Mastery

Beginner to Advanced
SEO Training

Practical Training by Gaurav Agrawal | InfoTalks

 Contents Covered
1. What is SEO

2. Types of SEO,where and how to apply?

3. Content types and ways to create content

4. Pro Content creation techniques

5. Graphic Content designing using Canva Part 1

6. Graphic Content designing using Canva Part 2

7. Video Content creation tools and tips

8. Website Analysis ( Web Presence Analysis )

9. Competitor Analysis

10. Keyword Research

11. On Page SEO techniques using WordPress and Html

 Contents Covered
12. Image Optimization

13. Url Structuring

14. Internal link building strategies

15. Social Signals Valuation

16. Google Search Console Setup, Study & Inspect , fix errors & XML Sitemap Submission

17. Google Analytics setup and study

18. Website Submission ( Begin Off Page SEO & Backlinks )

19. Blog and Article Submission Part -1 (Post/Article Submission)

20. Blog and Article Submission Part -2 (Fastest Link Building technique - Broken Link)

21. Blog and Article Submission Part -3 (Guest Posting)

 Contents Covered
22. Blog and Article Submission Part -4 (Other Techniques)

23. Using Web Stories for SEO

24. Designing Web Stories using WordPress and Google Plugin

25. Techniques to get good amount of traffic on Web Story

26. Additional practical technique for better SEO results

 What is SEO ?
SEO - Search Engine Optimisation is the process of improving the quality and quantity of website traffic to a
website or a web page from search engines.

In simple terms Grow visitors and traffic on your business website ,blog , affiliate website or platform like YouTube
channel in an Organic way.

Other ways to get visitors or traffic is sharing on social media or Whatsapp or Running Ads and promoting
content.

● Social Media sharing is having limit and regularly doing this the social media can spam it.
● Whatsapp marketing is possible only for your known contents else the number can be blocked by
Whatsapp.
● Paid ad involves lot of money and the result lasts till the time you run ads.

But SEO can help you create organic listing of your content where the users searching for the information can
reach your online asset and thus grow visitors and traffic.

SEO is marketing your content on web in an organic manner with an objective to help user with useful
information they are searching, leading to growth in visitors and traffic on your website resulting in more
Sales, Leads etc..
 Types of SEO,where and how to apply?
We divide SEO in 3 Types , it would be better to take it as steps rather types as all are interlinked and are to be
followed in a specific sequence.

1. Technical SEO - Related to your website.

2. On-Page SEO - Related to quality and appearance of content on your website for visitors and search engines.
3. Off-Page SEO - Related to organic promotion of your content on other websites.

We have already discussed where we can apply SEO but let's review it again

1. On your blog website

2. YouTube channel
3. Business website
4. E-commerce website
5. Affiliate website and all types of websites where you want it should appear in search results listing of search
engines like Google and Bing on search of related keyword by the online user.

As discussed above we begin with Technical SEO and if your website developer has already done Technical SEO then
you can skip the step and begin from On - Page SEO directly.
 Types of SEO,where and how to apply?
Steps involved in Technical SEO

1. Competitor research and Keyword research - To locate best suitable keywords for your website.
2. Fast Loading Speed - Make website fast loading.
3. Device compatibility specially mobile screen compatibility - website should adjust itself according to the
device screen size.
4. Security - Website should have SSL and should be protected from hackers.
5. URL structuring & Navigation - Url i.e. the address of the pages on website should be well structured.
6. Image Optimisation - Images should be according to web and contain tags.
7. Submission of website to Search Engine - For informing search engine about your website and its contents.
8. Create Analytics - Create google analytics account to know what type of visitors are visiting your website and
which content is more popular.
9. On Page SEO of website - All pages of website should be optimised with keywords , proper title , use of heading
tags etc.
10. Fix Issues reported by Google Bots and Crawlers - When we submit website to Google then Google’s bots
and crawlers crawl your website and list any errors or bugs.
11. Fix Duplicate Content issues - Duplicate content should not exist on your website may it be heading or internal
content.
 Types of SEO,where and how to apply?
Steps involved in On Page SEO

