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    Chapter 4 DLP 13 Target Market

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    Joyce Ann Albios
    This document outlines a learning module on target market selection and description for a senior high school entrepreneurship class. It discusses key concepts around target markets including the 7 basic questions that must be asked in market research and methods for classifying customers. The activity portion asks students to explain their peer group, any shared interests that influence purchases, and how their environmental surroundings affect what they do and buy. The overall document provides an overview of target market fundamentals and has students reflect on applying these concepts to their own purchasing behaviors and influences.

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    Chapter 4 DLP 13 Target Market

    Uploaded by

    Joyce Ann Albios
    77 views2 pages
    This document outlines a learning module on target market selection and description for a senior high school entrepreneurship class. It discusses key concepts around target markets including the 7 basic questions that must be asked in market research and methods for classifying customers. The activity portion asks students to explain their peer group, any shared interests that influence purchases, and how their environmental surroundings affect what they do and buy. The overall document provides an overview of target market fundamentals and has students reflect on applying these concepts to their own purchasing behaviors and influences.

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    CHAPTER-4-DLP-13-TARGET-MARKET

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    This document outlines a learning module on target market selection and description for a senior high school entrepreneurship class. It discusses key concepts around target markets including the 7 basic questions that must be asked in market research and methods for classifying customers. The activity portion asks students to explain their peer group, any shared interests that influence purchases, and how their environmental surroundings affect what they do and buy. The overall document provides an overview of target market fundamentals and has students reflect on applying these concepts to their own purchasing behaviors and influences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    77 views2 pages

    Chapter 4 DLP 13 Target Market

    Uploaded by

    Joyce Ann Albios
    This document outlines a learning module on target market selection and description for a senior high school entrepreneurship class. It discusses key concepts around target markets including the 7 basic questions that must be asked in market research and methods for classifying customers. The activity portion asks students to explain their peer group, any shared interests that influence purchases, and how their environmental surroundings affect what they do and buy. The overall document provides an overview of target market fundamentals and has students reflect on applying these concepts to their own purchasing behaviors and influences.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    ARELLANO UNIVERSITY

    Juan Sumulong Campus


    2600 Legarda St., Sampaloc, Manila
    SENIOR HIGH SCHOOL DEPARTMENT
    School Year 2020-2021

    DYNAMIC LEARNING PROGRAM (DLP) NO.13


    ENTREPRENEURSHIP

    NAME: DIMAANO, MA. MARISOL D. DATE: October 14,2022.


    GRADE & SECTION:12 - ABM 1B TEACHER:Mrs. Serrano
    I. TOPIC: CHAPTER 4: TARGET MARKET
    II.
    References: Dimatulac, O. (2017). Module in Entrepreneurship

    III. LEARNING GOAL: The students should be able to:


    a. determine who the customers are in terms of target market,
    customer requirements and market size
    b. recognize the importance of selecting and describing the target
    market

    IV. CONCEPTS: TARGET MARKET SELECTION AND DESCRIPTION


    SEVEN (7) BASIC QUESTIONS THAT MUST BE ASKED IN PREPARING FOR A
    MARKET RESEARCH
    1. Why is the market research conducted?
    2. What are the scope and limitations of the market research to be
    conducted?
    3. Which segment of the market must be studied?
    4. Who are the specific members of the target segment that will
    participate in the research?
    5. When is the perfect time to conduct the research?
    6. Where is the best place to conduct the research?
    7. How should the research be conducted?
    Market size - the approximation of the number of customers in a
    particular market
    STEPS IN MARKET SIZE ESTIMATION
    1. Estimate the market space or market universe (the approximate number
    of customers that will buy the product or avail the service)
    2. Eliminate the customers who are unlikely to buy the product or avail
    the service
    3. Estimate the market assessment through surveys, customer reviews and
    other data gathering methods
    METHODS OF CLASSIFYING CUSTOMERS
    ● Demographic Segmentation - the process of grouping customers according
    to relevant socioeconomic information (1) income range and social class,
    (2) occupation, (3) gender and age group, (3) religion and ethnicity
    ● Psychographic segmentation - a process of grouping customers according
    to their (1) perception, (2) way of life, (3) motivations and
    inclinations

    V. ACTIVITY/EXERCISES:

    Directions: Explain briefly.


    ARELLANO UNIVERSITY
    Juan Sumulong Campus
    2600 Legarda St., Sampaloc, Manila
    SENIOR HIGH SCHOOL DEPARTMENT
    School Year 2020-2021

    1. Who is your peer or reference group (These are the people of your age
    that you usually hang out with)?
    - A group of friends who I share my secrets with, hobbies, vibes and
    other similarities

    2. Does your group have a special interest that influences what you do
    and buy?
    - We have something in common when it comes to interest, my friends
    influences me on buying something specially when they had great review
    about the product.
    3. Given your home or area of residence, how do your environmental
    surroundings affect what you do and buy?
    My area is near at the market, everything you need is on the market, it
    affects me in a way that they are on sale, or they focuses on what is
    something trendy.

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