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    Service Marketing Capsule

    Uploaded by

    Jovin Johnson
    The document contains a list of topics related to service marketing capsules including retail pricing, SaaS metrics, sales management, flower of service concepts, customer interface, core service and supplementary services, wheel of loyalty, service blueprint, sentiment analysis, simulation, service tiering, complaint handling, managing people, customer lifetime value, revenue management, capacity, service guarantees, financial analysis, building brand equity, price optimization, service recovery, starting a business, STP process, strategic marketing plan, supply chain, yield management, segmentation, positioning, and targeting. The list covers a wide range of concepts for designing, managing, analyzing, and improving services.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Service Marketing Capsule

    Uploaded by

    Jovin Johnson
    20 views1 page
    The document contains a list of topics related to service marketing capsules including retail pricing, SaaS metrics, sales management, flower of service concepts, customer interface, core service and supplementary services, wheel of loyalty, service blueprint, sentiment analysis, simulation, service tiering, complaint handling, managing people, customer lifetime value, revenue management, capacity, service guarantees, financial analysis, building brand equity, price optimization, service recovery, starting a business, STP process, strategic marketing plan, supply chain, yield management, segmentation, positioning, and targeting. The list covers a wide range of concepts for designing, managing, analyzing, and improving services.

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    The document contains a list of topics related to service marketing capsules including retail pricing, SaaS metrics, sales management, flower of service concepts, customer interface, core service and supplementary services, wheel of loyalty, service blueprint, sentiment analysis, simulation, service tiering, complaint handling, managing people, customer lifetime value, revenue management, capacity, service guarantees, financial analysis, building brand equity, price optimization, service recovery, starting a business, STP process, strategic marketing plan, supply chain, yield management, segmentation, positioning, and targeting. The list covers a wide range of concepts for designing, managing, analyzing, and improving services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    20 views1 page

    Service Marketing Capsule

    Uploaded by

    Jovin Johnson
    The document contains a list of topics related to service marketing capsules including retail pricing, SaaS metrics, sales management, flower of service concepts, customer interface, core service and supplementary services, wheel of loyalty, service blueprint, sentiment analysis, simulation, service tiering, complaint handling, managing people, customer lifetime value, revenue management, capacity, service guarantees, financial analysis, building brand equity, price optimization, service recovery, starting a business, STP process, strategic marketing plan, supply chain, yield management, segmentation, positioning, and targeting. The list covers a wide range of concepts for designing, managing, analyzing, and improving services.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    13/09/2022, 22:32 Google Keep

    5 selected
    Service Marketing Capsules Search

    Retail Pricing
    Take a note…
    Saas Metrics

    Sales Management Skills Part 2 PART 4 - MANAGING Part 3 - Managing


    Multi-Attribute Analysis
    Flower of Service concepts
    RELATIONSHIPS & Service Customer Interface
    Sampling Moderation and Mediation
    Core Service and Excellence Designing Service Processes (
    Regression
    Supplementary Services
    Wheel of Loyalty
    Service Blueprint)

    sentiment analysis Simulation


    Service Tiering
    Complaint handling and Service Managing People

    Customer Lifetime Value


    Setting Prices
    Recovery Feedback system
    Crafting Service Environment.

    Revenue Management
    Revenue Management
    3 Service Recovery Justice
    Balancing Demand and
    Service Marketing SPM Model
    Yield Management
    Capacity

    Service Guarantees.

    Financial Analysis
    Building Brand Equity 4 Categories ( Service Losers, ServQual GAPs.

    Service Marketing Capsules Overbooking Analysis


    Service Non - Entities, Service
    Price Optimization
    Service Marketing Capsules Professionals, Service Leaders
    Newsvendor Model
    Service Marketing Capsules
    service recovery
    Segmentation aand positioning
    Service Marketing Capsules
    Exercise
    Starting a Business
    Service Marketing Capsules Part 1 - Introduction to
    STP Process Services
    7Ps

    Strategic Marketing Plan Characteristics of Services

    Service Marketing Triangle

    Supply chain Tangibility Spectrum Continuum

    Service Profit chain

    Categories of Services( process


    Yield Management perspective)

    SPM Model

    Edit labels Role-Script theory

    Segmentation, positioning
    andTargeting

    Archive

    Trash Service Marketing Capsules

    Open-source licenses

    https://keep.google.com/u/1/#label/Service Marketing Capsules 1/1

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