1. Keyword research - Its same as done in technical SEO but if you are starting with On-Page SEO then you can
follow this or you want keywords based on your content if its a Blog or affiliate website.
2. Catchy Title - Catchy title so that one only clicks on your link in search results.
3. Apply On-Page SEO steps in the content - Steps we will be discussing in On-Page SEO video
4. Use graphics - Graphics make a content reader friendly and helps them to go through complete content.
5. Use video if possible - Video helps increase retention time.
6. Add focus keyphrase - Its the primary keyword of the content and should be unique for your website
7. Permalink fixing - URL contains permalink which should be short , keyword friendly
8. Optimize meta tags - Search results show information submitted in meta tags this can be done manually for a
static website separately on each page and for CMS it can be done using interface and plugins.
 Content types and ways to create content
Content can be broadly categorised in 3 types

1. Textual Content - Textual content as you will find everywhere whether its a website , social media or search
engine search results. You can describe anything through words which one can read and even if you want to
record it you need a text script.
2. Graphics Content - Images used on social media, website etc is Graphic content which is created according the
niche for communicating with the viewer my means of image.
3. Video content - Videos are used everywhere whether social media, websites etc and help to communicate
things in a presentable manner.

Ways to create a content

1. Finalise a topic for content

2. Search competitor or existing content
3. Use the best points in your own language and add the missing things to make content comprehensive and
unique.
 Pro Content creation techniques
We will discuss according to the types of content one by one

Textual content

1. Search for top 5 best piece of content on your topic and find the best points from it.
2. Explore more about the topic and try to find things which are missing in the existing contents , sometimes you find good information on
pages from 2-10 of Google search results, also you can refer videos or books for the same.
3. Rewrite the content in your language with simple words in a proper sequence using short sentences , also apply the keywords wherever
possible that you have selected via keywords research.
4. Now add the missing or new points which you have explored.
5. Use tools like Grammarly for spelling , grammar check.

Graphic Content

1. Keep exploring images on google related to the topic and best to find infographics on instagram and pinterest for idea
2. Learn to use tool like Canva and apply your creativity along with the ideas and create your own infographics according to the topic.
3. Take care of size of Graphics according to social media platform, website, blog etc.
4. Apply image optimisation steps for a graphics useful for web.
Graphic Content designing using Canva Part 1
There can be many tools for creating graphics you can find few more options on this link but i would recommend to
start working with Canva which is the easiest and provides host of features in its FREE version , you can also get FREE
30 days trial of its Pro version without any charge through this link after which it automatically switches to FREE version.

But if you are using it for providing graphics designing services then Pro version is affordable and can be subscribed.

Steps to Start using Canva

1. Open canva.com or click here

2. Register using your gmail or through other options
3. You are ready to go
Graphic Content designing using Canva Part 2
Few Exclusive features of Canva which i will share with you

1. Canva provides default canvas for all possible platforms and usage, so no need to worry about the correct size of image i.e.
dimensions in terms of height and width.
2. Provide large library of elements, background, templates, shapes ,music and clips.
3. Many editing options for image with effects.
4. You can create video in canva using the images or graphics created and also add sound and music to it which can be an
external audio clip.
5. You can share the infographics link in view mode with you client for review and in edit mode with someone who can edit it
via his own canva account.
6. In Pro version you can share it with your team and the infographics can be easily shared with each other without need of
login to others canva account.
7. Large library of video and pics from other platforms like pixabay , pixton etc available
8. Emoji library available.
9. QR code can be created
10. You can import content directly from instagram , youtube and many more..
 Video Content creation tools and tips
Video content creation is a specialized task but very important these days, although its not considered part of SEO
course still according to me all types of content are important which are going to use in SEO activities.

So I will share with you few important tips which will help you start creating video content for social media and SEO.

