A clearly structured answer, with contents logically outlined. Presentation

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