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Key Roles and Life Cycle

The document outlines the key roles and phases in a typical data analytics lifecycle. The roles include business user, project sponsor, project manager, business intelligence analyst, database administrator, data engineer, and data scientist. The phases are data discovery, data preparation and processing, model planning, model building, result communication and publication, and operationalization. The goal is to take data through each phase of the lifecycle to gain insights, communicate results effectively, and ensure the outcomes meet business objectives.

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Aman
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115 views4 pages

Key Roles and Life Cycle

The document outlines the key roles and phases in a typical data analytics lifecycle. The roles include business user, project sponsor, project manager, business intelligence analyst, database administrator, data engineer, and data scientist. The phases are data discovery, data preparation and processing, model planning, model building, result communication and publication, and operationalization. The goal is to take data through each phase of the lifecycle to gain insights, communicate results effectively, and ensure the outcomes meet business objectives.

Uploaded by

Aman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Key Roles

 Business User: understands the domain and benefits from the results.
 Project Sponsor: provides inputs and requirements for the project. Sets
the priorities and desired outputs.
 Project Manager: ensures that objectives are met on time with the
required quality.
 Business Intelligence Analyst: has a deep understanding of the data,
KPIs, and BI from a reporting perspective.
 Database Administrator: provides the DB environment to support the
analytics needed in the project.
 Data Engineer: has deep technical skills to facilitate data management,
data extraction and data ingestion into the analytic sandbox.
 Data Scientist: provides expertise for analytical techniques, data
modeling, and applying analytical techniques to business problems.

Life Cycle Phases of Data Analytics


The Data Analytics Lifecycle is a cyclic process which explains, in six stages, how
information in made, collected, processed, implemented, and analyzed for different
objectives.
Data Discovery
This is the initial phase to set your project's objectives and find ways to achieve a
complete data analytics lifecycle. Start with defining your business domain and
ensure you have enough resources (time, technology, data, and people) to achieve
your goals.
The biggest challenge in this phase is to accumulate enough information. You need
to draft an analytic plan, which requires some serious leg work.
Accumulate resources
First, you have to analyze the models you have intended to develop. Then determine
how much domain knowledge you need to acquire for fulfilling those models.
The next important thing to do is assess whether you have enough skills and
resources to bring your projects to fruition.
Frame the issue
Problems are most likely to occur while meeting your client's expectations.
Therefore, you need to identify the issues related to the project and explain them to
your clients. This process is called "framing." You have to prepare a problem
statement explaining the current situation and challenges that can occur in the
future. You also need to define the project's objective, including the success and
failure criteria for the project.
Formulate initial hypothesis
Once you gather all the clients' requirements, you have to develop initial hypotheses
after exploring the initial data.
Data Preparation and Processing
The Data preparation and processing phase involves collecting, processing, and
conditioning data before moving to the model building process.
Identify data sources
You have to identify various data sources and analyze how much and what kind of
data you can accumulate within a given timeframe. Evaluate the data structures,
explore their attributes and acquire all the tools needed.
Collection of data
You can collect data using three methods:
Data acquisition: You can collect data through external sources.
Data Entry: You can prepare data points through digital systems or manual entry as
well.
Signal reception: You can accumulate data from digital devices such as IoT
devices and control systems.
Model Planning
This is a phase where you have to analyze the quality of data and find a suitable
model for your project.
Loading Data in Analytics Sandbox
An analytics sandbox is a part of data lake architecture that allows you to store and
process large amounts of data. It can efficiently process a large range of data such
as big data, transactional data, social media data, web data, and many more. It is an
environment that allows your analysts to schedule and process data assets using the
data tools of their choice. The best part of the analytics sandbox is its agility. It
empowers analysts to process data in real-time and get essential information within
a short duration.
Data are loaded in the sandbox in three ways:
ETL − Team specialists make the data comply with the business rules before loading
it in the sandbox.
ELT − The data is loaded in the sandbox and then transform as per business rules.
ETLT − It comprises two levels of data transformation, including ETL and ELT both.
The data you have collected may contain unnecessary features or null values. It may
come in a form too complex to anticipate. This is where data exploration' can help
you uncover the hidden trends in data.
Steps involved in data exploration:

 Data identification
 Univariate Analysis
 Multivariate Analysis
 Filling Null values
 Feature engineering
For model planning, data analysts often use regression techniques, decision trees,
neural networks, etc. Tools mostly used for model planning and execution include
Rand PL/R, WEKA, Octave, Statista, and MATLAB.
Model Building
Model building is the process where you have to deploy the planned model in a real-
time environment. It allows analysts to solidify their decision-making process by gain
in-depth analytical information. This is a repetitive process, as you have to add new
features as required by your customers constantly.
Your aim here is to forecast business decisions and customize market strategies and
develop tailor-made customer interests. This can be done by integrating the model
into your existing production domain.
In some cases, a specific model perfectly aligns with the business objectives/ data,
and sometimes it requires more than one try. As you start exploring the data, you
need to run particular algorithms and compare the outputs with your objectives. In
some cases, you may even have to run different variances of models simultaneously
until you receive the desired results.
Result Communication and Publication
This is the phase where you have to communicate the data analysis with your
clients. It requires several intricate processes where you how to present information
to clients in a lucid manner. Your clients don't have enough time to determine which
data is essential. Therefore, you must do an impeccable job to grab the attention of
your clients.
Check the data accuracy
Is the data provide information as expected? If not, then you have to run some other
processes to resolve this issue. You need to ensure the data you process provides
consistent information. This will help you build a convincing argument while
summarizing your findings.
Highlight important findings
Well, each data holds a significant role in building an efficient project. However,
some data inherits more potent information that can truly serve your audience's
benefits. While summarizing your findings, try to categorize data into different key
points.
Determine the most appropriate communication format
How you communicate your findings tells a lot about you as a professional. We
recommend you to go for visuals presentation and animations as it helps you to
convey information much faster. However, sometimes you also need to go old-
school as well. For instance, your clients may have to carry the findings in physical
format. They may also have to pick up certain information and share them with
others.
Operationalize
As soon you prepare a detailed report including your key findings, documents, and
briefings, your data analytics life cycle almost comes close to the end. The next step
remains the measure the effectiveness of your analysis before submitting the final
reports to your stakeholders.
In this process, you have to move the sandbox data and run it in a live environment.
Then you have to closely monitor the results, ensuring they match with your
expected goals. If the findings fit perfectly with your objective, then you can finalize
the report. Otherwise, you have to take a step back in your data analytics lifecycle
and make some changes.

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