Main Types of video content used for Social Media and SEO

1. Screen recording - Easy and FREE tool to screen record or edit video content is active presenter.
2. InfoGraphics video with music- Can be created using Canva , Invideo and other video tools
3. Animated video - Can be created using Doodly , Toonly

Size of Video mostly used for Social Media and SEO

1. 1080 * 1080 - Instagram, Facebook, Linkedin , Youtube Community post , Quora

2. 1000 * 1500 - Pinterest pins
3. 1920 * 1080 - YouTube video, Facebook , Linkedin , Quora
 Website Analysis (Web Presence Analysis )
Website Analysis is divided in two steps:

1. External Analysis - When you don't have access to website code and its internal analytics assets then you can only do external
analysis otherwise too external analysis is important and it consists of the following

a. Website Traffic analysis ( can be done using semrush or Ahrefs etc )

b. Website Speed analysis ( use Google Speed test or I recommend using http://gtmetrix.com/ )
c. Website On Page status ( use woorank chrome extension or firefox plugin )
d. Website Link Structure ( use screaming frog a desktop tool for windows and mac)
2. Internal Analysis - When you have access to website code or its control panel and in turn Google Search Console and Google Analytics you
can do Internal Analysis
a. Check website for any updates if its a CMS like WordPress
b. Check Google Search Console for any bug fixes and not indexed pages
c. Check Google analytics for detailed insight on the traffic sources and the content views.

We prepare a Website analysis report External or Both ( Internal + External ) as the case may be and keep it for future evaluation of
performance , where we capture the snapshots or can even record a screen video.

Social Media Platforms Analysis

 Competitor Analysis
For competitor analysis you have to list down your competitors

If you already know about your competitors great still you can cross check by below methods.

1. By using tools like in semrush

2. Google Search with the most preferred keyword in your business or niche
3. Via social media like Facebook, Instagram , pinterest or linkedin

Once you list down competitors then you have to do analysis of their online assets

1. Website- Check their links and the traffic areas and also their content to analyse their strengths and weakness.
2. Social Media Profiles ( handles you get through the website or even google search ) - Check their traffic and
content and also try to interact with them which helps you connect to their audience.

Now prepare a report in excel sheet ( sample template link )

This List will be used in keyword research and other content research in further SEO work
 Keyword Research
Keyword research can be done in many ways namely

1. Google search
2. Paid tools like Semrush , Ahrefs , KWFinder , Keywords Everywhere
3. Free Tools like Soovle ,KeywordTool , Whatsmyserp
4. Google Keyword Planner ( I prefer to use )
5. Google Trends & Twitter Trends for trending keywords

Now when you find keywords which are having high search volume and low competition you have to list them
in an excel sheet.

Now you have to use the keywords in your website pages and also can be used on the content you are
regularly posting in form of Blog/Article or Web Stories .

Further for blog/article or web stories you may have to do more keyword research based on the topic selected.
On Page SEO techniques using WordPress &Html
Steps to follow during On-Page SEO

1. Keyword Research.
2. Decide Title for Page and a Catchy Title for your Blog/Article or Web Story.
3. Include Keywords in the content.
4. Perform Interlinking to the relevant content on a related keyword as anchor text.
5. Add External links if possible.
6. Format content in H1, H2, H3 or paragraph.
7. Write short paragraphs.
8. Use Graphics Like 2-3 images for 1000 word content. ( for Blog / Articles )
9. Try to use primary keyword or page title as alt tag of featured image.
10. Use Table of Content for easy navigation. ( for Blog / Articles )
11. Follow PBC Rule P(Preview),B(Benefit),C(Call to Action). ( for Blog / Articles )
12. Use Active voice & write in second person. ( for Blog / Articles )
13. Highlight important words or anchor text with different color matching your theme.
14. Try to use Primary keywords 0.5% times and secondary keyword 0.2% times.
15. Use primary keyword in SEO title. ( for Blog / Articles )
16. Use Primary and secondary keywords in Meta Description.
On Page SEO techniques using WordPress &Html
Steps to follow during On-Page SEO

17. Add External links of authoritative sites at least 2-3.

18. Use Social Share buttons. ( for Blog / Articles )
19. Add FAQ if possible. ( for Blog / Articles )
20. Add YouTube video link if possible. ( for Blog / Articles )
21. Use optimised image.
22. Structure your URL properly using keywords.

