SEO Audit Report
Content and Technical
PART A
Content SEO
From the SEO audit report given, suggest ways to perform Content SEO.
Your Answer:
Optimisation suggestion 1
Problem - H1 headings missing
Solution - Adding H1 heading to all the important pages of the site will help the search engines
understand the content and give a clear indication of the content on the page.
Content SEO
From the SEO audit report given, suggest ways to perform Content SEO.
Your Answer:
Optimisation suggestion 2
Problem – Alt tag missing
Solution - Applying images to alt tag will help the way page is indexed and how it ranks,
appear in the search results which results in more traffic to the site and it will also convey why
those images are related to the content.
Technical SEO
From the SEO audit report given, suggest ways to perform Technical SEO.
Your Answer
Optimisation suggestion 1
Problem - Slow page loading speed
Solution - As some of the website’s JavaScript files are not minified, so its necessary to minify them
, optimizing HTML and decreasing file size and removing unnecessary empty spaces will increase
the site’s load time.
Technical SEO
From the SEO audit report given, suggest ways to perform Technical SEO.
Your Answer
Optimisation suggestion 2
Problem - Lacks robots.txt file
Solution - Create a robot.txt file as it helps in instructing all the google crawlers about the pages
they need to crawl and the pages that they shouldn’t crawl. This will help in protecting the private
content from appearing online and also lowers the load time on server.
PART B
Attach Your Blogs SEO Report (in the from of screen
shots)
Q1. Identify two content and two technical gaps for your webpage. State relevant
optimisation techniques for the same.
Your Answer
Content Gaps
1. Lacks relevant keyword and keyword consistency – researching keywords
2. Thin Content – Amount of content is low so by creating higher text content and redesigning my
website’s content and write a E-A-T friendly content will improve the performance.
Technical Gaps
1. SSL is not enabled - With SSL certificate, site will be secure and ensures the visitors about the
site’s trustworthiness.
2. Improving Internal Linking – by using relevant and reasonable number of internal links and
creating lots of content
Q2. Identify the Title tag, H1, H2 and H3 tags for your blog's home page.
Your Answer
H1 tag
H2 tag
I have not used H3 tag
Q3. What is your server speed; and How can you improve it?
Your Answer
Desktop – 1.4s
Mobile – 4.2s
By optimising page elements like JavaScript, CSS and HTML.
By compressing images.
By replacing unused plugins with effective plugins.
Q4. Study your report and identify if your blog has a robot.txt file?
Your Answer
Robot.txt file is missing