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Netflix Assignment

Netflix was founded in 1997 and has grown to become a leading streaming platform. It allows users to stream movies, TV shows and documentaries via the internet. Netflix emphasizes empowering employees, encouraging creativity, and allowing freedom with responsibility in decision making. This helps attract talent and drive innovation to continually improve the user experience and content library. However, Netflix also faces challenges from growing competition in the streaming market.

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712 views4 pages

Netflix Assignment

Netflix was founded in 1997 and has grown to become a leading streaming platform. It allows users to stream movies, TV shows and documentaries via the internet. Netflix emphasizes empowering employees, encouraging creativity, and allowing freedom with responsibility in decision making. This helps attract talent and drive innovation to continually improve the user experience and content library. However, Netflix also faces challenges from growing competition in the streaming market.

Uploaded by

level 10
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Table of Contents

Background and History of Netflix.................................................................................................1

Management Practice at Netflix......................................................................................................2

Mission Statement of Netflix...........................................................................................................2

Values and Management Practices at Netflix..................................................................................2

Key Business Challenges for Netflix...............................................................................................3

Creativity at Netflix.........................................................................................................................3

Decision Making process at Netflix................................................................................................4

Conclusion about Netflix.................................................................................................................4

Background and History of Netflix


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Netflix as in Netflix, Inc. founded by Reed Hastings and Marc Rudolph is known for the video
streaming as in movies, documentaries and tv series services. It is headquartered in Los Gatos,
California, US. The users of Netflix can stream videos via internet in different countries but with
some allowances. Users can browse unlimited series or movies just on one platform. They
allowed the online subscription in the year 1999. With that user can subscribe and chose the
desired movies or shows. Later on, they receive the DVD for that via mail. From mailing the
DVDs till the online video streaming, Netflix has achieved a lot. The audience of Netflix is
growing day by day as it has the highest ranking in media.

In this report, we will go through the main elements of the Netflix which are discussed below.

Management Practice at Netflix


In terms of management practice considering Netflix, it depicts the tactics of working and
innovating different methods for the improvement and effectiveness in the media market.
Empowering and training of employees, workshops for improving quality are a part of the
practices.

Mission Statement of Netflix


The main target of Netflix Inc. is to focus on the entertainment of their users by providing
unparalleled and quality videos. The mission of Netflix has several elements like providing
access of a quality environment to the users so they can taste unlimited movies, documentaries,
web series according to their taste in a user-friendly environment. The company’s highest
priority is to improve lives and expectations of their users by ensuring sustainability in their
platform.

Values and Management Practices at Netflix


Netflix enforces for its values as it depicts behaviors, norms and skills. The company covers a
wide range of core values such as judgement, selflessness, integrity, courage, passion, curiosity
and more. The company shows no margin when it comes to the values and practices as it impacts
the whole system. Netflix has the strategy for hiring employees having high-performance talents
without even compromising. Netflix provides a great workplace where employees can work
efficiently, by training and providing them to get the best experience. Netflix ensures to provide
ample freedom of work to their staff having the flat organizational structure. But with freedom,
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the employees are fully aware of their responsibilities and tasks. These things drag more
attention of the employees to work hard in a more friendly environment which results to have
highest quality outcomes. This friendly environment motivates the company employees more.
One more important thing for the employees is that the company induces trust towards them. The
trust in a main feature for building a successful organization or firm. Netflix induces to build
trust and honesty, so that they can share their performances in a casual way than to communicate
formally. This value encourages and makes the employees more stress-free. Netflix gives great
leaves options for them to be relaxed.

With all the discussion above, considering the mission statement the Netflix tends to have user
friendly and acquires user to have unlimited options for the entertainment, that is accessed
worldwide via internet. Considering the values and practices, this platform holds gratitude from
both users and employees. These strategies and practices make the company exclusive and
attracts to be work with.

Key Business Challenges for Netflix


Considering the streaming giants, the battle between the online media streaming channels or
companies has come way too far. Netflix being on the highest ranking and trending in the media
industry also struggles as the other streaming companies has followed their lead. Even at this
point, its competitors like Disney and HBO Max diverts a lot of subscriber’s attention for having
the same services and by thinking Netflix to be expensive. Netflix tried to overcome this issue
too.

Creativity at Netflix
By having the authority of making decisions, the employees are more likely to be creative in
their tasks and ideas. This thing encourages the employees for motivating to do better work and
such performance makes the results even greater. The employees’ opinions ways more than a
normal person as they use the platform well by themselves. They get to know the improvements
and changes in a better way. By paying heeds to the company employees or other staff, they tend
to do their performance better. That is why Netflix is famous to have this friendly culture in their
workplace. Providing creative contribution and reinvigorated thoughts for maintaining the
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customer’s engagement and the fresh content on the platforms makes Netflix successful in a
unique way.

Decision Making process at Netflix


At Netflix, Employees are encouraged to portray their decisions and have the authority for
making decisions under the perspective ‘Freedom and Responsibility’ without any Judgement
that represents their core value. Company empowers their team members to make wise decisions
and gives confidence and opportunities to work and serve better under responsibility to achieve
the best quality ranking. Making wise decisions and owning the responsibility, the employees
can work efficiently and will result effectiveness in the business.

Conclusion about Netflix


Assuming from the above discussions, it is clear that adopting unique management practices and
values in the Netflix workplace makes them in the highest ranking. These management practices
that shows responsibility towards employees helps them to improve and perform better. The
communication becomes easy because of the distressed environment. These management
practices will help to grown even more in this competitive era. Netflix provides the opportunity
for the users to share their feedbacks for more improvements and quality vides. By streaming
videos of different cultures and norms originally, in only a single platform grows the audience of
Netflix more. The values at Netflix plays a vital role for their success and achievements.

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