When you use CMS like WordPress things are easy else in html website you have to work on every page
through tags following html syntax.
 Image Optimization
Image Optimisation is a technique to make images being used on web compatible to web i.e. browser and crawlers.

Benefits of Image Optimisation

1. Better loading speed of your website.

2. Improves user experience on your website.
3. Appear in image search of search engines thus helps boosting SEO and ranking of your website.
4. Reduce load on server thus proper utilization of server resources.

Points to follow:

1. Check whether images are affecting speed of your website using http://gtmetrix.com/.
2. Image size to be fixed i.e. height and width. Use squoosh.app
3. Image resolution to be fixed according to web. Squoosh.app or Imagecompressor.com
4. Image name to be corrected using proper keywords and removing space in name and replacing with “-”
5. Alt tag to be present for each and every image which should describe contents of image.
6. Change image extension to webp.
7. Use Plugin in WordPress ( just for information but I wont recommend )

TIP: if your WordPress website speed is slow even after image optimisation then the issue is with the theme used and can be
improved upto 60% using this plugin
 Url Structuring
URL Stands for Uniform Resource Locator - A unique locator (address) to locate a resource (content) on Internet i.e. a
web address to browse or access a page on internet .

Url Structuring is best practice to be followed for SEO friendly URL , It is made up of a Protocol , domain name and path
( called slug or permalink ) protocol Path or slug or permalink or page name

https://infotalks.in/blogging-tools-and-resources/

Domain name

The protocol is how the browser gets the information about that page, either http:// or https:// (“s” stands for secure).
When its https:// we call it SSL enabled i.e. Secure Socket Layer enabled to provide security to the data accessible on
internet and preventing it to be modified or deleted by hackers.

Domain name is a unique address where the website is located with different TDL like .com, .org, .in etc..

Path or slug or permalink is a exact location of page or file which exists on the website it can also be called the page
name.
 Url Structuring
Now Question is Why does URL Structure matter for SEO ?

URL Structuring is organisation of your websites content , URL structure is important in SEO for 2 main reasons

1. User Experience

User experience can be improved using a Logical URL structure with page hierarchies. You have to make the website content easier to
navigate so that people can visit the site without confusion.

Urls with Keywords are easy for visitors to trust and also rank easily on search engine.

For example, if you're searching for Seo services in india, a URL like https://infotalks.in/seo-services-in-india will help you decide to click
on that link.

Simple URLs provide the best user experience. Optimize URLs with descriptive keywords that provide a clear understanding of what the
page content is about.

You want to optimize your URLs because it helps search engines deliver relevant results to searchers, and so searchers know exactly
what they’ll see if they click the link.

2. Page Rank

When you optimize your URLs for people you also make it easier for search engine bots to crawl and index your website to provide
relevant content to searchers.
 Url Structuring
URLs are a ranking factor in Google & optimized URL structures promote Google PageRank (PR). PageRank is the way Google
measures the value of a web page and its relevance to a search query.

SEO-friendly URLs increase the likelihood of the link being clicked and this can also increase your PageRank.

12 SEO best practices for URLs

1. Follow a good URL structure - best URL structure should be logical, easy to remember and conveys some meaning.
2. Use HTTPS protocol - SSL (Secure Socket Layer ) is important for website security.
3. Hide the www prefix - www is no more needed now , it increases the size of url too and can make it confusing.
4. Edit the page URL to be relevant - url slug should indicate the purpose of page.
5. Keep it short and simple - url should be short and simple as short url are easy to remember and rank.
6. Use meaningful keywords - url should have relevant keywords max 2-3 keywords and no keywords stuffing.
7. Use hyphens to separate words - dont use spaces or underscore to separate words in url instead use “-” hyphens.
8. Eliminate stop words - Don't use words like (the, and, or, of, a, an, to, for, etc. ) in the url
9. Use lowercase letters - Use lower case letters for your url structure.
10. Redirect old URLs - If you change your URL after some time or may try to optimise old url then you can enable a
permanent redirect for your old url to new one so that when someone opens old url it redirects to new one.
 Internal link building strategies
Internal links are link to your own website pages and content. It can be a link to the root domain which is highest authority or link to
any relevant content. This helps in website navigation and distribution of authority and ranking power throughout the site.

