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    W7 - Marketing Planning and Information PART 1 - Presentation PDF

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    Peter Banjao
    accounting

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    W7 - Marketing Planning and Information PART 1 - Presentation PDF

    Uploaded by

    Peter Banjao
    17 views11 pages
    accounting

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    W7- Marketing Planning and Information PART 1_Presentation.pdf

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    accounting

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views11 pages

    W7 - Marketing Planning and Information PART 1 - Presentation PDF

    Uploaded by

    Peter Banjao
    accounting

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 11

    Week 7<Module 5>

    Marketing Planning and


    Information PART 1
    DEVELOPING A MARKETING PLAN
    An effective marketing plan is a step by step marketing
    direction that will assist you with developing your
    business. Giving an effort to build up a well-educated,
    insightful marketing plan will remove worries to your
    marketing, keep your activities focused on and assist
    you with estimating achievement.
    2 SECTIONS OF PROMOTING PLAN
    1. an outline of your advertising objectives and goals,
    your commercial center and the strategies required
    to accomplish your promoting technique

    2. 2. the activity plan you'll use to actualize each


    advertising strategy.
    MARKETING PLANNING PROCESS
    The marketing planning process is essentially a lot of steps
    that give a direction to a business on how to market and sell
    your item in the market inside a particular timeframe. The
    marketing planning process comprises of the strategies and
    promoting methods that you need to accept for
    accomplishing your marketing objectives inside the necessary
    timeframe.
    MARKETING PLANNING PROCESS
    SALES FORECASTING
    Any estimate can be named as a marker of what is
    probably going to occur in a predefined future time
    allotment in a specific field. Hence, the business gauge
    demonstrates with respect to the amount of a specific
    item is probably going to be sold in a predefined future
    period in a predetermined market at specified cost.
    Significance of Sales Forecasting
    (I) It assists with deciding generation volumes thinking
    about accessibility of offices, similar to hardware, capital,
    labor, space and so on.
    (ii) It shapes a premise of offers spending plan,
    generation spending common spending plan and so
    forth.
    (iii) It helps in taking choice about the plant
    development and changes underway blend or should it
    occupy its asset for assembling different items.
    (iv) It helps in choosing strategies.
    (v) It encourages in choosing the degree of publicizing
    and so forth.
    (vi) The business conjecture is a dedication with respect
    to the business office and it must be accomplished
    during the given time frame.
    (vii) Sales estimate helps in planning creation and
    buying plans.
    (viii) Accurate deals determining is an awesome
    guide with the end goal of basic leadership.
    (ix) It helps in controlling promoting, creation and
    different business exercises for accomplishing these
    objectives.
    Sales Forecasting Components
    1.Rivalry

    2.Changes in Technology

    3. Government Action

    4. Variables Related to the Concern Itself:


    End of Module 5

    Thank You!!!

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