Fudserve Course Module
Fudserve Course Module
The student will learn the necessary knowledge, develop the various skills and cultivate the
proper attitudes needed for the delivery of quality service of food and beverage operations in
hotels and restaurants. Topics include the following : Clean and tidy bar and food service areas;
Develop and maintain food & beverage product knowledge; Manage the responsible service of
alcohol; Prepare and serve cocktails; Prepare and serve nonalcoholic beverages; Provide a link
between kitchen and service area; Provide advice to patrons on food and beverage services;
Provide food and beverage services; Provide room service; Provide silver service; Take food
orders and provide courteous table service; Receive and handle guest concerns.
Program Outcomes:
Loyalty
Compassion
Committed to Competence
Service to God and Country
Love of creations
Course Guide
Module 2
Unit 1
(1 Week)
Introduction
This course unit presents the concept of designing the food and beverage
service facilities. This then also explains the planning process of designing and
elucidates the technical definitions of the terminologies used to achieved the goals of
effective and efficient restaurant design.
Learning Outcome
Discuss the factors that the F&B service operation’s manager/owner must
take into consideration in designing the foodservice facility.
Explain the new directions and trends in foodservice facility planning.
ASSIGNED READING
Students will be assigned to read/access the following printed reading materials/internet
sources:
Physical
- Pertains to material existence measure by weight, motion, and
resistance. Thus, taking up space in facility must be accounted for and
fit the available in space
Design
Layout
Thus, they will have the information needed for making a worthwhile contribution
to the overall planning team and the background to make sound decisions as the
project progresses
3. Economic factors.
- Costs of wages, food and utilities can influence selection of a type of
foodservice and its design. For example, as employees' wages
increase, automation of equipment (eg, robots) and the purchase of
convenience food become more common. In addition, as costs for food
and energy to prepare it continue to rise, the foodservice design must
provide for efficient operation. The basic considerations to ensure that
a renovation or new construction will result in the most efficient
operation possible are: work flow, traffic flow, energy use and resource
maximization.
6. Regulatory consideration.
- Foodservice managers need to know which federal, state, local laws,
codes and regulations will affect their building or renovation project
- These regulations have to do with zoning restriction: building
standards: including those to accommodate person with disabilities:
electrical wiring and outlets: gas outlets and installation: health, fire
and safety codes: sanitation standards that govern water pollution and
waste disposal system; and installation of heavy-duty equipment
7. Design.
- Refers to the broad function of developing the facility, including site
section, menu, equipment requirements, and other planning functions,
that will guide the project to reality.
- It should contain the elements of the physical and operational aspects
of the proposed design and also present a clear picture of the physical
and operational aspects of the proposed facility or renovation project.
The rationale. Includes title, reason or need for project, and its goal,
objectives, policies and the procedures.
Physical and operational characteristics. Include architectural
designs and features, all details about the menu, food preparation
and service, employees and customer profiles and anticipated
volume of business.
Regulatory information. Includes built-in sanitation, safety and noise
control features and energy and type of utility usage desired
Goal of Design
Feasibility Study
A feasibility study- the collection of data about the market and other
factors relating to the operation of the proposed facility - justifies the proposed
outline to ensure that the project is worth pursuing. The study follows the
prospectus Outline, with data being collected for each major category. Because
each project is unique, categories vary according to need.
Menu Analysis
For example, if the menu and menu pattern contain no fried food, frying
equipment need to the design, and no cook will be needed to perform this task.
The manager also evaluates the menu for production, service, acceptability and
feasibility. At this point menu changes can be made to balance equipment use,
workload and acceptability.
Architectural Features
Combine the following elements into a comprehensive, cohesive and most importantly
successful plan:
The menu
The market
The money needed
The competent management
A method of execution
Menu
- One cannot over-emphasize the importance of the menu in the design of
any foodservice facility. From a layout perspective, a facility’s menu drives
operational design. Specifically, the menu drives factors such as:
Food price
Cooking equipment production capacities
Refrigeration and storage areas
Dishwashing requirements
Floor space, including the type and capacity of seating
Service area design
Total dollar investment
Market
- Conducting market research studies prior to proceeding with the
construction of a foodservice facility is vital for success. A classic mistake
made by operators involves driving a marketing plan based on gut-feel,
rather than cold, hard marketing data. Consider:
The target market or potential customer base
Money
- One of the primary causes of the high failure rate of foodservice
operations is a lack of funding – in particular, a lack of money set aside for
working capital. Simply having access to sufficient funds to get a proposed
venture up and running is not enough to successfully get that venture off the
ground. Operators need a plan. One that all decision makers have identified
and committed to before any serious planning can begin. In order to avoid a
capital deficit, allocate sufficient funds for:
Management
- An operation’s management is the single most important element in
achieving success. In order to determine an operation’s organizational
structure, decide:
Method
- An operation’s method of execution is the last step in the concept
development process. Operators must decide methods for production,
control systems and various personnel issues. To determine how a facility
will run, planning should include:
Summary
Many factors must be considered when designing a food service operation. The
owner of the operation needs to do research to determine many of the factors of
the new facility. They must look at their customer profile, anticipated meal
patterns, forecasted customer counts, meals served, type of menu, etc.