Internal Linking Strategies that’ll boost SEO

1. Create lots of content - The more content you have on your website you get more pages for linking.
2. Use Anchor text - Using keywords relevant to the internal link as anchor text helps a visitor to reach correct information
and is a relevancy signal for the crawlers and bots.
3. Link Deep - Avoid linking to home page and contact us page of website instead link to relevant content based on the
keyword used in anchor text.
4. Use links that are natural to reader - Use links on short links of text which includes the keyword and is relevant to the
context of the page you are linking instead to add links with forced keywords or sentence.
5. Use relevant links - Links should be relevant and fulfill the context of the keyword or sentence use as anchor text.
6. Use do-follow links - The links created should not be marked no-follow which helps crawlers to crawl the links.
7. Use a reasonable number of links - What number is reasonable no one knows but it should be justified and should not
feel link link stuffing. If you use links in a justified manner with relevance then automatically the number of links will be
reasonable.
 Social Signals Valuation
Social signals refer to a webpage's collective shares, likes and overall social media visibility as perceived by search engines. These
activities contribute to a page's organic search ranking and are seen as another form of citation, similar to backlinks.

Some tried and tested strategies for growing volume of your social signals :

1. Post daily: Keep your brand at the top of social media news feeds. Try to post daily or alternate , but surely when you
publish any new content. No just posting will do you have to share the content in relevant groups with proper content.
2. Use images: Images greatly increase interaction rates for all social media types.
3. Listen & Engage : Reply to all comments received on the social posts to increase engagement.
4. Monitor: Monitor the insights and activities on your social pages through the insights section to understand better which
content is liked more by your audience.
5. Contests: Keep posting some question , contest or giveaway which is likely to bring more engagement.
6. Partnerships: Connect with the social accounts of your competitors and try to engage and share useful comments in their
posts for a better user interaction.
7. Cover all the social media platforms: Try to cover all top social media platforms relevant to your niche and not just using
any one of them.
 Google Search Console
Google search console helps Google to know about your website and its updated content , Also Google’s crawlers and bots check
your website for bugs which affect the visitors coming to your website.

When you create a website you need to connect to Google Search console using the following steps

1. Register a Google Search Console using a Gmail id and submit your website.
2. You have to add the code received to your website so that Google Search Console can track your website and its content.
3. Finally you have to submit XML Sitemap to Google Search console and keep track till all the pages are indexed.

Now on recurring basis you have to perform following tasks

1. You get to know the impressions and clicks on your website and the pages with demographics which you can check for
analysis.
2. Check for bugs reported by Google Search Console.
3. Check for indexing of pages when new content is published.

Learn to use Google tag manager through this video

 Google Analytics
Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO)
and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google
account.

When you create a website you should create a Google Analytics account following steps as below

1. Register a Google Analytics using a Gmail id and submit credentials.

2. You have to add the code received to your website so that Google Analytics can track your website and its content.
3. You can create separate properties for different analytics like one for website blogs , another for web stories.

Now analytics account will be used for tracking your visitor and the content viewed so that you can plan for new content based on
the response received.

Benefits of Google Analytics

1. Track Online Traffic.

2. Understand User Behavior.
3. Social Media Signals Tracking.
4. Improve Search Engine Optimization And Content Marketing.
5. Google Analytics Conversion Tracking.
6. Find Your Target Audience.
Website Submission ( Begin Off Page SEO & Backlinks )
Do-Follow Links: Links with rel tag blank are do-follow where crawlers or bots can follow the link content. These links are to pass on authority to
the website mentioned in the link.

No-follow Links: Links with rel tag nofollow where crawlers or bots will not go to the link content. These links are not to pass the link juice or
authority the the website in the link. ( rel = “nofollow” )

Tips for Good Links

1. Ratio of do-follow vs no-follow should be 60:40

2. Create Quality Links
3. Create Links on Relevant Locations

Submitting your site to business directories can be useful because it might just drive qualified traffic, and it could be a source of
backlinks, which will help you rank fast on web. Although as earlier it does not impact SEO that much still its effective.

It helps your site to be discovered quickly by web spiders and you don't need to wait for the web crawler to find it organically.

Major Locations to submit your website are

1. Bing Webmaster tools

2. Bing Places
3. Google Business Profile
4. Yandex Webmaster tools
5. Baidu URL submission
6. Yelp
 Blog and Article Submission Part -1 ( Post/Article
Submission)

Article Submission
Link building, or off-page SEO, is one of the most powerful things you can do to increase your
rankings.

In simple terms, this means convincing other websites to link to your pages.

You have to create article which will be on same topic as your original article on your own website and try to drive the
reader to your main article.

Platforms for Article Submission

1. Social Media Platforms - You can submit article to social media platforms like Quora, Linkedin etc.
2. Free Blogging Platforms ( Web 2.0 ) - Articles can also be submitted on high authority Free Blogging Platforms.

Post Submission

When you publish an article you should create an image post and submit it with the article short link on various social
media platforms like facebook, twitter, linkedin, instagram , YouTube & Quora Space etc..
Blog and Article Submission Part -2 ( Fastest Link
Building technique- Broken Link )
If you find broken link on some relevant website you can get a backlink.

Here you have to list all the relevant websites related to your niche and which are having good traffic .

Now you have to find the broken links on it using ahref , brokenlinkchecker and any other such online tool.

Now check the broken link and find the content which existed on the page through article archives.

Create a better article on the above lines and then contact the owner or administrator of the website consisting of broken
link conveying about the broken link and the article which you have which can be replaced with the said broken link.

You have to follow up for the same , if you are contacting many for the same then you will definitely get few people who
will agree for the same.

Is this works out this will be the fastest link building technique.

You can also check this video for complete detailed process ( for Hindi Course)

Check Sample email for contacting for broken link

Blog and Article Submission Part -3 ( Guest Posting)
Find guest posting websites like “your topic” “ write for us” example “ health tips” “write for us “

Now create a list in excel of name , email and websites with spam score and domain authority too..

Add this list in your email marketing tool and create an email which can be sent to multiple emails at once.

You have to follow up for the same too and if you get reply for sponsored post then you should check if the website is
having good traffic and number of backlinks then you should negotiate for the payment they are asking and then if you
can pay for getting post submission to create backlinks then you can.

Try these searches for your target keyword:

1. “[keyword]” “write for us”

2. “[keyword]” “become a contributor”
3. “[keyword]” “submit guest post”
4. “[keyword]” “guest post by”
5. “[keyword]” “guest post”
6. “[keyword]” inurl:blog “contributor guidelines”
7. “[keyword]” inurl:blog “write for”

Check the Spam Score of the Website before link building Check for an email sample
 Blog and Article Submission Part -4 (Other
Techniques)
Other Techniques are

1. Email Marketing - You have to create optin on your website to collect subscribers and then share every post
published via email with your subscribers.
2. Social Bookmarking - Bookmark on these websites with an image post and your article link .
3. Resource Page Link Building - You can contact other relevant blog websites to provide link to your content on
their relevant content and offer exchange of links too..
4. Forum Posting - You can post on Forums which are relevant to your niche with answer to some query and your
relevant article short link.
5. Press Release Websites - You can post on Press release websites too
6. Wiki Sites - Wiki sites have lot of traffic and you can find link building opportunities
7. .edu Sites - .edu websites have lot of traffic and authority.
8. .gov Sites - .gov sites have lot of traffic which can be diverted to your own website.

Link to download high DA websites for all link building discussed

 Using Web Stories for SEO
These days every platform offers a story feature for content creation. On the same line, Google has
also released Google Web Stories very recently.