The design of the operation comes early in the formulation of the restaurant.
Changes to the design differ in cost and complexity the longer into the process
they occur. Alterations to the plans while the operation is still on the drawing
board are simple; changes once the operation is built are expensive and labor
intensive.
The design of the operation is more than just the physical facility. Careful
planning is required in the development of the atmosphere of the operation. The
atmosphere is everything the customer experiences when visiting an operation. It
is the design of the interior and exterior, the colors used the level of lighting, type
of music, etc. Atmosphere is plays a crucial role in encouraging repeat guests.
LEARNING ACTIVITIES
After exploring the assigned readings and attending the synchronous lecture, you will
now prepare a minimum of 350-word insight with proper citation about the topic. The
said insight will be posted and will be presented in a discussion forum on Designing
foodservice facility using the institutional LMS. This will be done independently for a
day or two and on the following meeting.
You will be graded according to the quality of post, relevance of post and contribution to
the learning community.
Points 10 7 3 0
Quality of Post Appropriate Appropriate Responds, No posting.
comments: comments and but with
thoughtful, responds minimum
reflective, respectfully to effort. (e.g. "I
and other's agree with
respectful of postings Bill")
other’s
postings
Relevance of Posts topics Posts topics Posts topics No posting.
Post related to that are which do not
discussion related to the relate to the
of the topic; discussion discussion
prompts content content;
further makes short
discussion or irrelevant
of topic remarks
Contribution to Aware of Attempts to Does not No
the Learning needs of the direct the make effort feedback
Community learning discussion and to participate provided to
community; to present in learning fellow
attempts to relevant view Community student
motivate the points for as it
group consideration develops
discussion; by the group;
presents interacts freely
creative.
Approaches
to the topic
Assessment
1. Unit Quiz
2. Case analysis
The case analysis is meant to show the student's ability to apply course
concepts and vocabulary to the business problem. Students are expected to
use theories, vocabulary, and models to describe the components within the
case. The case should be written in clear and concise language that shows
the student's ability to synthesize course material and relate it to business
problems. The required format is below there are six sections. Use the Bold
Titles to begin each section.
Note: Key Questions for the Case Analysis are just your guide in the
preparation of your analysis.
1. Overview.
Overview of pertinent history and facts Describe the background of the
situation or business that is the subject of the case; Provide information
that creates the context for your analysis;
Incorporate relevant facts about the company or situation derived from
research outside the case you are analyzing; provide APA style citations
for all sources of information.
2. Problem/s
State the problem. Identify a problem or key issue from the case that is
relevant to course goals. Will an analysis of this issue allow you to
demonstrate your comprehension and synthesis of course concepts?
Clearly describe the problem or issue.
3. Alternative Solutions
Offer alternative solutions and approaches to the problem. Using
information or data found in the case study, as well as from course
materials and your own research, offer two or more solutions or
approaches to the problem.
4. Evaluation of Alternatives
Evaluate each alternative. Critically assess the alternatives. Describe the
implications and key steps for implementation of each alternative.
Consider external and internal factors and other relevant trends. Once
again, utilize course texts and other resources to enhance your
assessment.
5. Recommendation/s
Offer your best recommendation. Based on your analysis in section 4,
recommend one alternative. Support and justify your recommendation.
Depending on the nature of the case, you may suggest management or
leadership styles or commitments, describe the organizational structure,
policies and systems, or outline changes to the business model needed to
successfully implement this recommendation.
Outline
1. Overview
2. Problem/s
1. Alternative Solution
2. Evaluation of Alternative
3. Recommendation/s
4. Possible Results and Obstacles to Implementation
Spacing – 1.5
Margin – Left – 1.5”; Top, Right, Bottom – 1”
Font – Arial 12
References