However, Google Web Stories work in a different manner than social media stories. But with its
amazing feature to create immersive content brands and businesses can be discovered in Google
searches.

Web Stories are seen on

1. On your website
2. On search results
3. On Google Discover
Designing Web Stories using WordPress and Google Plugin
Designing Web stories is easy and it looks like Social Media Stories . Stories can be designed in
following ways for WordPress and other websites too..

1. Using WordPress via Google Plugin follow these steps

A. Install Google Web Stories Plugin

B. Optimise the Plugin

C. Start Creating Stories

D. Add Site map for stories

E. Create a Property in Google Analytics

2. Using other Stories making tool for other than WordPress

For Hindi Course some more videos on Web Stories

Techniques to get good amount of traffic on Web Story
The story is the most popular way to tell the world about your brand or business. The more
engaging it is the more you are going to get the benefit out of it. We recommend you follow the Web
Stories SEO tips to keep your readers engaged.

1. Storytelling - Use Videos , Make it relatable , create suspense.

2. Design - Avoid lengthy text, No overlapping of text , Use animations cautiously , Relevant

Call-to-actions , Use High-Quality Images , Logo on your cover page , Include Audio

3. SEO for Web Stories - Display valuable content,The title should be catchy ,Ensure that Google can find

your web story( Sitemap),Add alt text on images ,Integrate Web stories into your site , Use proper tags,

Keyword in permalink, Keyword in Title and keywords in description and story content.
Additional practical techniques for better SEO results
1. Posting on Google Business Profile

Google Business profile has Post Submission Option where you can submit your article via a post.

2. Posting on Quora

Quora Space has post submission option and sharing to other quora spaces.

3. YouTube Posting

Find relevant YouTube video and share information on comments with some useful information and short link of
the article.

4. Topic Research using Quora

Quora is a widely used platform where people search for questions and you can find useful topic which has good
amount of searches for articles and web stories.
 Assignment / Quiz - Page 1
1. How will you consider SEO compared to Running Google Ads? ( Select the best you think )
a. Effective and Costly
b. Ineffective and Costly
c. Long Lasting results and Cost-effective
2. Which sequence of SEO is correct ? ( Select one
a. Technical > Off-Page > On-Page
b. On-Page > Technical > Off-Page
c. Technical > On-Page > Off-Page
3. Which Type of Content creation is common to all types ? ( Select one )
a. Textual content
b. Graphic content
c. Video content
4. What best point you learnt in Pro content creation tips ?
5. What is canva used for ? ( Select the best you think )
a. Textual content editing
b. Graphic creation
c. Graphics and Video content creation
6. Can you do editing in a photograph using canva ? ( Select correct one )
a. Yes
b. No
 Assignment / Quiz - Page 2
7. Can you create a video using your Blog/ Article (Select correct one)
a. Yes
b. No
8. Why is internal Website Analysis done ? ( Select the best fit )
a. Get to know competitors website status
b. To know Technical errors in a competitors website
c. To know position of our website & technical errors
9. Can competitor analysis fetch internal details of competitors website ? ( Select correct one)
a. Yes
b. No
10. Keywords research is used to find keywords for competitors. ( Select correct one)
a. Yes
b. No
11. On Page SEO is technique to promote website on different platforms on web to grow traffic ( Select correct
one )
a. Yes
b. No
12. Image Optimisation is used to create images better than our competitor ( Select correct one )
a. Yes
b. No
 Assignment / Quiz - Page 3
13. Url Structuring is used to group all website url at one place (Select correct one)
a. Yes
b. No
14. Internal Links are links of authority websites on web added in our content ( Select correct one )
a. Yes
b. No
15. Social Signals reflect actual position of website on web ( Select correct one )
a. Yes
b. No
16. Google Search console does not inform about the issues on website ( Select correct one)
a. Yes
b. No
17. Google analytics is used to index website content on Google ( Select correct one )
a. Yes
b. No
18. Backlinks are links created on our website to help other websites gain traffic ( Select correct one )
a. Yes
b. No
19. Article Submission is the process of writing blog on your website ( Select correct one )
a. Yes
b. No
 Assignment / Quiz - Page 4
20. Broken link can be found through Google search (Select correct one)
a. Yes
b. No
21. Guest Posting can be best defined as ( Select the best fit )
a. Posts published by new content writers on your blog
b. Post published on your own blog or website
c. Post/ Article published on other relevant websites to drive traffic to our own content.
22. Creating links on .gov websites can be done by contacting concerned department officer. (Select correct
one)
a. Yes
b. No
23. Web Stories are story writing platforms ( Select correct one )
a. Yes
b. No
24. Web Stories have to be registered to be listed on Google Discover ( Select correct one )
a. Yes
b. No
25. List the Additional Techniques used for BETTER SEO results
 Reviews about InfoTalks & Social Links
Contact Directly with Gaurav Agrawal : https://t.me/infotalksVIP

Join Facebook VIP Group :

👉 https://www.facebook.com/groups/gogettersvip/👈

You can view what our Clients & Subscribers say about us
Google Reviews : https://Itly.in/infotalks

Facebook Reviews : https://www.facebook.com/infotalks.in/reviews

You can Visit our Social profiles to know more about us and latest updates
1. YouTube – https://youtube.com/infotalks

2. Facebook – https://www.facebook.com/infotalks.in

3. Instagram - https://www.instagram.com/infotalks.in/

4. Website – https://infotalks.in
Good luck!
Thanks for Watching the
Presentation

If You need more information

or support you can WhatsApp
us on 7905550853
Modules of Course ( 25 videos ) with link of content
2. What is SEO
https://itly.in/RJyDiKpb
3. Types of SEO, where and how to apply?
https://itly.in/u6j9LRI0
https://itly.in/GtJ2_zCh
https://itly.in/PtTpE_Jj
4. Content types and ways to create content
https://itly.in/DT3_wbls

5. Pro Content creation techniques

https://itly.in/C0thST5T

6. Graphic Content designing using Canva Part 1

https://itly.in/J1MNCuyt

7. Graphic Content designing using Canva Part 2

https://itly.in/RGF2WfXH
8. Video Content creation tools and tips
https://itly.in/jaVb1yG3

9. Website Analysis ( Web Presence Analysis )

https://itly.in/6NvmQTvv

10. Competitor Analysis

https://itly.in/rgN9a4yN

11. Keyword Research

https://itly.in/PiUTHqUO
12. On Page SEO techniques using WordPress and Html
https://itly.in/IYpmAzXr
https://itly.in/_ziOzcja

13. Image Optimization

https://itly.in/tghLTxJ_

14. Url Structuring

https://itly.in/99HUj8gc

https://itly.in/KpZgW_x8

https://itly.in/hwQAMkSQ

15. Internal link building strategies

https://itly.in/P-3X6Zu5

16. Social Signals Valuation

https://itly.in/zXMWZYbX

17. Google Search Console Setup, Study & Inspect , fix errors & XML Sitemap Submission
https://itly.in/gtjg1_HZ

18. Google Analytics setup and study

https://itly.in/Zva-laE0
19. Website Submission ( Begin Off-Page SEO & Backlinks )
https://itly.in/pZVwWevN

20. Blog and Article Submission Part -1 (Post/Article Submission)

https://itly.in/PU-WIpjD

21. Blog and Article Submission Part -2 (Fastest Link Building technique - Broken Link)
https://itly.in/4V2pSoYD
22. Blog and Article Submission Part -3 (Guest Posting)
https://itly.in/jPmmrt8u

23. Blog and Article Submission Part -4 (Other Techniques)

https://itly.in/MB3g5KkM

24. Using Web Stories for SEO & Designing Web Stories using WordPress and Google Plugin
https://itly.in/nfOgU-Oz
https://itly.in/8CH_vy0X
25. Techniques to get good amount of traffic on Web Story
https://itly.in/qZs06U7O

26. Additional practical technique for better SEO results

https://itly.in/jcdR_kGl